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Tag: Amstel Malta

  • Lagos govt hails Amstel Malta for championing women’s health, survival

    Lagos govt hails Amstel Malta for championing women’s health, survival

    The Lagos State Government has commended Amstel Malta for its exceptional support during the pilot phase of MamaBase, a pioneering maternal health programme spearheaded by the Maternal and Reproductive Health (MRH) Collective in collaboration with the state.

    Amstel Malta’s involvement was instrumental to the success of the initiative, which significantly boosted maternal survival rates in some of Lagos’ most underserved communities.

    Launched in October 2023, MamaBase aims to tackle Nigeria’s alarming maternal mortality rate—currently estimated at 79,500 deaths annually from childbirth-related complications.

    With Amstel Malta’s early partnership, the programme successfully enrolled 7,883 pregnant women, achieved an impressive 99.9% maternal survival rate, and surpassed national health standards by a wide margin.

    Over 80% of participants delivered in health facilities, and 60% completed at least four antenatal visits, all critical indicators of improved outcomes.

    Amstel Malta’s involvement supported outreach, education, and essential care for women who may otherwise have been unable to access quality maternal health services. 

    Their contribution helped to eliminate key barriers to care, such as costs for scans, antenatal registration, and skilled 

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    delivery and also demonstrated how brand-led social investment can directly save lives.

    “The Lagos State Government is proud to recognise Amstel Malta for its commitment to maternal health and its support of the MamaBase programme,” said Prof. Akin Abayomi, Commissioner for Health who was represented at a press conference announcing 

    the MamaBase results by Dr Abimbola Mabogunje (Permanent Secretary, Primary Health Board). 

    “Their role in the first edition exemplifies how the private sector can align with the 

    state’s T.H.E.M.E.S+ agenda, particularly in the area of Health and Environment, to deliver real impact for our citizens.”

    The state government noted that MamaBase’s success reflects the power of strategic partnerships, where innovation, community engagement, and corporate responsibility come 

    together to drive change. 

    As MamaBase prepares for expansion to 12 additional local government areas, the government is inviting more private sector partners to follow Amstel 

    Malta’s lead.

    “Amstel Malta showed what’s possible when brands step forward with purpose,” Prof. Abayomi 

    added. 

    “Their legacy in this programme is a lasting one and we are deeply grateful”.

  • Amstel Malta marks decade of excellence as sponsor of Africa Magic Viewers’ choice awards

    Amstel Malta marks decade of excellence as sponsor of Africa Magic Viewers’ choice awards

    Premium malt brand, Amstel Malta reaffirms its support for the African film and creative industry as it announces headline sponsorship of the Africa Magic Viewers’ Choice Awards (AMVCA) for the 10th year in a row.

    This commitment by Amstel Malta to the African film and creative landscape was highlighted at the AMVCA press conference held on Tuesday, 12 March, in Lagos, signifying the brand’s steadfast support for this prestigious award ceremony.

    Set to hold from the 10th-11th of May 2024 in Lagos, the two-day event will celebrate a decade of brilliance, innovation, and the sheer magic of African storytelling on screen. This sponsorship reflects Amstel Malta’s continued commitment to uplifting and empowering the African film and creative industry.

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    Speaking at the Press conference, Francis Obiajulu, Senior Brand Manager, Amstel Malta and Hi-Malt, expressed the significance of the 10-year-long partnership between Amstel Malta and the AMVCA. He said, “For 10 years, Amstel Malta has been a proud partner of the AMVCAs’, championing African creativity and excellence in the film and creative industry. As we mark this milestone, we remain committed to supporting and celebrating the best of African film and entertainment.”

    As with previous editions of the award, Amstel Malta will sponsor three categories — Best Movie, Best Digital Content Creator and the Best Indigenous Africa Magic Original awards.

  • Amstel Malta is Okpekpe race’s official malt drink

    Organisers of the International Association of Athletics Federations (IAAF) silver label Okpekpe international 10km road race have unveiled low sugar malt drink, Amstel Malta as the official malt drink of the seventh edition is slated for May 25 in Okpekpe near Auchi, Etsako East Local Government Area of Edo State.

    Zak Amodu, director of organisation of the race told the media in Lagos Wednesday that Amstel Malta, brewed by Nigerian Breweries Plc, the pioneer and largest brewing company in Nigeria will be the official malt drink for the first IAAF Label road race in West Africa and the only silver label road race in Africa in 2019.

    ‘We are delighted with the coming on board of Nigerian Breweries as a friend and strategic partner of the race. Nigerian Breweries and Okpekpe race have a lot in common. It is the pioneer and biggest brewing company in Nigeria while one of its products, Amstel Malta is a premium malt drink with rich international heritage. Okpekpe race is also the first road-running event to be granted an IAAF label status in Nigeria, which means the race is the first road race in Nigeria to be granted international recognition,” said Amodu who explained that IAAF road race label events are races that the world governing body for the sport designates as one of the leading road races around the world.

    ‘What an IAAF Label denotes are high standards in event organisation and full application of the IAAF competition rules,” said.

    Amodu who also revealed that the Okpekpe road race is the first in Nigeria to have its racecourse measured by an IAAF and Association of International Marathons and Distance Races (AIMS) accredited course measurer.

    The race is also the first and so far only road race in Nigeria recognised by AIMS, a member-based organisation of more than 460 of the world’s leading distance races, from over 130 countries and territories.

    Meanwhile, Dr Akin Amao has been re-appointed as the chief anti-doping officer for the historic road running event.

    Next weekend’s race will be broadcast live across all the African continent by Supersport and also on Africa Independent Television (AIT). Over 45 million naira will be on offer as prize money. The race is organised by Pamodzi Sports Marketing and supported by the Athletics Federation of Nigeria (AFN) and Edo State government.

  • Amstel Malta awards Samson Itodo

    The nation’s No 1 premium malt brand, Amstel Malta, has once again demonstrated its support for Nigerians stepping into the spotlight by awarding Samson Itodo as the Young Person of the Year at the 2018 Future Awards Africa. Samson Itodo took home a much coveted award for his role in challenging the pre-independence laws that set the ages for participation in federal, state and local government elections through the ‘Not Too Young To Run’ bill.

    Amstel Malta has, for a long time, continued to play an active role in uplifting core lifestyle interests of Nigerians’ like in film and fitness with platforms such as the Amstel Malta Box Office, Act The Part online competition, Amstel Malta Showtime, and support of events like the AMVCAs, FitFamFest and Okpekpe Race, among others.

    The award ceremony which held at the Balmoral, Federal Palace Hotel, Lagos on Sunday the 16th of December, 2018 was hosted by media personality Bolanle Olukanni and former Big Brother Naija housemate, Tobi Bakre. Awards received were solely aimed to celebrate young Nigerians between the ages of 18 and 31, acknowledging them for making a difference through social good, social enterprise and creativity.

    Speaking at the ceremony, the Marketing Director, Nigerian Breweries Plc., Emmanuel Oriakhi, said, “Amstel Malta is proud to be a part of this process of rewarding young Nigerians for their efforts in their individual journeys. It is quite important for us to encourage Nigerians to be their best no matter where they find themselves. Amstel Malta’s readiness to support laudable projects like this further solidifies the brand’s stance at applauding excellence.

    “Amstel Malta is set to do more. We have big plans in place and we urge everyone to prepare for the greater things ahead.” The Future Awards, which was launched in 2005, rewards deserving young Nigerians and Africans who have carved a niche for themselves in their chosen fields. The awards celebrate young people who have made outstanding achievements in the year.

  • Amstel Malta Awards Samson Itodo ‘Young Person of the Year’ at Future Awards

    Amstel Malta has awarded Samson Itodo as the Young Person of the Year at the 2018 Future Awards Africa for his role in promoting the ‘Not Too Young To Run’ bill.

    Amstel Malta has for a long time, continued to play an active role in uplifting core lifestyle interests of Nigerians’ like in film and fitness with platforms such as the Amstel Malta Box Office, Act The Part online competition, Amstel Malta Showtime, and support of events like the AMVCAs, FitFamFest and Okpekpe Race among others.

    The Award Ceremony which held at the Balmoral, Federal Palace Hotel, Lagos on December 16, 2018 was hosted by media personality Bolanle Olukanni and former Big Brother Naija housemate, Tobi Bakre.

    Speaking on the ceremony, the Marketing Director, Nigerian Breweries Plc., Emmanuel Oriakhi, said: “Amstel Malta, is proud to be a part of this process of rewarding young Nigerians for their efforts in their individual journeys. It is quite important for us to encourage Nigerians to be their best no matter where they find themselves.  We have big plans in place and we urge everyone to prepare for the greater things ahead.”

    The Future Awards, which was launched in 2005, rewards deserving young Nigerians and Africans who have carved a niche for themselves in their chosen field. The awards celebrate young people who have made outstanding achievements in the year.

  • Don drags Nigeria Breweries to court over alleged deception

    An Edo High Court in Benin on Tuesday fixed June 28 for continued hearing in a suit filed by Prof. Ernest Izevbigie, against the Nigerian Breweries Plc over alleged deception.

    Justice Esohe Ikpomwen, the Chief Judge of the state, adjourned the case till the date for the defendant to opens his case.

    Izevbigie, a professor of Biochemistry, had accused the company of allegedly inscribing misleading information, “low sugar,” on the can of one of its non-alcoholic drinks, Amstel Malt.

    The case was filed through the claimant’s lawyer, Mr. Okonkwo Emmanuel, of Henry Idahagbon and Co. (Trinity Chambers).

    Counsel to the plaintiff, Mr. Okonkwo Emmanuel said that a laboratory investigation revealed that the product contained more sugar than the company claimed in the inscription on the brand.

    He urged the court to order the company to tender a written apology to his client as he had been injured by the alleged deception.

    Izevbigie prayed the court to pronounce that the inscription on the product is misleading to the public.

    According to him, during a medical check-up he recently undertook it was discovered that he had an increase in his blood sugar level.

    The claimant said that the increase in his blood sugar level was traced to his regular intake of the malt drink.

    Izevbigie, during cross-examination by Mr L. O. Ogiefere, counsel to the defendant, told the court that Amstel Malta did not merit the “low sugar” label, as proved by a clinical research.

    According to him, the drink contained 10 cubes of sugar as against the 10 and a half to 10 and one-quarter cubes contained in other malt drinks.

  • SON: no fake Amstel Malta in market

    SON: no fake Amstel Malta in market

    The Standards Organisation of Nigeria (SON) has dispelled rumours of the existence of fake Amstel Malta in circulation.
    Its Deputy Director, Mr. Fred Akingbesote, who represented the Director-General, explained that Nigerian Breweries (NB) PLC met all SON safety and quality requirements and those of the new National Industrial Standard (NIS) logo.
    Last August, Amstel Malta, the low sugar malt drink produced by NB, launched a new credential campaign tagged “Why Add More.”
    Shortly after the campaign, a material went viral that a fake version of the Amstel Malta was in the market. This was because the new package wore the new NIS logo, while the old one had the old NIS logo of SON.
    Akingbesote confirmed that the NIS logo on Amstel Malta is the highest mark of quality from SON and commended the management of NB for its commitment to the highest quality standard.
    He said NB is one of the first companies to adopt the new NIS logo, which was launched in September 2015.
    He maintained that the people behind the defamation were playing on the intelligence of Nigerians.

    “We have a web site, which contains all information on our standards and quality regulations. Every Nigerian, who has doubts about any product certified by SON, should crosscheck the facts,” he said.
    Also, the Corporate Affairs Adviser for NB, Mr. Kufre Ekanem, explained that Amstel Malta was one of the first brands to comply with SON directives. He added that the brand revised its packaging in line with the guidelines and approval of National Agency for Food, Drug Administration and Control (NAFDAC) and in compliance with the new mandatory NIS quality logo from SON.
    “In the normal course of product and packaging renovation, old packaging and the new introduction co-exist in the market until the old one dries out. In view of the 12 month shelf life, we have Amstel Malta with both the old and new packaging in some parts of the market,” Ekanem said.
    He maintained that Nigerian Breweries is a world class multinational company that has operated in Nigeria for over 70 years and that the quality of its brands has been one of the key success factors of the company across these decades. “Every pack of Amstel Malta is produced to the highest quality-control standards of Nigerian Breweries,” he noted.
    Ekanem assured consumers that every pack of Amstal Malta contains the same premium quality malt drink that they have come to love.
    He informed that the company has reported the defamation attempt to the police and remains grateful that the Police authorities are investigating the case further.

  • SON faults claim over fake Amstel Malta in circulation

    SON faults claim over fake Amstel Malta in circulation

    The Standard Organisation of Nigeria, SON,the statutory body that is vested with the responsibility of standardising and regulating the quality of all products in Nigeria,has debunked the claims of a fake Amstel Malta in circulation.

    Mr. Fred Akingbesote, Deputy Director, who represented the Director General of the organisation, explained to journalists in Lagos recently that Nigerian Breweries has met all SON safety and quality requirements and complied with all requirements of the new National IndustrialStandard  (NIS)  logo.

    In August 2016, Amstel Malta, the premium, low sugar formulated malt drink from the stable of Nigerian Breweries, launched a new credential campaign, WhyAddMore.Shortly after the campaign, a picture went viral that a fake version of the Amstel Malta was in circulation. This was because the new packaging wore the new NIS logo while the old packaging had the old NIS logo of the Standard Organisation of Nigeria.

    Akingbesoteconfirmed that the NIS logo on Amstel Malta is the highest mark of quality from SON and commended the management of Nigerian Breweries for its commitment to the highest quality standard. He stated that Nigerian Breweries is one of the first companies to adopt the new NIS logo which was launched in September 2015.

    He maintained that the people behind the defamation are just playing on the intelligence of Nigerians. “We have a web site (www.son.gov.ng) which contains all information on our standards and quality regulations. Every Nigerian who has doubts about any product certified by SON should crosscheck the facts,” he said.

    Also speaking on the occasion, Kufre Ekanem, Nigerian Breweries Plc Corporate Affairs Adviser, stated that the Amstel Malta was one of the first brands to comply with SON directives. He added that the brand revised its packaging in line with the guidelines and approval of the National Agency for Food, Drug Administration and Control, NAFDAC, and in compliance with the new mandatory NIS quality logo from the SON.

    “In the normal course of product and packaging renovation, old packaging and the new introduction co-exist in the market until the old one dries out. In view of the twelve month shelf life, we currently have Amstel Malta with both the old and new packaging in some parts of the market,” Ekanem said.

    He maintained that Nigerian Breweries is a world class multinational company that has operated in Nigeria for over 70 years and that the quality of its brands has been one of the key success factors of the company across these decades. “Every pack of Amstel Malta is produced to the highest quality-control standards of Nigerian Breweries,” he noted.

    Ekanem assured consumers that every pack of Amstal Malta contains the same premium quality malt drink that they have come to love.

    He informed that the company has reported the defamation attempt to the police and remains grateful that the police authorities are investigating the case further.

  • Amstel Malta stresses low sugar

    Amstel Malta, a major non-alcoholic malt drink from the stable of the Nigerian Breweries Plc, started a campaign this week tagged: “Why add more?”

    Amstel Malta’s Brand Manager, Chidike Onuoha, who unveiled the campaign, said it is to educate the public about the low level of sugar in Amstel Malta.

    Onuoha told the audience that this also should be placed alongside the fact that Amstel Malta has not lost any of its natural ingredients, which he said is a big plus for the brand.

    The campaign was linked to the daily living of the consumers as it relates to eating, fashion and healthy living habits.

    Princewill Utchay, the Chief Executive Officer of Atiya Lifestyle, explained that the body itself knows when it has had enough and as such should not be fed any more when it has sent the message of “ENOUGH”, adding that this is what NB Plc understood and has done with Amstel Malta.

    Speaking of sugar and its effect, she said NB Plc had the consumers’ health in mind by putting just enough sugar without loosing its true or natural ingredient, unlike  other carbonated drinks.

    Olayinka Bakare of Nigeria Breweries Plc made it clear that the Amstel Malta brand has over the time been accepted generally by all and that the campaign is to educate the public about the health plus in Amstel and never because the brand might have been under any attack.

    Bakare said: “‘Why Add More’ when all a malt drink needs is in it? “Amstel Malta is a very low sugar malt drink and the best of all malt drinks.”

  • N4million, Amstel Malta for select winners

    N4million, Amstel Malta for select winners

    Lead sponsors of AfricaMagic Viewer’s Choice Awards (AMVCA), Amstel Malta added spice to the plaques won in four select categories, including Best Movie 2014, Best Actor, Best Actress and Best Movie (Drama), with N1million naira each and supply of Amstel Malta.

    These extra prizes went to Kunle Afolayan, O.C Ukeje, Kehinde Bankole and Steve Gukas respectively.

    Presented by Mr Kufre Ekanem, Corporate Affairs Adviser, Nigerian Breweries Plc., Amstel Malta brand Brand ambassador, Genevieve Nnaji and former Amstel Malta Box Office winner, O.C Ukeje, the monetary and drink rewards were received with great joy by the four winners.

    “I’m very excited about my win , especially for the fact that October1 won in various categories. The AMVCA plaque is a real honour and the cash prize from Amstel Malta makes it so much of a great news. We will keep doing our best to boost the growth of the industry in every way we can”, said Kunle Afolayan, winner of the Best Overall Movie category.

    Speaking at the event, the Corporate Affairs Adviser, Nigerian Breweries Plc, Kufre Ekanem, explained the brand’s motive for rewarding the winners this edition.

    “We are really glad to have been a part of the AMVCAs since its inception and the twist this year with the cash prize happened because we felt there needed to be some extra  motivation for winners. As a brand, Amstel Malta is keen on encouraging people to be the best they can be and the cash prize was a way to re-emphasise that,” he said.

    The premium brand which also rewarded 11 outstanding Theatre Arts students selected from five universities across Nigeria with an all-expense paid trip, make-over sessions and a date with Nollywood actress Genevieve Nnaji, promised the winners six months supply of the Amstel Malta drink, while the overall winner gets a full year supply of the product.