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Tag: Brand Ambassador

  • Firm appoints UB of Lagos as brand ambassador

    Firm appoints UB of Lagos as brand ambassador

    One of Nigeria’s leading fashion brands, Okechi Stores, has officially unveiled popular actor, model, influencer, and content creator Ubong Frank, widely known as UB of Lagos, as its brand ambassador.

    The endorsement agreement was formally signed today at the company’s corporate office in Ajah, Lagos, marking a significant milestone in Okechi Stores’ strategic brand expansion.

    Describing the partnership as a defining moment for the company, the management of Okechi Stores noted that the endorsement signals the beginning of a new era of growth, increased visibility, and excellence for the brand.

    Speaking on the development, the Chief Executive Officer of Okechi Stores, Chijioke Ifeanyi Nnanna, expressed excitement over the collaboration, describing it as a long-awaited vision brought to life.

    “This is a huge dream come true for us. We have closely monitored Ubong Frank, popularly known as UB of Lagos, for six months. What stands out most is his genuine passion for the fashion industry, his consistency, and his strong influence. These values align perfectly with our brand philosophy, which informed our decision to endorse him. We are confident that he will help take Okechi Stores to the next level,” he said.

    Read Also: SportyBet appoints Asisat Oshoala as brand ambassador

    In his response, UB of Lagos praised Okechi Stores for its commitment to quality, durability, and excellence, noting that the brand possesses the attributes required to compete on a global scale.

    The endorsement deal, valued at 15 million naira, covers a six-month ambassadorial engagement.

    “Okechi Stores is a brand with immense quality and potential. It focuses on beauty and quality, not just quantity, and its products are durable. These are the reasons I am proud to be associated with the brand. I strongly believe that within the next six months, Okechi Stores will become a household name, not only in Nigeria but across Africa,” he stated.

    He further emphasized the brand’s consistency and readiness to expand its market presence, adding that such dedication positions Okechi Stores for long-term success across the continent.

    The endorsement is expected to significantly strengthen Okechi Stores’ market presence while reinforcing its reputation as a fashion brand committed to innovation, quality, and excellence.

  • Wasco unveils Brand Ambassador Maryam Booth

    As part of its ongoing strategy to consolidate its market share in Nigeria,  the West African Seasoning  Company, manufacturers of monosodium glutamate seasoning, Ajino-Moto has in Kano, unveiled the popular Kannywood Actress, as its brand Ambassador in the Northern Nigeria market.

    While unveiling Maryam Boot, as the new Ambassador of Ajino-Moto, she expressed her readiness to support and partner, with the WASCO team, so as to promote Ajino-Moto, as the leading MSG, brand in the Northern market, which guarantees healthy culinary satisfaction for the entire family.

    Despite coping, with encroachment into the its market  share by competitors, especially masked distributors of unwholesome, in legal MSG wraps from China, Ajino-Moto has remained consistent in delivering quality seasoning for wholesome culinary delights for families over the years.

    ”I am aware I have a vital role to play in educating, engaging and empowering the consumers on why Ajino-Moto should be their number one seasoning, as it is also my only choice for making healthy, delicious, tasty meal, as well as creating happy memories for the family, when used in cooking, compared to competing brands of Chinese illegal re-wrap’’, she noted.

    Also speaking on the occasion, WSCO’s Managing Director, Junichi Niki, reiterated his company’s committment to the Nigerian economy, and its determination to continue to satisfy the needs of the market through provision of unique and quality products, by investing consistently in research and development of its workforce.

    The MD maintained that, it is also in this efforts that the over 100years old company, spread across 130 countries in the world to maintain its clear target of 90 per cent share of the seasoning market.

    However, the climax of the unveiling was the signing of the contract between the company and Maryam Booths for one year.

  • OK Foods unveils brand ambassador

    OK Foods Limited has named Mr Folarin ‘Falz’ Falana as the brand ambassador for its new menthol flavoured candy, Topmint.

    OK Foods Limited, a leading player in the confectionery and biscuits business in Nigeria for many years, recently launched the new menthol flavoured candy with “Topmint” as the brand name .

    Its Managing Director, Mr. Murali Krishnan, who spoke at the official signing ceremony at the Radisson Blu Hotel, Ikeja, Lagos, said Topmint candy is a winning product that has been tested amongst consumers and rated higher on parameters such as taste, size and mint strength when compared to other mint brands available in the Nigerian market.

    According to him, Topmint candy’s taste delivers on its promise of being a strong menthol candy. The product, when checked with consumers, has been attested to as superior, with unique packaging that makes it stand out on the shelves.

    He added that the company is very positive that the chosen brand ambassador will help drive brand awareness and association with core consumers.

    He said Falz’s personality and style resonates with what the Topmint brand is about – stay sharp – a campaign that the brand recently ran on social media, attracting attention from a large number of Falz’s followers and social media savvy community.

    Commenting on his appointment, Falana, popularly known as FalzTheBahdGuy, said he shares the same ideals of sharp, witty, smart and creativity with the brand essence of Topmint candy.

    “I love the idea of being sharp, witty, smart and creative. That’s what I always strive to be with everything that I do. I am excited about this and I am positive that the collaboration between Topmint candy and my brand will produce amazing results,” Falana said.

    OK Foods Limited is well known for some of its key brands such as OK POP and Chic Choc, among others.

  • Phyno is NB’s Life Lager Beer brand ambassador

    Nigerian Breweries (NB), a Heineken company and Nigeria’s largest brewer, has announced the signing of award- winning Nigerian rapper and entertainer, Phyno, as its new Brand Ambassador for the leading Southeast premium beer brand, Life Continental Lager Beer.

    Speaking at the unveiling ceremony at the weekend, its Marketing Director, Mr Maria Franco Maggi, said: “Working with a great act like Flavour and this new collaboration with Phyno- one of Nigeria’s most successful artistes and a proud son of the Igbo community, is further proof of Life Continental Lager beer’s mission of effectively promoting Igbo highlife music, beliefs, traditions and progressive cultural values.”

    The deal, which was signed at the Nigerian Breweries Plc. corporate head office in Lagos, will see the new ambassador featuring in Life Continental Beer advertising and marketing campaigns and will also make special appearances at events.

    During the unveiling ceremony, Phyno said: “I am very happy to be part of this great development as Life Continental beer has always been a brand that shows great support for the Igbo culture and values and it is something that I respect this beer brand for. They are the reason I am here today and I am proud to now be their ambassador.”

     

     

  • Phyno unveilaed as brand ambassador for ‘Life’

    Award-winning Nigerian rapper, Phyno has been made the face of leading Southeast premium beer brand, Life Continental Lager Beer, a product of Nigerian Breweries Plc.

    This deal which was signed at the company’s corporate head office in Lagos on May 31, will have the artiste function as new ambassador of the brand, featuring in Life Continental Beer advertising and marketing campaigns, and making special appearances at the product’s events.

    Speaking at the unveiling ceremony, Marketing Director of NB Plc., Mr. Maria Franco Maggi said, “Working with a great act like Flavour and this new collaboration with Phyno- one of Nigeria’s most successful artistes and a proud son of the Igbo community, is further proof of Life Continental Lager beer’s mission of effectively promoting Igbo highlife music, beliefs, traditions and progressive cultural values.”

    Reacting to his appointment, Phyno said: “I am very happy to be part of this great development as Life Continental beer has always been a brand that shows great support for the Igbo culture and values and it is something that I respect this beer brand for. They are the reason I am here today and I am proud to now be their ambassador.”

    Life Continental Beer pioneered regional brewing in Nigeria and has maintained leadership in the Southeast region’s booming market for decades.

  • Pepsi unveils Tekno as brand ambassador

    Pepsi unveils Tekno as brand ambassador

    Thousands of music lovers yesterday witnessed the equivalent of the coronation of singer and producer, Tekno, as Pepsi brand ambassador.
    He was unveiled at the Pepsi Corporate Elite Concert 2017 tagged Pepsi weekend takeover in Lagos.
    The audience cheered and was ecstatic as Tekno came on stage for a brief performance.
    Born Augustine Miles Kelechi to Nigerian parents, Tekno joins the rich Pepsi global brand ambassadors’ hall of fame, which includes Michael Jackson, Janet Jackson, Beyounce, Black Eyed Peas, Nicki Minaj and Britney Spears among others.
    This illustrious company also includes Nigerian Wizkid, Tiwa Savage, Davido and Seyi Shay. Most of the fans commended Pepsi for the endorsement deal, saying it is in recognition of the hard work and commitment of the artiste.
    Tekno, whose music is enjoying critical acclaim in Nigeria and globally, said he was delighted to join the Pepsi family. He promised his fans “more music Naija style” in the coming months and years.

  • PSG-IRUKKA unveil Siasia as brand ambassador

    PSG-IRUKKA unveil Siasia as brand ambassador

    Former Super Eagles’ coach, Samson Siasia has been unveiled as the brand ambassador of the Paris Saint Germain-IRUKKA football talent hunt.

    Speaking at the unveiling ceremony in Lagos, the M.D. , PSG-IRUKKA, Chinedu Oguike believes Siasia having coached virtually all the age-group national teams in the country represents the ideals of the project.

    His words: “Siasia’s dynamism in coaching and youths development speaks volume and we cannot but identify with him to assist us project this initiative.

    “You will agree with me that Samson (Siasia) is a role model to so many Nigerian young footballers and we believe they would have something to learn from him.”

    The former Dream Team VI handler, however, praised the organisers of the project for creating a platform for the national team coaches to pick players from.

    “With a project such as this, our coaches can always visit the data base and pick players as it is always difficult to discover players and teach them how to play,” he said.

    The talent hunt, according to the organizers, is designed to search and scout for young football talents between the ages of 13 and 17 years in Nigeria for further nurturing and development in France.

    The screening is slated between May and July of this year in 14 cities, just as entry forms would be available in all UBA branches and accredited agents across the country.

     

  • RACHAEL ONIGA RELISHES CHOICE AS BRAND AMBASSADOR

    RACHAEL ONIGA RELISHES CHOICE AS BRAND AMBASSADOR

    NOLLYWOOD actress, Rachael Oniga, has relished her choice as the brand ambassador of Revolution Plus, a property development company.

    The light skinned actress was unveiled by the company at its corporate headquarters based in Ikeja, Lagos and vouched for the business.

    “I accepted to be the brand ambassador because I carefully studied them after talking with other organisations and found out that they are credible,” said Oniga.

    “I am happy with where God has brought me so far.  I am very particular about sincerity and I have seen that they are serious minded.

    “I can attest o their honesty and truthfulness in the business.  Anybody that is dealing with them  or planning to do so is in the right place. If they fail to live up to the standard they are telling the public, people should feel free to call me and I will be the first to denounce them. But from every indication, this is a company that is trustworthy. It will never tell the people one thing and do another.”

    The Managing Director cum Chief Executive Officer, Mr BamideleOnalaja, explained why the company chose the soft spoken Nollywood actress.

    “We chose her for three major reasons,” said Onalaja.

    “The first is that she has been scandal free all along. She is an artiste of repute and thirdly, she is multi lingua. With her, we are taking the brand from being young to being bold. We develop estates all over the country and have never toyed with our integrity over the years. This is to tell the world about our projects.”

    Also speaking, the Executive Director, Mrs ToluOlusanya said: “We believe in excellence and our estates speak excellence. Integrity is our watchword and our guiding principle. We are out to deliver affordable housing for all.

  • Glo gets another brand ambassador

    Glo gets another brand ambassador

    RED Media co-founder Adebola Williams has been signed on as a brand ambassador by Nigeria’s next generation network, Globacom. Williams, who is among the new set of brand ambassadors signed on by Globacom, has begun work by taking part in a television commercial being aired in Nigeria and globally through CNN.

    William’s engagement signifies a new resolve by Globacom to widen its scope to include younger and hardworking Nigerian entrepreneurs whose exploits and allied endeavour are providing inspiration for the younger generation.

    Globacom, it was learnt, also plans to demonstrate to Nigerian youths that without being in sports and entertainment, they could still be rewarded and celebrated so long as they showed diligence in their chosen areas of endeavour, especially, entrepreneurship.

    A co-owner of highly successful brands, the Future Awards Africa, Y! Africa and YNaija.com, Williams played significant roles in the rebranding of President Muhammadu Buhari and contributed significantly to the President’s youth-oriented campaign events.

    Williams, an alumnus of the London School of Journalism, London School of Marketing and School of Media and Communications of the Pan African University, recently became an Obama Mandela Washington Fellow.

    In 2015, Glo added new stars to its brand endorsement portfolio and they included Korede Bello, Hadizah Blell (Di’ja), Ayo Makun (AY), Bovi Ugboma, Reekado Banks, Patience ‘Mama G’ Ozokwor, O.C. Ukeje and megastar Ayodeji Balogun (Wizkid).

  • Yemi Alade bags Africa Fashion week brand ambassador deal

    Yemi Alade bags Africa Fashion week brand ambassador deal

    Immensely talented award winning singer, Yemi Alade recently added another feather to her cap. The stylish and trendy Johnny crooner recently signed up as the 2016 face of Africa Fashion week Nigeria and London. The event proper will run from July 1-3 July 2016.

    With her signature punk up do, stylish and creative dress sense, not to mention her beautiful face and figure, she will be the poster figure for the brand this year.

    In a statement by the organizers of the 2016 Africa fashion week, Lagos and London, the team expressed their pride and joy at having the stylish diva represent their brand, and paid homage to her immense talent, and drive for success.

    “We are indeed proud to unveil songstress, fashion diva, and multiple award-winning singer, Yemi Alade as the face of the 2016 African fashion week in Nigeria and London. A beautiful young lady with so much talent and drive for success,” they said.

    At the unveiling ceremony were Yemi, the founder- Ronke Ademiluyi, Sola Oyebade, Mr Biola and Yetty Ogunnubi. Looking her ever stylish self, the diva had on white pants atop a white and blue chiffon top with her hair in her signature punk up do, this time in frilly curls.