The Nation Newspaper

Tag: arts

  • Explore arts, brand managers told

    Orange Academy, a brand management school, has challenged its graduating students to use their brand management and storytelling skills to solve complex social problems.

    To enhance this, the institution launched a yearly project exhibition tagged ‘The art of positive thinking’, during graduation-immersion at the Lagos Sheraton Hotel, Ikeja.

    According to the school, the focus of this year’s edition was on the need for sexually active youths to know their HIV status.

    The African Marketing Director – Family Nutrition, GlaxoSmithKline, Mr. Lampe Omoyele, also a member of the school’s management board, described Orange Academy as the first un-marketing brand school in Africa where emphasis is put on storytelling.

    Also, the new Chief Executive Officer CEO) of the academy, Mr. Chisom Ohuaka, said: “Because stories are the most memorable vehicles through which we know our world, Orange Academy teaches and practices the art of compelling storytelling so our students can create memorable brand experiences.”

    The Founder/Chief Imagination Officer of the Academy, Mr. Kenny Brandmuse, said the academy’s multidisciplinary faculty pool have been employed in core marketing, entertainment, non-profit, governance, education and public advocacies. He added that the school has grown from a 12-student school to a 150-student school in just six years.

    The Dean of Studies, Franklin Ozhekome, formerly the Chief Marketing Officer (CMO) of Insights Communications, said the academy has an alumni base of over 600 professionals.

  • Arts, crafts trade show makes debut

    The first Nigerian Arts and Crafts Trade Show (NACTS Lagos) will hold between November 1 and 8 at the exhibition ground, Lagos State Council for Arts and Culture, Ikeja, Lagos. With the theme, “Arts Craft for Peace and Economic Emancipation”, the event is organised to improve the poor patronage of Nigeria’s cultural products.

    According to a statement by the organisers, cultural industries played critical roles in fast-tracking the growth of rural economics in pre-colonial days through abundant array of crafts and an ancillary industry that served as an addition to farming. “These craft products were made in different parts of the country and distributed largely by itinerant traders in what then served as long-distance trade. Unfortunately, the disarticulation caused by both the advent of colonialism and subsequent discovery of oil relegated the once-thriving industry to the background,” it added.

    The NACTS Lagos will host no fewer than 150 exhibitors from within and outside Nigeria and attract over 250,000 visitors during the 8-day fair and it will showcase the talents of Nigerian artisans while also raising money for the needy.

     

  • STI supports arts

    Sovereign Trust Insurance (STI) Plc has extended its intervention initiative to the thespian arts with its partnership with the Playhouse Initiative on the production of ‘KAKADU the Musical’, which opened with the premiere performance on May 9.

    The musical play explores the life and times of Lagos post-independence through the civil war right to the days of the successive military coups in the country. It was set around the famous night club in Lagos in the 60s called Kakadu.

    According to the Associate Producer of th play, Winifred Nwokedi, Kakadu the Musical is “essentially the story of Lagos and how the city of infinite possibilities lost her innocence as a result of events occurring outside the city. The combination of the story and the music results in a most captivating musical production of the like that has never been done in Nigeria”.

    Spokesperson to the insurance firm, Segun Bankole, said the company’s support for the play is borne out of the need to relive a culture that is almost getting moribund.

    For STI, the play affords the organisation the opportunity to bring in the history of Lagos to the new generation of its inhabitants and Nigerians at large through the essence of theatre.

    He said the theatre in those days served as a rallying point for families and friends in terms of education and entertainment that were intellectually stimulating, but that the situation had really got to its lowest ebb and the theatre was fast losing patronage and something had to be done to revamp the theatre, especially among the youths.

    He also said, in line with the pioneering stance in the industry, “we want to be part of the change agents that will revive the theatre culture just as we continue to push for an insurance culture amongst Nigerians in the country; that for us is the nexus”.

    The Writer and Director of Kakadu the Musical, Uche Nwokedi (SAN), expressed his appreciation to the Management of STI and other corporate organisations and individuals who supported the project from incubation to the performance.

    He called for such collaborations, noting that they would boost the creative economy.