Tag: coke

  • Producers rebrand Coke with names of celebritries

    Coca-Cola Nigeria, in its launch of the much-anticipated ‘Share a Coke’ campaign, has revealed that it is complementing its iconic logo with popular names in Nigeria.

    These name imprints are expected to appear on all its packaging, including returnable glass bottles, disposable cans and PET bottles, from January 10.

    “By swapping our iconic Coca-Cola logo with personal names, we give all our consumers a unique opportunity to connect and share their personalised Coke with the people who matter the most to them- friends, family and loved ones, either in person, or virtually,” said Patricia Jemibewon, Marketing Director, Coca-Cola Nigeria Limited.

    Jemibewon, who was speaking during the media launch of the campaign at the Protea Hotel, GRA, Lagos, Wednesday, noted that ‘Share a Coke’ transforms the global Coca-Cola brand into a special, personal experience for consumers of the brand.

    She added that consumers who are unable to find their names in-store will have the chance to create their own personalised Coke, during the nationwide activation which will commence February 2.

    According to her, the campaign recognises Nigeria’s culture and diversity as 600 popular names have been selected from the rich array of names across the various regions of Nigeria.

    “‘Share a Coke’ does not only reinforce our ongoing commitment to refresh the world, but also to inspire shared moments of optimism and happiness,” she added.

    The ‘Share a Coke’ campaign was first introduced in Australia in 2011. Since then, the company has replicated the experience in over 50 countries around the world, including New Zealand, Argentina, Brazil, South Africa, Great Britain, Turkey, Germany, Spain and Chile.

  • Coke Studio II kicks off today

    Excitement is in the air as Season 2 of one of Africa’s most-anticipated music television series, Coke Studio, kicks off with a music concert at the main auditorium of the Lagos State University (LASU) today.

    Artistes billed to perform at the event include: Olamide ‘Baddo’, Flavour N’abania, Omawumi, Seyi Shay, Waje, Iyanya, Phyno, Chidinma, and Burna Boy.

    Apart from LASU, fans would experience the thrill in nine institutions:  University of Benin (UNIBEN),  (Rivers State University, Port Harcourt), Ibadan (University of Ibadan), Osun (University of Ife), Enugu (Enugu State University, Enugu), (Federal University of Technology, Owerri), (Abia State University); and (Cross Rivers State University, Calabar).

    On the rationale for engaging these artistes, the Brand Manager (Colas), Coca-Cola Nigeria, Femi Ashipa said: “Our decision to feature these artistes was spurred by our consumers’ request. These artistes are currently among the rave-of-the-moment in the Nigerian entertainment industry.”

    According to him, the artistes will not only thrill the audience with their latest songs, but will also perform with some aspiring artistes, who will be chosen from the audience.

    To qualify, an aspiring artiste is required to do a voice drop in a modern, well-equipped mobile studio set up on the Coke Studio tour bus as it moves around different locations in each city. The best voice drop will get a chance to perform alongside the star artistes during the concerts.

    Ashipa said the concerts and the dream opportunity for aspiring music artistes are among the new elements that have been introduced in Coke Studio Season 2 to dial up the experience for Coke’s consumers and other music fans.

    In addition, Coke Studio will also retain its original element – the recorded TV shows, which will be telecast beginning on September 13 on AIT Network, MTV Base, HipTV, NIGEZIE, Sound City and Trace Urban TV.

    The show is made up of eight  45-minute shows. Each episode will showcase unexpected fusions by various groups of artiste to create a unique sound. The show will also provide viewers with behind-the-scenes footage of the artistes’ interactions and experiences on the set.

     

  • Telling the coke story

    I want to tell you a story. It is a tale of grit, grace and sheer resolve to challenge generally accepted norms. It is a story anchored on the capacity of the human spirit to rise above the powers of darkness and bring hope to generations to come. It is a story laced with love and empathy for those who cannot speak for themselves or stand up for themselves when it matters. It is a story told by young and old, rich and poor; a story whose impact shines on like sands in the seashore.

    Few years ago, a young lady was angry with happenings in the country: corruption battled for the soul of the nation. Campuses revelled in total decay and reckless abandon. Religious leaders shelved aside the gospel of redemption for the frenzy of miracles and wonders. Nigerian graduates wandered the streets furtively in search of non-existent jobs. The art of leadership was lost. And so, the followers wobbled in a ditch. A nation tottered vulnerably on the fringes of a precipice.

    And later, that anger translated into an idea that would grow to be bigger than its initiator, the late Ngozi Agbo. With the same fervency with which the fury became an idea, the initiative soon found a willing army that was ready to carry that gospel to every doorstep. Nigerian campuses were the battlefield. The Nation, Coca-Cola Nigeria Limited and its bottling partner, Nigerian Bottling Company (NBC) Limited became the megaphone to get the message heard in a noisy world.

    Just last week, the students gathered at the comfy Citilodge Hotel to share that story; to chart the course for a nation in need of direction, leadership and voice. “When the whole world is silent, even one voice becomes powerful,” crooned Pakistani education rights activist, Malala Yousafzai. But the beauty was the fact that, that voice has inspired scores of young people across the country to drive the gospel of change. From those who have added the Campus Life pullout to their weekly menu, to those who expend their energy, time and resources to send in stories from their various campuses, the impact of that idea has grown like wild fire.

    Of all the impactful sessions that trailed the workshop, Campus Life alumni session topped them all. For brand strategist and street-to-school advocate, Jumoke Awe, Business Day’s Energy reporter, Femi Asu, Francis Egwuatu, who was recently crowned Mr Universe Nigeria and yours sincerely, success stories and testimonies soaked the atmosphere. If anything, the session provided the needed springboard to drive home the point that all of us can reach the stars when we maximise opportunities. “On such a full sea are we now afloat, and we must take the current when it serves or lose our ventures,” says William Shakespeare in Julius Caesar.

    As we recounted our stories to the expectant crowd of students that sunny afternoon, I saw strands of hope and promise platted on their flat faces. I saw optimism and faith oozing from their unwavering gaze.  I saw renewed determination to take spaces and succeed together. Above all, I saw the possibility of a better future for those who commit their lean resources to follow their dreams, braving the odds.

    As we narrated our struggles, fears, shared hopes and teary climb to the top, the students watched as though we possessed all the powers and savoir-faire to do it all. What many did not realise was the fact that aside the luxury of grace at our disposal, commitment to our passions – even at the expense of material gains – has remained the secret of whatever we become today. As Catherine Pulsifer reminded us, the most important element in the failure equation is our personal commitment to keep trying.

    And today, Coca-Cola Nigeria and NBC have given us a voice; a voice to silence impunity and right wrongs, a voice to neutralise the darkness that hounds us as youths of Africa’s most blessed nation and yet suffers the worst of deprivation. The firms have instilled in us a sense of pride, hope and achievement. They have taught us how to be different, how to win, how to kiss the stars of heaven and how to appreciate the glow of the sun every day.

    That voice continues to lend credence to the quest for national integration, converging youths from various parts of the country twice every year to share common aspirations. And at a time when Nigeria is embroiled in religious and ethnic tensions as well as discordant sentiments, which push us further apart, bringing folks together under one platform could serve as antidote to our divisiveness.

    But the biggest story from the conference is about Aunty Ngozi and us. It is about somebody taking the initiative to forge new paths and build bridges for those folks suppressed by the corruption of the system. It is about how young people can re-adjust the clock and spearhead the gospel of national renaissance. The story is about the virility of synergy between individuals and organisations to re-direct the pulse of society. Alexander Smith was quick to remark: “A man doesn’t plant a tree for himself. He plants it for posterity. Aunty Ngozi, The Nation and Coca Cola system did just that.

     

    Gilbert is a corps member, NYSC Ado Ekiti