The Nation Newspaper

Tag: BetKing

  • Firm rewards loyal customers

    Firm rewards loyal customers

    As the curtains closed on AFCON 2025 in Morocco, sports entertainment brand, BetKing, has concluded its campaign, “Feel It First in Morocco,” delivering unforgettable experiences to customers and partners.

    BetKing rewarded customers and business partners with an all-expense-paid trip to Morocco, where they witnessed the decisive stages of Africa’s biggest football spectacle live, including the highly anticipated finals.

    AFCON 2025 also featured a strong showing by the Super Eagles, who finished third place after a dramatic penalty shootout victory over Egypt. The team’s resilience, tactical discipline, and fighting spirit again united fans and reaffirmed Super Eagles’ status as one of Africa’s most competitive football nations.

    Read Also: Nigeria, Türkiye to fast-track trade, energy, defence ties — Tinubu

    Nengi Akinola, head of Marketing at BetKing, said:  “AFCON continues to be a celebration of African football excellence and unity. Senegal’s triumph, Morocco’s remarkable hosting, and Super Eagles’ inspiring performance contributed to a memorable tournament. With the campaign, we were proud to reward our customers and partners by giving them a front-row seat to history.”

    Campaign winner, Babatunde Taofeek, said: “Watching AFCON live in Morocco was beyond my expectations. Seeing Senegal lift the trophy and experiencing Super Eagles’ journey firsthand made the trip unforgettable. BetKing truly delivered an experience of a lifetime.”

    Isaac Otuechere, said: “This was my first international football experience, and it was well organised. From the stadium atmosphere to the final match, everything was top-notch. BetKing kept its promise and made us feel truly valued.”

  • BetKing Launches Nigeria’s Biggest Virtuals Jackpot with Over ₦120 Million in Monthly Prizes

    BetKing Launches Nigeria’s Biggest Virtuals Jackpot with Over ₦120 Million in Monthly Prizes

    BetKing, Nigeria’s leading gaming and entertainment brand, has announced the launch of the country’s largest Virtuals Jackpot, giving players the chance to win life-changing rewards every hour, every day, and every month. The campaign offers over 120 million naira in cash prizes monthly, making it the most rewarding and inclusive Jackpot ever introduced in Nigeria’s gaming industry… Izzz plenty!

    The Virtuals Jackpot will feature three exciting tiers of winnings. The King Monthly Jackpot crowns one lucky winner with 50 million naira every month, while 12,000 additional players will share 10 million naira monthly. The Royal Daily Jackpot guarantees 1 million naira for one winner every single day, and the Duke Hourly Jackpot delivers 50,000 naira to one winner every hour. In total, more than 12,000 Nigerians will benefit from this campaign each month.

    With this campaign, BetKing is expanding the players’ circle, ensuring that every BetKing customer has a genuine opportunity to win. By creating multiple entry points to life-changing rewards, the brand continues to redefine accessibility in Nigeria’s gaming industry.

    The Virtuals Jackpot builds on BetKing’s recent track record of innovation. Late in 2024, the brand introduced Danfo Lagos, a culturally immersive mobile game inspired by Nigeria’s most iconic transport system, while JJBallx, the Jay Jay Okocha themed football game, launched earlier this year, has added a fast-paced, engaging option to BetKing’s growing iGaming portfolio. These products demonstrate the company’s commitment to blending culture and innovation to deliver unparalleled entertainment experiences.

    Speaking about the impact of the revamped jackpot launch, Head of Marketing, BetKing, Nengi Akinola, commented “This campaign is about creating consistent, life-changing opportunities for our players. With cash prizes available every hour, every day, and every month, Virtuals Jackpot reinforces BetKing’s mission to make winning more accessible, while celebrating the excitement of play.”

    Alongside this, our growing iGaming lineup, including fan-favorites like Danfo Lagos, JJBallX, and the Fame House campaign inspired by Big Brother Naija, continues to push the boundaries of entertainment and give our players even more engaging ways to win.” She added.

    As the largest Virtuals Jackpot in Nigeria, this campaign sets a new standard in the industry, combining scale, inclusivity, and innovation to create more winners than ever before. So, are you the next Virtuals jackpot millionaire? For players across the country, one click could be the moment that changes everything. Play now on https://m.betking.com/virtual

  • BetKing renews Ikorodu City FC partnership for 2025/26 NPFL season

    BetKing renews Ikorodu City FC partnership for 2025/26 NPFL season

    BetKing, Nigeria’s leading sports betting and digital entertainment brand under KingMakers, is delighted to announce the renewal of its official partnership with Ikorodu City Football Club for the 2025/26 Nigeria Premier Football League (NPFL) season. 

    This marks the third consecutive year of collaboration between both organizations, highlighting a shared commitment to grassroots development, youth empowerment, and the growth of Nigerian football.

    Since the partnership began in 2023, Ikorodu City FC, popularly known as the Oga Boys, has risen rapidly through the ranks, earning promotion to the NPFL in 2024 and finishing an impressive fourth place in their debut 2024/25 campaign. 

    Their season was highlighted by a record-breaking 6–0 victory over Katsina United, one of the most dominant results in NPFL history.

    BetKing’s support for Nigerian sports extends far beyond football. 

    The company recently commissioned a modern mini sports complex at Ifako Ijaiye, already serving over 400,000 community members, including neighboring communities. 

    BetKing also supported para-athletics at the just-concluded National Sports Festival in Ogun state, organized the BetKing Wheelchair Basketball Championship, and partnered with the Paralympic Committee of Nigeria. These initiatives underscore BetKing’s dedication to grassroots sports and inclusivity across the country.

    Speaking on the renewed partnership, Gossy Ukanwoke, Managing Director of KingMakers and CEO of BetKing, said: “Our renewed partnership with Ikorodu City FC reflects our commitment to empowering young talent and strengthening Africa’s position as a global sports powerhouse. 

    Read Also: BetKing Turns Dreams into Reality as Over 2,000 Fans Share the Stage with Football Legend Jay Jay Okocha

    At KingMakers and BetKing, we believe the future of sports begins with grassroots investment, which is why we built and commissioned a mini stadium at Ifako Ijaiye earlier this year to give youth and communities a modern space to play, train, and dream. 

    Beyond infrastructure, our support for initiatives such as Paralympians demonstrates our dedication to building an inclusive sports ecosystem that creates pride, opportunity, and lasting impact across Nigeria and the continent.” He added.

    Ikorodu City FC Chairman, Sanmi Doherty, added: “BetKing has been more than a sponsor—they have been a catalyst for our vision. From promotion to a top four NPFL finish and one of the most dominant results in the league, their support has been transformational. We look forward to building on this momentum together.”

    BetKing, under the KingMakers umbrella, remains committed to empowering communities, inspiring fans, and advancing Nigerian sports through strategic investments in football and inclusive initiatives.

  • BetKing Turns Dreams into Reality as Over 2,000 Fans Share the Stage with Football Legend Jay Jay Okocha

    BetKing Turns Dreams into Reality as Over 2,000 Fans Share the Stage with Football Legend Jay Jay Okocha

    BetKing, Nigeria’s leading sports betting and digital entertainment brand, recently delivered an unforgettable experience for over 2,000 football fans who had the rare opportunity to share the stage with their childhood hero, Austin ‘Jay Jay’ Okocha.

    What began as an ambitious attempt to set Guinness World Records evolved into something far more meaningful — a celebration of dreams, passion, and community. Held on Saturday, June 28, 2025, at Tafawa Balewa Square in Lagos, the event brought together thousands of passionate Nigerians for an unforgettable experience. For many participants, the chance to interact with a national icon they had long admired was the real prize. BetKing became the bridge between nostalgia and reality, giving fans the moment they had waited their whole lives for.

    “Jay Jay Okocha was my hero growing up. I never imagined I’d stand on the same field with him,” shared one participant,Taiwo Salahu “BetKing made that dream come true, and I’ll never forget it.” He added.

    The campaign, while originally designed around a Guinness World Records attempt, shifted its focus toward impact and connection—delivering a brand experience that brought thousands of Nigerians together to relive their love for the beautiful game. It was a demonstration of BetKing’scommitment to not just entertainment, but to enabling dreams and championing shared moments.

    “At BetKing, we’re intentional about creating meaningful, emotionally resonant experiences for our audience,” said Nengi Akinola, Head of Marketing at BetKing. “This campaign showed us that beyond records, the real impact lies in the memories we help create. Watching thousands of people light up in Jay Jay’s presence was a powerful reminder of why we do what we do.”

    Each participant walked away with more than memories. Every single football used during the campaign was personally signed by Jay Jay Okocha himself, becoming an eternal keepsake for fans. That signaturewas the validation of a lifelong dream.

  • Firm CSR campaign delivers life saving health, nutrition support nationwide

    Firm CSR campaign delivers life saving health, nutrition support nationwide

    BetKing, a leading sports betting and entertainment brand, is proud to announce the successful completion of its 2025 employee-led CSR initiative, BetKing Cares, themed “Month of Good.”

    The month-long campaign, held from May 17th to June 17th, delivered vital support in healthcare, nutrition, and maternal wellbeing to communities across Lagos, Osun, Abia, and Bayelsa states.

    This year, the initiative expanded its reach and impact by deploying mobile clinics to underserved areas. These mobile health units provided on-the-spot medical consultations, screenings, and treatment, ensuring accessibility to quality healthcare even in hard-to-reach locations.

    A key focus of the 2025 campaign was maternal health. At the Iga Idungaran Primary Health Centre in Adeniji, Lagos Island, and other PHCs across the states, over 500 pregnant women received prenatal care, essential drugs, nutritional support, and hygiene kits—helping reduce maternal risks and improve outcomes.

    Read Also: Genuine friendship scarce in Nigeria’s music industry – Ruger

    The Month of Good also featured comprehensive medical outreach programs including malaria testing, blood pressure checks, eye screenings, and health education sessions. These were carried out in partnership with local agents and healthcare workers, with free medications provided to those in need.

    Through the Food Drive, BetKing employees distributed food packs to thousands of families, while pre-loved clothes donated by staff were shared with vulnerable individuals, reinforcing the company’s community-first philosophy.

    Reflecting on the campaign, Gossy Ukanwoke, Chief Executive Officer of BetKing, noted: “At BetKing, our impact goes beyond the business. We are committed to serving our communities and empowering those who need it most. The ‘Month of Good’ reflects our values—providing real help, creating access, and improving lives.”

    Since its inception, the BetKing Cares initiative has positively impacted over 40 communities across Nigeria’s six geopolitical zones, reaching millions of lives through health, education, and community development programs.

    BetKing remains unwavering in its mission to redefine sports entertainment in Africa—while making sustainable, human-centered investments in the communities it calls home.

  • 5 Reasons Why You Should Join BetKing & Jay-Jay Okocha For A Guinness World Record™Attempt

    5 Reasons Why You Should Join BetKing & Jay-Jay Okocha For A Guinness World Record™Attempt

    Are you a football fan? If yes, this is your chance to make history. In June 2025, the football legend Jay Jay Okocha will join 2000 football enthusiasts to break a GUINNESS WORLD RECORDS™ title of the most people to simultaneously juggle a ball in the air, and you get to be a part of it as well.

    If you’re still on the fence, here are 5 reasons why you should head to Tafawa Balewa Square on June 28th and participate in this once-in-a-lifetime event.

    1.         Be Part of A GUINNESS WORLD RECORDS

    At this event, you’ll join thousands of others in juggling football at the same time, side by side with fellow football fans and the legendary Jay Jay Okocha. Whether you’re a football pro or just passionate about the game, your participation counts.

    2.        Meet and Juggle with Jay Jay Okocha

    Yes, you read that right! Our football legend, Jay Jay Okocha, will be leading the charge sharing the pitch, juggling skills, and iconic energy that made him a legend. This is your chance to not only meet him but to play a part in a legacy moment with him.[ATE1] 

    3.        Celebrate the Launch of JJ BallX

    This isn’t just about breaking records. It’s about launching JJ BallX — BetKing’s brand-new, street football-themed crash casino game that celebrates Nigerian football culture. With visuals inspired by local street scenes and a central character modeled after Okocha himself, the game brings nostalgia and excitement right to your screen. What better way to kick it off than with a record-breaking celebration?

    4.       Experience a Day of Fun, Unity, and Football Culture

    There’s something powerful about thousands of people coming together for a shared passion. From live music and vibrant community vibes to exciting giveaways, street football energy, and unforgettable moments — this is more than an event. It’s a celebration of Nigerian culture, talent, and unity.

    As part of the experience, every participant will receive a football and a jersey to take home — with the football personally signed by the legend himself, Jay-Jay Okocha. From live music and street football energy to community vibes, unforgettable moments, and exciting giveaways, this isn’t just a game — it’s a celebration of Nigerian culture, unity, and talent. It’s a memory you’ll carry with you forever.

    5.        Win Big with JJ BallX — Up to ₦300 Million Up for Grabs

    The excitement doesn’t end at the event. Once you’ve soaked in the experience, take the thrill online by playing JJ BallX. With up to ₦300 million to be won, this is your chance to turn football passion into real rewards. Are you ready to play, win, and make history?

    Event Details:

    Date: 28th June 2025

    Time: 8AM prompt

    Venue: Tafawa Balewa Square, Lagos

    Entry: FREE – but spots are limited, so SIGN UP now if you’d like to be a part of history.

    What to Bring: Just yourself and your best juggling energy — jerseys and football will be given to you as a souvenir, signed by Jay-Jay Okocha himself.

    Ready to join?

    1. Sign up at https://bking.me/JJ-World-Record
    2. Follow @BetKingng on social media for updates

    3. Get to Tafawa Balewa Square on June 28, 2025, and help make history
  • Firm champions inclusiveness at national sports festival

    Firm champions inclusiveness at national sports festival

    BetKing, a leading sports-tech and entertainment company, demonstrated its unwavering commitment to inclusivity at the recently concluded National Sports Festival held in Ogun State, Nigeria.

    The company took centre stage in the para-athletics category, sponsoring all para events and ensuring that athletes living with disabilities had the support and visibility they deserved.

    Held at the MKO Abiola Stadium in Abeokuta, the festival brought together athletes from all 36 states and the FCT. Para-athletes—often overlooked in mainstream conversations—were given a platform to shine, thanks to BetKing’s full sponsorship of equipment, travel logistics, medical classification support, and athlete welfare for over 400 participants in the para-sports division.

    Speaking on the brand’s involvement, Gossy Ukanwoke, Managing Director of KingMakers & Chief Executive Officer of BetKing, stated, “Our sponsorship of para-sports at the National Sports Festival reflects our deeper responsibility to support the overlooked. We believe that every athlete, regardless of ability, deserves a platform to compete, grow, and inspire. This is not charity—it’s a celebration of resilience, talent, and inclusion.”

    This initiative is one of several ways BetKing continues to foster an inclusive sporting culture across Nigeria. Notably, the company sponsors the annual BetKing Wheelchair Basketball Competition, which brings together top-performing adaptive athletes from across the country, offering them a platform to compete, gain recognition, and develop their skills.

    Beyond sports, BetKing’s commitment to social impact is further demonstrated through its BetKing Cares initiative, which is currently ongoing with outreach efforts set to impact four states—Lagos, Abia, Bayelsa, and Ogun. While separate from its para-sports investments, BetKing Cares focuses on community upliftment through medical outreaches and food drive campaigns, reinforcing the brand’s dedication to nationwide well-being and empowerment across all segments of society.

    Read Also: BetKing launches JJ BallX with massive giveaway

    The company’s activities at the National Sports Festival form part of a broader long-term vision to create equitable opportunities in sports and to celebrate the strength and potential of every Nigerian athlete. Ukanwoke added, “We’re not just investing in sports—we’re investing in people, stories, and a new standard of representation. Nigeria’s para-athletes deserve every cheer they got in Abeokuta, and many more beyond that.”

  • BetKing launches JJ BallX with massive giveaway

    BetKing launches JJ BallX with massive giveaway

    • By Mujeeb Oyedeji

    BetKing is thrilled to announce the official launch of JJ BallX, an exclusive, culturally localized street football-themed crash casino game in partnership with the legendary Nigerian football icon, Jay Jay Okocha. The unveiling took place at a press conference held on the 6th of May 2025 at BetKing’s Astroturf and was marked by a significant announcement; a Guinness World Record attempt for the most people keeping a football in the air, with 2000 participants, anchored by Jay Jay Okocha.

    JJ BallX delivers a unique street football experience, immersing players in a game environment designed to reflect the everyday Nigerian football culture. With reskinned visuals inspired by local street scenes and a central character, “JJ,” modeled after Okocha himself, the game offers fans an entertaining and relatable adventure that goes beyond the screen.

    Read Also: BetKing Elevates Online Casino Gaming with Exciting New Evolution Casino Games

    To celebrate the launch, BetKing is rolling out an exciting N5,000,000 promo campaign running from May 6 to June 6, 2025. Fifty lucky players will each win N100,000 cashback simply by staking a minimum of N5,000 cumulatively on JJ BallX within the promo period. Winners will be chosen at random, and terms and conditions apply.

    Jay-Jay Okocha, the face of JJ BallX and a revered football icon, expressed his excitement about the upcoming record attempt and the game itself, saying,

    “JJ BallX is a celebration of the vibrancy and talent inherent in street football, something that is very close to my heart. By attempting this record, we hope to bring together thousands of people, uniting in our shared passion for the beautiful game and creating a memorable moment in football history.”

  • Firm marks seventh anniversary

    Firm marks seventh anniversary

    BetKing, a betting platform, is celebrating seven years of delivering world-class gaming experiences, transforming lives, and creating countless winners.

    To mark this milestone, BetKing is launching an exciting reward campaign to appreciate its loyal customers with incredible prizes, including cash rewards, free bets, iPhones, PS5 consoles, and more.

    Since its inception, BetKing has grown to become the best betting site in Nigeria, setting the industry standard for excellence, innovation, and customer satisfaction. To celebrate its anniversary, BetKing is giving customers the chance to win incredible prizes throughout February 2025, with rewards worth over 50 million naira, including cash prizes, free bets, iPhones, PS5 consoles, and more.

    Gossy Ukanwoke, Managing Director of BetKing, emphasized the company’s commitment to growth, community development, and business empowerment: “Over the past seven years, BetKing has not only redefined sports betting in Nigeria but has also built a legacy of impact, innovation, and empowerment.

    Our journey has been fueled by the unwavering support of our customers, agents, and business partners.

    Read Also: Nigeria, Algeria meet on flights’ commencement

    Through our community initiatives, agent support programs, and empowerment strategies, we have created opportunities for thousands of Nigerians to grow their businesses and achieve financial independence. As we celebrate this anniversary, we reaffirm our commitment to delivering the best gaming experiences while continuing to positively impact lives across the country.”

    From a marketing perspective, the anniversary campaign is designed to excite and reward players with exclusive giveaways. Nengi Akinola, Head of Marketing at BetKing, shared insights into the celebratory campaign; “BetKing is all about giving back to our customers, and our 7th anniversary is the perfect time to do just that. We are rolling out an exciting reward campaign, where players will have the opportunity to win fantastic prizes simply by engaging with our platform. From free bets to the latest smartphones and gaming consoles, we’re making it more rewarding than ever to bet with the best betting site in Nigeria.”

    With one of the best betting apps in the market, BetKing continues to set the pace for user-friendly, secure, and rewarding gaming experiences. Customers can participate in the anniversary campaign by placing bets via the BetKing website or mobile app for a chance to win.

    As BetKing celebrates seven years of excellence, the company remains committed to providing its customers with top-tier gaming experiences, unmatched rewards, and a strong commitment to community empowerment.

  • BetKing partners Reel Love to celebrate Valentine season with exciting rewards

    BetKing partners Reel Love to celebrate Valentine season with exciting rewards

    BetKing, Africa’s leading gaming platform is thrilled to announce its partnership with the highly anticipated Nollywood romantic drama, Reel Love, as part of its Valentine-themed campaign. The movie, produced by Timini Egbuson and directed by Kayode Kasum, premieres in cinemas nationwide on February 14, 2025.

    To mark the season of love, BetKing will be promoting its Valentine-themed Evolution casino games through Reel Love, bringing even more excitement and rewards to its customers. From February 1 to February 28, players can enjoy thrilling games like Diamond Blitz, Starburst, Hot 4 Cash, Bonanza, Jade Charms, Twin Spin, Fortune House, 777 Strike, and Cash Ultimate for a chance to win big.

    As part of the campaign, BetKing is offering an all-expense-paid staycation for couples at Jara Resort and 100 free cinema tickets for fans to experience Reel Love in theatres. This partnership reinforces BetKing’s commitment to delivering unforgettable experiences and solidifies its reputation as the best betting site in Nigeria.

    Read Also: Primal Sporting wins N50m in thrilling BetKingLagos Liga final

    Speaking of the partnership, Nengi Akinola, Head of Marketing at BetKing, shared her excitement: “At BetKing, we are always looking for innovative ways to engage and reward our customers. This Valentine’s season, we are merging entertainment with exciting gaming experiences through our partnership with Reel Love. The movie embodies passion, excitement, and the thrill of taking chances—values that align perfectly with our brand.”

    Also speaking, Timini Egbuson expressed his enthusiasm about the partnership, saying, “We’re thrilled to collaborate with BetKing on the Reel Love project. This film is all about bringing joy, love, and unforgettable moments to audiences, and with BetKing’s support, we’re making that vision a reality.”

    The exclusive premiere of Reel Love took place on February 9, 2025, at IMAX Cinemas, Lekki, featuring a star-studded red carpet event and a Valentine-themed after-party. With an A-list cast including Funke Akindele, Dakore Akande, Bimbo Ademoye, Muyiwa Ademola, and Shaffy Bello, the film promises to be a cinematic delight.