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Tag: Association of Advertising Agencies of Nigeria (AAAN)

  • Creative conference holds tomorrow

    Creative conference holds tomorrow

    The Association of Advertising Agencies of Nigeria (AAAN) has announced that the 2025 LAIF Creative Conference will take place tomorrow at the Lagos Marriott Hotel, GRA, Ikeja, Lagos running from 9:00 AM to 6:00 PM.

    This year’s edition marks a historic milestone, the 20th anniversary of the Lagos Advertising and Ideas Festival (LAIF) celebrated under the bold theme “20 Years of Crazy.

    ”The conference will bring together leading voices from Nigeria, Africa, and the global creative industry for a full day of inspiring conversations on creativity, technology, culture and the future of brand-building.

    The LAIF Creative Conference will feature keynote presentations from visionary leaders, expert panel sessions on the future of creativity and strategic brand communication, Tech-focused side-stage conversations exploring AI, digital evolution, and emerging creative tools.Discussions connecting advertising with entertainment, storytelling, film and global culture.

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    Key themes for this year include, The future of African creativity, Authenticity and cultural storytelling, Creativity at the intersection of advertising and film, The impact of AI and technology on creative work, The new African consumer, Unlocking global opportunities for African brands.

    The two-day festival will culminate in the LAIF Awards Ceremony on  November 30, where outstanding creative work across Nigeria’s advertising and marketing communications industry will be honoured.

    Now in its 20th year, the LAIF Awards remain Nigeria’s most respected benchmark for creative excellence, recognising agencies, directors, writers, designers, strategists and brand teams whose work is driving the industry forward.

    This special anniversary edition will also include the LAIF Icon Award, celebrating an industry pioneer and honouring their contributions to the growth and evolution of Nigerian advertising.

    Speaking ahead of the conference, Mr Jay Chukwuemeka, Chairman of the LAIF Management Board, highlighted the importance of this year’s edition:

    “LAIF has evolved into one of the most influential creative festivals in West Africa. As we celebrate 20 years, we are not only honouring our past but embracing a future defined by innovation, collaboration, and global relevance.”

  • Advertising agencies shine at gala night

    Advertising agencies shine at gala night

    The 52nd Annual General Meeting and Congress of the Association of Advertising Agencies of Nigeria (AAAN) came to a close in Ibadan on Saturday with a Gala Night that spotlighted emerging talents and honoured key contributions within the industry. The event marked the culmination of a three-day gathering that combined business deliberations, knowledge exchange, and community building.

    One of the highlights of the evening was the presentation of the Rising Star Award to five young professionals nominated from leading agencies. Among those recognised were Ayoade Omolola of X3M Ideas, Chidera Okpala of SO&U, and Faruq Alimi of Noah’s Ark. They were joined by Deborah Folaranmi of Wunderman Thompson and Leah Afolabi of Leo Burnett, all acknowledged for their creativity, dedication, and potential to shape the industry’s future.

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    The mood turned solemn during a posthumous tribute to the late Suleman Omone-Ogie Momoh, who was honoured for his outstanding service and leadership. A moment of silence was observed by members of the association as they reflected on his legacy and contributions to the sector.

    Earlier in the day, AAAN held its business session, of which a key development was the induction of eight new agencies as associate members. The new entrants, spanning traditional, experiential, and digital marketing, were welcomed as part of the association’s continued expansion.

    The AGM began on Thursday with a fireside chat with the Director-General of the Advertising Regulatory Council of Nigeria (ARCON), Dr. Lekan Fadolapo. On Friday, there were keynote addresses by Idowu Akinde, Managing Director of Impact Hub Lagos, and Bolanle Osotule, General Manager and Head of Brand Marketing and Advertising at Airtel Nigeria. The day also included panel discussions that explored trends in innovation, governance and the evolving landscape of marketing communications.

    In his closing remarks, AAAN President Lanre Adisa described the Congress as “a time of reflection, renewal, and resolve.” He noted that the sessions had reinforced the association’s commitment to fostering a forward-looking, inclusive, and self-aware industry. He praised the participation of young professionals and emphasised the importance of continuing conversations around creativity, regulation and agency growth.