The Nation Newspaper

Tag: Capri-Sonne

  • Consumers hail Capri-Sonne

    At a retail price of N50, Capri-Sonne, the favourite fruit drink of children in Nigeria, has been introduced in a new 100ml pouch size in order to meet an increasing consumer demand for more exciting and unique options. The new pouch size is an addition to excite consumers with the goodness of Capri-Sonne, but more importantly, to give them the power of choice.

    Still with the same delightful signature taste and playful pouch, the Capri-Sonne 100ml pouch is handy, pocket-friendly and keeps to the brand’s promise of ensuring a taste of fun in every pouch.  Consumers will enjoy the variety of options, ease and convenience in the 100ml pouch, as well as its healthy, naturally tasty and satisfying experience that promotes an atmosphere of fun and adventure.

    The introduction of the new 100ml pouch size is in keeping with current trends, and is based on a richer understanding of consumer desires to enjoy handy, affordable, convenient and unique Capri-Sonne experience in exciting options. For now, only available in Orange and Apple variants, the launch presents a key advantage to drive value and excitement into the category by offering an appealing product option in line with consumer expectations.

    According to Managing Director of Chi Limited, Deepanjan Roy, the Capri-Sonne 100ml pouch size is uniquely designed in response to consumer demands. “Capri-Sonne’s playful pouch and signature taste which lead to unique experiences of fun, adventure and carefree pleasure, have made it the preferred fruit drink for children in Nigeria. The 100ml pouch size will delight consumers who have craved for handy and pocket-friendly product choices,” he stated.

    The Capri-Sonne 100ml pouch size now joins the 200ml by pouch size, which is available in cartons of 40 and 16 pouches and retails for N70, on the market shelf. It is available in all departmental stores and neighbourhood shops located across Nigeria. Trusted by mothers for its health benefits and widely popular with children across Nigeria for its delicious taste, Capri-Sonne is made from natural ingredients, with no artificial sweeteners, and no preservatives. It is healthy, great tasting and filled with lots of energy and fun.

  • Capri-sonne launches beach ball promo

    Capri-Sonne, the fruit drink of children, has launched a new  consumer promo tagged the “Beach Ball Promo”.

    It includes a free Beach Ball in every carton of Capri-Sonne, and is expected to create more fun moments for kids by ensuring a stimulating moment and encouraging them to play some more.

    The promo will offer children one more reason to enjoy their favourite fruit drink, as nothing speaks to a child’s playfulness like a bouncing beach ball which can be used in all sorts of exciting games.

    For a brand associated with creating fun moments for children, the Capri-Sonne “Beach Ball Promo” will seek to enhance brand affinity and product consumption through activities that encourage active play for kids whilst having a taste of fun.

    The promo is being amplified nationwide with an effective media campaign running on major regional and national television channels and radio stations in the country. It will also be driven through advertisements on billboards, engagements on digital platforms, point of sales outlets and experiential consumer engagement platforms in various cities to connect with consumers.

    According to Chi Limited Managing Director Deepanjan Roy, the promo is another platform by the firm to reward fun-loving consumers across Nigeria.

    “The Capri-Sonne Beach Ball Promo is an opportunity to give more fun moments to millions of children, and reward them as they relish the delicious taste of fun and excitement in every carton of their favourite drink purchased within the promo period,” he stated.

    The Beach Balls can be found in all 200ml x 40 Capri-Sonne cartons, and are available in stores nationwide.

    Trusted by mothers for its health benefits and popular with children for its delicious taste, Capri-Sonne is made from natural ingredients, without artificial flavours, sugar and  colour.

    It is healthy, naturally tasty and filled with lots of energy and fun. It comes in fun pouches and is available in six variants of Orange, Pineapple, Apple, Strawberry, Multi-Vitamin and Tropical fruits.

  • Capri-Sonne Emoji pouches excite children

    Capri-Sonne, a fruit drink,  is set to create brand engagement with the launch of its Express Yourself Campaign.

    Speaking on the ‘Capri-Sonne Express Yourself Campaign’, Chi Limited’s Marketing Director, Probal Bhattacharya, said the Capri-Sonne emoji pouches create a unique, exciting and fun-loving opportunity for kids to build a closer relationship with the brand by enabling them to express themselves, using the emoji pouches.

    “We are optimistic that this campaign will strike a chord with kids across Nigeria by encouraging them to achieve their immense potential through a taste of fun and expression of ideas with the eight exciting limited edition Capri-Sonne emoji pouches that are available in the market,” he added.

    Trusted by mothers for its health benefits and widely popular  with children across Nigeria for its delicious taste, Capri-Sonne is made from natural ingredients with no artificial flavours, no added sugar and no added colour. It is healthy, naturally tasty and filled with lots of energy and fun. It comes in fun pouches and is available in six variants of Orange, Pine Apple, Apple, Strawberry, Multi-Vitamin and Tropical fruits.

    Renowned for offering unique experiences with its signature taste, playful pouch and exciting consumer engagements, the campaign which entails the introduction of Capri-Sonne Emoji Pouches, looks to encourage kids to creatively express themselves with iconic emoji symbols.

    The distinct Capri-Sonne pouches which are already generating a buzz of excitement are seen as an innovative way to build affinity with kids in an age where virtual communication has revolutionised the way people communicate and express themselves. Emojis are small colourful digital images or icons used to express an idea or emotion. They are  popular and adopted by kids as an unofficial universal language in their communication.

    With eight different “emojis”, the Capri-Sonne limited edition pouches portray various exciting expressions that will fascinate and stir interest in kids to express themselves whilst having a taste of fun. The campaign connects through its pouches that showcase heroic, stylish, artistic and other expressive emojis that offer opportunities for kids to gain more knowledge, as well as build confidence.

    According to Mrs. Theresa Amadi, a primary school teacher, employing emoji icons as a tool to help children understand emotions and express themselves can be really beneficial in early learning stages. Deploying these emojis on the Capri-Sonne pouch is a delightful way to strengthen the bond with the brand because children love Capri-Sonne for its delicious taste and as a valuable addition in their school bags.

    “The new Capri-Sonne pouch is a brilliant approach to engage kids in their space because it gives them more reasons to be creative, employ critical thinking, express themselves, and most importantly, to do all of these whilst having fun,” she said.

  • Capri-Sonne unveils The Minions Promo

    Chi Limited, maker of Capri-Sonne natural fruit drink in Nigeria, has unveiled a promo to coincide with the global release of the movie The Minions.

    According to the brand handlers, with the promo, children across Nigeria are in for an exciting treat as they have an opportunity to win free gifts in every carton of their favourite Capri-Sonne.

    They are expected to win items, such as Beach Ball, magnet, goggle, magnetic frame, key chain, activity set among others.

    The promo is being amplified with an effective media campaign running on major regional and national television channels and radio stations.

    Simultaneously, campaign is being driven through advertisements on print, billboards and digital platforms, such as Twitter and Facebook where young fans can win loads of free gifts by participating in fun Minions games. Consumer engagement platforms such as trade activations in open markets and consumer activations like taste trials in schools and shopping malls has commenced in various cities to connect with the consumers.

    Managing Director, Chi Limited, Deepanjan Roy, said: “We are confident that the Capri-Sonne Minions Promo will resonate with children across Nigeria and increase product consumption and brand affinity. Minions are hugely popular amongst children the world over and we have no doubt that the Capri-Sonne Minions Promo will create excitement, buzz, adventure and fun which Capri-Sonne has been known for over the years.”

    The Minions is a 2015 3D computer-animated comedy film and a presequel/spin off to the Despicable Me franchise. Minions are small, yellow impulsive creatures with odd innocence that endears them to viewers and make them relatable. They have hundreds of thousands of fans around the world and have become a huge commercial success worldwide.

  • Capri-Sonne to drive sales with Rio 2 film

    Capri-Sonne to drive sales with Rio 2 film

    Capri-Sonne has launched a consumer promotion tagged ‘Collect the Fun.’

    The promo, which will use Rio 2 merchandise and gift items in one million cartons of Capri-Sonne, has been described as pan-Nigeria.

    Rio 2 is a 2014 American 3D computer-animated adventure-comedy film. It is the sequel to the 2011 computer-animated blockbuster movie Rio. The title refers to the Brazilian city of Rio de Janeiro, where the first film was set and Rio 2 begins, though most of its plot occurs in the Amazon rainforest.

    The Managing Director of Chi Limited, Mr. Deepanjan Roy, said the firm is excited to tie up with Capri-Sonne Worldwide in the Capri-Sonne Consumer Promo where gifts will be in one million cartons.

    According to Roy, every RIO 2 promo carton of Capri-Sonne will contain RIO free gifts, including two straws, one wristwatch, one wrist wrap, one colour pencil and one puzzle. He added that the promo applies to other products of Capri-Sonne.

    He said the promo will leverage on the popular Rio 2 film to drive sales. He disclosed that the turnout at the cinemas for the film, which is being screened in Nigeria, has been impressive.

    It is estimated that five billion pouches of the brand are sold yearly in about 100 countries.