A luxury Nigerian fashion design brand, DGenius Bespoke, made a dazzling debut at the renowned Birmingham Fashion Week on Sunday, October 5, 2025, marking another significant stride for African designers on the global fashion stage.
Known for its refined craftsmanship and bold celebration of African creativity, DGenius Bespoke captivated audiences with an impressive showcase of bridal couture and contemporary pieces that fused traditional African aesthetics with modern design sensibilities. The brand’s presentation stood out not just for its elegance but also for the powerful narrative it told about culture, identity, and the evolution of African fashion.
Founded and led by Creative Director, Hassan Sanni, the brand has steadily grown from its roots in Nigeria into an emerging international label celebrated for its bespoke approach to style.
Sanni, who is both Nigerian and British, graduated from the University of Ibadan, where the early sketches of DGenius Bespoke were first conceived.
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From designing for friends on campus to dressing high-profile personalities, his journey has been defined by ambition, innovation, and a deep commitment to portraying Africa’s vibrant culture through fashion.
Speaking after the event, Sanni described the moment as a dream fulfilled and a testament to years of perseverance.
He said, “I’m hoping that this milestone will bring collaborations to other fashion runways like Casablanca show in Paris and New York Fashion Week.”
The Birmingham Fashion Week, one of the UK’s most celebrated style events, has long served as a platform for emerging designers to connect with international buyers, influencers, and fashion enthusiasts. DGenius Bespoke’s inclusion in this year’s edition not only highlights the global appetite for African luxury fashion but also reinforces Nigeria’s growing influence in the global creative economy.
Sanni’s designs, characterised by intricate tailoring, vibrant fabrics, and an impeccable attention to detail, mirror his vision of global competitiveness within the African fashion space. He further stated that he hopes that “there’ll be global competitiveness in the fashion industry that will put African creativity and culture as a global language.”
The designer added that DGenius Bespoke intends to build a consistent international footprint, collaborating with global partners while staying true to its African heritage.
He noted, “We plan to have a presence in every country we showcase in.”