In its quest to support purchasing power of consumers experiencing serious strain in their budget, Big Bull Rice, a premium milled parboiled rice recently introduced its Big Bull Gold Rice in a N200 pocket-friendly pack.
Deepanjan Roy, Executive Director, TGI Group, stated that the company has always prioritised quality and customer satisfaction.
“With the introduction of Big Bull Gold in N200 pack, we are taking it a step further by offering premium quality parboiled rice in packaging that is both visually appealing and consumer friendly. It is our way of enhancing the overall rice consumption experience for our valued consumers,” he said.
In an economy where every naira counts, the Big Bull Gold Rice N200 Pack makes quality rice accessible to a wide range of consumers. It eases the financial burden on households while ensuring that consumers can still enjoy staple food. This pocket-friendly and high-quality consumer rice pack offers several key benefits that make it a source of hope for many Nigerians.
Probal Bhattacharya, Chief Marketing Officer, TGI Group, stated that the introduction of Big Bull Gold in pocket-friendly packaging reflects how the company always strives to stay ahead of the curve and anticipate the changing needs of its valued consumers.
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“We are delighted to introduce Big Bull Gold in new pocket-friendly pack size. This reflects our commitment to offering the best to our customers. With premium quality at the forefront, our goal is not only to deliver top-quality rice but also an exceptional consumer experience,” he noted.
Big Bull Rice is produced in the state-of-the-art, automated rice milling factory of WACOT Rice Limited, which ensures that manual handling is eliminated to the barest minimum. And, as a result of this, consumers only get rice produced in the best hygienic conditions.
The new Big Bull Gold N200 consumer pack is more than a budget friendly quality rice; it is tasty, highly nutritious, rich in B Vitamins, Iron, Dietary Fibers and Protein; with a low Glycemic Index and contains Omega 3,6 & 9 for healthy consumption.
For many, the new Big Bull Gold Rice consumer pack represents the resilience of the Nigerian people. It is a symbol of determination and hope, showing that even in challenging times, there are solutions that can brighten everyday life.
Big Bull Rice is the ideal choice for a great- tasting rice dish, be it jollof rice, fried rice, white rice, coconut rice and many more.