BIC has marked 50 years of the BIC 1 razor.
Unveiled in 1975, the BIC 1 has continued to make shaving safer, simpler, and more accessible, and remains BIC’s most sold razor worldwide.
In a statement, the company said the anniversary highlights a rare moment in consumer goods: a single product sustaining global leadership for half a century while continually evolving through advanced engineering, precision manufacturing, and consumer-driven innovation.
General Manager, BIC Nigeria, Anthony Amahwe, said: “The 50-year legacy of the BIC 1 goes beyond an anniversary. It is the story of how smart engineering and accessible design have shaped daily grooming for millions, including here in Nigeria.
“Our commitment has always been to make high-quality shaving simple and attainable, without compromising on safety or performance.
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“As we mark this milestone, we remain focused on pushing the boundaries of innovation and delivering products that genuinely improve the everyday routines of our consumers.
“BIC designs blades that meet diverse grooming needs while ensuring comfort and safety. Joining a line of optimal products, BIC Flex 2 is crafted with precision and sophistication to deliver a smooth, seamless shave for today’s man. Its dual, open-blade design ensures easy rinsing and hygiene, while the pivoting head adapts to facial contours for comfort. Enriched with aloe vera and vitamin C, it nourishes the skin with every stroke,” the company said.
“ For women, the BIC Miss Soleil offers a gentle yet effective shave without compromising performance. Its triple-blade technology and ergonomic design combine precision with skin-friendly care. The moisturising strip with Aloe Vera and Vitamin E soothes and hydrates sensitive skin,” it further stated.
It said the dedication to continuous improvement has sustained its leadership in the global grooming category for fifty years, proving that when innovation serves people’s everyday needs, it stands the test of time.
“As BIC 1 celebrates 50 years, the company reaffirms its commitment to innovation, accessibility, and responsible manufacturing, ensuring that everyday grooming remains simple, reliable, and enjoyable for millions across Nigeria and beyond,” it said.