In just three years, A&R Duty has emerged as a transformative force in Africa’s music industry, providing artists, labels, and A&R professionals with the necessary tools to thrive. More than a talent-scouting company, A&R Duty is focused on connecting African artists with global opportunities, addressing critical challenges such as limited infrastructure and a lack of professional guidance.
Babatunde Makinde, Founding Partner of A&R Duty, emphasized this mission, stating:
“A&R Duty is dedicated to bridging the gap between African artists and the global music industry. We are not just scouting talent—we are equipping A&Rs, artists, and labels with the tools, resources, and connections they need to thrive internationally. As African music continues to gain global recognition, our mission is to facilitate collaborations, distribution, and strategic partnerships that position African talents on the world stage. We are committed to bridging the gap between African artistes and the global music industry. By empowering the industry with knowledge and infrastructure, we are ensuring that African artists don’t just remain local stars but become global icons, redefining the future of music.”
Through its comprehensive A&R services, the company is turning artistic dreams into reality. Its innovative music tech platform leverages AI to discover talent, streamline music distribution, and track royalties in real time, allowing artists to focus on their creativity while ensuring transparency in the business side of the industry.
Looking ahead, A&R Duty plans to expand across West and Southern Africa, increasing access to its services. The company is also set to launch new digital tools, form strategic partnerships with global music powerhouses, and host the inaugural Africa Music Industry Summit in 2026. By 2027, it aims to introduce Africa’s first-ever A&R Award, celebrating excellence in talent development and recognizing the key players shaping the continent’s music industry.