Indigenous family entertainment and lifestyle television channel cum production studio, AREWA24, has announced a new slate of original shows, films and dramas as it celebrates its 10th anniversary.
In the same vein, the channel has also acquired several top Hausa language drama series exclusively for its streaming service, AREWA24 On Demand.
To celebrate AREWA24’s 10th anniversary, the channel has launched its dynamic new studio-based youth show, ‘Arewa Gen-Z,’ which is aimed at Northern Nigeria’s huge youth population.
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‘Arewa Gen-Z’ produced and hosted by youths, focuses on contemporary challenges facing young people daily. The weekly half hour show will showcase inspirational success stories, along with art, music, and youth culture. The show also presents a platform for youth friendly brands to connect with young people from across northern Nigeria.
The channel and production studio is set to unveil the network’s first feature film, ‘The Jaru Road,’ a compelling and authentic Northern Nigeria story, produced in English, and targeting audiences across Africa and beyond.
The company has also slated four additional films for production in 2024 – 2025, some in the Hausa language for local audiences in Nigeria and West Africa, and some in English language for African and global viewers.
“These new shows reflect AREWA24’s deep commitment to producing locally relevant and authentic original studio shows, dramas and films, and at international standards of production quality,” says Celestine Umeibe, AREWA24’s Deputy CEO and Chief Commercial Officer. “This slate of new shows demonstrates our ability to produce compelling content for our local audiences, as well as content that will travel well internationally and give viewers in the rest of Africa and around the world a slice of authentic life from Northern Nigeria and West Africa.”