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Tag: Chi Limited

  • CHI secures wins at marketing awards

    CHI secures wins at marketing awards

    Chivita|Hollandia (CHI Limited), fruit juice and dairy manufacturer, has won honours at Marketing Edge Awards 2024, taking home accolades in a night of excellence and innovation in marketing and brand leadership.

    The ceremony, hosted by Master of Ceremonies, Gbenga Adeyinka, brought together dignitaries from private and public sectors, including representatives from Ekiti and Lagos State.

     In recognition of its market reach and consumer trust, Hollandia was awarded Outstanding Dairy Brand of the Decade for brand consistency and commitment to delivering top-quality dairy products. Hollandia has always catered to the needs of consumers, offering dairy beverages that combine taste, nutrition, and convenience.

    Chivita, another brand from its stable, won the Legacy Brand Award in the juice category. Known for its natural fruit juices, Chivita has set standard for healthy and delicious refreshments, providing consumers with products from natural fruit juice.

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    In addition, Mrs. Toyin Nnodi, Marketing director, was named Outstanding Marketing Personality of the Year. Under Mrs. Nnodi’s leadership, the company has rolled out marketing campaigns that resonate with diverse audiences, reinforcing the brand’s relevance and deepening consumer loyalty.

    Reflecting on the honours, she said: “These awards are a recognition of the trust our consumers have placed in us and the dedication of our team. Our commitment is to deliver high-quality products that enrich lives. We believe in offering value beyond taste—whether through Hollandia dairy range or Chivita fruit juices. Our consumers are at the heart of what we do, and we will innovate and deliver products that meet their needs.”

  • Chivita canvases 100% fruit juice consumption

    The Managing Director, Chi Limited, Roy Deepanjan, has stated that much of the information on sugar and fruit juice in the public is largely misleading and that the country’fruit consumption rate is far below the global average.

    Deepanjan who stated this at the Chivita Masterbrand Media Immersion held at the company’s corporate headquarters in Lagos recently, noted that much of the information being circulated rarely highlights the positive value of 100 percent fruit juice.

    According to the Chi boss, fruit juice constitutes three percent of liquid consumed by Nigerians whereas the global average stands at nine percent, adding that Nigerians are losing out on the health benefits of fruit juice.

    He said that Chivita, being the major player in the industry, has a social responsibility to lead the debate on 100 percent fruit juice, a reason it came up with‘no-added sugar’and healthy living campaign last year.

    According to him, the company which currently controls over 50 percent of the juice market through its Chivita Masterbrand will through the campaign provide balanced information on the health benefits of 100 percent fruit juice.

    The campaign, he said, is aimed at sharing of unbiased information on the benefits of 100 percent fruit juice, stressing that the campaign, which is driven by the independent efforts of experts such as scientists, nutritionists and dieticians, is to show how 100 percent fruit juice contributes to the health and well-being of consumers.

    Emphasizing the health value of fruit juice, he noted that independent researchers have proved that Chivita 100 percent fruit juice contains no-added sugar, colour, preservative or any other addictive as it has the same nutritional benefits as the raw fruits it is extracted from.

    Deepanjan said; “Our passion to produce nutritious and healthy brands has over the years led to the birth of household names including Chivita 100 percent fruit juice, which was introduced in 1996. Chivita 100 percent fruit juice, a member of the Chivita Masterbrand, is made from 100% real natural fruits, and squeezed into the most natural blends, with no-added sugar.”

    Also speaking at the event, Marketing Director, Probal Bhattacharya, said the campaign would provide the correct information consumers need to make the right choices.

    He said; “As a stakeholder, we are committed to the production of quality and healthy processed foods. But it is not enough to provide nutritional solutions. As a socially-responsible company, we also have a responsibility to inform and educate consumers.

    “Chi Limited is the largest producer of juice, nectar, still drinks and dairy products in tetra-Pak in sub-Saharan Africa. Chi brands have received numerous international honours, which validate their strong equity and phenomenal consumer franchise across various demographics.”

  • Coca Cola acquires stakes in Chi Limited

    Coca Cola acquires stakes in Chi Limited

    The Coca-Cola Company and Tropical General Investments Group (TGI Group) – the holding company of Chi Ltd, Nigeria’s leading dairy and Juice Company – yesterday announced an agreement for The Coca-Cola Company to acquire an initial minority equity shareholding in Chi Ltd.

    Under the agreement, the Coca-Cola Company made an initial 40 percent equity investment in Chi Ltd and intends to increase ownership to 100 percent within three years, subject to regulatory approvals while working on other long-term commercial structures.

    The parties also agreed to jointly discuss and explore other opportunities in the region to further develop the relationship.

    The investment in Nigeria’s leading value-added dairy and juice beverage brands – which include Hollandia and Chivita – further expands The Coca-Cola Company’s West African portfolio of still beverages while establishing Coca-Cola’s presence in Africa’s high-growth value-added dairy category.

    The agreement will allow both companies to leverage their respective investments and expertise to further drive innovation, optimize efficiency and strengthen route-to-market to accelerate growth and increase consumer availability and choice.

    TGI Group’s relationship with The Coca-Cola Company will also help Chi Ltd achieve its ambitious growth plans through access to Coca-Cola’s broad product portfolio and integration into global best practices in production, distribution and brand-building.

     

  • Chi Limited targets on-the-go consumers

    With its range of high quality fruit juices like Chivita 100%, Chivita Active and Chi Exotic now in 315ml Handy Pack, Chi Limited’s innovative and affordable packaging strategy to target hip, trendy and On-the-Go consumers is seen by industry analysts as a step in the right direction.

    Managing Director, Chi Limited, Deepanjan Roy said that for market watchers, the new 315ml Handy Pack would ensure more market penetration for a brand that is already the leader in Nigeria’s fruit Juice market.

    He said the new Handy Pack which is designed in a dynamic prismatic shape, with an attractive cap that is well blended into the pack, comes at an affordable price of N100.

    The 315ml Handy Packs contains enough juice to satisfy individual consumption and offers competitive pricing as well as value for money, allows consumers to take it along with them wherever they go and fits into the lifestyle of young mobile consumers.

    Roy said: “The new and attractive 315ml Handy Pack has a genuine consumer appeal and the feedback from the market has been fantastic. At the cost of N100, we are confident that the affordability, accessibility and convenience of this trendy, and On-the-Go Handy packs would ensure that our consumers continue to get the same refreshing taste and nourishment – Anytime & Anywhere”.

    “Consumers have extolled the Handy Pack size for its elegance, convenience and shelf appeal. They particularly appreciate its advantages over aluminum can packaging because it is easy to hold, pour from, and is far more environment friendly,” he stated.

  • Chi Limited introduces handy packs for consumers

    In an ever dynamic market, innovation is crucial to differentiating a brand from the crowded pack. For a brand that has grown to become the market leader in Nigeria’s juice and fruit drink market, it is imperative that innovative ideas drive the production, packaging and marketing of its high quality products. CHI Limited’s recent introduction of the “can pack” for their juice like Chivita 100%, Chivita Active and Chi Exotic is a reference point to how the brand has leveraged on consumer feedback to drive innovative and affordable packaging that suits their lifestyle.

    The new juice can pack which is targeted at hip, trendy and on-the-go consumers is designed in a dynamic prismatic shape with an attractive cap that is well blended into the pack. With an affordable price of N100, the 315ml can pack contains enough juice to satisfy individual consumption and offers competitive pricing as well as value for money. Its handy size allows consumers to take it along with them wherever they go and fits into the lifestyle of young upwardly mobile consumers.

    According to Deepanjan Roy, Managing Director, Chi Limited, “the new and attractive 315ml can pack has a genuine consumer appeal and the feedback from the market has been fantastic. At the cost of N100, we are confident that the affordability, accessibility and convenience of this trendy, handy and on-the-go can packs would ensure that our consumers continue to get the same refreshing taste and nourishment.

    “Consumers have extolled the can pack size for its elegance, convenience and shelf appeal. They particularly appreciate its advantages over aluminium can packaging because it is easy to hold, pour from, and is far more environment friendly,” Mr. Deepanjan stated

    With its range of high quality fruit juices like Chivita 100%, Chivita Active and Chi Exotic in the can pack, the story can only get more interesting for a brand that truly places premium on consumer needs and satisfaction

    The 315ml juice can packs are currently available in Chi Shoppe, departmental stores, open markets, hotels and neighbourhood shops across Nigeria and retail at an affordable cost of N100.