Scanfrost, home and kitchen appliances outfit, has named Hilda Baci, Guinness World Record–breaking chef and culinary entrepreneur, as brand ambassador.
Hilda’s story of passion, excellence, and perseverance aligns with Scanfrost’s values of reliability, innovation, and quality. From her record-breaking cookathon to her impact in the culinary and lifestyle space, Hilda represents the strength and creativity of the Nigerian.
Ajit Nair, group managing director of C.G.C.L, said: “We are delighted to welcome Hilda Baci to Scanfrost family. Her authenticity, energy, and entrepreneurial drive reflect the values that have guided Scanfrost for over four decades. We look forward to inspiring Nigerians to create memorable experiences at home and beyond.”
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Ashok Dimri, Business Head, added: “Hilda’s influence goes beyond the kitchen; she embodies resilience, creativity, and ambition. These are values we build into every Scanfrost product. We believe this partnership will deepen our connection with consumers who see home appliances as key partners in their lives.”
Baci said: “Scanfrost has been part of our homes, and partnering them feels like coming full circle. It’s a brand that represents hard work, trust, and everything I stand for.”
Alfred Jarikre, Marketing manager at Scanfrost Nigeria, noted: “Hilda brings a fresh, youthful, and dynamic energy to the brand. This is not just about endorsement but about showing how Nigerians can be more with the brand.”
Hilda will feature in Scanfrost’s campaigns, digital content, and lifestyle projects, focusing on food, family, and home innovation.