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Tag: Breakfast

  • Breakfast dialogue conference holds

    Breakfast dialogue conference holds

    The ACT Foundation Breakfast Dialogue (BFD), an annual conference that aims to address how African organisations can contribute to the achievement of Sustainable Development through effective implementation of Economic, Social and Governance (ESG) practices, is to hold in Lagos.

     The programme seeks to bring together multi-sectoral leaders to liberate on how the principles of ESG can be used to advance sustainable development of organisations and by extension Africa’s Sustainable Development.

     This year’s event will be hosted by Mojibade Sosanya, with Oyeyimika Adeboye, Managing Director, West Africa, Mondelez International as keynote speaker, among other respectable speakers for the conference.

    The theme the programme is: ‘Advancing Sustainable Development in Africa: The Role of Environmental, Social, Governance Strategies in Creating Impact.

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    The event will hold on October 5 at Lagos Oriental Hotel, Lekki Expressway, Victoria Island, Lagos.

    The speakers are Kolawole Oyeneyin, Partner and Co-Founder, Volition Cap; Dr. Eugene Itua, CEO, Natural Eco Capital; Tendai Matika, Manager, Global Reporting Initiative, Africa and Mudrakat Alabi-Macfoy, Head of Sustainability and Circularity, Lagos State Waste Management Authority (LAWMA).

    Highlight of the day will include the unveiling of the finalists and winners of the 2023 ACT Foundation Changemakers Innovation Challenge. The winners will receive grant funding and technical support from the Foundation to scale up their innovative solutions and projects across targeted communities.

    Aspire Coronation Trust (ACT) Foundation is a grant making non-profit organisation established to support local, national and regional non-profit organisations working to address challenges and associated vulnerabilities across Africa.

  • ‘Go for fruit juice when you miss breakfast’

    A health   and   fitness   expert,   Dr.   Bisi   Abiola,   has   recommended   100   per cent   fruit   juice   for professionals   who   are   denied   the   opportunity   of   regular   breakfast   as   a   result   of   tight   job schedules. Abiola also noted that adding fruit juice to the breakfast table gives individuals who are often too busy to eat regularly the needed nourishment to start off their daily activities.

    She made this observation during the November edition of her monthly discourse on the health benefits of 100 per cent fruit juice, a platform aimed at promoting the No-Added Sugar initiative of Chi Ltd.

    Abiola noted: “The consequence of our modern lifestyle has forced many people to resort tounhealthy lifestyle and feeding habits, which are now frequently linked to the development of an increasing number of diseases like   osteoporosis, high blood pressure, high   cholesterol, respiratory infection, obesity,   asthma, cancer, cardiovascular disease,   diabetes, stroke and thyroid.

    “In most homes, both parents have jobs, whether working for someone else or self-employed, leaving little or no time to cook. So, the norm is grab-on-the-go meal or going without breakfast. One of the things that come handy in this situation is 100 per cent fruit juice.”

    According to the expert, individuals who adopt unhealthy food habits often skip breakfast, eat little fruit and vegetables or stick to one meal a day. A healthy attitude towards fruit juice, shestated, is a convenient way to prevent health challenges associated with busy lifestyles.

    “An intake of food balanced with essential nutrients, which include 100 per cent fruit juice, will help improve our immunity level and keep us healthy,” she noted.

    Abiola, who is also the chief executive of Indulge Nigeria Limited, said pure fruit juice could also be taken as a source for energy during prolonged meetings and intensive fitness sessions.

  • Man allegedly kills mum over breakfast

    Residents of Okpunoeze Akabo Edoji Uruagu in Nnewi Local Government of Anambra State were shocked yesterday at the alleged killing of a 67-year-old woman by his son, Chiedu Ikegwuonu.

    The suspect, 42, allegedly killed his mother, Mrs. Benedeth Ikegwuono, with a machete, following a disagreement over breakfast.

    The Nation learnt the deceased prepared yam porridge for breakfast, contrary to the noodles requested by the suspect before leaving home.

    A resident, who preferred anonymity, said the suspect was surprised and annoyed to see the deceased preparing another meal when he returned.

    “The mother was preparing yam porridge. When the son returned, quarrel ensued. Before we could intervene, the man killed his mother in the kitchen,” he added.

    A family source, who did not want her name in print, said the suspect had issues with the mother after she won a case involving the two of them over a family matter.

    She alleged: “The incident occurred this morning after a disagreement, which is yet to be ascertained.

    “After stabbing the mother in the neck while she was cooking, he abandoned her in a pool of blood and ran away.”

    The source said the incident had been reported to the police. Command spokesman Haruna Mohammed alleged the suspect attacked the deceased with a machete before fleeing.

    He said in a statement she was taken to hospital where she was confirmed dead.

    “The body has been deposited in a morgue. Efforts are on to arrest the suspect.”

  • New chivita packs bring football stars to breakfast

    Chivita 100% has unveiled new limited edition packs featuring football stars like Zlatan Ibrahimovic, Paul Pogba, David De Gea and Anthony Martial as part of its “Breakfast  with the Stars” campaign to provide football loving Nigerians a wonderful opportunity to enjoy and share healthy and complete breakfast moments with these stars.

    The new Chivita 100% limited edition packs seek to motivate and drive aspirational connection between consumers and their favourite football stars. It also promotes an active lifestyle through a complete breakfast and celebration of 100% achievement.

    Football fans dream football and admire these football stars who represent one of the best football clubs the game has to offer. These football stars inspire, excite, entertain and motivate because as achievers they believe in 100% commitment to excellence. Consumers are thrilled by these successes thereby developing more attraction to football and growing an enduring connection.

    Seen as a masterstroke in communicating the breakfast narrative of the “Breakfast with the Stars” campaign, the new Chivita 100% limited edition packs are a fresher, brighter and bolder packaging innovation that visually communicates the love for a game and fruit juice that unites.

    According to Chi Limited’s Head of Marketing, Probal Bhattacharya, millions of Nigerians are passionate about football and the new Chivita 100% limited packs are a great way to bring football icons to the table courtesy of Chivita 100%.

    “The objective of the Chivita 100% limited packs is to leverage on our passion for football in Nigeria to generate excitement among consumers by giving them an opportunity to have breakfast with great football stars like Pogba, Zlatan, De Gea, Martial, and among others. Consumers now have one special reason to stay motivated and achieve 100% success like these football stars when they start their day with Chivita 100%,” he stated.

  • MAN’s breakfast meeting to focus on strengthening real sector

    This year’s edition of the Ikeja branch of Manufacturers Association of Nigeria (MAN) “Breakfast Meeting for Managing Directors/Chief Executive Officers (MDs/CEOs of member-companies will focus on strengthening the real sector to fast-track economic recovery.

    A statement signed by the Association’s Executive Secretary, Oluchi Odimuko, said the business get-together with the theme, “Nigerian Economic Recovery: Strengthening the Real Sector” will hold on Tuesday, August 1, at the Lagos Airport Hotel.

    The statement, which was made available to The Nation, said the event will discuss some topical issues on how to grow the real sector by harnessing non-oil resources to boost economic recovery.

    “The meeting is a yearly event that provides a platform for effective interactions of over 300 Chief Executives, thereby helping them to chart the way forward to overcome the economic challenges/threats that they face,” it said.

    The Chairman, MAN, Apapa branch, Mr. F.B. Odunayo will be the guest speaker at this year’s event. He will be speaking on “Boosting the zero oil earnings: A catalyst to the growth of the real sector.”

  • Consumers laud Chivita 100% breakfast campaign

    Consumers laud Chivita 100% breakfast campaign

    Consumers have praised the  #breakfastwith Chivita100% campaign  on television, radio, and digital media.

    The campaign, which seeks to raise consumer consciousness on the benefits of healthy breakfast with Chivita 100 percent, is generating positive reviews of health-conscious consumers.

    For experts, the campaign is an innovative strategy to not only promote the culture of a complete healthy breakfast in Nigeria but to also own the breakfast narrative by highlighting the unique value of its flagship brand, Chivita 100% in the breakfast mix.

    The use of internationally renowned soccer stars, such as Wayne Rooney, Marcus Rashford, Eric Bailly and Juan Mata in the television advert to project the brand’s breakfast narrative is connecting with the consumer base and its effectiveness is largely seen in the growing number of consumers who have made Chivita 100% their preferred breakfast beverage at homes, offices and restaurants.

    According to Martins Nnadi, an IT professional, “The #breakfastwithChivita100% publicity campaign has been massive and is gradually shaping consumer opinion of a complete healthy breakfast.

    ‘’We all know that maintaining a healthy complete breakfast has a vital influence on our wellbeing, but Chivita 100% reiterates this in an engaging manner in its current campaign. For busy executives like myself, having a glass of Chivita 100% with breakfast is fast becoming a lifestyle choice because it offers the benefit of having a complete breakfast dietary requirements in spite of our schedules”

    Speaking on the success of the Chivita 100% breakfast Campaign, Chi Limited’s Head of Marketing Mr. Probal Bhattacharya, said “Our objective is to highlight the importance of a complete healthy breakfast and encourage consumers to achieve this daily by including a glass of Chivita 100% as part of their breakfast. Based on numerous positive feedback being received from consumers across the country,it is our belief that, with time, whenever breakfast is mentioned, Chivita 100% will readily come to mind as the preferred beverage”

  • Breakfast gets complete with Chivita 100%

    Breakfast gets complete with Chivita 100%

    CHI Limited, Nigeria’s market leader in fruit juices and diary, producer of the only 100% fruit juice brand on the local shelf, has unveiled its new marketing communication campaign tagged ‘BreakfastWithChivita100%’. This is part of efforts to reinforce its flagship’s brand proposition and drive awareness initiatives for a complete healthy breakfast. For a brand that has consistently churned out a variety of exciting campaigns, the new breakfastwithChivita100% television advertisement is a step higher in terms of messaging, production quality and unique delivery style.

    The look of the television advertisement showcases the creativity and strategic intent of the brand managers as every quality of Chivita 100% fruit juice is portrayed with sublime imageries. It also engages consumers by showcasing internationally renowned football stars like Wayne Rooney, Juan Mata, Marcus Rashford and Eric Bailly.

    The television commercial which is currently being aired on terrestrial and satellite channels portrays a brilliant depiction of these football stars engaging in amazing soccer artistry as they are teleported into a Pinball machine. Wayne Rooney challenges his team mates and they eagerly take up the challenge with the goal of reaching 100% success in the game. This goal closely resonates with the brand’s value of 100% commitment and 100% achievement. More importantly, it reiterates the refreshing and nourishing value of the 100% fruit Juice as an addition for a complete breakfast.

    Busy lifestyles have meant that more people are tending towards skipping breakfast or having inadequate breakfast diets. Breakfast is actually the most important meal of the day and a good chance to get a head start on packing in the nutrients the body needs to function well.

    Through its newly launched communication campaign which is being deployed through television, digital, out-of-home, consumer activation and point of sales, Chivita 100% seeks to be at the forefront and own complete healthy breakfast narrative in the minds of consumers with scheduled activities in the weeks and months ahead.

  • Chivita 100% to boost breakfast unveiled

    CHI Limited, Nigeria’s market leader in fruit juices and diary and producer of the only 100percent fruit juice brand, has unveiled its new marketing communication campaign tagged ‘#Breakfast With Chivita 100%.

    It is part of efforts to reinforce its flagship’s brand proposition and drive awareness initiatives for an healthy breakfast. For a brand that has consistently churned out various  campaigns, the new #breakfastwithChivita100% television advertisement is a step higher in terms of messaging, production quality and unique delivery style.

    The television ad showcases the creativity and strategic intent of the brand managers as  every Chivita 100% fruit juice is portrayed with  imageries. It also showcases renowned football stars, such as Wayne Rooney, Juan Mata, Marcus Rashford and Eric Bailly.

    The television commercial, which is being aired on terrestrial and satellite channels, portrays a brilliant depiction of these football stars engaging in amazing soccer artistry as they are teleported into a Pinball machine. Wayne Rooney challenges his team mates and they take up the challenge with the goal of reaching 100% success in the game. This goal resonates with the brand’s value of 100% commitment and achievement. It also reiterates the refreshing and nourishing value of the fruit Juice as an addition for a breakfast.

    Through its new campaign, which is on television, digital, out-of-home, consumer activation and point of sales, Chivita 100% seeks to be at the forefront of healthy breakfast narrative in the minds of consumers.

    Renowned for its no preservatives, no sugar, artificial colour, Chivita 100% fruit juice is a convenient, delicious, healthy and nutritious addition to breakfast as it is easy to digest and wakes up the body metabolism with a steady influx of natural fruit sugars. It is one of the easiest and healthiest ways to ramp up your energy levels in the morning.

    Head of Marketing, Chi Limited, Mr. Probal Bhattacharya,  said: “The new #breakfastwithchivita100% television ad is part of our strategic effort to highlight the importance of a complete and healthy breakfast to consumers.

    ‘’We understand the role a creative television commercial can play in influencing consumer choice to live a healthier life and have spared nothing to ensure only the best television advertisement and product is out there for our consumers.’’

  • Nutritionists: Daily breakfast ‘ll ensure cardiac, physical health

    Nutritionists: Daily breakfast ‘ll ensure cardiac, physical health

    The Nutrition Society of Nigeria (NSN) has recommended daily intake of breakfast to maintain a healthy body weight and cardiac health.

    The Vice President of the society, Mr. Bartholomew Brai, said breakfast skipping had been found to pre-dispose people of various age groups to obesity and low levels of physical activity.

    This is because skipping breakfast leads to over-eating later in the day and, as such, encourages nibbling on high calorie snacks during the day, he added.

    He spoke at the re-launch of Milo with Activ-Go in Lagos.

    According to Brai, regular breakfast eaters have higher dietary quality as they usually have increased intake of fibre, calcium, vitamins A & C, riboflavin, zinc and iron as well as decreased intake of fat, cholesterol and calories.

    “Breakfast also provides people with the energy to keep going throughout the day. This encourages them to stay active which, in turn, helps to burn unwanted fat,” he said.

    Giving other reasons why breakfast is important, Brai said it breaks the overnight fast and supplies the energy to kick start the metabolism for the day.

    “It also supplies many beneficial nutrients and re-fuels glycogen stores. Regular eating  of breakfast has been shown to improve performance (memory recall, attention span and creativity) in school children and children who eat breakfast are known to be more physically fit and active,” he said.

    Describing breakfast as the ‘most important meal of the day’, Brai expressed regret that this meal is, however, usually the most likely meal to be skipped in a day.

    Nutritionists, he said, recommend that people take breakfast within an hour of waking up and not later than 8 o’clock in the morning to get its full benefits.

    While breakfast foods vary from place to place, culture to culture, household to household and from individual to individual; breakfast should include: carbohydrates (e.g. grains or cereals, bread); Protein (e.g. beans, eggs, fish, meat); Beverages (e. g. Milo, tea, coffee, milk, yoghurt) and Fruits & Vegetables (e. g. apple, orange, banana, spinach, lettuce, cabbage, cucumber).

    Recommending its addition to a healthy breakfast formula, Dr. Bartholomew Brai said Milo has been re- formulated and is now fortified with ACTIV-GO made from PROTOMALT extract and a specifically designed combination of nine micro-nutrients including six vitamins and three minerals. He said the Nutrition Society of Nigeria took time to do the analyses of the Milo product and found out that it is first in its class.

    “The Milo Activ –Go re-launched is another momentous achievement of Nestle Milo. I really commend the innovation that went into the new Milo with Activ-Go which is a unique blend of vitamins and minerals that help the individual to achieve the Milo promise.”

    The NSN Vice President insisted that the specific size and type of breakfast is not too important as the goal at breakfast is to replenish liver glycogen.

    The Category Manager-Beverages at Nestle Nigeria Plc, Olufemi Akintola who traced the history of Milo since it was first formulated in Australia in 1934, stated that ‘“Milo, through its unique delicious coco malt  taste  provides winning energy for daily success.

    “Activ–Go supports energy release, muscle function and bone maintenance that are essential for physical activity in children”.

     

  • BATTLES OF MONS, DENDERLEEUW: Breakfast on match days, COMPULSORY

    BATTLES OF MONS, DENDERLEEUW: Breakfast on match days, COMPULSORY

    • Oliseh orders players to wear tracksuits; officials on white
    • Introduces team walk at 11.45am

    Super Eagles players invited to prosecute the two international friendlies between Nigeria and Congo in Mons on October 8 and against the Indomitable Lions of Cameroon in Denderleeuw , Belgium on October 11 will be told that breakfast is compulsory on match day, irrespective of inviduals beliefs.

    Sportinglife scooped further that the new ones among the 25 invited players will be told that the essence of the breakfast is to ensure that they have enough energy during the matches by the team’s chief coach Sunday Oliseh.

    Indeed, Oliseh has introduced team walk around wherever the team resides for matches, in a bid to ensure bonding among the players before the games are played. The team walk holds from 11.45am with the players and officials kitted in the NFF’s official attire Nike.

    The players and officials will immediately head for the restaurant to have their lunch and return to their rooms to rest. Team talk on tactics and or logistics surrounding the games will hold at 2.20 pm.

    The team talk is usually for 20 minutes after which the contingent will head to board the bus for the stadium, if such games are played in the evenings. there would be alterations as the coach decides if the games are held much later in the night.

    Oliseh will tell the players that it is complusory for all the players no matter such a player’s stature in the team to wear the designated team attire at all times before, during and after such international assignments.