Tag: Chude Jideonwo

  • Chude Jideonwo and the power of conversation

    Chude Jideonwo and the power of conversation

    • By Michael Stevens

    Across Africa, few interviewers combine depth, insight, and influence like Chude Jideonwo. At a time when much of the media cycle is driven by speed rather than depth, he has established himself as Africa’s number one interviewer by consistently delivering conversations that matter.

    His approach is simple yet powerful: research meticulously, listen intently, and create a space where honesty thrives. The result is a body of work that informs, challenges, and inspires millions of viewers.

    Chude’s rise in media is rooted in a strong foundation in public relations, youth engagement, and political communication. He played key roles in high-profile political campaigns across Nigeria, Ghana, Senegal, and other African countries, helping craft narratives and strategies that resonated with voters. These experiences sharpened his skills in understanding people, context, and messaging; qualities that now define his interviewing style.

    Over the years, Chude has hosted conversations with some of Africa’s most influential voices. Nationally, he has interviewed former Nigerian President Olusegun Obasanjo, actors Joke Silva, Damilola Adegbite, Ireti Doyle, Tonto Dikeh, and singer Tiwa Savage. Comedians and entertainers such as Bovi Ugboma, AY Makun, and Falz have also shared their stories with him. Internationally, he has also welcomed a globally recognized personality, acclaimed author Chimamanda Ngozi Adichie.  Many of these guests have acknowledged the rare space of trust and authenticity he creates, often sharing personal information they had never revealed before.

    His interviews are not only about entertainment, but they set the agenda for conversations on culture, social change, mental health, and politics. Viewers, journalists, and analysts alike note that his interviews frequently trend across YouTube, Instagram, Twitter, and other platforms, reflecting both reach and resonance. Unlike many shows that chase virality,on #WithChude, the focus is not noise or headlines, but sitting with people, listening deeply, and choosing to be human together.

    Read Also: Oamen, Fasan emerge winners at 19th NMNA Awards

    Consistency has also been key to his influence. For five years and counting, Chude has maintained a presence that blends storytelling, factual analysis, and human connection. In a media environment where shows often struggle to retain audiences, he has built loyalty by staying true to substance over spectacle.

    Chude’s ability to draw people into open conversations does not come from technique or strategy. It comes from years of showing up for people. Long before #WithChude, he was quietly mentoring young people in media, listening, encouraging, and offering guidance without seeking recognition, even while leading Red for Africa.

    In conversations, including the Communiqué interview and moments during the Joy retreat, what stands out is how present he is. Chude listens. He creates a calm, gentle space that makes people feel at ease. There is no performance and no pressure. He allows people to speak plainly and honestly.

    He carries an affirming presence that makes it easy to talk. In his listening, he reflects the simplicity of being human, without pretending or trying to shape the moment. That is why people trust him with their stories.

    He has worked on campaigns that required strategic messaging, audience engagement, and crisis management. These skills translate directly to his interviews, allowing him, on and off camera, to navigate sensitive topics without compromising depth or integrity.

    Today, Chude Jideonwo is more than an interviewer. He is a cultural force, shaping national and continental conversations while setting a benchmark for quality storytelling in African media. As audiences increasingly seek authenticity and insight, his influence shows no sign of slowing down.

  • Don’t let social pressure dictate your finances – Chude Jideonwo 

    Don’t let social pressure dictate your finances – Chude Jideonwo 

    Media personality Chude Jideonwo has shared valuable insights into managing finances and making smart investment decisions.

    In a recent interview, he emphasised the importance of storing wealth in assets that can be relied upon during difficult times.

    He cited his experience of buying a house at 24 as a significant investment decision.

    Chude also stressed the need for a practical approach to financial planning, sharing his experience of owning the same car for 10 years before purchasing a new one.

    He cautioned against making life decisions based on social media influencers, emphasising that their financial situations may not be what they seem.

    According to Chude, financial prudence is key, and individuals should never buy something that cannot be replaced immediately if lost.

    Read Also: CHUDE JIDEONWO: My mission to transform Africa’s media

    He said: “I bought my first house at 24. I got one big money and I went to buy a house in Lekki. I just bought a new car last year. I had the same car for 10 years until the car was crying. 

    “I’ve never thought of car as a store of wealth. You have to store wealth, so that in time of trouble, you won’t land on the floor. Look, don’t make your decisions based on an influencer. In 10 years you might find out the person was broke all along. 

    “Don’t make decision of your life based on followers that will not be relevant to your life in five years. Economy is down, cost of living is up and perception is also up. Social pressure is a very powerful thing. But it is a problem. Never buy a thing that if you lose it you cannot replace it immediately. That means you cannot afford it”.

  • CHUDE JIDEONWO: My mission to transform Africa’s media

    CHUDE JIDEONWO: My mission to transform Africa’s media

    At 40, Chude Jideonwo has accomplished so much  as a Nigerian TV host, filmmaker and media entrepreneur. He is the co-founder of Red Africa and Joy. Inc, an American corporation with a Nigerian subsidiary. He has worked in media, advertising and public relations and has proven that he is not going to lose his gaze on set goals, reports I-GEN NEWS team lead, GBENGA BADA.

    For Chude, an only child, who grew up feeling lonely despite being showered with love and affection, he’s on a mission to transform Africa’s media space with captivating stories that are scattered all around the continent.

    “I’m on an ambitious mission to transform Africa’s media into an emotional and mental safe space. That’s what I’m trying to do, one story at a time,” he said. “I want to contribute to transforming Nigeria’s culture into a safe space for mental and emotional health. That’s what I want.”

    Continuing, he said: “ I resigned as CEO of Red Media because I had some ideas. I said, let me go implement, let’s stop talking about it in Pan-Atlantic University as a case study. Let me go and show it. The people who changed my life are the likes of Oprah, Iyanla Vanzant, all these people. Why should I be looking outside Nigeria for mental and emotional inspiration when we have people here? Someone’s been depressed, hasn’t left the house in a week. Another’s husband has beaten her black and blue. She doesn’t know where to turn. She’s in a divorce and her church has removed her from leadership. We have mental health issues here. Why am I going abroad to find people whose stories can inspire me?”

    Chude has consistently told the world  how Funmi Iyanda is not only an amazing presenter and TV show host but also an amazing personality and soul. And at every opportunity, he chips in the invaluable experience he got working with her.

    “I remember watching Funmi Iyanda on television and just thinking ‘how can someone be so amazing’. You know, TV Nigeria at the time was so stuffy, it was so distant,” he began. “To eventually have her give me my first TV paying job was one of the greatest honours in my life. I think Funmi Iyanda is the greatest Nigeria TV host. I also think she is one of the most brilliant persons I have ever met. New Dawn was a happy place for me. Funmi created this magical space in New Dawn. We’ve not seen a TV show like New Dawn since Funmi left.”

    On his viral interview show, #WithChude, he said interviewers don’t have to be a bully before getting the emotional side of the interviewee.

    “One of the things I like about my show going viral is that people see that you don’t have to be a bully as an interviewer. You don’t need gossip to go viral. It’s very important.”

    Now, to mark a great milestone in his life after celebrating his 40th birthday with some of his best friends and closest associates outside the shores of Nigeria, a landmark show #WithChudeLive is set to berth with guests including famous Chimamanda Adichie, Bovi, and Funke Akindele amongst others.

    Read Also: Humble yourself, Wike tells Fubara

    He opened up on how he conceptualised the show after Oprah Winfrey’s Vision 2022 live show.

    “I think 2020 was the first time, when I was watching Oprah’s Vision 2022, where she interviewed Michelle Obama, The Rock, Lady Gaga, and others. I thought, “I want to do something like this.” But if people have observed my work in the past eight years, they will know that I wait until I feel like it is time.

    “Last year, in January or February, I was  coming from Badagry and I just thought, “It’s time to do this concert.” My main stage guests were confirmed since March last year. I confirmed Pastor Jerry Eze in March last year, Funke Akindele in March last year, because they’re busy people. I confirmed Bovi last year. But Oprah inspired it,” he said.

    On why it is important for him to tell stories, the youthful Chude shares the need to embrace a culture of vulnerability.

    He said: “The reason why it’s important are two things. One, Nigerians have too many taboo topics. We’re not a vulnerable people. People will say we shouldn’t say that because people will talk, witches will do this, all of that. So we have all kinds of culture of shame and silence. That’s why we don’t replicate success. We don’t even replicate change because we don’t tell other people how we did it. When asked, we say it was Grace. But what is Grace? Grace has steps.

    As a culture, we are not a vulnerable culture, but we need to be. The reason why that is important is that people’s lives are changed more by stories than by data. I can come and give you all the data, but if I tell you a story, it becomes real.

    “The number of people going through divorce, single parenthood, who have dealt with sexual abuse, who mail us, is staggering. And sometimes you see them in the comment section saying, “Because of this story, I’m going to take this action.” It’s automatic. A story changes your life immediately. A story changed my life. I founded With Chude today because I watched an interview between Oprah and Brené Brown, and it was just for something I was also dealing with. After that, I said, “You know what, I want to do a show like this for Africa.

    “When we launched this company, we said stories matter more than technology. Technology can enable, but it is stories that people use to make big decisions in their lives. When we tell vulnerable stories, it means we’re telling the truth. The truth changes people’s lives.”

    Interestingly, many would think that by telling other peoples’ stories, Chude would have impacted on the public. This is far from it as the media entrepreneur is also planning to tell his own story as a child, who felt a profound loneliness due to constantly comparing himself to others with larger families. According to him, his childhood significantly contributed to feelings of loneliness that eventually led to his depression that made him seek therapy at the age of 30.

    “Yes, I am,” he affirmed before going further. “But it’s not going to be on a panel. My book is coming out later this year (2025), published by Narrative Landscape, Chimamanda’s publishers. And this is the first time people are going to get a sneak peek. The book is called How Depression Saved My Life. So the part of my story I’m telling is how dealing with depression in 2016 led to me starting my show in 2020. So that’s the story we’re going to be telling.”

    The historic event, #WithChudeLive, will be held at Palms Mall, on Sunday, April 27 and will have one-on-one interviews with Pastor Jerry, one-on-one with Funke Akindele, one-on-one with Falz the Bad Guy, one-on-one with Bovi, and one-on-one with Chimamanda Adichie.

  • Yoruba filmmakers are key influencers in Nollywood – Chude Jideonwo

    Yoruba filmmakers are key influencers in Nollywood – Chude Jideonwo

    Media personality Chude Jideonwo has sparked a conversation about the influence of Yoruba filmmakers in Nollywood, declaring them the most influential figures in the industry.

    In a recent Instagram post, Jideonwo highlighted prominent names like Toyin Abraham, Kemi Adetiba, Funke Akindele, Mo Abudu, Kunle Afolayan, Femi Adebayo, Jade Osiberu, Kayode Kasum, Mercy Aigbe, and Bolanle Austin-Peters, emphasizing their significant contributions to the evolution of Nigerian cinema.

    Jideonwo emphasised that Yoruba-led films dominate global streaming platforms like Netflix and Amazon, contrasting with the scarcity of Hausa and Igbo-language movies.

    He pointed out that Genevieve’s ‘Lionheart’ was a rare exception many years ago.

    He added that only Yoruba movies have been able to exist on Amazon, and Netflix, and become mainstream cultural hits.

    Read Also: I fell abundantly in love with her, Chude Jideonwo pays tribute to Onyeka Onwenu

    “The biggest filmmakers in Nigeria now are all Yorubas. Think about it: Kemi Adetiba, Jade Osiberu, Mo Abudu, Kunle Afolayan, Kayode Kasum, Toyin Abraham, Funke Akindele, Mercy Aigbe and Oga Bello’s son, does every movie, including ‘Beast of Two Worlds’ and ‘Jagun Jagun’—and Bolanle Austin-Peters.

    “Think about it: most of the mainstream, big cinema, and streaming movies are all by Yoruba people. What has happened is that the Yoruba filming culture has merged itself into the other groups that are leading again.

    “Can you name one Hausa or Igbo-language movie on Netflix or Amazon? The closest was Genevieve’s ‘Lionheart’ many years ago. Only Yoruba movies are able to exist on Amazon, and Netflix and become mainstream cultural hits”, he said.

  • Under-40 entrepreneurs

    These are some of the Nigerian popular entrepreneurs who found their feet quite early in life:

    Sijibomi Ogundele (34 )

    Popularly known and addressed as Sujimoto, Ogundele is the group chairman and CEO of the luxury real estate firm, Sujimoto Construction. Young, dashing and bold, Ogundele stormed the nation’s business scene a few years ago when he launched a series of luxury real estate projects in Ikoyi, one of Nigeria’s havens of the rich and powerful. Before he had started his business career in venture capital, involving a number of transactions across Europe and the Middle East. He had worked with top CEOs and business leaders across the globe.

     

    Linda Ikeji (38)

    Linda Ikeji, Nigerian’s blog wonder woman and former model, is the founder of Lindaikejiblog.com, Nigeria’s most popular and most successful non-traditional news platform with millions of users daily. In 2006, she started blogging as a hobby. At that time, the internet was not as prominent in Nigeria and she had to make her posts at a cybercafé. Ikeji has since outgrown her humble beginnings and moved from the mainland to the most expensive haven of the rich in Nigeria, Banana Island.

     

    Uche Pedro (34 )

    One of Nigeria’s leading bloggers is an internet entrepreneur and inspiring youth advocate. Pedro started blogging as a hobby.  In 2006, she founded Bellanaija.com– a global online entertainment, fashion and lifestyle magazine. Although she schooled in the United States of America, she has used her understanding of the Nigerian market, culture and news habits to grow her media company into one of the nation’s fastest growing media concerns. Her holdings include BellaNaija  and a weddings website.

     

    Adebola Williams ( 33) & Chude  Jideonwo, (33)

    Williams and Jideonwo are the co-founders of Red Media and The Future Project. The Red media group is a full service media content with interests in communication and development company in Nigeria. While The Future Project is a social enterprise communication firm, which hosts the annual Future Awards,  for Nigeria’s  for outstanding young entrepreneurs Nigerians.

     

    Ola Orekunrin-Brown (33)

    Ola Orekunrin-Brown is a medical doctor and a healthcare entrepreneur and she is the founder of Flying Doctors Nigeria, the first air ambulance service company in West Africa, which provides emergency air buses in Nigeria and some countries with the West African sub-region. At 21, she qualified as a medical doctor from the University of York, UK. Her company has airlifted around 500 patients both paid for and some for free, using a fleet of planes and helicopters

     

    Oluwaseun Osewa  (36)

    He is the founder and CEO of Nairaland.com, one ofAfrica’s top most online fora within and outside Africa. The website was established in 2005 as a public discussion forum and it currently has over 1 million registered users. According to Forbes, it is ascribed to be the biggest African forum. Seun made the list of T.I.N Magazine’s top10 most influential Nigerian online entrepreneur in 2015.

     

    Ayodeji Adewunmi (35), Opeyemi Awoyemi(31)& Olalekan Olude (35)

    JObberman is Nigeria’s largest job search engine and aggregator- Jobberman. It was established in 2009 by the trio of Adewunmi, Awoyemi and Olude. Jobberman currently sees thousands of visitors every day. The website says it simply connects qualified persons to the job opportunity that is suitable for them.

     

    Titus & Tobias Igwe (29)-Speedmeals founders

    Speedmeals mobile kitchen started after the death of the Igwe twins’ father in 2009.  “We were saddled with the responsibility of taking care of our mum and seven siblings. We then decided to approach life differently”. Today, if you don’t know Sspeedmeals catering, you really must have been living outside Nigeria and Lagos.

  • ‘Nature of African elections is fundamentally changing’

    ‘Nature of African elections is fundamentally changing’

    In the last two presidential elections in Nigeria, the duo of Chude Jideonwo and Debola Williams, co-founders of RED, have played a decisive role for two candidates who will go on to win the elections and become presidents of the federal republic.

    First in 2011, they oversaw the youth communication of former President Goodluck Jonathan. In 2015, they supported Muhammadu Buhari against Jonathan whom they had previously worked to get into office. With Buhari, they oversaw the entire communication process, rebranding a three-time failed presidential candidate and former military dictator, and realigning his entire campaign message. Nigerian youths fell in love with Buhari and went on to elect him president.

    To prove that their work is not a fluke, Williams and Jideonwo, through their governance communication agency, Statecraft, went into the Ghanaian election, there they represented the main opposition candidate, Nana Akufo-Addo – who will also go on to win the election.

    Taking lessons learnt from these elections and drawing a parallel with the 2016 upsetting election of Donald Trump, Jideonwo and Williams co-authored a book: How to Win Elections in Africa. Just as its name suggest, the book is really all about winning an election in Africa, but still underneath the tips and lessons, the book is a hat tip to the important role of the citizen (or as Oby Ezekwesili would say: the office of the citizen).

    In the 2012 fuel subsidy protest that pitied Nigerians against the Jonathan administration, the duo of Jideonwo and Williams played a role in mobilizing young people to protest the price hike and so it comes as little surprise when the authors, despite being businessmen, make the case for the citizens and argue on the importance of activist and social engineers.

    The book lets go of any academic, jargon filled rhetoric, and instead makes a case for an electioneering process in Africa that puts the center focus on the citizens. In it, the authors lay down series of formulas on winning elections, abandoning political correctness for a realistic point of view: ideology politics doesn’t win election, money doesn’t matter anymore, youths matter, change is important.

    Every page in the book drips with optimism and hope for Africa–even the cover design, which depicts a hand making peace sign. It must be said that this book, which appears to have been written majorly by Jideonwo, is an ode to hope and acknowledgement that Africa is raising, on the cusp of greatness, and the importance of democracy for the growth of the continent.

    Despite the optimism, the authors go on to warn that regardless of the recent “proliferation of elections” and the successful defeat of longstanding regimes/administrations in Africa, which has gone on to steadily solidify the place of democracy on the continent, “the narrative of these elections being seen as consolidation of democratic principles is early and might be misguided.”

    They go on to checkmate and warn against rejoicing for a new Africa built on democratic principles, noting that democracy doesn’t automatically translate to good governance – Nigerians should know this, after all the last two elections reflected how hopeful the country was for change and better leadership. We got neither.

    As a possible litmus test to the authors arguments on democracy not translating to good governance, reflect for a second on the fact that the Mo Ibrahim Foundation has been unable to award the Mo Ibrahim Prize for Achievement in African Leadership in the last two years. The awarding body has been unable to find a fitting former head of state across the length and breadth of Africa.

    But in reading the book, one begins to see that the authors idealize the concept and place of democracy, drawing only two possible forms of leadership for countries in Africa: democracy or dictatorship. The gun or the ballot? Nothing else. African countries have always reflected a western bent. Country such as Nigeria borrows an idea from the west-in our case, the U.S-and attempt to replicate it on the continent. At times, it works, other times it doesn’t. One begins to ponder the often asked question: is democracy the best for Africa? Bearing in mind sociological difference, should all African countries be purely democratic?

    After all, there are countries around the world practicing different forms of government and still developing in different spheres–and in some cases, becoming a crucial player in the international community, wielding enough influence to awaken western superpowers from slumber.

    In the book’s introduction, Williams writes that: “… in winning these elections we learnt the timeless truth about the essential character of the African voter–truths that cut across the continent, and that we also understand and connect with viscerally because we have a stake in this continent’s success.”

    By making this submission, the authors tow the dismissive line of packing the African experience into one box as if saying ‘Africa is a country when it comes to lived experiences.’ Can the experience and needs of a Nigerian be the same as that of a Kenyan? Are our political and leadership aspirations the same as that of a Namibian?

    Fundamentally, ‘change’-just like in the Buhari and Nana-Akufo campaigns-is the central message of the book and it is the bedrock modern electioneering should be built on. It hammers, repeatedly, that electorates are tired and increasingly distrustful of the same type of politicians running for office, reciting past achievement rather than addressing the present and future fears of the people. It is tempting to engage with the authors on what happens after elections, do we still hold the politicians responsible for their campaign promises and messages?

    While, of course, one might expect this book to be a memoir of sorts, recalling and giving inside stories – told from the first person perspective – from the campaign trails of three presidential elections. It isn’t. Instead it is a manual that questions and offers answers about democracy in Africa and how one should go about the process of winning elections. Hope, the authors write, is the best message.

  • THE FUTURE AWARDS AFRICA 2017: Wizkid, Davido up for awards

    THE FUTURE AWARDS AFRICA 2017: Wizkid, Davido up for awards

    Super star musician Ayodeji Balogun popularly called Wizkid, Afropop singer Adekunle Gold and Africa’s best actor Sambasa Nzeribe are amongst 105 young Nigerians that have been nominated for Africa’s biggest youth awards, THE FUTURE AWARDS AFRICA 2017.

    The awards which aim that celebrating the innovation and creative prowess of young Africans between the age of 18 and 31, who are making a mark in their fields and endeavors was conceived by two young Nigerians; Chude Jideonwo and Adebola Williams in 2004.

    The organisers, released the nomination list for this year’s awards earlier today.

    The awards holds on the 9th of December 2017 at the Federal Palace Hotel, Lagos.

    Below are the various categories and their nominees:

    Category 1: The Future Awards Africa Prize for Acting

    Samuel Ajibola, 30
    Sambasa Nzeribe, 29
    Bidemi Kosoko, 29
    Akah Nnani, 29
    Ini Dima-Okojie, 27

    Category 2: The Future Awards Africa Prize for Fashion and Design

    Joseph O. Ike and Ola Akindehinde (JZO Fashion), 31/26
    Bisola ‘Ladybiba’ Adeniyi, 25
    Paolo Sisiano, 29
    Muktar Onifade, 26
    Olivia & Sylvia ‘Gozel Green’ Enekwe, 31

    Category 3: The Future Awards Africa Prize for Beauty

    Grace Chinonso Okoli, 24
    Ifeyinwa Ojekwe
    Jennifer Uloko, 27
    Adetola Anita ‘Brows’ Adetoye, 28
    Vanessa Onwughalu, 27

    Category 4: The Future Awards Africa for Music

    Adekunle ‘Gold’ Kosoko, 30
    David ‘Davido’ Adeleke, 25
    Anidugbe ’Kiss Daniel’ Daniel, 23
    Austin Miles ‘Teckno’ Kelechi, 24
    Simisola ‘Simi’ Ogunleye, 29

    Category 5: The Future Awards Africa Prize for Professional Service

    Mohammed Sani Sani Madugu, 22
    Ibijoke Faborode, 27
    O’tega Ogra, 30
    Fiyin Williams, 29
    Olamide Bada, 29

    Category 6: The Future Awards Africa Prize for Business

    Osemwengie Victor Odion, 30
    Nnamdi Stan – Ekeh, 24
    Toyin Onigbanjo, 29
    Bisola Borha, 31
    Ubi Franklin, 31

    Category 7: The Future Awards Africa Prize in Sports

    Asisat Oshoala, 23
    Anthony Joshua, 28
    Akhator Evelyn, 22
    Alexandra Chuka Iwobi, 21
    Victor Moses, 26

    Category 8: The Future Awards Prize for Education; Endowed by the University of Sussex

    Mukhtar Dan-mallam, 29
    Samson Abioye (late)/ Oluyemi Oluwaseun Imole / Akanji Abayomi Gideon, 26/29/23
    Olaseni Cole, 30
    Wole Adedoyin, 31
    Claudine Adeyemi, 28

    Category 9: The Future Awards Africa Prize for Technology

    Chris Kwekowe, 24
    Tobi Ayeni, 27
    Adebolu Ibukun, 27
    Damilola Jegede, 32
    Henry Obinugwu, 28

    Category 10: The Future Awards Africa Prize for New Media

    Richard ‘Nasty Boy’ Akuson, 23
    Femi ‘Kraks’ Bakare, 24
    Ademola ‘Expoze’ Adetona, 29
    Delphine Okobah, 29
    Dolapo ‘LowlaDee’ Adeleke, 27

    Category 11: The Future Awards Prize for Media Enterprise

    Timilehin Bello, 25
    Oluwagbeminiyi Osidipe, 31
    Tiwalola ‘TJ Dotts’ Olanubi, 28
    Ijeoma Ndekwu, 28
    Rick Nwanso, 27

    Category 12: The Future Awards Prize for Public Service

    Adetola Onayemi, 26
    Olufemi Olukayode ‘F. Shaw’ Adeyemi, 32
    Joseph Ike, 31
    Titilola Vivour-Adeniyi, 30
    Dada Olabisi Mary, 29

    Category 13: The Future Awards Prize for Arts and Culture

    Nadine Ibrahim, 23
    Tunde Alara, 27
    Ayobami Adebayo, 29
    Fola David, 24
    Modupeola Fadugba, 32

    Category 14: The Future Awards Prize for Comedy

    Otolorin Kehinde ‘Kenny Blaq’ Peter, 25
    Victor Ebiye, 24
    Olu ‘SLKomedy’ Salako, 27
    Gloria ‘Maraji’ Oloruntobi, 20
    Ereme ‘Twyse’ Abraham, 26

    Category 15: The Future Awards Prize for Advocacy

    Imrana Alhaji Buba, 24
    Victor Ugo, 27
    Ayodeji Osowobi, 27
    Mary Yakubu, 23
    Hauwa Ojeifo, 25

    Category 16: The Future Awards Prize for Agriculture

    Adetola Adeleke, 31|
    Sipasi Olalekan, 30
    Nasir Yammama, 27
    Kafilat Adedeji, 29
    Okorode Christian, 25

    Category 17: The Edwin George Prize for Photography

    Kadara Enyeasi, 23
    Tolani Alli, 25
    Omoregie Osakpolor, 27
    Yagazie Eguare, 30
    Lakin Ogunbanwo, 30

    Category 18: The Future Awards Prize for Journalism

    Nelly Ating, 28
    Ayodeji Rotinwa, 27
    Eromo Egbejule, 27
    Mayowa Tijani, 29
    Oladeinde Olawoyin, 29

    Category 19: The Future Awards Prize for On-Air Personality (Visual) 

    Harry Itie, 29
    Nancy Isime, 25
    Olive Emodi, 28
    Adesewa Josh, 32
    Idia Aisen, 26

    Category 20: The Future Awards Prize for On-Air Personality (Audio)

    Irabor Okosun, 29
    Ayeni Adu, 31
    Tisan Jeremiah Bako, 31
    Rosemary Ajuka, 27
    Toyin Eleniyan, 31

    Category 21: The Future Awards Prize for Young Person of the Year

    Mary ‘Remmy’ Njoku, 32
    Iyin Aboyeji, 26
    Ayodeji ‘Wizkid’ Balogun, 27
    Silas Adekunle, 25
    Amaka Osakwe, 30

     

  • How to Win Elections in Africa launched in US

    How to Win Elections in Africa launched in US

    Co-founders of StateCraft Inc. Chude Jideonwo and Adebola Williams have launched a new book, ‘How to Win Elections in Africa: Parallels with Donald Trump’ at Yale University, New Haven, Connecticut, United States of America.

    The book also focused on a discourse on the future of democracy in Sub-Saharan Africa in light of the seismic changes toppling political establishments in the past few years.

    The event, which coincided with the first anniversary of Donald Trump’s epochal win during the 2016 American elections, featured a reading from the book by co-author, Chude Jideonwo from a chapter about the role that citizens’ anger plays in the success or otherwise of elections.

    A panel discourse on the future of democracy in Sub-Saharan Africa in light of recent developments in Kenya and Rwanda followed afterwards. Moderated by Ewurama Okai, Woodbridge Fellow, Yale University, the panelists – Eddie Mandhry, the Director for Africa at Yale, William Casey King, the Director of Capstone programmes at Yale’s Jackson Institute for Global Affairs, Lorna Solis, the Chief Executive of the Blue Rose Compass at Yale and Jeremy Seekings, the Director of the Institute of Democracy, Citizenship and Public policy in Africa at the University of Capetown.

    On Thursday, 9 November, 2017, the book began its tour around America with a book reading event at Ohio University’s Center for International Studies, Athens Ohio.

    In keeping with the general theme of the book, which draws parallels between campaigns and elections in Africa and America, the reading at Ohio University happened on the ‘Africa at Ohio’ platform of the University’s African Studies Program. The platform’s goal is to share Africa-related research and writings with global readers.

    Speaking on practical knowledge and examples shown in the book with Yinka Adegoke, the Africa editor at Quartz, the co-author, Chude Jideonwo said “The job of a campaign strategists is to sift noise from facts. Many times, the loud voices on social media does not represent what’s truly on ground”.

    “We couldn’t have been more excited to share the learnings from ‘How to Win Elections in Africa: Parallels with Donald Trump’ with the well-versed students, alumni and entire faculty at Ohio University’s African Studies Programme. The truly epic turn-around we all witnessed across the American elections landscape on the first anniversary of Donald Trump’s shocking win mirrors the events that motivated us to write about the remarkable changes happening on our own continent,” said Adebola Williams, co-author and founding partner at RED.

    ‘How to Win Elections in Africa: Parallels with Donald Trump’ will continue its tour around America in the coming weeks with stops in Boston, Pennsylvania, Washington D.C and more cities to be announced shortly.

  • African Studies: Jideonwo, Williams set to launch new book at Yale

    African Studies: Jideonwo, Williams set to launch new book at Yale

    Chude Jideonwo and Adebola Williams, co-founders of StateCraft Inc., the nation-building company under RED, are set to host the launch of their new book, ‘How to Win Elections in Africa: Parallels with Donald Trump’ at Yale University, New Haven, Connecticut on Wednesday, November 8, 2017.

    The book is a comprehensive guide to understanding the factors that help make an election successful, drawing from global trends and attitudes of electorates the world over. It highlights the crucial but not indispensable roles that legacy, political parties and other establishments play in determining the outcomes of elections.

    Adebola Williams
    Adebola Williams

    “This book is for everyone—nation-builders, activists, social engineers, engaged citizens—looking to understand the tectonic shifts taking place in the African election landscape. It takes the reader through the experience of feeling the pulse of a nation while highlighting the determining factors of how citizens express their true democratic will during elections,” said Chude Jideonwo.

    “Our experiences so far have given us unique insights into the socio-political imperatives that currently define African democracies, and the task to enable anyone desiring to put themselves forward inspired this book.”

    Jane Wales, former Special Assistant to President Bill Clinton and Senior Director, National Security Council describes the book as a “fresh perspective on the forces shaping African and global politics, including the information revolution and economic integration, and examines the ways in which activists can harness those forces to build citizen-led movements.”

    Taking place a year after the American elections that swept to Donald Trump into the presidency, ‘How to Win Elections in Africa’ will launch at the Henry R. Luce Hall, 34 Hillhouse Avenue, New Haven, Connecticut. It is co-sponsored by the Yale Council on African Studies.

  • Marketing Edge holds summit, awards in style

    Marketers need to adopt a multimedia strategy to ensure effective and impactful consumer engagement, the former Chief Executive Officer and Managing Director, Guinness Nigeria, Seni Adetu has advised marketing professionals in Africa.

    Mr Adetu gave this advice on Friday at the 2016 Marketing Edge Awards and annual summit held at the Civic Centre, Lekki, observing that consumers within the planet are becoming more discerning than ever before.

    Speaking on the theme: ‘Brand Positioning in a Digital Age; Challenges in a a Developing Market’, the marketing guru, noted that there is a real transformation happening in the digital space, which marketers need to take advantage of.

    He advised marketers not to consider Nigeria has one country when drawing marketing strategies, identifying differences around lifestyle, language, location and other societal values as factors that could influence consumers’ decision.

    The summit, which brought giants of the marketing profession together, also had discussants like Mrs. Chizor Malie, Mr. Chude Jideonwo and Mrs. Bukola Akingbade.

    Also speaking at the summit, Mr. Chude Jideonwo, co-founder and Managing Partner of Red Media Africa, noted that more and more brands are beginning to listen to ‘the streets’.

    “If nothing has changed between traditional ways of exchanging information and the digital media, the sensitivity has changed. What has changed is the way people engage with information” Mr. Jideonwo said.

    Further speaking about the migration from traditional to digital space, Jideonwo referred to the contemporary consumers as stubborn owners, who you either strategise to satisfy or loss to competitors.

    Speaking on the important roles marketers play, Mr John Ajayi, Publisher and Chief Executive Officer, Marketing Edge Magazine, commended the marketing professionals present at the summit/award night saying: “It is a night of honour and awards for those, who have made this industry what it is.”

    Present at the event include Sir Steve Omojafor, Chairman of McCann Group of companies; Mr. George Thorpe, Managing Partner, Market Space; Mr Gbenga Adefaye, Managing Director, Vanguard Newspaper; Mr. Niran Malaolu, Managaing Director, RockcityFM, among others.