Actress Chizzy Alichi has shed light on the challenges faced by Asaba filmmakers in gaining mainstream recognition.
In a recent interview with HipTV, Alichi cited inadequate funding as a significant obstacle to quality production.
Alichi explained that the primary difference between Asaba and Lagos filmmakers lies in their approach to production, with Lagos prioritising detail and props, while Asaba focuses on mass production, resulting in lower production values.
Alichi also emphasised that Asaba actors are more popular due to their low-budget films, which cater to a broader audience, including those in rural areas and lower-income communities who may not have access to streaming platforms or cinemas.
However, Alichi stressed that Asaba filmmakers need to improve their production quality to gain mainstream recognition, as the industry has evolved beyond the current standards.
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“The only difference I see here is maybe in the making of the movie. Lagos tends to take their time especially the use of props. There in Asaba, we believe in mass production as e dey hot. Nollywood is everywhere.
“Most of the Asaba actors are more popular because they make the movie with a low budget. It goes to even the village women. Not everybody has time or money to come to the cinema but those epic movies; even the market women, the hawkers, the mechanics, can watch.
“The world has gone past that kind of movie, they need to step it up a bit,” she said.
