Nigerian music icon Innocent “2Baba” Idibia has officially been unveiled as a major partner in the Made In Benue Project, signaling a new chapter in the decade-long cultural and creative initiative from Benue State.
2Baba’s involvement positions him as the project’s most prominent ambassador since its inception in 2016, when it was launched to translate creative talents into economic opportunities.
At a joint press conference held at JRC Chariot Apartments, Abuja, 2Baba described the initiative as “a movement that goes far beyond an event,” highlighting its cultural, economic, and social dimensions.
“Made In Benue is a movement, a cultural, economic, and social awakening designed to showcase the strength, creativity, and potential of the Benue people,” he said.
He added, “Our mission is simple: to take Benue to the world,” calling on indigenes both at home and in the diaspora to rally behind the initiative. He also appealed to the State Governor, Rev. Fr. Hyacinth Alia, to champion the movement as part of a broader drive for youth empowerment and economic transformation.
2Baba further urged corporate bodies, government agencies, and development partners to support the project through collaboration and investment. He noted that his 2Baba NewPhase Initiative would serve as a driving force behind the Made In Benue vision.
“I am willing, ready, and deeply motivated to work with all stakeholders to ensure that this movement becomes a national and global force,” he emphasized.
The project’s convener, Ordue Andrew Ikon, popularly known as OD Woods, said the 2025 edition marks the 10th anniversary of Made In Benue, which began as a platform to promote Benue talents and culture.
According to OD Woods, the event has evolved from a single-day concert into one of Nigeria’s leading creative showcases, giving hundreds of young artists their first exposure while generating thousands of jobs across event production, fashion, catering, and logistics sectors.
“What began as a dream to give Benue talents a stage has become one of Nigeria’s most anticipated entertainment and cultural events. Today, Made In Benue is a brand, a movement, and a celebration of identity,” he said.
He added that this year’s edition would expand into a multi-day festival featuring exhibitions in fashion, leatherworks, food and beverage production, tourism, and hospitality—efforts aimed at highlighting Benue’s economic potential and attracting investors.
Announcing 2Baba’s involvement, OD Woods described it as a “major boost” for the project’s next phase, saying the award-winning artist embodies the ideals of authenticity, creativity, and global excellence.
“2Baba’s partnership brings a new level of value and inspiration. His involvement is not just about performance. It’s about mentorship, vision, and giving back,” he said.
The collaboration is expected to open new opportunities for Benue creatives, strengthen local industries, and project the state’s unique heritage to a global audience.
The Made In Benue Live Concert and Festival is scheduled for December 26, 2025, in Makurdi, Benue State.
“Let us come together. Let us tell our story. Let us elevate Benue,” 2Baba declared. “Greatness is truly Made in Benue.”
