Tag: Ariyo Olushekun

  • Job opportunities for financial planners

    Job opportunities for financial planners

    From the pure to applied social sciences, planning is a common denominator. For graduates in the financial services discipline and qualified chartered accountants and administrators, opportunities exist to earn a living as financial planners and advisors, reports Taofik Salako.

    Financial planning is widely regarded as the livewire of every system-corporate or personal. In institutions, the roles of the accounts department mainly revolve around financial planning, to ensure proper cash-flow and liquidity to allow for the continuous operations of the institution, while simultaneously optimising and protecting the financial assets of the institution.

    An otherwise “buoyant” and “healthy” company could become bankrupt overnight due to poor financial planning. This may orchestrate terminal distress and liquidation.

    For individuals, personal financial planning is the key to sustainable living. Hallman and Rosenbloom (2003), define personal financial planning as the development and implementation of total coordinated plans for achieving one’s overall financial objectives.

    Oftentimes, private wealth management is used inter-changeably with personal financial planning to underline the peculiarities of each individual planning for his/her peculiar situation.

    While people’s financial objectives may differ due to their peculiarities, there are common threads that usually run through and these include, protection against risks, such as premature death, unemployment and disability; building up of strong capital base to meet current and future needs, tax and liability management, generational transfer of financial assets and sustainable management and investment of assets.

    Personal financial planning cuts across cadres-from the poor to the rich, young and old, and thus is a sort of unending preoccupation of the people. That is why it is a selling topic, irrespective of the economy, population or location.

    Unfortunately, people usually lack adequate knowledge of financial planning. While companies employ professionals and consulting firms to help with financial planning, personal financial planning remains detached, or alien to some, if not most people.

    The question is, how many people really understand their pension plans?

    How many people know their taxes and benefits, or how many people know about financial assets?

    The knowledge and participation in most variety of financial instruments used in personal financial planning, such as shares, bonds, mutual funds, insurance, certificate of deposits, bank accounts, personal trusts and real estates, remain low.

    For instance, SEC indicates that only 200,000 Nigerians out of a total population of about 170 million participate in mutual funds, otherwise known as collective investment schemes, while only some five million people participate in the capital market, less than three per cent of the population. Therein lies the opportunity for personal financial planners.

    Securities and Exchange Commission (SEC), the apex capital market regulator, is spearheading a short conversion programme for graduates of various disciplines to train as personal financial planners. Just like the proverbial washman, this has the dual-benefit of cleaning off the personal ignorance and serving as sustainable source of personal source of incomes.

    SEC is working through the Nigerian Capital Market Institute, its training subsidiary, and the Financial Planning Association to train graduates, certify them and attach them to fund investment management companies to serve as out-growers for the investment management industry and the capital market, in general.

    Director-General, SEC, Ms. Arunma Oteh, said the commission believes that a short-term course in financial planning can make several graduates to be able to earn their living and reduce the excruciating search for paid jobs.

    “We can train young people to become financial planners, may be those graduates from Law School, in economics among others, we can put them through a Booth-Camp programme and then prepare them to affiliate with some of these Fund Managers and to sell their products to investors. That is something that we are very keen to do because we think it will also help the job situation in Nigeria,” Ms.Oteh said.

    According to her, training and working as a Financial Planner is a viable source of livelihood as investing and personal financial planning, are critical.

    “First and foremost, what I tell everyone is that investing is very critical. If you are going to invest, you must have some level of familiarity on what you are going to invest in. Even if you have an expert that is helping you, you must be able to ask the right questions. So, my advice to people is to focus on building their knowledge because it is a skill that you will need through your life because saving and investing help you to raise your standard of living, to save for your retirement, to save for any health challenge you may face or to save for the education of your children. So it is a skill that people should learn about,” Oteh said.

    She said there is enough potential for personal financial planners in the gap between the investing public and the Nigerian population as well as the depth and participation in the collective investment scheme (CIS) or mutual funds industry.

    “Today, we have less than 200,000 who are leveraging into CIS funds to save and invest. There is clearly room for more to be done. We have about $1 billion of funds under management; that is very small for a country of 167 million people. So the potential is enormous,” Oteh said.

    She said participation in mutual funds can be a way for Nigerians to leverage their incomes and build up a strong base against the waves of ups and downs that come with changing market situations.

    “We are recommending mutual funds. Mutual funds allow you to invest a small amount, but to have the opportunity of investing that amount in several companies or several types of products. So, if you have N5, 000, you can buy a money market bond fund and that fund can invest in various treasury bills. Also, if for example you bought mutual funds that invest in companies, the funds can invest in banks, fast moving consumer good, construction companies, in an oil and gas company and so on, so that when there is a problem in one sector, the problem from that sector is balanced by the benefit that you are getting from another sector. That is what a mutual fund does for you; it allows you to reduce your risk by spreading it over several companies. If it is a mutual fund that invests in equity, it allows you to use a small amount and tap benefits in several areas. So, my guidance is that use mutual funds, you also take the benefit of financial experts. We have a number of such funds, about 44 of them and there is still opportunity for many more to come to be,” Oteh said.

    Besides, such training in investment and financial planning also provides opportunity for others to earn additional incomes alongside their other jobs.

    President, Chartered Institute of Stockbrokers (CIS), Mr. Ariyo Olushekun, said there is opportunity for non-finance professionals to participate in the investment market.

    Managing Director, GTI Securities Limited, Mr Tunde Oyekunle, added that the market has enormous potential that remain untapped.

    Oyekunle, whose firm has built Nigeria’s first private trading floor, said ambitious young graduates can find opportunities in the ongoing innovations at the market.

     

  • ‘We can’t shy away from Islamic finance’

    ‘We can’t shy away from Islamic finance’

    Islamic finance is an alternative source of funding. But because of the country’s secularity, the issue is being looked at from the religion prism. Chartered Institute of Stockbrokers (CIS) President Ariyo Olushekun argues that religion should not be allowed to becloud the issue. Islamic finance, he tells Capital Market Editor TAOFIK SALAKO, in this interview, has “bright prospects”.

    What is your assessment of the capital market vis-à-vis the economy?

    The market is in good shape. The recovery of the market is stabilising, we can say that the market has recovered from what happened in 2008 and now it is stabilising. The resilience is showing, there has been a lot of profit-taking in the last few weeks, but the impact of this has not been as bad as you would have expected if the market is not strong. From about 40,000 index, we are somewhere around 38,000 points now, given the level of gain we had witnessed and the lack of confidence we have had in the past, that is not a huge drop.

    The signal we are getting is that the market could move back as more funds come in to the market. Particularly, we are seeing a lot of local investors. Right now; I think the ratio is 50:50, foreign to local and among the domestic investors, we are seeing more institutional investors. So, more and more investors are returning to the market and they are taking positions.

    In terms of capital issues, we are beginning to see more now. The companies are beginning to build more confidence that they will be able to raise whatever amount they want from the capital market. So, they are also returning. And the market is responding, it’s showing capability to provide funds for those companies which need funds. So, I think the market is in good stead, we have gone through the bad time, but we have been able to put reform in place; every stakeholder in the market has made significant efforts to bring the market back on the right track, what we are seeing now is the result of those efforts that have been made in the past.

    If the market is fast recovering, why have we not seen the primary market being active, where are the public offers?

    The primary market is building up day-by- day, don’t forget the cost of raising funds is relatively more and the process is long, so companies will have to be very sure that they have high level of confidence of success before they can commence the public offer process. But in recent times, you can see an increase in the number of capital issues generally. So, that aspect of the market is also recovering slowly.

    How do we ensure sustainable development of the market?

    The reform will have to continue, we need to do everything we can to sustain and even build on the current level of investor confidence. We need to embark on capacity building on the part of all stakeholders- operators, regulators, investors, everybody that has a role to play in the market. We need to enhance their knowledge of the market. That is where the Institute has been doing a lot of work, trying to organise courses for its members so that their knowledge is enhanced.

    We keep organising training and retraining programmes. In addition, the institute has been organising workshops and annual conferences on the economy, dealing with recent issues. On the part of the Securities and Exchange Commission (SEC) itself, it recently inaugurated Master Plan Committees to develop a master plan for the different segments of the market- one, for the market in general; two, for the new product, non-interest product, so that we can be able to bring in that segment of the population that abhor usury and kind of fixed-returns. SEC also set up a capital market literacy master plan with the objective of developing a framework for educating all stakeholders of the market.

    On the part of the Nigerian Stock Exchange (NSE), it has started a new trading platform. it has been training its dealing members and has introduced many new products. All these will help credible price discovery and trading in the market. So, all the stakeholders need to play their roles for this to continue. However, I think the government will need to, as much as possible, bring down the interest rate.

    If interest rates are low, and they should be low otherwise they put so much pressure and impede the progress of the real sector. If interest rates are reasonably low, it makes it easy for people to come to the capital market for their investment activities. But if interest rates are unreasonably high, you will see people becoming risk-averse and they just place their funds in the money market to get fixed returns.

    Besides interest rate, are there other fiscal, or legislative incentives for long-term market growth?

    It is important for government to have incentives in place to encourage companies to access the market. Task incentives are very important to encourage participation. The government is on the right track by granting tax waivers on the contract stamp. But there is much more to be done; withholding tax will need to be removed from dividend. Companies that are quoted should also be made to pay less tax, you may reduce corporate tax from 30 per cent to 20 per cent for quoted companies, they should be more encouraged. We also want to see companies in major sectors of the economy being listed in the market. Now, we have different platforms on which they can be listed, we have the Nigerian Stock Exchange, we have NASD, we have the FMDQ, and the Abuja Securities and Commodities Exchange. So, the options are many, what government has to do in that area is that for the companies being privatised there should be a clause in the agreement that will compel them to get listed within a short period; two to three years. A minimum percentage of their issued shares should be in the hand of the public, 10 to 20 per cent, so that everybody has an opportunity to own shares and partake in the companies.

    For the telecommunications companies, their licenses will soon be due for renewal. This presents an opportunity for government to make sure they also get listed; they should also make available some 10 to 20 per cent of their shares available to the general public. They are making a lot of money from Nigerians; there is nothing wrong in Nigerians also being able to partake in such profit. The oil companies, which are the country’s mainstay, should be encouraged to get listed. That way you get more people and investments into the market.

    What is your view on the consolidation of the stockbroking industry?

    Consolidation is a business decision; you don’t force people to take such decision, it’s not natural; it’s something that should come up as a matter of course. Nigeria is a vast country; you have people in the hinterland, people in different levels, living in different parts of the country. If you are going to grow the number of investors, we need operators that will be able to reach out to these people. Right now, the number of investors is about five million; there five million include multiple accounts by some investors that, for instance, have three to five accounts. If you remove these multiple accounts, we may be having like four million investors or thereabout. Five million over a population of 170 million is one over 34; America has a population of 300 million and has over 100 million investors that are playing in her market, that is one-third; one over three as against one over 34 that we are currently on. So, if that is the case and we have a plan to move that to about 40 to 50 million from five million, which means we want at least a quarter of our population to participate in the market, it’s not something that you will leave for the mega firms. People must be allowed to operate at different levels. The big firms may not be interested in going to market somebody in Ode-Omu, Nguru and all that, they may not want to go to the hinterlands. We need brokers who must operate at that level, who will be able to go to all those places. What you can have is a tier structure; you have people operating at different level, carry different risks and then, they are able to play their part. Every N5,000, every N10,000 that Mr Owolabi has in Ikere-Ekiti; that Alhaji Adamu has in Gusau; that Mr Chukwuka has in Onitsha, we want every bit of this money to come into the market. If you want this to happen, then you leave people to operate at different levels. Going all out to say we must reduce number of operators is not the right thing to do. What we need to do is to delineate areas in which everybody can operate so that you have people operating at different levels and playing different roles; all of them working towards one goal-developing the market.

    What about the inkling on new capital base for operators?

    Well, we have been hearing that, we don’t know exactly what is going to happen. But it’s very important that share capital should not be a one-size-fits-all. Share capital should be a function of the risks that you are taking. It shouldn’t even be a matter of coming up with a figure, what needs to happen is to lay down certain things that need to be in place, then let those things translate into particular amount. As a result of this, then one will know the share capital one needs to operate the way one wants to operate.

    But if you have a figure now, then you are going to be chasing a moving target because by the time inflation comes in or foreign exchange rate goes up, the amount you are mentioning as share capital now, will become small in some years time and then you will need to raise share capital again. No! what you need to put in place are the things that need to be provided for as an operator to function at a certain level and then you derive your share capital from that; based on the risks you want to carry and the infrastructure you need to have. This will last forever unlike when you come up with a particular amount now and after some years, the amount becomes small.

    We must also note that most operators in the capital market, especially the stockbrokers, are intermediaries, they do not carry as much risks as banks and insurance companies carry. Banks carry risks because they have taken deposits from their customers and lent these deposits to other people, so if customers come for their money, they need to at least have a proportion of what they have lent in-house so that they are able to pay customers when they come for their money; that’s the way to maintain confidence. Insurance companies on the other hand have taken premium from people against promises that if something happened, just make your claim, we will indemnify you. So, they also need to have some money, they need to have adequate funds to be able to meet those claims as they are presented in order to also retain confidence.

    When people invest in the market, they only pass their money through brokers; if it is in the primary market, to the company raising the money, the money does not stay with the broker; if it is in the secondary market, they are passing the money from the buyer to the seller through brokers. So, the broker is not giving any promise like banks or insurance companies do. We should not be raising minimum share capital just because others within the sector have done that. No! We have to look at what risk everybody is carrying. Would you ask insurance brokers to raise their share capital just because insurance companies have raised their capital? Or would we have estate valuers or estate agents to raise capital? Even if you are buying a house worth N1 billion or more, you are only passing the money through the estate agent; he doesn’t require that kind of money to do that kind of business. The point is that as intermediaries-stockbrokers, issuing houses, they do not require so much financial capital.

    There are two types of capital that are required and very crucial- the integrity capital and the intellectual capital. Those are the things that will sell this market; those are the things we are selling. Really, it is dangerous for brokers to have excessive, huge share capital. If the brokers or issuing houses are excessively capitalised, the investors in those firms also want returns. Now, the stockbroking firm is not going to be placing its money with the bank, it is not going to be importing rice or stock fish, it is not going to invest in properties because even the market regulations do not encourage that, so, it will also have to invest its own money in the market. When these firms are investing heavily in the market, it means they are competing with investors, so the temptation to do their transactions at more favourable terms than transactions of their clients will become higher. So, really, it is good to be adequately capitalised, but it is not good to be excessively capitalised. And what is excessive capital? Capital that is beyond your need; capital that is beyond the risk you are carrying.

    Is it really necessary to demutualise the Exchange?

    Demutualisation of the Exchange is not bad; it is going to bring about efficiency, it makes the Exchange to be more productive, more efficient. It provides opportunity for owners of the Exchange that is, dealing members, to be able to generate some incomes from their investments. We have invested for a long time. So, on its own, it is not bad, but it has to be done properly. It should be done in a fair and transparent way. Every stakeholder that is involved should feel comfortable with the way it is being done.

    What will amount to being fair in your own view?

    If you are going to demutualise the Exchange, some people own the Exchange, they must play major roles, they must be the deciders, it is not for some people or regulatory authorities to come and decide things for them. Everything that needs to be done, they must do it willingly. SEC as the overall regulatory authority in the market needs to set guidelines and those guidelines should not be related to a particular exchange, they should be guidelines that can serve for the particular exchange you want to demutualise now and they should be good for any future demutualisation. So, it shouldn’t be something you are just tailoring to serve an end. Then, the Exchange on its own must consult with its owner; it is not something for the council or management to decide on. They are in the process, however, we need to emphasise this consultation, we need to encourage them to do that to the fullest.

    In recent times, we have seen many companies opting for voluntary delisting, what could be responsible for this?

    We need to do things to encourage listed companies to remain listed because it doesn’t make sense if you are marketing to get more company to be listed and the listed ones are exiting the market. It should be attractive to those already there. If those who are in are leaving, it does not attract those who are outside. That is without prejudice to the right of the companies to delist, if they want to. I’m saying we shouldn’t make it attractive to them. We should find out why they are leaving. They are not many, but even if it is one, you need to find out why they are leaving so that we can see how to satisfy them. However, where I am not comfortable is in the area of companies not only delisting but also paying off Nigerian investors. You cannot say because you want to enhance the profitability of the company and Nigerians, from whom you are going to make the profit, should leave. No, it is not right, it is not fair. You rely on patronage of Nigerians to make the expansion plan work, to make the company more profitable and you are saying those people that are so critical to future profitability of the company should exit the company, it is not fair, it is an insult on this country and everything should be done to reject it. If you want to delist, there is a difference between delisting and asking Nigerians to exit. It is never done anywhere, in any country; that you now ask the indigenes of that country to leave the company just because you are about to invest more money and the company is likely to do better in future; that is even the more reason why they should stay.

    Against the background of recent efforts to develop alternative finance, what are the prospects of Islamic finance in the Nigerian market?

    The prospects are very bright because as we speak we have a very significant proportion of our population who strongly believe that because of the nature of the capital market and the dictates of their religion, they cannot invest in the market, so we need to develop products that will be attractive to them; that we can use to channel their funds into the market and it is not limited to any religion. The one that is popular is Islamic finance. Some Christians also do not like certain things, some do not like alcohol, some cannot put their money in companies producing arms and ammunitions some cannot put their money into companies that are gambling and all that. So, all these funds are outside the market, we need to bring them in, call them any name. If Sango worshippers need certain product, develop it, call it Sango worshippers’ product and use it to bring their money into the market. The same thing applies to everybody. I don’t think it is limited to any religion. What we want is to improve the depth of the market by introducing products and instruments that will channel funds, savings into this market so that those who have projects will be able to raise limitless amount of money.

    What is CIS doing to broaden human capital capacity in the area of this alternative finance?

    Well, we keep developing courses, we keep developing training programmes and we keep reviewing the syllabus for our examinations. We introduce new things into this syllabus and programme from time to time, this is not going to be different. It is a continuous thing for us, we have done courses in this area in the past, there are aspects of our syllabus that deal with this area. Our members are right now adequately equipped.

  • Unhidden treasure in stock marketing

    Unhidden treasure in stock marketing

    The unemployed and self-employed can make money, marketing securities and investment services and products in the capital market, writes Taofik Salako.

    The capital market is still largely unexplored. While its emerging market status comes with many challenges, its vast potential presents immense opportunities for the informed. Such huge opportunities exist in stock brokerage and marketing where millions of unemployed and self-employed Nigerians, as well as anyone desirous of having additional income can be gainfully engaged.

    With a growing population of 170 million, the country’s large size and vast geographical space have their advantages and disadvantages. Unemployment is a major problem of an underdeveloped economy, but the aggregation of small capital also can directly and indirectly solve the problem.

    President, Chartered Institute of Stockbrokers (CIS), Mr Ariyo Olushekun, describes the opportunities in the market. According to him, at theh moment, there are about five million investors in the capital market including those investors with multiple accounts. When multiple accounts are taken into consideration, the number of investors may be approximately about four million.

    “Five million over a population of 170 million is one over 34, America has a population of 300 million and has over 100 million investors that are playing in their market, that is one-third; one over three as against one over 34 that we are currently on. So, if we are going to grow to let’s say 40 to 50 million investors, which means we want a quarter of our population to participate in the market, it’s not something you leave for the mega firms,” Olushekun said. According to him, the market needs people who will be able to market securities and investment services to people in the hinterland.

    “Every N5,000, every N10,000 that Mr Owolabi has in Ikere Ekiti; that Alhaji Adamu has in Gusau; that Mr Chukwuka has in Onitsha, we want every bit of this money to come to the market,” Olushekun said.

    This is where the job opportunities come for self-driven persons who may want to act as sub-brokers. There are several intermediaries in the capital market. While the investors, stockbroker or dealer, merchant banker, regulators and issuers are the major operators, several other intermediaries play adjoin roles to ensure the market remain robust and resilient. These intermediaries help in the mobilisation of resources from investors to the needed avenues as well as help in broadening the depth and versatility of the market.

     

    Becoming a broker

    Primarily, brokers are regarded as the primary intermediaries in the capital market. The main function of the stockbroker is to deal on behalf of his clients-the investors, because investors cannot trade on the stock market. A broker must necessarily be a member of a stock exchange. The requirements to become a stockbroker or dealer at the Exchange are quite enormous. While the basic educational and personal requirements may be similar to other professions in the financial services industry and elsewhere, the professional and training requirements for a stockbroker are quite extensive.

    First, a stockbroker will have to study for and pass the examinations of the Chartered Institute of Stockbrokers (CIS), the statutory self-regulatory organisation (SRO) saddled with the practice of stockbroking. Relevant first degree and experience may exempt a candidate from some papers. It is upon successful completion of these examinations that one becomes an Associate of the CIS or Associate Chartered Stockbroker (ACS) and technically qualifies to practice as a stockbroker.

    Then comes the practical training, the ACS will have to enroll for training with a stockbroking firm, which will overtime recommend him for the institutional training at the Stock Exchange. The training-both theoretical and practical, at the Stock Exchange is the final stage to become a practicing stockbroker, duly licenced to trade on the Stock Exchange with designated code and details.

    The induction at the stock exchange, after the first induction as ACS, marks the transition to practical professional life. Given the fiduciary responsibilities and degree of trust as custodian of people’s monies, a stockbroker also needs to provide several indemnities including contribution to investors’ protection fund and provision of fidelity bond. The broker is under obligation to continuously observe the rules and regulations of the stock exchange and the institute of brokers as well as that of Securities and Exchange Commission, each of which can impose sanctions on the broker including withdrawal of the broker’s licence upon proven and serious infringements. Even with these, a broker’s life is that of continuing education as there are required mandatory annual continuing education scores that the broker must attained to retain his professional ranking.

    This applies to several other professions too. Given these requirements; the number of stockbrokers, the attractiveness of small trades vis-à-vis the time value of professional energy, the concentration of brokers-otherwise known as gentle men of the city, in the main economic centre and base for capital market and the size and demographics of national population dictate the need for additional service providers that can help the stockbrokers to effectively perform their functions.

    These are the reasons why sub-brokers have continued to thrive in several markets. This is also because the daily requirements for the mastery of the price discovery at the stock exchange-which sets out a super trading stockbroker from others, eat deep into the time and resources of a stockbroker and may not allow him to devote enough attention to small investors.

    Besides, the capital market recession, which swept away and inhibited the viability of several stockbroking firms and the generally high unemployment rate have also turned many chartered stockbrokers into sub-brokers since they do not have stockbroking firms to practice and trade under as stockbrokers.

     

    Requirements of a sub-broker

    A sub-broker functions under the broker primarily to market securities and solicit broking business. In most jurisdictions, they have very minimal professional and regulatory requirements. They are not required to be a member of a stock exchange. They are not required to be an associate of the institute of stockbrokers, although some levels of capital market-focused studies are required to perform effectively.

    Each stockbroker is expected to screen, train, record and account for sub-brokers under it. There is no limit to the number of sub-brokers that a stockbroking firm can engage to help as its agents-primarily to interface with investors. The sub-broker helps the broker to market securities, collect investor’s mandate and documents and foster the agent-principal relationship between the broker and investor by facilitating securities trading and rendering of returns to the investor.

     

    Incomes of a sub-broker

    The sub-broker makes his income from sharing in the stockbroking commission-the stockbroker’s fee, under a pre-arranged mutually exclusive contract between the broker and sub-broker. Besides the stockbroking commission, a sub-broker may share part of other incomes from other services relating to his clients including charges on share registration and management services such as dematerialisation and dividend collection and retrieval.

    A broker may have a standardised agreement and income-sharing documents for all its sub-broker, but each agreement with every sub-broker stands on its own. Because the income profile of the sub-broker, just like the broker and other trade-based professionals, depends on the quantum of transactions, most sub-brokers are usually aggressively persuasive and goal-driven.

    Knowing fully that an average City-based individual can easily walk into a stockbroking firm to conduct his transaction, sub-brokers cover wider areas in the hinterlands and the suburbs of the cities in search of clients in addition to competition with brokers for clients in the cities. To several investors, the ‘broker’ they know is the ‘sub-broker’.

    This was at play, and still on to some extent, during the capital market boom, when stock marketing became the driving force for multi-billion Naira public offers. Such new opportunities exist in the marketing of evolving products like derivatives, foreign collective investment schemes and infrastructure funds amongst others.

    Regulating the sub-brokers

    As sub-brokers become important intermediaries in the capital market process, the imperatives for the regulation of their operations have also increased. Besides being accountable to the broker-principal, SEC had prescribed minimum capital requirement for a corporate body seeking to act a sub-broker.

    SEC is reviewing the functions and minimum capital requirements for capital market operators, which will further define the scope and requirements for sub-brokers or broker’s agent in whatever capacity.

    Besides, the Nigerian Stock Exchange (NSE) is previewing a new rule, which precludes a broker from sharing his commission with anyone not under the regulation of the NSE. This will effectively bring other intermediaries such as sub-brokers directly under the purview of the rules and regulation of the stock exchange.

    The formalities and appellation of a sub-broker may change, but the function of securities marketing is ever expanding, especially as the market evolves with new products and services. Understanding the stock market processes and products can be a way to earn a living.

  • Unhidden treasure in stock marketing

    The unemployed and self-employed can make money, marketing securities and investment services and products in the capital market, writes Taofik Salako.

     

    The capital market is still largely unexplored. While its emerging market status comes with many challenges, its vast potential presents immense opportunities for the informed. Such huge opportunities exist in stock brokerage and marketing where millions of unemployed and self-employed Nigerians, as well as anyone desirous of having additional income can be gainfully engaged.

    With a growing population of 170 million, the country’s large size and vast geographical space have their advantages and disadvantages. Unemployment is a major problem of an underdeveloped economy, but the aggregation of small capital also can directly and indirectly solve the problem.

    President, Chartered Institute of Stockbrokers (CIS), Mr Ariyo Olushekun, describes the opportunities in the market. According to him, at theh moment, there are about five million investors in the capital market including those investors with multiple accounts. When multiple accounts are taken into consideration, the number of investors may be approximately about four million.

    “Five million over a population of 170 million is one over 34, America has a population of 300 million and has over 100 million investors that are playing in their market, that is one-third; one over three as against one over 34 that we are currently on. So, if we are going to grow to let’s say 40 to 50 million investors, which means we want a quarter of our population to participate in the market, it’s not something you leave for the mega firms,” Olushekun said. According to him, the market needs people who will be able to market securities and investment services to people in the hinterland.

    “Every N5,000, every N10,000 that Mr Owolabi has in Ikere Ekiti; that Alhaji Adamu has in Gusau; that Mr Chukwuka has in Onitsha, we want every bit of this money to come to the market,” Olushekun said.

    This is where the job opportunities come for self-driven persons who may want to act as sub-brokers. There are several intermediaries in the capital market. While the investors, stockbroker or dealer, merchant banker, regulators and issuers are the major operators, several other intermediaries play adjoin roles to ensure the market remain robust and resilient. These intermediaries help in the mobilisation of resources from investors to the needed avenues as well as help in broadening the depth and versatility of the market.

     

    Becoming a broker

    Primarily, brokers are regarded as the primary intermediaries in the capital market. The main function of the stockbroker is to deal on behalf of his clients-the investors, because investors cannot trade on the stock market. A broker must necessarily be a member of a stock exchange. The requirements to become a stockbroker or dealer at the Exchange are quite enormous. While the basic educational and personal requirements may be similar to other professions in the financial services industry and elsewhere, the professional and training requirements for a stockbroker are quite extensive.

    First, a stockbroker will have to study for and pass the examinations of the Chartered Institute of Stockbrokers (CIS), the statutory self-regulatory organisation (SRO) saddled with the practice of stockbroking. Relevant first degree and experience may exempt a candidate from some papers. It is upon successful completion of these examinations that one becomes an Associate of the CIS or Associate Chartered Stockbroker (ACS) and technically qualifies to practice as a stockbroker.

    Then comes the practical training, the ACS will have to enroll for training with a stockbroking firm, which will overtime recommend him for the institutional training at the Stock Exchange. The training-both theoretical and practical, at the Stock Exchange is the final stage to become a practicing stockbroker, duly licenced to trade on the Stock Exchange with designated code and details.

    The induction at the stock exchange, after the first induction as ACS, marks the transition to practical professional life. Given the fiduciary responsibilities and degree of trust as custodian of people’s monies, a stockbroker also needs to provide several indemnities including contribution to investors’ protection fund and provision of fidelity bond. The broker is under obligation to continuously observe the rules and regulations of the stock exchange and the institute of brokers as well as that of Securities and Exchange Commission, each of which can impose sanctions on the broker including withdrawal of the broker’s licence upon proven and serious infringements. Even with these, a broker’s life is that of continuing education as there are required mandatory annual continuing education scores that the broker must attained to retain his professional ranking.

    This applies to several other professions too. Given these requirements; the number of stockbrokers, the attractiveness of small trades vis-à-vis the time value of professional energy, the concentration of brokers-otherwise known as gentle men of the city, in the main economic centre and base for capital market and the size and demographics of national population dictate the need for additional service providers that can help the stockbrokers to effectively perform their functions.

    These are the reasons why sub-brokers have continued to thrive in several markets. This is also because the daily requirements for the mastery of the price discovery at the stock exchange-which sets out a super trading stockbroker from others, eat deep into the time and resources of a stockbroker and may not allow him to devote enough attention to small investors.

    Besides, the capital market recession, which swept away and inhibited the viability of several stockbroking firms and the generally high unemployment rate have also turned many chartered stockbrokers into sub-brokers since they do not have stockbroking firms to practice and trade under as stockbrokers.

     

    Requirements of a sub-broker

    A sub-broker functions under the broker primarily to market securities and solicit broking business. In most jurisdictions, they have very minimal professional and regulatory requirements. They are not required to be a member of a stock exchange. They are not required to be an associate of the institute of stockbrokers, although some levels of capital market-focused studies are required to perform effectively.

    Each stockbroker is expected to screen, train, record and account for sub-brokers under it. There is no limit to the number of sub-brokers that a stockbroking firm can engage to help as its agents-primarily to interface with investors. The sub-broker helps the broker to market securities, collect investor’s mandate and documents and foster the agent-principal relationship between the broker and investor by facilitating securities trading and rendering of returns to the investor.

     

    Incomes of a sub-broker

    The sub-broker makes his income from sharing in the stockbroking commission-the stockbroker’s fee, under a pre-arranged mutually exclusive contract between the broker and sub-broker. Besides the stockbroking commission, a sub-broker may share part of other incomes from other services relating to his clients including charges on share registration and management services such as dematerialisation and dividend collection and retrieval.

    A broker may have a standardised agreement and income-sharing documents for all its sub-broker, but each agreement with every sub-broker stands on its own. Because the income profile of the sub-broker, just like the broker and other trade-based professionals, depends on the quantum of transactions, most sub-brokers are usually aggressively persuasive and goal-driven.

    Knowing fully that an average City-based individual can easily walk into a stockbroking firm to conduct his transaction, sub-brokers cover wider areas in the hinterlands and the suburbs of the cities in search of clients in addition to competition with brokers for clients in the cities. To several investors, the ‘broker’ they know is the ‘sub-broker’.

    This was at play, and still on to some extent, during the capital market boom, when stock marketing became the driving force for multi-billion Naira public offers. Such new opportunities exist in the marketing of evolving products like derivatives, foreign collective investment schemes and infrastructure funds amongst others.

     

    Regulating the sub-brokers

    As sub-brokers become important intermediaries in the capital market process, the imperatives for the regulation of their operations have also increased. Besides being accountable to the broker-principal, SEC had prescribed minimum capital requirement for a corporate body seeking to act a sub-broker.

    SEC is reviewing the functions and minimum capital requirements for capital market operators, which will further define the scope and requirements for sub-brokers or broker’s agent in whatever capacity.

    Besides, the Nigerian Stock Exchange (NSE) is previewing a new rule, which precludes a broker from sharing his commission with anyone not under the regulation of the NSE. This will effectively bring other intermediaries such as sub-brokers directly under the purview of the rules and regulation of the stock exchange.

    The formalities and appellation of a sub-broker may change, but the function of securities marketing is ever expanding, especially as the market evolves with new products and services. Understanding the stock market processes and products can be a way to earn a living.