The Nation Newspaper

Tag: Chi

  • CHI, Tetra collaborate on child malnutrition

    CHI, Tetra collaborate on child malnutrition

    CHI Limited, one Nigeria’s leading producer of high quality fruit juice, dairy and snacks products, will join hands with Tetra Pak, a global leading food processing and packaging solutions’ company, to explore opportunities for feasible food & beverage solutions in an effort to fight malnutrition amongst children in Nigeria.

    CHI is one of the largest partners of Tetra Pak in Africa employing many of its packaging solutions to serve safe, innovative and environmentally friendly products to her customers across the country.

    As part of efforts to alleviate malnutrition among the country’s children, the joint initiative between CHI Limited & Tetra Pak will develop feasible solutions for providing healthy nourishment for Nigerian children. To achieve this, the companies will undertake an in-depth assessment of the ground realities of the nutritional requirements and the need gaps specific to children in Nigeria. This partnership will provide a platform for the involvement of relevant major stakeholders, institutes, governmental and non-governmental organizations for the delivery of nutrition solutions to the Nigerian children.

    Chairman of Chi Limited (the flagship company of the TGI Group), Mr. C G Vink, noted that “Child nutrition is important to our country’s future and being a proudly Nigerian company, we are committed to putting in our best to the building and shaping a healthy and brighter Nigeria.”

    Mr Dennis Jönsson, President and Chief Executive Officer of Tetra Pak, said “Tetra Pak has partnered with governments, customers and other public and private partners to support school feeding programmes around the world for more than 50 years, promoting children’s right to nutrition, health and education as well as helping to build the demand for locally produced and processed products.  We are happy to have formed a strong partnership with Chi in Nigeria.”

    According to the 2013 Nigeria Demographic and Health Survey, up to 80 percent of Nigerian children suffer from nutrition deficiencies, particularly from Iron, Zinc and vitamins. This leads to slower brain development, concentration issues, a weak immune system and underdevelopment of memory, vision and hearing. Investments in education are significantly undermined if children are not nourished properly. According to the same survey, over one third of Nigerian children are malnourished to the extent that their physical growth is measurably reduced compared to children in peer countries. A case in reference, according to various available statistics from UNESCO, EU, FAO etc, as many as 11 million children in Nigeria are suffering from stunted growth occasioned by chronic malnutrition.

  • Chi signs sponsorship deal with Man U

    The management of Chi Limited has signed a multi year sponsorship deal with Manchester United at a colourful ceremony, held at the prestigious Old Trafford Stadium in Manchester, United Kingdom.

    The deal will allow the fruit juices brand to use the legendary Manchester United crest, club imagery, players and other intellectual property on a range of products throughout Nigeria. The event was attended by leading players of the club like Angel Di Maria, Robin Van Persie, Valencia, Anders Lindegaard, among others.

    Founded over 30 years ago, Chi prides itself as being Nigeria’s premier producer of healthy, high quality, fruit and dairy based drinks which are enjoyed by millions of customers every year.

    With mega brands like Chivita 100 per cent, Chivita Active, Chi Exotic, Chi Happy Hour, Chi Ice Tea, Capri-Sonne, Hollandia Yoghurt and Hollandia Evaporated Milk occupying leading positions in their respective segments, Chi Limited has successfully ensured market dominance in Nigeria over the years through its successful marketing and brand building strategies.

    With this partnership Chi’s flagship brand, Chivita 100 per cent fruit juice will become the preferred soft drink of Manchester United in Nigeria.

    While signing the agreement at Old Trafford, Chi Limited’s Head of Marketing, Probal Bhattacharya said:  “As the flagship brand of Chi Ltd, Chivita 100 per cent will feature as the fruit juice of choice for the Manchester United team”. Describing the partnership as between two of the most cherished brands in Nigeria, he said: “As a company, we are proud to partner with such a reputed and successful club like Manchester United whose tradition of excellence is in tandem with ours.

    “We are confident that the partnership will further deepen consumer loyalty as well as ensure that millions of passionate soccer fans across Nigeria continue to refresh and rejuvenate themselves with Chivita 100 per cent fruit juice and Chi’s other beverage offerings as they relish every moment of the beautiful game.

    Manchester United’s Managing Director, Richard Arnold said: “We are delighted to have Chi Limited as an official partner of Manchester United. With over 30 years of experience, Chi has a commitment to the health and well-being of Nigerians as well as producing high quality, market leading products.

    With over 35 million followers, Nigeria is home to some of the Club’s most passionate fans, and this partnership will help bring these fans closer to the Club they love.”

    Manchester United players Robin Van Persie, Angel Di Maria, Valencia and Anders Lindegaard took time afterwards to savour the fruit juice. Robin Van Persie commended the management of Chi limited for its refreshing taste. He stated that as an athlete, he requires healthy fruit juices like Chivita 100 per cent for optimum performance. Angel di Maria equally stressed the freshness and health benefit of 100 per cent juices like Chivita 100 per cent.

  • Chi Limited signs partnership with Man Utd

    Chi Limited signs partnership with Man Utd

    At a colourful ceremony, held at the prestigious Old Trafford Stadium in Manchester UK, the management of Chi Limited recently signed a multi year sponsorship deal with Manchester United at an event attended by leading players of the club like Angel Di Maria, Robin Van Persie, Valencia, Anders Lindegaard to name a few.

    The deal will allow Nigeria’s market leader in fruit juices, Chi Ltd to use the legendary Manchester United crest, club imagery, players and other intellectual property on a range of products throughout Nigeria. Founded over 30 years ago, Chi prides itself as being Nigeria’s premier producer of healthy, high quality, fruit and dairy based drinks which are enjoyed by millions of customers every year.

    With mega brands like Chivita 100%, Chivita Active, Chi Exotic, Chi Happy Hour, Chi Ice Tea, Capri-Sonne, Hollandia Yoghurt and Hollandia Evaporated Milk occupying leading positions in their respective segments, Chi Limited has successfully ensured market dominance in Nigeria over the years through its successful marketing and brand building strategies. Its great emphasis on innovation and community welfare has ensured investment in modern facilities across Africa, in-turn creating employment and giving skills to help improve lives.

    With this partnership Chi Ltd’s flagship brand, Chivita 100% fruit juice becomes the preferred soft drink of Manchester United in Nigeria. Manufactured from 100% pure fruits, Chivita 100% contains no added sugar, no preservative and no added colours. It is a rare blend of the best of Nigerian and imported fruit juices. Thus what the consumer gets is the same benefits of natural nutrients found in real fruit. In addition, 100% fruit juices are naturally  fortified with nutrients such as vitamin C, calcium and vitamin D. Chivita 100% is the first choice of consumers when they look for pure natural fruit juice with no added sugar or preservatives.

    While signing the agreement at Old Trafford, Chi Limited’s Head of Marketing, Probal Bhattacharya said: “As the flagship brand of Chi Ltd, Chivita 100% will feature as the fruit juice of choice for the Manchester United team”. Describing the partnership as between two of the most cherished brands in Nigeria, he said“as a company, we are proud to partner with such a reputed and successful club like Manchester United whose tradition of excellence is in tandem with ours.”

  • Chi happy hour refreshes with three new variants

    In order to satisfy consumers’ demand beyond the existing offerings, Chi Limited has introduced three new variants of Chi Happy Hour into the market. The variants are Apple Peach Pear, Guava and Kiwi Mint Lime. According to the company, they are just like the existing ones (Tropical, Peach, etc), and are specially blended to guarantee excitement and offer choices to its consumers.

    Unveiling them at the company’s head office in Lagos, the firm assured consumers that each pack of Chi Happy Hour is full of tasty fruitiness guaranteed to keep the consumer refreshed and satisfied. The new variants are sure to offer consumers more choice for refreshment from an engaging brand. Several studies conducted have revealed consumer’s preference for a healthy and refreshing alternative to carbonated soft drinks and the introduction of these variants is clearly based on understanding of the current reality.

    The company’s Managing Director, Mr. Roy Deepanjan said: “We recognise that consumers in the juice category prefer to explore exciting taste and different fruit mix options. We, therefore, arrived at these variants after several consumer studies, and we are quite confident that the taste will be liked by one and all.”

    As one of the fastest growing brands in the fruit Juice category, Chi Happy Hour is available in 1Lit, 500ml & 250ml packs and has become a regular feature at social events. By rolling them out, it is certain that Chi Happy Hour’s control over shelf space will increase and with it, share of the market and the consumer’s mind space.

  • Chi Happy Hour unveils three variants

    CHI Limited has introduced three new variants of Chi Happy Hour into the market. They are Apple Peach Pear, Guava and Kiwi Mint Lime.

    According to the company, they are blended fruit drinks aimed at  exciting its consumers.

    Unveiling the products at their head office in Lagos, Chi Limited assured consumers that each pack of Chi Happy Hour has tasty fruitiness.

    The firm said studies had shown that consumer’s preference for a healthy and refreshing alternative to carbonated soft drinks and the introduction of these new variants is based on this understanding.

    The Managing Director of Chi Limited, Mr. Roy Deepanjan, said: “We recognise that consumers in the juice category prefer to explore exciting taste and different fruit mix options. We, therefore, arrived at these variants after several consumer studies, and we are quite confident that the taste will be liked by one and all.”

    Chi Happy Hour is available in 1Lit, 500ml & 250ml packs. By rolling out the products.