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Tag: CNN International

  • CNN International Commercial, Eni highlight sustainability projects

    The Green River Project (GRP), a sustainability initiative in Nigeria, and the people that benefit from this are at the heart of a new advertising campaign across CNN International’s digital platforms. The campaign explores how Eni, one of the biggest energy companies in the world, positions the influence of the 30-year project by providing a source of employment and improving living standards.

    The campaign tells stories from people in Nigeria whose way of life and work has been enhanced by Eni’s sustainability initiatives. The human story of the benefits of the GRP are narrated by farmers and locals who explain how the techniques to advance farming have impacted them and how their quality of life has improved. These collected works form branded content which is hosted on an advertisement which takes CNN’s global audience through Eni’s sustainability and social efforts via an interactive timeline, illustrations, audio, videos and photography.

    All the content for the campaign was produced by CNN International Commercial’s branded content studio, Create, and is promoted natively across CNN Digital platforms and social media using sophisticated data targeting tools such as CNN AIM (Audience Insight Measurement) to reach key audiences in Europe, Africa & US.

    Cathy Ibal, Vice President Advertising Sales, CNN International Commercial: “Eni wants to share their story of sustainability practices and the Green River Project in new and innovative ways. Eni has partnered with CNN International Commercial to communicate the company’s positive impact and initiatives, through its commitment to CSR, to our global audience.”

    Executive Vice President, External Communication, Eni, Marco Bardazzi: “Our choice to work with a major media player such as CNN comes from our content strategy that looks to tell the world about the fruits of a long-term relationship with local stakeholders, a result which has always distinguished Eni in the countries where it operates, especially in Africa. We have done this by storytelling through the voices and expressions of the people who benefit from the Green River Project every day. The outcome is unique thanks to the contents and the user-experience which guides the audience in the project history through places, individuals and events.”

  • CNN style hits Screen this April

    CNN style hits Screen this April

    One year after its successful launch online, CNN’s lifestyle platform, CNN Style, is set to hit TV screens in April 2016, 15 years after the iconic Elsa Klensch was last on the network. The first 30-minute CNN Style show will air on CNN International from Saturday, April 9, fronted by Derek Blasberg.

    According to the Cable Network, CNN Style will be at the definitive events in the style calendar – bi-ennales, expos, fashion weeks, design festivals. The launch episode focuses on the contemporary art world, set against the backdrop of Asia’s pre-eminent international art fair, Hong Kong Art Basel. In the coming months, CNN Style will be at New York’s Met Ball, Milan Design Week, the Venice Architecture Biennale and more.

    Commenting on the show, the Senior Vice President at CNN International, Ellana Lee said: ‘CNN Style is not just a monthly TV show – it is multi-media content that will feature right across the CNN International network, with new segments and reports all under the CNN Style banner.”

    Lee added: “We are taking inspiration from CNN’s rich past in style and reverse engineering the DNA from our hugely successful digital product to bring CNN Style to TV viewers worldwide. With Derek Blasberg at the helm, our mission is to interview the most interesting people at the definitive events. This will be a surprising and an elegant journey through the concepts and worlds of style.”

    CNN Style host, Derek Blasberg, also noted that, “Style is so much more than getting dressed, or looking at pictures on a wall. Artistic expression comes in a variety of mediums and is an international, multi-billion dollar a year industry.

    “What I am excited about with CNN Style is peeling back the layers of the world of art, architecture and design, and taking a hard look at the fashion, luxury and automotive industries to show how they affect the world at large. My career has introduced me to creative people from all walks of life, and it would be a pleasure to bring them to viewers around the world.”

    The return to TV follows the successful launch of CNN Style on digital in July 2015. Since then, CNN Style has become a global destination that has collaborated with guest editors from Olivier Rousteing to Daniel Libeskind and Glenn Lowry, commissioned stylised content for CNN digital platforms and direct to social media, attracted a range of luxury advertisers and built a large audience with an average of 5.5 million unique users every month.

     

  • Special show sponsored by Access Bank to air on CNN International

    Passion to Portfolio, the CNN International series about entrepreneurs harnessing their passion in the global marketplace, was aired as a special 30-minute programme on Wednesday last week.

    The high-profile show is the first of four special Passion to Portfolio programmes airing in 2016. In addition to the extended shows, Passion to Portfolio segments will continue to air fortnightly in the CNN International business show, World Business Today.

    Passion to Portfolio segments and the extended shows are sponsored by Access Bank, one of Nigeria’s largest and fastest-growing full-service banks headquartered in Lagos. The Access Bank advertising and sponsorship campaign originally launched in November 2014 and spans CNN International’s TV and digital platforms.

    The special show aired on 15 January, featured successful innovator, Daymond John, co-founder of the global clothing label, FUBU, and host of the hit US TV show, Shark Tank. Recognised as a branding and marketing expert, John gave CNN viewers insights into what it takes to succeed in business. “I had a passion for dressing people, the money came later,” multi-millionaire John tells Passion to Portfolio. The show also turned the spotlight on Oprah Winfrey’s long-time hairdresser, Andre Walker, celebrity jeweller, Chris Aire, and Michelin-starred restaurateur, Yenn Wong.

    The show will be aired seven times on CNN International. It debuted last week and will continue to January 20th.

  • Dangote Industries strengthens relationship with CNN International

    Dangote Industries strengthens relationship with CNN International

    Amajor Africa’s largest business conglomerates, Dangote Industries Limited, is deepening its relationship with CNN International by renewing on-air and digital sponsorship of the prestigious ‘Facetime’ segment within CNN Marketplace Africa.

    CNN Marketplace Africa is a weekly show on CNN International which offers a unique window into African business. The new edition of the show is hosted by British-Nigerian CNN anchor Zain Asher, who breaks down the economic trends affecting Africa, interviewing business leaders making and shaping the continent.

    The ‘Facetime’ element within the programme is a high-profile segment in which a major player from the global business community is interviewed about Africa business matters. On-air content is complemented by distinctive online editorial at a ‘CNN Marketplace Africa’ microsite, where popular and innovative content is shared across a range of social channels.

    Since taking over as full-time host in May this year, Zain Asher has interviewed esteemed ‘Facetime’ guests including: Patrice Motsepe, founder and Executive Chairman, African Rainbow Minerals; Russell Stokes, CEO, GE Transportation; Kofi Anan, former UN Secretary General; Taleb Rifai, Secretary General, UNWTO and Maria Ramos, CEO, Barclays Africa.

    In addition, Dangote Industries Limited is sponsoring a new segment, ‘Africa Now’, to air within ‘The Business View’.

    Dangote Industries Limited’s sponsorship of ‘Africa Now’ is aimed at raising the profile of the business across the continent and outside of Africa among CNN’s unrivalled affluent audience. The campaign spans TV sponsorship, spot advertising and digital components.

    Africa Now examining how business in Africa has an impact beyond the continent, will air as part of CNN’s dedicated month focusing on Africa, a series of special features and programmes about Africa throughout October.

    It started early this month and airing each subsequent Monday throughout the month, Africa Now will cover topics such as: innovation, workforce trends, education and economics, with a particular emphasis on empowering Africa; growth and development on the continent.

    Speaking on the development, Antonio Canto, Vice President, Advertising Sales, EMEA, CNN International said: “This is an ideal time for Dangote Industries to consolidate its presence on CNN through the renewal of Facetime on CNN Marketplace Africa and the launch of   Africa Now. At a time when there is a thirst for content on Africa, the sponsorships reflect Dangote’s role in promoting pan African business and its corporate social responsibility activity through the Dangote Foundation.”