Tag: bobo

BOBO Food and Beverages, makers of Bobo branded milk drink, has expanded her dominance of the milk drink segment with two new additions to her product line. The new additions are; Bobo Vanilla flavour in the fruit milk category and Boyic Strawberry Yoghurt in the yoghurt category.

Speaking to select stakeholders at the unveiling that took place in the company premises, Lawrence Chimezie, General Manager, Sales and Marketing, explained some salient features on the new package. According to him, “This new introduction is to further maintain our market leadership position. The Boyic yoghurt has three variants – plain, orange and strawberry. It is consumed not just by kids. It is for all age groups. On our pack we also brought in some changes. We have also taken into consideration our consumers in Benin Republic and other French- speaking areas of West Africa, so the information on the bottle has been translated into French.”

The company did not take this new decision on a whim. It was based on well articulated feedback received from consumers who are finicky about what they ingest and who also desire healthy and natural living.

Commenting on the research efforts of the organisation, Mr. Eric Birhiray, Marketing Manager of the company said, “This bid is to satisfy consumers’ yearnings as revealed in a research carried out by our company’s research team. We conducted a research which showed that the consumers wanted a vanilla variant in addition to the other variants that exist. We have orange, strawberry, apple, pineapple. What came out of the research shows that many consumers were also looking for our product with vanilla. And you know vanilla is common in the milk market, especially with ice cream and, we realised that we don’t have a product with the vanilla and that is why we are introducing the vanilla variant.”

Determined to maintain its leadership position in the fruit milk market, leading brand in nutritious milk drink production in Nigeria, Bobo Food and Beverages Limited has introduced two new variants to its product line. The two products, Boyic strawberry yoghurt in the yoghurt category, and the Bobo vanilla milk in the fruit milk drink category have already hit the market.

This move is geared at satisfying consumers demand beyond the existing variants of Boyic plain and orange yoghurt, and the pineapple, orange, apple and strawberry flavour milk respectively.

Speaking to select stakeholders at the unveiling that took place in the company premises, General Manager, Sales and Marketing Bobo Food and Beverages Limited, Lawrence Chimezie explained some salient features on the new package.

According to him, “This new introduction is to further maintain our market leadership position.In his own comments, , Marketing Manager Eric Birhiray said, “this move is informed by market research, revealing that there is a wide yearning by consumers for strawberry and vanilla which are two favourite flavours that consumers prefer in addition to existing variants. Therefore we are adding the strawberry for the Boyic yoghurt category and vanilla for the Bobo milk variants to offer our consumers’ that refreshing and lasting feeling of satisfaction.”

He added that, there is a French translation of the information on the bottle for the purpose of consumers’ in French speaking countries like the republic of Benin. “It tells you that Bobo vanilla flavour milk drinks which we believe will further consolidate our position as the market leader.”