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Tag: Chivita Ice Tea

  • Consumers laud new Chivita Ice Tea pack

    Consumers have hailed the new Chivita Ice Tea’s package as “modern, aspirational and trendy”.

    For Tomiwa Adeleke, a Lagos based lawyer, the rebrand of Chivita Ice Tea is an innovative strategy that connects with consumers because of the pack’s unique imageries which is visually attractive and differentiating from competing brands.

    He said: “I drink Chivita Ice Tea very often whenever the need for refreshment arises. For me, its great taste and unique blend of natural tea leaves and real fruits, as well as health benefits, makes it a preferred choice for rejuvenation and refreshment. The brighter and bolder rebranded product pack was a pleasant surprise to me and is triggering positive product enquiries from my friends who are excited about its renewed appeal.”

    Agatha Eromosele, a mother of four and nurse in the Lagos General Hospital said the new look Chivita Ice Tea is a welcome development.

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    “There is no ambiguity as the new design means the product announces itself from afar on the shelf. It’s refreshing benefits are well captured by the persuasive imageries and content on the new product pack. As a health conscious consumer, I love the exciting blend of premium natural tea leave extracts with real fruits, which makes it a natural choice for me and others who care about their health,” she said.

    Marketing Director of Chi Limited Probal Bhattacharya said it was pleasing to see consumers resonate with the product’s fresh visual identity, which keys it into the Chivita Masterbrand.

    “The new design also reinforces its promise of rejuvenation through more appealing elements that evoke its refreshingly natural goodness. The objective for re-branding Chivita Ice Tea was to communicate the brand’s core value of rejuvenation and natural refreshment with strategic imageries that are attractive and differentiating. We are excited about the response so far and look forward to growing consumer franchise and affinity with the new pack,” he said.

  • Consumers appreciate new Chivita Ice Tea pack

    Along with its promise of refreshingly natural goodness, Chivita Ice Tea’s recent visually disruptive packaging design that is modern, aspirational and trendy, is helping the brand stand out in a competitive marketplace.

    A cross-section of consumers who offered their perspective on the new look Chivita Ice Tea noted that they were excited by the brand’s new positioning under the Chivita Masterbrand. Its new package design is a bold statement of its premium quality, health benefits and consumers’ benefits that has made the product visually appealing to consumers as it maintains its front shelf space and preference.

    For Lagos-based lawyer, Tomiwa Adeleke, the rebrand of Chivita Ice Tea was an innovative strategy that connects with consumers because of the pack’s unique imageries which is visually attractive and differentiating from competing brands. ”I drink Chivita Ice Tea very often whenever the need for refreshment arises. For me, its great taste and unique blend of natural tea leaves and real fruits, as well as health benefits, make it a preferred choice for rejuvenation and refreshment. The brighter and bolder rebranded product pack was a pleasant surprise to me and is triggering positive product enquiries from my friends who are excited about its renewed appeal,” he said.

    A mother of four, Agatha Eromosele, who works as a nurse in the Lagos General Hospital, stated that the new look Chivita Ice Tea is a welcome development. “There is no ambiguity as the new design means the product announces itself from afar on the shelf. Its refreshing benefits are well captured by the persuasive imageries and content on the new product pack. As a health conscious-consumer, I love the exciting blend of premium natural tea leave extracts with real fruits which makes Chivita Ice Tea a natural choice for me and others who care about their health,” she said.

    Commenting about the product rebranding and the positive feedback from consumers, Marketing Director of Chi Limited, Mr. Probal Bhattacharya, stated that it was pleasing to see consumers resonate with the product’s fresh visual identity, which keys it into the Chivita Masterbrand. The new design also reinforces its promise of rejuvenation through more appealing elements that evoke its refreshingly natural goodness. “The objective for rebranding Chivita Ice Tea was to communicate the brand’s core value of rejuvenation and natural refreshment with strategic imageries that are attractive and differentiating. We are excited about the response so far and look forward to growing consumer franchise and affinity with the new pack,” he said.

    Chivita Ice Tea is available in two variants of lemon and peach. It comes in 1litre, 500ml, 315ml and 150ml pack sizes and can be purchased at eateries, roadside kiosks, Chi Shoppe, departmental stores and neighbourhood shops across Nigeria.

  • Chivita ice tea wears new look

    CHI Ice Tea from Chi Limited is now Chivita Ice Tea. As part of the rebranding seen as a strategic move to integrate with the Masterbrand Chivita, Chivita Ice Tea now comes in a new product pack with the promise of the same refreshing goodness.

    With an exciting logo that reflects its new positioning under the Chivita Masterbrand, the product’s innovative back of pack prominently features its health benefits, product quality and consumer benefits. The pack’s design also has a top to bottom label that is bolder, visually disruptive and combines perfectly with the colour pallet.

    The Marketing Director of Chi Limited, Mr. Probal Bhattacharya said that the overall objectives of developing a fresh visual identity for the ice tea is essential not only to key the product into the Chivita Masterbrand, but also to reinforce its attribute of rejuvenation through more appealing visuals that evoke its refreshingly natural goodness.

    According to him, “Chivita ice tea’s new pack design aims to communicate the brand’s core value of rejuvenation and natural refreshment with essential imageries that are attractive and differentiating.’

    Made from premium natural tea leaves with delicious fruity flavours, it is available in two variants of lemon and peach.

  • Chivita Ice Tea rebranded

    CHI Ice Tea, one of the fastest growing brands from Chi Limited, is now Chivita Ice Tea. As part of the rebrand seen as a strategic move to integrate with the masterbrand Chivita, Chivita Ice Tea now comes in a new product pack that is more aspirational, modern and trendy, with the promise of the same refreshing goodness. With an exciting logo that reflects its new positioning under the Chivita masterbrand, the product’s innovative back of pack prominently features its health benefits, product quality and consumer benefits. The pack’s design also has a top to bottom label that is bolder, visually disruptive and combines perfectly with the colour pallet.

    Chivita Ice Tea’s new pack design also reveals images of fruits, premium natural tea leaves and tea flow which depict the rare exciting blend of natural tea extracts with real fruits to provide consumers a delightful and natural great-tasting beverage for rejuvenation. It is expected that the new product pack would energise the brand in the marketplace and endear Chivita Ice Tea to a growing number of consumers who have embraced a tea drinking culture because of its antioxidant properties and vitamins which rejuvenate and invigorate the mind, as well as the body.

    Commenting about the product rebranding, Marketing Director of Chi Limited, Mr. Probal Bhattacharya, said that the overall objectives of developing a fresh visual identity for Chivita Ice Tea is essential not only to key the product into the Chivita masterbrand, but also to reinforce its attribute of rejuvenation through more appealing visuals that evoke its refreshingly natural goodness. “Chivita Ice Tea’s new pack design aims to communicate the brand’s core value of rejuvenation and natural refreshment with essential imageries that are attractive and differentiating.  We are confident that the new visual identity will appeal to loyal consumers and strike a chord with a new consumer base desirous of its tasty natural refreshment,” he added.

    Made from premium natural tea leaves with delicious fruity flavours, Chivita Ice Tea is available in two variants of lemon and peach. It comes in 1Litre, 315ml and 150ml pack sizes.

  • Chivita Ice Tea sports new look

    Chi Ice Tea, one of the fastest growing brands from Chi Limited, is now Chivita Ice Tea. As part of the rebranding, seen as a strategic move to integrate with the Masterbrand Chivita, Chivita Ice Tea now comes in a new product pack that is more aspirational, modern and trendy, with the promise of the same refreshing goodness.

    With an exciting logo that reflects its new positioning under the Chivita Masterbrand, the product’s innovative back of pack prominently features its health benefits, product quality and consumer benefits. The pack’s design also has a top to bottom label that is bolder, visually disruptive and combines perfectly with the colour pallet.

    Chivita Ice Tea’s new pack design also reveals images of fruits, premium natural tea leaves and tea flow, which depict the rare exciting blend of natural tea extracts with real fruits to provide consumers a delightful and natural great-tasting beverage for rejuvenation.

    It is expected that the new product pack would energise the brand in the marketplace and endear Chivita Ice Tea to a growing number of consumers, who have embraced a tea drinking culture because of its antioxidant properties and vitamins, which rejuvenate and invigorate the mind, as well as the body.

    Commenting on the product rebranding, Marketing Director, Chi Limited, Mr. Probal Bhattacharya, said the overall objectives of developing a fresh visual identity for Chivita Ice Tea is essential not only to key the product into the Chivita Masterbrand, but also to reinforce its attribute of rejuvenation through more appealing visuals that evoke its refreshingly natural goodness.

    “Chivita Ice Tea’s new pack design aims to communicate the brand’s core value of rejuvenation and natural refreshment with essential imageries that are attractive and differentiating.  We are confident that the new visual identity will appeal to loyal consumers and strike a chord with a new consumer base desirous of its tasty natural refreshment,” he added.

    Made from premium natural tea leaves with delicious fruity flavours, Chivita Ice Tea is available in two variants of Lemon and Peach. It comes in 1Litre, 315ml and 150ml pack sizes.