Director-General National Council for Arts and Culture (NCAC), Otunba Segun Runsewe has reiterated his pledge to unbundle the huge potential in culture sector to strategically drive the process of economic diversification in line with the government policy thrust.
Speaking in Abuja on the update for this year’s edition of African Arts and Crafts Expo, Runsewe recalled that on assumption of office some months ago, he made commitment to all Nigerians to reposition the Arts and Culture sector as a key player in the nation’s economy with the capacity to generate wealth and employment as well as contribute significantly to the nation’s Gross Domestic Product (GDP).
According to him, this informed the theme of this year’s edition of the expo; Our Culture: The Untapped Treasure, which he noted was carefully selected to draw attention to the vast opportunities in the sector, and mobilize Nigerians to take advantage of the opportunities therein for personal empowerment and the economic development of Nigeria. This year’s African Arts and Craft Expo, which promises to be the largest of its kind in Africa, holds between August 27th and September 17th at Abuja.
Runsewe disclosed that the council has embarked on wide and extensive consultations with stakeholders and key players in the industry, with a view to aggregating, harmonizing and mainstreaming all shades of opinions aimed at rebranding the Expo while also carrying out aggressive communication and marketing campaigns to raise national and international awareness for the event.
He noted that the responses so far were quite overwhelming saying, “this has greatly encouraged us and further fueled our determination to expand the scope of the event and make the edition truly the best amongst its peers in Africa, in line with our leadership role in the continent.”
“On my assumption of office about three months ago, I made a firm commitment to all Nigerians to reposition the Arts and Culture sector as a key player in the nation’s economy with the capacity to generate wealth and employment as well as contribute significantly to the nation’s Gross Domestic Product (GDP). Accordingly, the new vision of the Council under my leadership is encapsulated in the statement culture: the new revenue base for Nigeria.”
“This vision statement is far from being a mere slogan. It is borne out of our firm conviction that there are abounding opportunities in the Arts and Culture Sector that could be harnessed and channeled towards reinventing our economy.”
He assured that he alongside his management was leaving no stone unturned in making this year’s exposition a unique one featuring unprecedented and memorable events especially in packaging and delivery.
He stated that the massive construction and renovation works ongoing at the site affirming the essence was to give practical expression to the determination of elevating the exposition to an international standard that Nigeria and the whole of Africa would be proud of.
In his words, “before this time, the expo had been held here on a bare, dusty and uneven ground. We have now graded and tarred the main bowl of the exhibition arena, measuring about 1.5 hectares. We plan to also do landscaping and beautification.”
On issues of security, he said that “we now have a police post within the premises of the village for 24-hour security cover. For the first time, we have illuminated the entire village with flood lights. We are also constructing and renovating environment-friendly public utilities to make the arena a conducive social environment for our exhibitors, delegates and clients.”
Innovations expected at AFAC 2017 include, skill acquisition programme in order to build or enhance the capacity of our creative artists in various areas, Chefs will be invited to teach Nigerians and non-Nigerians alike the rudiments of Nigerian cuisines, experts would also be available to teach interested participants the simple ways of communicating in our major indigenous languages, there will be hosting of Cultural Attaches in Nigeria to a Pre-AFAC Dinner including an Investment Round-Table during the main event amongst others.
