Over 300 exhibitors across the continents and 5,500 professionals in the cosmetic/hair value chain will be exploring opportunities to find new trade partners and build on existing business relationships as the continent’s largest trade show tagged ‘Beauty West Africa berths in Lagos.’
To drive its success, the Federation of West Africa Chambers of Commerce and Industry (FEWACCI), is already providing support by mobilizing players to create access to market within the sub region.
Besides FEWACCI, which will be speaking at the trade show, many countries, including China, Turkey, Pakistan and Korea have secured pavilions for their participants with strong exhibitor delegations expected from Egypt, Europe, the United Arab Emirates, and the United States, which will utilise the event to showcase new products and trends in the beauty eco- space.
Speaking in an interview, Senior Group Exhibition Manager, BtoB Events, Ken Baber, organisers of the trade show, said the exhibition will place a spotlight on local entrepreneurs promoting Nigeria’s small and medium enterprises (SMEs), which will also leverage opportunities through seminars, demonstrations and tutorials, seminars, demonstrations and tutorials to showcase new products and highlight beauty trends and techniques to participants.
According to Baber, as the trade show expands into the fourth edition In November at the Landmark Centre, Victoria Island, Lagos.
Baber expressed delight at the show’s annual growth in popularity among exhibitor and visitors.
“We are looking forward to welcoming the huge number of participants to this year’s Beauty West Africa.
“The extensive range of SMEs, importers, distributers, retailers and beauty and hair professionals all contribute to the success and popularity of Africa’s leading beauty, cosmetics and hair trade event.
“The consistent increase in demand each year has meant we have now had to expand into the fourth hall at the Landmark Exhibition Centre.
“With so many new products and businesses on display, we know our visitors from Nigeria and across West Africa will really appreciate the opportunities to find new trade partners and build on existing business relationships with our many repeat exhibitors.”
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To assist exhibitors, whether new or returning, Baber said BtoB will be offering a range of support packages.
“We will help you every step of the way. From visas to hotels, from SIM-cards and Wi-Fi to stand build and design.
“We want you to be able to connect with the region’s largest importers, retailers and distributors who are looking for new suppliers to represent.”
Commenting on the event FEWACCI said: “By supporting Beauty West Africa 2024, FEWACCI can promote the beauty and cosmetics industry as a key sector in the region’s growing economy. The event aligns with FEWACCI’s mission to enhance trade relations within ECOWAS and across the globe, allowing exhibitors and participants to access a lucrative market.”