The Nation Newspaper

Tag: Close Up

  • Close Up supports youths

    The yearly United Nations International Youth Day aimed at sensitising and empowering youths has been commemorated in Lagos, with Closeup Naija Herbal, from Unilever Nigeria Plc as one of its sponsors.

    This event, which held at University of Lagos, and was graced by dignitaries.

    The participants were educated on the brand and its features: A brand made in Naija and for Naija with natural ingredients, such as Aloe Vera, and Mint  which have anti-germ benefits and leaves your mouth herbal fresh all day, and Lemon extracts which gives you a shiny white smile needed to give the confidence to get closer.

    The brand further engaged the youth at a vox-pop session that tested their knowledge on the brand as well as an on ground play of I Love Nigeria, a new TV game show, by Close-up, that tests knowledge of Naija languages, music, sports, history, great icons, popular culture and heritage through a series of fun and exciting games.

  • Val Day: Close Up launches game for consumers

    Val Day: Close Up launches game for consumers

    Close Up, a premium brand from the stable of Unilever, has launched a new campaign, Cupid Games, to win over the youth.

    The Cupid Game, which signed on A-list musical stars Yemi Alade and Davido as campaign ambassador for the game, is expected to challenge young people to express themselves to loved ones without feeling timid.

    During the launch, Davido and Yemi Alade demonstrated how the game could be played before a participatory observation by The Nation.

    Top 10 creative participants will be rewarded with exciting prizes like Beats by Dre headphones and get invites to cupid games grand event where they get to hang out with Davido and Yemi Alade.

    The grand prize winner will go home with a brand new MV Agusta Brutale 800cc power bike, second and third will get a pair of personalised Apple Mac Books and Ipads respectively.

    The Brand Building Director, Unilever Nigeria Plc, Mr David Okeme, during the launch said Cupid game is an engagement platform by Closeup for young adults to connect and show their loved ones how much they care, especially at valentine.

    Also, the Category Manager Oral Care, Oiza Gyang, added that Closeup Cupids Dare Game is a conversation starter meant to get people closer while demonstrating the extent they would go for love.

    Closeup over the years has been able to reinforce its understanding of Nigeria’s oral care needs and re-state its commitment towards sustaining its position as the best oral care product in the market.

  • Close-up toothpaste wins brand award

    Close up toothpaste, produced by Unilever Nigeria plc, has been named the 2013 brand of the year by the Advertisers Association of Nigeria (ADVAN).

    Loya Milk and Blue band emerged the second and third brand of 2013 respectively at the awards ceremony held in Lagos.

    The President of ADVAN, Mr Kola Oyeyemi, said the awards are for brands that have been able to distinguish themselves, and marketing professionals that have made outstanding contributions to the profession.

    Oyeyemi said the awards will highlight the fundamental position which marketing occupies in business and public sectors while celebrating ingenuity and hardwork in the marketing profession.

    He urged advertisers to start to rebuild the industry as the consumers is their focus,with an advertising journal from ADVAN,that will chart the way forward for professionals, unveiled at the ceremony.

  • Close Up unveils N2b promo

    Close Up Nigeria has begun a promo to appreciate its customers’ support over the years. The promo,which is worth over N2 billion, will reward over 94 million consumers nationwide, said Unilever Nigeria, the manufacturer of the toothpaste brand.

    The promo, scheduled to run from August till December 2013, will give consumers who buy the Big family size Close Up toothpaste tube an extra 30 grammes for free at the same price. Consumers, who buy the New 15gramme sachet, will get an extra 50 per cent for same price.

    Unveiling the promo in Lagos, Brand Building Director, Unilever Nigeria, David Okeme, said: “This promo goes to show our appreciation to the vast individuals and families that make up the Naija we love. The romance between the Close up and our consumers have waxed stronger over the years and the massive support we have received has contributed immensely to making the Close Up brand Nigeria’s number one.

    Category Manager, Oral Care, Oiza Gyang, said, Close Up had been busy in engaging and connecting with various levels of the community.

    Dexter Adeola, Brand Manager, Close Up said: “We are excited about this promo as we get to reach every Nigerian individual and family we cater to. Our gesture goes to show that we take the recent awards we have received recently seriously.”

  • Close Up of Excellence

    CLOSE-UP, the toothpaste brand from Unilever was recently conferred with the Product Excellence Award (PEA) in the maiden edition of the Nigeria Consumer Awards (NiCA).

    The Nigeria Consumer Awards (NiCA) was instituted by the Consumer Protection Council (CPC) and will henceforth be an annual event, to bestow awards and honours on those who contribute to enhanced consumer welfare, thereby improving the regime of consumer protection in Nigeria.

    Close Up was announced as the winner among three nominated brands in the Personal Care Products Category at the Award ceremony held recently in Abuja.

    The Winners in the various categories of the awards were chosen by votes of consumers using the instruments of survey and text messages.

    In guaranteeing the integrity and transparency of the process, the result of voting was verified and authenticated by an Award Verification Panel made up of highly reputable members, drawn from a cross-section of organisations, namely, the Media, Organised Private Sector, National Association of Nigerian Students (NANS), Standards Organisation of Nigeria (SON) amongst others.

    The Close Up toothpaste brand was launched into the Nigerian market in 1975 and has kept fresh and protected the mouths and teeth of millions of families across the country. In other to meet different consumer needs, Close Up comes in variants such as; Close Up Deep Action Red, Close Up Deep Action Green, Close Up, Menthol Chill, Close Up White Now, Close Up Herbal, Close Up Complete 8 and Close Up Complete 8 White.

    In May 2012, in an effort to continue to be dynamic, as well as celebrate its 38 years in the Nigerian Market, Close Up organised the Close Up Loves Naija’ campaign, which was an opportunity to show appreciation to Nigerians and give back society in various ways.

    This included a CSR programme aimed at rendering assistance to some charity homes as well as an unveiling of the improved Close Up Red and Green gel variants which now gives three times fresher breath than the previous formulation and elimination of germs up to 99 per cent.

    During the award ceremony, Mr Olusegun Aganga, Minister for Trade and Investment commended the CPC for organizing the Nigerian Consumer Awards and stated that the organisation must always reward products and services that excel in their areas of operation.

    Also speaking at the award ceremony through a representative, Her Excellency and First Lady of the Federal Republic of Nigeria, Dame (Dr.) Patience Goodluck Jonathan, who was Special Guest of Honour at the event, as well as Nigeria’s First Consumer Ambassador, stated that consumers on their part must avail themselves of the opportunity to see their participation in the Nigerian Consumer Awards as an obligation that will, on a yearly basis, remind businesses that consumers are watching.

    She also called on all Nigerians, particularly the Captains of Industry and entire members of the business community, to take advantage of the platform to better the lot of the average Nigerian consumer.