Tag: Beware

  • Beware, rumour monger

    Beware, rumour monger

    Even if he does not carry out his threat to move the Baleysa State Assembly to pass a law criminalising rumour mongering, Governor Seriake Dickson has secured an eminent place in the Nigerian press in general and the sociology of the media in particular with a locution that is sure to go down as a seminal breakthrough in the taxonomy of news.

    He called it “dem say dem say” journalism.

    Unlike “hard news” and soft news” and “cocktail journalism” and even “junk news” (one person’s “junk” is another person’s treasure), the term leaves no room for ambiguity. Its meaning is clear, self-evident even. It is easy on the tongue, and has a rhythm, a cadence that is easy on the ears.

    Above all, it has the great merit of being uniquely Nigerian. They are welcome to their radio trottoir (radio of the verandah) in Cameroun, where the natives are trapped in the Francophile/ Anglophile divide. Thankfully, we suffer no such encumbrance here.

    Now, some context.

    To the consternation of the authorities, a wave of rumours, compounded by an avalanche of propaganda, has been sweeping Balyesa in recent weeks, sponsored no doubt by people who, even without Dickson saying so, do not mean well for Bayelsa.

    Indeed, Dickson could have added that the rumour mongers and propagandists also do not mean well for Nigeria. If they did, they would not be peddling their pernicious wares in President Goodluck Jonathan’s home state – his backyard, to put the matter bluntly — without fear and without remorse. The question cries out to be asked: Is nothing sacred to them?

    Surely, no responsible government can allow that kind of thing – “dem say, dem say” journalism, to call it by his evocative coinage — to go on unchecked. Accordingly, he has put practitioners of that mode of communication on notice that they will henceforth be made to pay for their temerity, be they reporters, bloggers, or just plain talebearers.

    This time, they will not be able to take refuge behind the usual shibboleths of “freedom of speech” and “human rights” and all that. And they can expect no aid or comfort from one of the usual sources, the United Kingdom. For the UK Government has felt obliged, in the face of the kind thing that has been going on in Bayelsa, to take measures to rein in the press.

    It is not clear whether Governor Dickson was influenced by developments in the UK media, but he inaugurated last week a high-powered committee to tackle what he called “the pervading feeling of negativity” in the state, despite all the good things that have been happening there and the wonders Balyesans have been working at home and in Abuja.

    “That is not right and must therefore be checked,” he told members of the committee on rumour-mongering, aforementioned, comprising ranking public servants, representatives of the clergy, traditional rulers, market women, and for good measure, an official each from the State Security Service and the police

    To curb the tide of negativity in the state, Dickson will employ a two-pronged approach. The first, a campaign of mass education and enlightenment on the programs and policies of the Dickson Administration, belongs in the remit of the special committee. The goal is to promote value-orientation and good governance (ha!), and the Committee will work closely with other agencies of government to achieve that goal.

    This approach is rooted in Dickson’s firm belief that underdevelopment, lack of education, and a decline in public ethics, are chiefly responsible for the propaganda and the avalanche of rumours that could overrun the state if not tackled firmly and decisively.

    In addition, the Committee will serve as a “clearing house” for members of the public to settle their doubts on issues concerning the government and the state. The government will provide “dedicated hotlines” through which members of the public can seek and receive clarification on the issues of the day and thus avoid engaging in” unnecessary speculation.”

    In this vexing matter, Dickson could have relied on the proposition settled centuries ago that ignorance of the law or of process to prescribe summary punishment for the rumour mongers and propagandists who are roiling Bayelsa. But, committed democrat that he is, he has gone out of his way to create an atmosphere in which no residents can claim that they had no reason to doubt what they heard or read.

    The crucial test is: Did they avail themselves of the opportunities provided for the public to ascertain the veracity of what they heard or read? Does the material at issue come stamped with the imprimatur, the nihil obstat of the Committee?

    The second tack of Dickson’s campaign has as its anchor a bill he is presenting to the Balyelsa Assembly for urgent enactment into a law providing stiff penalties for propaganda and rumour mongering.

    Hear it from the Governor himself:

    “Going forward, we hope to sponsor a legislation that will provide punishment for false dissemination of information and propaganda, either against the reputation of private individuals or about government or its officials.

    “Of course, we are all aware that the existing laws provide for offences such as criminal defamation of character and so on. But we are going to come up with a legislation to punish ‘dem say, dem say’ people.”

    So, there you have it, all ye practitioners of “dem say, dem say” journalism and all ye merchants of rumour and peddlers of propaganda, whether you are plying your trade on old media or new media.

    Some people are already drawing dark parallels between the proposed law and the 1964 Newspaper (Amendment Act),and its precursor, the Eastern Nigeria Newspaper Law of 1957; Decree 11 of 1975 (the so-called Ohonbamu Decree promulgated by General Murtala Muhammed, Decree Four, which has continued to define General Muhammadu Buhari’s regime, and of course, section 59 of the Criminal Code.

    Easy, gentlemen; easy. As the Bayelsan authorities have explained, journalists who adhere to the ethics and best practices of the profession, and those who stick only to what has been officially certified to be safe for public consumption have nothing to fear.

    It is worth remarking that the proposed law is already curbing rumour and propaganda even before its enactment. Nobody seems willing to talk about the nature and content of the rumour and propaganda that led the authorities to move so resolutely against a plague that was about to consume the state.

    All I could find out — in the strictest confidence, I should stress – is that there had been some murmurs about a ghost super-permanent secretary drawing a hefty salary and enjoying bountiful perks into the bargain and wielding enormous extra-ministerial power through remote control

    Apparently, there had also been some whispers, barely audible, about one small town in the state that has been piled and continues to be piled with far more federal munificence that it can absorb – the latest being N6 billion on a church and a “youth centre” — as if there is no other town in Bayelsa worth developing.

    Plus tales from the oil industry, the parallel one that does not figure in the national accounts: the major player, the surrogates, and the beneficiaries, names not withheld.

    Who then can in good conscience blame Governor Dickson for moving so resolutely against such negativity?

    Inside sources tell me that Aso Rock, an even bigger casualty of negativity, considers Bayelsa’s Anti-rumour Committee an attractive model and will be studying its proceedings carefully.

     

     

     

     

     

     

  • Beware of that massive discount

    Have you ever bought an item you do not really need simply because it is discounted? Many people do. Many stores keep reeling out discounts and promos to attract buyers.

    I have observed a few things shops do to make more sales.

    They sell the same product to the customer, but raise the price and even put a discount on it, so you are happy with the discount, while you are actually paying more. But discount is good isn’t it?

    Everyone likes a discount. On the other hand, stores sell more products through promotion, so the shoppers spend more and come back more often. Oh yes, discount are good but mind, no matter how big the discount, a store almost never sells at a loss.

    It is funny what luxury retailers do to get the attention of shoppers some times. I remember an Italian shoes store that was doing the ‘buy two get one free’ promo last year. A friend of mine was so excited that she ran off to go get the awoof, only to discover that the price of the two items could fetch her four of the same quality stuff from another shop she knew. Of course, she left the place and came back to tell me that she would have played the mugu if she had not known the other store.

    But one thing was certain. The offer made people rush to that store and they did make great profit.

    It reminded me of when the GSM first came out. So many promos were on. Calls were N50 per minute and people rushed at the great offer. The communication companies, in collaboration with handset companies ran similar promos. The spate of sales today explains how huge the profit they made at the time. Yet, they continue to make huge profits.

    But the method I love is the one where stores offer good services, thereby endearing customers to always come back. Sales and discounts, but then once they see all the products offered and the prices that are available everyday and the excellent customer service that they will receive, it is almost a sure bet that everyone will be coming back over and over whether there is a sale or not.

     

    Friendliness, good service, better

     

    I have been to many shops where all they are concerned about is for you to buy something. All they want to do is make sales. If you find yourself in such a shop, woe betides you if you are not sure of what you want. You would either be thrown into confusion or end up buying the wrong item.

    That’s why it is always advisable to go to a reputable shop where you can ask questions and receive good answers concerning your purchases. Such shops would care about maintaining their name and reputation, so they would most likely give you a good service.

    Shopping is about so much more than a sales transaction, so shops that haven’t yet got the message ought to get out of the game.

    Even if the shop is 20 years past its last refurbishment, it is amazing how well we would understand if the workers are knowledgeable and friendly and recognise us as individuals. The worst offenders are those who take your money without acknowledging your presence.

    For me, people who do not give a hoot about providing an exceptional customer experience ought not to be trading. If you are not being served, walk out.

    I went to a cosmetic store sometime ago. There was just a young man selling and customers were so many. He attended to each individual so well that the customers waited patiently until he could attend to them. All they said was that he should not be the only one attending to customers.

    In such a situation, some customers could have gotten angry and left but the young man’s disposition made them wait. That is what good service can do for you.

    For any store to grow, friendliness and good service cannot be over looked. All too often we hear complaints by word of mouth stating that an employee at a certain business was rude, callous, or uptight while servicing a customer. This creates a huge problem for the business. Word of mouth travels extremely fast and we all know that when we hear something, we take it to heart and usually stay clear of the business without even trying it out for ourselves, especially if it came through someone whose judgment you trust.

    Talk to your customers, smile, make suggestions but do not be overbearing at the same time.

    Keep in mind that once the consumer is in the store, your focus should be on merchandising. We have already established that the discounts could draw customers to your store but it does not guarantee that they will come back on days you are not offering discounts. So what do you do? Avoid filling racks with discounted products. It is better to move appealing products to the front and promote by using eye-catching displays.

    Maintain the value of your retail brand with a clean and well-presented store front. Regardless of the economy, consumers want to enjoy their shopping experience. Make sure your store front is warm and inviting get-away from the daily economic downturn.

    Yes, buyers may be looking for bargains, but they also value a fun and entertaining shopping experience. If you provide that, the customers will come.