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Tag: Canon

  • Smart devices boost camera market, says Canon

    The emergence of high end mobile devices with high definition camera has not affected the market segment for photography cameras, leaders in imaging solutions, Canon, said in Lagos at the weekend.

    Speaking on the sideline of the unveiling of three new products – the EOS R System, PIXMA TS9540 and the ZOEMINI, in Lagos, Senior Manager, Sales & Marketing – B2C, Canon Central & North Africa, Mr. Amine Djouahra, said the evolution of camera devices has been a blessing to the camera segment as it has boosted its sale.

    He said: “In the past, we used to say mobile phones are impacting the business of camera. For me, it is not true. It is better and better. Before mobile phones, how many people use to go and buy camera to take pictures? Not many. Today, the mobile phones, especially the high end mobile phones which have high level cameras just excite people to go and click pictures. Out of all this population of people clicking, there are some people that will be interested in having fantastic pictures that will move them into photography and the moment they decide to move into photography, they will realise that the smartphone cannot fulfill their  needs, so that is creating for us, more segment and more demand. If you look at the optics of the camera and look at the sensor of these devices, they cannot be the same, it’s impossible. So these devices are preparing some people to enter the camera segment.

    “In 2015, the market size of cameras in Nigeria was 46,000 while the mobile phone penetration was 88 per cent. That means 88 per cent of the 194million are having mobile phones and if we do simple calculation and take one per cent of this population, about 1.4million people have been converted to camera use. So for us, it is a blessing. Our products are far more better than the smartphone in terms of performance.”

    He said the new range of printers and the camera are poised to expand Canon’s imagery range in the country and help customers manage productivity.

    The EOS R System is redefining the frontiers of photography and filmmaking. Over 30 years on from the original, era-defining EOS launch, the bold, new EOS R System once again expands photographic possibilities in countless ways. The new RF lens mount has been engineered with the perfect blend of optical, mechanical and electronic design to capture unique moments previously seen as very challenging.

    “We are very proud to have officially launched and announced the availability of our EOS R System in Lagos. This market plays a significant role in our growth plans and we hope that today’s local launch event will further cement our position as innovators in imaging technology. Canon is globally committed to investing in the unrivalled EOS world with cameras, lenses and accessories that set new heights in image quality, optical excellence and performance, building on Canon’s lens heritage, these high-performance lenses will push forward the frontiers of creative storytelling and satisfying the ever-evolving needs and demands of our customers.”

  • Canon hosts private press screening of Kunle Afolayan’s ‘MOKALIK’

    A palpable cinematic delight rent the air, as guests react between giggle, laughter and outright applause, during the private press screening of Kunle Afolayan’s anticipated movie, ‘Mokalik’ (Mechanic), which held on Tuesday, March 19, 2019, at the Filmhouse theatre, Twin-Waters, Victoria Island, Lagos.

    Shot on Canon EOS C300 Mark II, with a range of Canon Cine lenses, it was obvious that guests were enthralled by, how crispy picture quality meets a director’s interpretation of an intriguing story of love and ambition situates life’s happenstances in a typical Nigerian mechanic workshop.

    Supported by Canon Central and North Africa, leader in imaging solutions, ‘Mokalik’, the latest effort from Afolayan’s Golden Effects Pictures stars awards-winning singer, Simi, alongside other prominent actors like Femi Adebayo, Charles Okocha, Faithia Williams, Lateef Oladimeji, and comic actors like Wale Akorede (Okunu), Ayo Ogunshina (Papa Lolo) and Dayo Akinpelu (Alabi Yellow).

    The celebrated director’s ensemble of this sterling cast gives strength to the movie which, in the words of some guests at the screening foretells commercial and artistic success.

    ‘Mokalik’ follows the career of an 11-year-old boy, Jaiye, from the middle-class suburbs who spends the day as a lowly apprentice at a mechanic workshop in order to view life from the other side of the tracks… When his father arrives to take him home, Jaiye has to make up his mind if he wants to return to school… or take on his apprenticeship full time.

    Read also: Kunle Afolayan’s IRE clothing supports Tecno Mobile

    The private press screening which had Canon showcasing the full range of Professional Canon cameras and lenses such as the CN-E14mm, CN-E24mm, CN-E35mm, CN-E50mm, CN-E85mm and CN-E135mm among others was graced by exclusive guests from the media, the Nigerian film industry, and cast and crew of the movie.

    Speaking at the screening, Kunle Afolayan said, “MOKALIK is an ambitious film project that tells a story which is unique and relevant to our society. It beautifully highlights diversity while distinctively addressing the issues around choice. Creating this movie has been an amazing experience and Canon made the experience even better with their support. The Canon EOS C300 Mark II – Stunning 4K quality and versatility allowed me as a producer to experience creative vision in stunning cinematic details and provides footage suitable for extensive post-production work. The EOS C300 Mark II with canon cine lenses range also helped the team to technically get one step ahead and create a world-class movie which promises to break boundaries.

    According to Amine Djouahra, Senior Sales & Marketing Manager – B2C, Canon Central and North Africa (CCNA), the technical brilliance witnessed in ‘Mokalik’ is a testament to Canon’s pioneering vision in the realm of serious cinema production.

    He said: “At Canon, we are constantly seeking to connect with the filmmaking community, especially Nollywood as it allows us to become a part of one of the largest film industries globally. The technical brilliance witnessed in this movie, is testament to Canon’s pioneering vision in the realm of serious cinema production, we are glad to be a part of this bold new technology that helps to make amazing projects like the MOKALIK possible,” adding that “at Canon we continue to listen to our customers when developing the product range to ensure our innovations meet their needs, and enabling story tellers for creative filmmaking.

    The EOS C300 Mark II Digital Cinema Camera is an evolutionary 2nd generation Cinema EOS 4K camera system with a wide range of new and improved features including 4K/2K/Full HD internal and external recording and a new 10-bit Canon Log 2 Gamma – Focused to help deliver more creative flexibility for professional studio, motion picture production applications, as well as independent productions, TV dramas, commercials, news features, sports and more.

    Guests at the event also witnessed  the launch of the first ever video competition for cinematographers in Nigeria under the Campaign #MYNAIJAMYCANON. The competition is part of Canon’s efforts in enabling and inspiring cinematography talent in Africa.

  • Canon, Kunle Afolayan partner on ‘MOKALIK’

    A palpable cinematic delight rent the air, as guests react between giggle, laughter and outright applause, during the private press screening of Kunle Afolayan’s anticipated movie, ‘Mokalik’ (Mechanic), which held on Tuesday, March 19, 2019, at the Filmhouse theatre, Twin-Waters, Victoria Island, Lagos.

    Shot on Canon EOS C300 Mark II, with a range of Canon Cine lenses, it was obvious that guests were enthralled by, how crispy picture quality meets a director’s interpretation of an intriguing story of love and ambition situates life’s happenstances in a typical Nigerian mechanic workshop.

    Supported by Canon Central and North Africa, leader in imaging solutions, ‘Mokalik’, the latest effort from Afolayan’s Golden Effects Pictures stars awards-winning singer, Simi, alongside other prominent actors like Femi Adebayo, Charles Okocha, Faithia Williams, Lateef Oladimeji, and comic actors like Wale Akorede (Okunu), Ayo Ogunshina (Papa Lolo) and Dayo Akinpelu (Alabi Yellow).

    The celebrated director’s ensemble of this sterling cast gives strength to the movie which, in the words of some guests at the screening foretells commercial and artistic success.

    ‘Mokalik’ follows the career of an 11-year-old boy, Ponmile, from the middle-class suburbs who spends the day as a lowly apprentice at a mechanic workshop in order to view life from the other side of the tracks… When his father arrives to take him home, Ponmile has to make up his mind if he wants to return to school… or take on his apprenticeship full time.

    The private press screening which had Canon showcasing the full range of Professional Canon cameras and lenses such as the CN-E14mm, CN-E24mm, CN-E35mm, CN-E50mm, CN-E85mm and CN-E135mm among others was graced by exclusive guests from the media, the Nigerian film industry, and cast and crew of the movie.

    Speaking at the screening, Kunle Afolayan said, “MOKALIK is an ambitious film project that tells a story which is unique and relevant to our society. It beautifully highlights diversity while distinctively addressing the issues around choice. Creating this movie has been an amazing experience and Canon made the experience even better with their support. The Canon EOS C300 Mark II – Stunning 4K quality and versatility allowed me as a producer to experience creative vision in stunning cinematic details and provides footage suitable for extensive post-production work. The EOS C300 Mark II with canon cine lenses range also helped the team to technically get one step ahead and create a world-class movie which promises to break boundaries.

    According to Amine Djouahra, Senior Sales & Marketing Manager – B2C, Canon Central and North Africa (CCNA), the technical brilliance witnessed in ‘Mokalik’ is a testament to Canon’s pioneering vision in the realm of serious cinema production.

    He said: “At Canon, we are constantly seeking to connect with the filmmaking community, especially Nollywood as it allows us to become a part of one of the largest film industries globally. The technical brilliance witnessed in this movie, is testament to Canon’s pioneering vision in the realm of serious cinema production, we are glad to be a part of this bold new technology that helps to make amazing projects like the MOKALIK possible,” adding that “at Canon we continue to listen to our customers when developing the product range to ensure our innovations meet their needs, and enabling story tellers for creative filmmaking.

    The EOS C300 Mark II Digital Cinema Camera is an evolutionary 2nd generation Cinema EOS 4K camera system with a wide range of new and improved features including 4K/2K/Full HD internal and external recording and a new 10-bit Canon Log 2 Gamma – Focused to help deliver more creative flexibility for professional studio, motion picture production applications, as well as independent productions, TV dramas, commercials, news features, sports and more.

    Guests at the event also witnessed  the launch of the first ever video competition for cinematographers in Nigeria under the Campaign #MYNAIJAMYCANON. The competition is part of Canon’s efforts in enabling and inspiring cinematography talent in Africa.

  • Canon Okays EOS R System for Film-making, Photography

    Imaging technology company, Canon, on Wednesday confirmed that EOS R System camera has been designed to boost the business of photography and film-making in Nigeria.

    Canon Country Manager in Nigeria, Omotayo Omodia, confirmed this, during the media briefing to unveil its three innovative products – EOS R System camera, PIXMA TS9540 printer and the ZoeMini printer in Lagos.

    She said, Canon has unveiled ”My Naija, My Canon” competition to give people the opportunity to appreciate professional photography and film-making.

    According to her, the one month competition will avail Nigerians to tell their Nigerian stories to the world, as nobody can tell more about Nigeria than Nigerians.

    ”Photography should be professionally done because this is part of the measures to be used in judging the shortlisted people.

    ”We are trying to reach out to storytellers, we are trying to reach out to young people and add value to people and we have given a lot of people prizes like Canon cameras in the previous edition.

    ”We want to give people the opportunity to appreciate photography and they have been able to use the prizes to start up their own business,” she said.

    Omodia said that the initiative was borne out of the belief that it was often the small occasions in life that brought meaningful memories.

    She said that Canon wanted to make sure it played a part in the storytelling of all these moments for everyone.

    According to her, the competition is an action to inspire people to capture experiences, save memories and tell their own stories in a unique and memorable way.

    Mr Amine Djouahra, Senior Manager, Sales and Marketing, Canon Central and North Africa, said that the campaign was to popularise Canon products.

    Djouahra said the feedback from Nigeria had made the company to build up its strategies at coming up with innovative imaging technology.

    READ ALSO: Canon, Kunle Afolayan partner on ‘MOKALIK’

    He said that Canon was pushing forward the frontiers of creative storytelling and satisfying the ever-evolving needs and demands of our customers.

    ”We are constantly working to better understand the needs of our customers in Nigeria and introducing cameras such as the EOS R, PIXMA TS9540 and ZoeMini enable us to better serve them.

    ”We want to offer our Nigerian customers’ new innovation that is currently changing the way we capture, store and share images.

    ”We believe the key benefits of these products include the durability and versatility, which enable everyone to unleash their creative potential.

    ”With the introduction of the new products, Canon is also launching the professional consumer photo competition in Nigeria under the campaign ”My Naija, My Canon,” Djouahra said.

    He said that the competition was part of Canon’s efforts in enabling and inspiring cinematography talent in the region.

    ”Today Canon is globally committed to investing in the unrivalled EOS world with cameras, lenses and accessories that set new height in image quality.

    ”These high performance lenses will push forward the frontiers of creative storytelling and satisfying the ever evolving needs and demands of our customers,” he said.

    “We believe that the key benefits of these products include the durability and versatility which enables everyone to unleash their creative potentials,” Djouahra said.

    According to him, Canon has also launched a programme where people with no educational background has been selected and taken on full photography training and film making.

    “They were empowered to become professionals, earning income and generating more income for the economy,” he added.

  • Kunle Afolayan releases trailers, posters for ‘Mokalik’

    …Reveals pact with Canon, Netflix, Canal+, Air France, Pavilion Afriques…

    Prolific filmmaker, Kunle Afolayan has unveiled trailers for his most anticipated movie, ‘Mokalik’ (Mechanic).

    The two trailers which dropped on February 1, 2019 by 2pm, were accompanied with three posters, setting the pace for another round of media buzz for his latest effort.

    “Mokalik’ stars awards-winning singer, Simi, alongside other prominent actors like Femi Adebayo, Charles Okocha, Faithia Williams, Lateef Oladimeji, and comic actors like Wale Akorede (Okunu), Ayo Ogunshina (Papa Lolo) and Dayo Akinpelu (Alabi Yellow).

    The celebrated director is optimistic that the film will traverse commercial and artistic ends, having been provoked by the expectations of his diverse audience and fan-base across the world.

    Afolayan who just returned from a meeting of his company, Golden Effects Pictures with Netflix in Amsterdam, Netherlands, disclosed that he is in talks with the world leading online streaming platform for the acquisition of ‘Mokalik’.

    According to him, the deal with Netflix will include other works directed by him, including ‘The Figurine- Araromire’; ‘Irapada’; ‘Phone Swap’; ‘October 1’; ‘The CEO’, ‘The Bridge’ and the yet to released ‘Tenants of the House’.

    “We are excited about having our other films, including ‘Mokalik’ on Netflix, as that will assuage our fans who have been sending messages from all over the world, complaining of not having access to our films,” he said.

    For ‘Mokalik’ which was shot on EOS C300 Mark II, with Canon Cine lenses, the filmmaker says: “We are very delighted and grateful for the camera support extended to us by Canon Central and North Africa team here in Nigeria,” adding that, “EOS C300 Mark II – Stunning 4K quality and versatility allowed me as a producer to experience the creative vision in stunning cinematic details and provides footages, suitable for extensive post-production work.”

    Senior Sales & Marketing Manager – B2C, Canon Central & North Africa, Mr. Amine Djouahra, expressed delight over the partnership, saying: “We are very proud to be part of this esteemed mainstream commercial and artistic movie, ‘Mokalik’, produced in Nigeria , one of the largest growing film industries in the world, and at Canon, we continue to listen to our customers when developing the product range to ensure our innovations meet their needs, enabling story tellers for creative filmmaking.”

    Djouahra disclosed that Canon is looking at having a media screening of ‘Mokalik’ in Nigerai between March 19-21, 2019.

    As part of the world slating for ‘Mokalik’, Afolayan, an Air France partner plans to have the film on several platforms including the French premium television channel, Canal+, which he said has showed interest in ‘Mokalik’ and ‘Odu’ (Capsule of Tales), a TV series in the works.

    As Pavillon Afriques at the Marche du Film, Cannes Film Festival 2019, makes debut this May, Afolayan, on Thursday, was named Ambassador of the pavilion, and will be joining the showcase by other filmmakers from the continent by curating a Kunle Afolayan/Golden Effects Pictures retrospect. This is in addition to plans to get ‘Mokalik’ listed in the official selection of Cannes, among other major film festivals around the world.

    A letter sent to the filmmaker reveals that Afolayan, having been listed as Ambassador on Pavillon Afriques – VIP page, is expected to wear a special ambassador’s tag during the event and function as a panelist on content sourcing, distribution and storytelling sessions among other roles.

    Happy about the feats attained by the filmmaker, Commercial Director of Air France/KLM, Mr. Remco Bohre said: “Our partnership with Kunle Afolayan is another way of showing how excited we are, at Air France and KLM, about Nollywood and the Nigerian entertainment industry at large.”

    ‘Mokalik’ follows the career of an 11-year-old boy, Jaiye, from the middle-class suburbs who spends the day as a lowly apprentice at a mechanic workshop in order to view life from the other side of the tracks… When his father arrives to take him home, Jaiye has to make up his mind if he wants to return to school… or take on his apprenticeship full time.

  • Canon launches Mirrorless Camera, empowers 150 Nigerian professionals

    Canon has trained Nigerian professional photographers and makeup artists on how to you a mirrorless technology camera to enhance their profession.

    Canon Central and North Africa (CCNA), held the training for over 150 professionals at a one-day workshop in Lagos.

    The imaging solution company launched EOS M-100 mirrorless interchangeable lens camera into the Nigerian market and participants at the workshop were educated on the new range, easy-to-use, yet powerful camera.

    According to the Marketing Director B2C, Canon Central and North Africa (CCNA), Somesh Adukia, said. The EOS M100 camera is adaptable for users of any level — from beginners to professionals who simply wants to take their images or video to the next level in the world of photography.

    “We are committed to the development of the photography and imaging scene in Nigeria. And to further give our consumers unique experience in this growing market, we are launching another distinctive product.

    “The launch of the EOS M100 helps us further amplify our message of #LiveForTheStory as consumers now have access to a device that is easy to use for beginners, mid-level and professional photographers who are aiming to tell stories using everyday imagery,” she explained.

    As gathered the unique features of EOS M100 will help users capture life’s special moments in vibrant, beautiful colours and detail with its compact and easy-to-use interchangeable lens.

    The functions include:

    • Video Mode: Record Full HD 1080/60p video or picturesque time-lapse movies with the push of a button or use Hybrid Auto to pull still frames form HD video recording
    • Continuous Shooting: Don’t miss a moment with up to 4 frames-per-second (fps) continuous shooting; up to 6.1 with fixed AF
    • ISO Range: 100-25,600 ISO range helps capture sharp images, even in low light
    • In-Camera RAW Conversion: Allows users to experiment with RAW photography and experiment with various in-camera expressions
    • Self-Portrait Mode: Using the 180-degree tilt of the LCD screen, take beautiful selfies and adjust brightness, focus and Smooth Skin functions with ease
    • HDR Backlight Control: Shoot three images with different exposures to help naturally correct scenes that are backlit or show differences in contrast
    • Bulb exposure: Continue shooting after the shutter button is released for light painting or capturing fireworks
    • Creative Filters: To add a personal touch, choose from a variety of creative filter options like Grainy Film, Art Bold, Fish-eye Effect and more

    Reports have shown that the Nigerian beauty and makeup scene is filled with budding and enterprising individuals who yearn to find a compactible and seamless device to capture the special moments of their expertise and clients service delivery. It has also been established that makeup and photography go hand in hand in the industry

    Stakeholders from photography, beauty, and fashion and lifestyle industry present at the workshop were taking through Canon developed modules for professionals in the industry using the M100 mirrorless camera.

  • Training key to our growth strategy, says Canon

    Leaders in imaging solutions, Canon, said regular training of partner organisations is a critical element of the firms’ overall growth strategy in Africa.

    The Managing Director, Canon Central and North Africa (CCNA), Roman Troedhandl, who spoke when the firm hosted its partners’ service heads in in Dubai, said the forum was organised to foster stronger partnerships, enhance customer satisfaction and improve after sales services.

    “Our partner organisations have always been – and will continue to remain – at the core of our overall growth strategy. We will continue with our strategy of being closer to our partners, and will support them in every possible way, especially through the regular trainings we conduct.

    “We are focusing on enhancing customer experiences and satisfaction by cultivating more meaningful interaction with our target audiences, while maintaining our commitment to channel and partner development.

    “This strategy allows Canon and its business units to effectively address the unique requirements of our customers. To this end, we will continually engage with our service partners to better understand their specific customer requirements, listen to their feedback and equip them with the tools that allow for proactive services,” Troedhandl was quoted to have said in a statement.

    Canon partners manage service centres that support after sales services of all B2C products including DSC, DSLR, professional video, OPP inkjet- and Laser-printers, projectors and calculators under the Canon Central and North Africa warranty programme. The warranty program which is an initiative to promote customer support is the first of its kind under Canon Central and North Africa and offers customers an exclusive three-year manufacturer warranty for certain Canon brands.

  • Canon Europe’s executive visits Nigeria

    Canon Europe’s Head of Emerging Markets Business Unit, Stefano Zenti is in Nigeria with the aim of strengthening business opportunity and reaffirming Canon’s commitment to the region.

    During his visit Stefano has met the winners of the #MyNaija competition along with the local industry leaders and customers in a visit focused around Canon’s commitment to investing and expanding its presence in Nigeria.

    Stefano will also be discussing how Canon can work more closely with the local companies, as the role of technology over the years has significantly transformed the lives of the people in Nigeria. Canon has always been operating in Africa through a network of distributors for more than 50 years, but in 2015 Canon took the strategic decision to establish Canon Central and North Africa (CCNA) to enhance Canon’s business within the African region and strengthen Canon’s in-country presence and focus.

    Stefano Zenti, Canon Europe’s Head of Emerging Markets Business Unit commented; “I am truly excited to be in Nigeria which remains an important market for Canon Europe. The country is on a growth trajectory and the economy has shown significant improvement in all major sectors, especially the non-oil sector. Given the current momentum and as per International Monetary Fund projections the Nigerian economy could expand to 2.1 percent in 2018 which gives a positive economic outlook of the country .”

    Read Also: Canon enters three-year partnership with PEFTI

    “Driven by our Canon philosophy of “KYOSEI”, we are creating new value for our customers through investing in “in-country presences” in key African countries. The team is also excited to see the response that #MyNaija campaign has received in Nigeria as Canon continues to encourage young talents catering to their technical as well as support-related needs”, Stefano further added.

    As part of Canon’s “Closer to Customer” strategy, Canon announced the launch of the biggest brand campaign in Nigeria “#MyNaija #Liveforthestory” campaign. The aim of the campaign was to position Canon as a story telling brand. The campaign also encouraged Nigerians to share more stories, by capturing the essence of what being Nigeria means to them.

    Roman Troedthandl Managing Director of Canon Central and North Africa (CCNA) said: “We are happy to have Stefano visit us as Canon continue to be passionate about growing its presence and investments in Nigeria where imaging solutions are embraced.”

    Since the launch of its direct operation, Canon has continuously strengthened its presence in Nigeria through setting up a local office with a Nigerian staffed team, appointing local service partners to expand its servicing network, as well as increasing investments in hosting talent driven workshops and coaching seminars.

  • E-waste a major problem, says Canon

    E-waste a major problem, says Canon

    Japanese multinational corporation, Canon Incorporation, has said electronic waste or management is a problem in Nigeria.

    It however said it has developed startegise to manage the menace in the country. The original equipment manufacturer (OEM) said it is has short, medium and long-term strategies for the local market.

    Canon specialises in the manufacture of imaging and optical products, including cameras, camcorders, photocopiers, steppers, computer printers and medical equipment.

    According to experts, Nigeria  generates over 1.1 million tons in e-waste from the consumption of local and imported electrical and electronic equipment (EEE) that have ceased to function.

    The Sales and Marketing Director, Canon Central and North Africa, Mr Somesh Adukia, who spoke on the sidelines of the launch of its My Naija campaign in Lagos, he said the company has started a pilot programme in Cote d’Ivoire, adding that lessons learned from that would be replicated in Nigeria.

    He said: “We are starting a pilot project in Ivory Coast (Cote d’Ivoire) market and in this market; we are looking at how the various consumables stored up in cartridges, which had been used and are actually hurting the environment.

    “So, we are trying to see how we can conserve them for the future and take care of the environment. It is a pilot project started in Ivory Coast and upon its success; it would be extended to Nigeria and other markets.”

    He said the firm has short-, medium- and long-term strategies for the local market, including strategies to boost job creation and transfer of knowledge to locals.

    Adukia said: “The short term plan is to gain channel penetration because we feel we have good team and good set of distributors. The medium term plan is to grow beyond Lagos and expand into big cities, such as Abuja, Port Harcourt, Kano and so many other places. We already have two of our people in Abuja and Port Harcourt, but we are going to expand our operations in other cities.

    “On a long-term basis, we want to build our brand awareness through this kind of campaign and that is why I said we are not going to have small boom and disappear and hence our campaign My Naija is going to last for at least a year.”

    Adukia said there are many ways the company has helped in creating both direct and indirect jobs in the country.

    “Directly, we first employed one person as the country’s manager as we opened our local office. As our business grew, we appointed six additional managers within one year. Thereafter, we appointed a local business development manager for developing the business. As our business is growing, we are employing a lot of Nigerians.

    “There are a lot of jobs being created by Canon indirectly because more business means more jobs will be available in the market. We are doing a lot of marketing events and so the marketing agencies get business. I was in a road show in Computer Village and I was thrilled with the kind of promotions they were having through the agencies. They are not Canon workers but today they are getting jobs because Canon was doing this kind of marketing campaign.”

    Adukia said the company plans to create employment opportunities and work in line with its corporate philosophy, which is living together  for common goals.

    He said the company has taken a big step towards combating its challenge of brand awareness through the My Naija launched in Lagos.

    According to him, the company has been able to combat the challenges of distribution alignment and service network in the last two years, adding that the objectives of the company is to provide Nigerians the source of products.

  • Canon showcases tech for broadcast, cinema

    Canon showcases tech for broadcast, cinema

    Canon has showcased its latest industry-leading innovations at CABSAT 2018, the leading broadcast, satellite and creative event in the Middle East and Africa region. The leader in imaging solutions also provided visitors with the opportunity to experience its full range of security solutions, Pro Video portfolio and professional imaging products first-hand at dedicated shooting areas and end to end workflow scenarios.

    At the three-day event, Canon unveiled the latest additions to its Pro-Video segment with the launch of its 4K XF Series cameras, XF405 and XF400, which are in addition to the recent launch of the EOS C200, the 4K compact digital cinema camera from the esteemed Cinema EOS range. Under the XA series, XA-11 and XA-15 mark their entry into the region along with the low light network camera with remarkable performance, the ME20F-SHN. The company also presented evolved and seamless workflow solutions, which enable more efficient and cost-effective production for broadcasters and filmmakers.

    Speaking at the event, Managing Director Canon Central and North Africa (CCNA), Roman Troedthandl, said: “Canon’s presence in CABSAT, which is considered to be one of the most important events in broadcast and media technology regionally and globally, is integral to showcasing our commitment towards playing a vital role in the cinema industry. Celebrating the incredible potential of filmmakers in Africa, Canon is set on clearing any hardships they may face enroute, through offering all the necessary technical and technological support they require, and this year we are going even further and extending our participation towards supporting young and aspiring filmmakers.

    “We also understand that there is an increasing integration of 4K into mainstream television dramas, documentaries and movies, and we are committed to continually evolving to meet the fluctuating needs of broadcasters and filmmakers with the latest additions to our innovative Cinema EOS series. As well as consistently strengthening and enhancing our partnerships with Tier 1 partners in markets like Nigeria, Morocco, West Africa and Egypt while hand in hand expanding our presence through an extended network of Tier 2 partners in Egypt, Nigeria and Morocco.”

    Designed to benefit broadcasters and filmmakers alike, the EOS C200 is the first Cinema EOS camera to feature the revolutionary Cinema RAW light format, which provides the same flexibility in colour grading as Cinema RAW in a smaller file size, enabling filmmakers to record internally to a CFast 2.0™ card.