Coca-Cola Nigeria has reignited its Share-A-Coke campaign, with a launch in Lagos .
The event, welcomed media professionals, content creators, and fans as well as customers to celebrate the values of sharing, personalisation, and community that have made Share-A-Coke a cultural phenomenon around the world.
The launch brought the campaign’s essence to life through interactive installations, creative personalisation zones, and performances by artists like Wande Coal, Odumodublvk, Falz, Shody, D.J Shawn, and Rybeena. Guests located and personalise Coca-Cola bottles to bear their names or those of loved ones, creating moments of joy and connection captured in photos and videos.
The General Manager, Mariam Khan, said the launch was return of a most endearing campaigns, but with a focus on Gen Zs.
“Today marks the comeback of the world’s most loved campaign, in Nigeria. Nigerians have done this in the past and now it is bigger, better, bolder, here for you. So, we have crafted this for the Gen Zs,” she said.
She noted that the campaign is more than just names on bottles, but about creating real connections.
“When you hand someone a Coke with their name on it, you are giving them something deeply personal: their identity, their moment, and their story and that’s what makes Share A Coke so special,” Khan said.
The event also featured an engaging digital activation where attendees scanned QR codes on specially marked bottles to generate personalised “Share-A-Coke Memory” digital keepsakes. The experience seamlessly blended nostalgia with innovation, showcasing Coca-Cola’s ability to evolve with its audience while preserving the emotional connection that defines the brand.
Yusuf Murtala, Senior Director and Head of Marketing at Coca-Cola Nigeria, highlighted the campaign’s strategic relevance in reconnecting the brand with younger audiences.
“We’re reintroducing a campaign with global heritage and giving it a modern Nigerian pulse. By combining personalization, digital interactivity, and community storytelling, we’re creating experiences that people want to share, not just products they want to buy,” he said.
Valerie Odubogun, Director of Frontline Marketing at Coca-Cola Nigeria, emphasised the importance of authentic engagement in every aspect of the campaign.
“Our goal is to ensure that Share-A-Coke resonates at every touchpoint, from retail shelves to social spaces. It’s about sparking conversations, creating smiles, and celebrating the joy that comes from sharing a Coke with someone you care about,” she noted.
Originally launched globally more than a decade ago, Share A Coke became a defining marketing movement by replacing the iconic Coca-Cola logo with popular first names on bottles and cans. In Nigeria, the campaign has enjoyed enormous success, strengthening emotional ties to the brand and inspiring a culture of connection among young people. Its return in 2025 marks a renewed commitment by Coca-Cola Nigeria to celebrate individuality while fostering a sense of togetherness across communities.
Following the Lagos launch, Share-A-Coke will roll out nationwide with personalised bottle drops, interactive pop-up stations in major cities, and a series of influencer-led digital activations under the hashtag #ShareACokeNG.
There are over 1,000 names on the bottles, while gifts items would be won during the campaign season that runs till the end of December.
The campaign will continue to spotlight everyday stories of friendship, love, and celebration, reminding Nigerians that a simple act of sharing can create moments that last.
“As we relaunch this iconic campaign, we’re not just reintroducing a product experience; we’re reviving a movement,” Khan concluded. “Share A Coke is about joy, connection, and community. We want every bottle shared to represent a story, a smile, and a moment that brings people closer together.”
“share a coke isn’t about the can or your bottle. It is about the personalized connections, you make, it’s about having your dinner party with all your friends with personalised names on the table, or you like to go to the big parties and you get the baddies with the besties. So, I invite all of you to go out there, try your favorite Coca-Cola products in the can in the bottle. Look for the names that vibe with you, whether it’s the name, whether it’s the mood, whatever energy you want.
She thanked her company’s various partners, including Nigerian Bottling Company, for working tirelessly to bring the campaign back to life.
