The Nation Newspaper

Tag: Chivita Active

  • Chivita Active woos consumers in new campaign

    Chivita Active, new marketing communication campaign tagged C’mon Get Active is gaining traction with consumers. The campaign which is designed to inspire consumers to get active and encourage wellness through active health, while reinforcing Chivita Active’s position as a high quality wholesome fruit juice and an enabler for a healthy active life.

    Deployed across different communication channels including TV, Radio, Print, etc., the C’mon Get Active campaign aligns with the growing consciousness amongst Nigerians to stay healthy by embarking on a journey of active health. The C’mon Get Active campaign tells stories of ordinary people who in their own special ways say YES to active health, by simple and engaging workouts across various parts of the day.

    With the ‘Chivita Active Power of 6 Citrus’ offering already building brand relevance through its positioning for active health, further complemented by the introduction of ‘Chivita Active Vegetable Fruit Nectar’, has been an innovative approach at integrating healthy lifestyle and enhanced nourishment.

    Chivita Active is filled with the power of Vegetables and Fruits perfectly blended with the goodness of vitamins and fibre with no preservatives. It is a smart and tasty way to get the right dose of antioxidant and stamina for a healthy active lifestyle, as well as the go-to fruit juice, whether at home, work, or on the go.

    Tolu Fatusi, a fitness instructor at the National Stadium, Surulere, emphasised the need for Nigerians to embrace a regimen for active health to promote wellness.

    “For me, I take a 2km walk everyday in my neighbourhood to stay smart, active and be more productive. Part of my routine includes taking a pack of Chivita Active Fruit Juice along for the walk because it is a high-quality fruit juice with great taste and dense in nutrients for enhanced nourishment. It is an essential enabler for my active health routine,” he stated.

    Hassan Belgore, a communication analyst with WingPlus Communication stated that the Chivita Active C’mon Get Active commercial underlines the relevance of Chivita Active to the Nigerian consumers, who are increasingly striving for wellness through active health.

    Commenting on the new campaign, Chi Limited’s Marketing Director, Probal Bhattacharya, said that the new Chivita Active campaign C’mon Get Active is a call to consumers to get active by connecting with their aspiration for living an healthy active life.

  • Chivita Active unveils new marketing campaign

    Chivita Active, one of the country’s leading fruit juice brands, has launched a new communication campaign tagged C’mon Get Active. The campaign is designed to inspire consumers to get active and encourage wellness through active health, while reinforcing Chivita Active’s position as a high quality wholesome fruit juice and an enabler for a healthy active life.

    The new concept is being deployed across different communication channels including TV, Radio, and Print, to align with the growing consciousness amongst Nigerians to stay healthy by embarking on a journey of active health.

    Chi Limited’s Marketing Director, Probal Bhattacharya, said that the new Chivita Active campaign C’mon Get Active is a call to consumers to get active by connecting with their aspiration for living a healthy active life.

    “In an era of growing health consciousness, when consumers are proactively looking for enablers for a fit healthy active life, Chivita Active is undoubtedly their go to brand of fruit juice.  With this new communication we want to give the fit & healthy at heart a friendly nudge to overcome the inertia and step right out to enjoy the aspired healthy active life, each one in their own special way,” he noted.

    Tolu Fatusi, a fitness instructor at the National Stadium, Surulere, emphasised the need for Nigerians to embrace a regimen for active health to promote wellness.

    “For me, I take a 2km walk every-day in my neighbourhood to stay smart, active and be more productive. Part of my routine includes taking a pack of Chivita Active Fruit Juice along for the walk because it is a high-quality fruit juice with great taste and dense in nutrients for enhanced nourishment. It is an essential enabler for my active health routine,” he stated.

    Hassan Belgore, a communication analyst with WingPlus Communication stated that the Chivita Active C’mon Get Active commercial underlines the relevance of Chivita Active to the Nigerian consumers, who are increasingly striving for wellness through active health.

     

  • Chivita Active unveils new campaign

    Chivita Active, a fruit juice brand, has launched a new communication campaign tagged “C’mon Get Active”.

    The campaign is designed to inspire consumers get active and encourage wellness through active health, while reinforcing Chivita Active’s position as a high quality wholesome fruit juice and an enabler for a healthy active life.

    The C’mon Get Active campaign tells stories of ordinary people who in their own special ways say YES to active health, by simple and engaging workouts.

    Marketing Director Probal Bhattacharya said the new Chivita Active campaign C’mon Get Active is a call to consumers to get active by connecting with their aspiration for living an healthy active life.

    He said: “In an era of growing health consciousness, when consumers are proactively looking for enablers for a fit healthy active life, Chivita Active is undoubtedly their go to brand of fruit juice. With this new communication, we want to give the fit and healthy at heart a friendly nudge to overcome the inertia and step right out to enjoy the aspired healthy active life.”

    A fitness instructor at the National Stadium, Surulere, Tolu Fatusi, emphasised the need for Nigerians to embrace a regimen for active health to promote wellness.

    “For me, I take a two kilometre walk every day in my neighbourhood to stay smart, active and be more productive. Part of my routine includes taking a pack of Chivita Active Fruit Juice along for the walk because it is a high-quality fruit juice with great taste and dense in nutrients for enhanced nourishment. It is an essential enabler for my active health routine,” he said.

  • Chivita Active vegetable fruit juice, Hollandia Choco malt win marketing world awards

    An evening of glitz and glamour at the recently held 2017 edition of the Marketing World Awards saw two of the most innovative brands from the stable of Chi Limited recognised for delivering superior values to the market and exhibiting excellence in upholding effective marketing strategies. Whilst Chivita Active Vegetable Fruit Nectar came tops in the Best Use of Packaging category, Hollandia ChocoMalt Drink was recognised as the Emerging Brand of the Year in the Fast Moving Consumer Goods (FMCG) category.

    For Chivita Active Vegetable Fruit Nectar, while its offering of vegetable and fruit in one mix is the first of its kind in Nigeria, it is the brand’s ambient and aseptic packaging, which also its the first of its kind, that saw it pick up the award for the Best Use of Packaging.

    The offer of vegetable and fruit juice in a packaging that does not require refrigeration and is free from contamination, along with a cutting edge design, rich vegetable, fruit and juice visuals combined perfectly with an appealing colour pallet, is one that resonates with consumers who lead an active lifestyle and are primed to achieve more.

    While it was awarded the Emerging Brand of the Year for a FMCG, Hollandia ChocoMalt Drink is the first ready-to-drink chocolate, malt and milk drink in the Nigerian market. It is rich in vitamins and minerals, and takes away the hassles and inconvenience associated with preparing a choco-based drink the traditional way. As a product, it is fast reshaping consumption trends for a choco-based beverage because of its ready to drink convenience and offer of instant “sharp sharp” nutrition.

    According to Akin Naphtal, Chief Executive Officer of Instinctwave, this year’s edition of the Marketing World Awards showcased the latest industry innovations and initiatives, while recognising the exceptional work of marketing champions over the past 12 months. He reiterated that like the proverbial golden fish, innovative brands like Chivita Active Vegetable Fruit Nectar and Hollandia ChocoMalt Drink deserve the recognition.

    “Chivita Active Vegetable Fruit Nectar and Hollandia ChocoMalt Drink have not only pioneered new segments in the juice and choco-based beverage markets but have also within the last 12 months, achieved consumer preference status in their respective categories through innovative offerings and packaging,” he said.

    Chi Limited’s Managing Director, Mr. Deepanjan Roy, indicated that the recognition of two of the company’s most recent innovative brands at the Marketing World Awards was a reflection of the resourcefulness and value-driven processes that have ensured product quality, from conception to packaging.

    “The awards received by both of our brands at the Marketing World Awards show our continued desire to meet up with changing consumer needs. As always, the consumer is king; and thus, it is important to provide consumer satisfaction at all times. Innovation is key to achieving this. We are proud of these brands and their amazing stories of consumer satisfaction and achieved recognition,” he stated.