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Tag: consumers

  • Firm empowers loyal consumers

    Firm empowers loyal consumers

    Promasidor Nigeria Limited, makers of Cowbell Milk, has rewarded consumers with cash and airtime through its

    ‘Cowbell Sooo Creamy Sooo Gooood’.

     In its fourth week, consumers won part of the N150 million prize pool.

    Representatives from Federal Competition and Consumer Protection Commission and National Lottery Regulatory Commission were present, ensuring transparency in the award process.

    One of the winners, Ololade Dipo from Ibadan, Oyo State, who won N1 million,said: “I never imagined I would win. This prize has changed my life, and I’m grateful to Cowbell.” Another winner, Mary Comfort Adugba, who won N500,000, praised Cowbell for its commitment to consumers.

    Read Also: Dangote Refinery, IPMAN strike deal on petrol lifting

    Donatus Ukpai, Category manager for Dairy said “we are happy to have made some consumers millionaires, and would like to encourage more people to participate in the promo. The cash prizes are N1 million, N500,000, N200,000, N75,000, N50,000 as well as instant airtime.’’

    ‘‘Our consumers are always at the heart of all the things we do, and seeing the joy on our winners’ faces makes the promo interesting and exciting…’’

    Olawande Meyungbo, Media and Equity manager, thanked consumers for their engagement with the brand and said more millionaires would emerge as the promo is on till November 30.

  • Consumers get N150m cash, prizes

    Consumers get N150m cash, prizes

    Promasidor Nigeria has disbursed over N150 million to  3,714 consumers, who won in the  Onga Taste the Millions promotion.

    The programme, aimed at lifting Nigerians out of the economic hardship, also rewarded loyal consumers.

    A statement by the company said the promo, now extended, would give more Nigerians opportunity to participate.

    Anas Saddiku from Kano, who won N1 million, said: “Winning with Onga has been a blessing, and receiving such a reward for being a loyal customer made me happy’’.

    Others who won N1 million each are Florence Fari from Jos; Ismail Jibril from Kano; Olaoye Mary from Ilorin; and Zainab Raji from Zaria.

    Uduak Bassey from Akwa Ibom; Mama Hannah from Sokoto; and Godwin Akpan from Akwa Ibom won N500,000 each.

    The raffle draw was attended by Oghenero Ogoji, director at Lagos Office of National Lottery Regulatory Commission, and a representative from Lagos State Lotteries and Gaming Authority.

    Read Also: EFCC clears Goje’s daughter for alleged naira abuse invites Nigerien bridegroom

    Oladapo Oshuntoye, Culinary Category Manager at Promasidor Nigeria,  hailed consumers for their participation.

    He said: “For  six weeks, we have disbursed N150,000,000 cash and prizes, where 60 winners were rewarded with N1 millon each, 30 got N500,000 each, 60 were given N100,000 each, 240 received N50,000 each, 1,950 rewarded with N10,000 each, while 744 winners received blenders worth N18,600,000 and 630 went home with gas cookers worth 18,900,000.                        

    ‘‘Based on feedback, many are happy, and we’re thrilled to make that happen because we’re looking forward to making even more Nigerians millionaires’’, he said.

    Lillian Omorenuwa, Brand Manager Culinary, congratulated the winners and emphasised that winners should not pay money to anyone in redeeming their prizes.

  • Anticipating consumers to build great products

    Anticipating consumers to build great products

    • By Ayotunde Ushie

    If you had the opportunity to spend five minutes in the future and then return to the present, what would you do? I saw this question on Twitter the other day, and so many commenters talked about how different betting companies “would be ruined”; how they would memorise football match results from the future, and come back to place huge bets on the winning teams. I found the conversation funny, but not unrealistic, human beings have always had a fascination with knowing the future. United States residents spent over $2billion on psychic services (though this is not purely future/fortune telling) in 2022. If knowledge is power, knowledge of the future is probably a higher level of power. For example, in 2010, when Bitcoin was about $0.30, knowledge of the future would have enabled an investor to purchase $100 worth of Bitcoin then and sell for over $15,000,000 in 2022.

    The other reason I found the Twitter conversation interesting is because it somewhat describes an aspect of successful product development or invention; an understanding that the product or invention would adequately solve a consumer need, and that a significant number of consumers would find the product features compelling enough to adopt this invention as the solution to said need. This is not always as straightforward as it may seem. Sometimes, no obvious signs are in your favour. In 2010 when Steve Jobs introduced the original iPad, skepticism was high with critics dismissing it as ‘just a large iPhone.’ The stakes were high. In fact CNN reported how Apple shares fell 4% immediately after the unveiling, even investors were uncertain about the product.

    Yet, against all odds, the iPad ventured into niche sectors like medicine and aviation, leveraging specialised apps that thrived on its larger screen. The device started out selling about 300,000 units and grew to about 2 million iPads two months later as professionals found it indispensable – a game-changer in their toolbox. Subsequently, the iPad seamlessly integrated into our leisure time, transforming into the ultimate entertainment hub, redefining how we engage with media. The device has since gone on to sell more than 500 million units over the years since its release.

    It is important to note that the iPad critics were not wrong, they were just focused on the wrong signals. One of the cardinal rules of developing consumer insights is that overt signals can be misleading, or as they say in medicine, correlation is not causation. There truly was no obvious need for the iPad, no obvious reason for people who already had a smartphone or the option of a smartphone, to spend money on a larger device that does pretty much the same thing as one that fits into your pocket, but predicting consumer decisions based on purely overt signals is akin to judging a football team’s future performance solely by their position on the league table without considering other critical factors.

    Newcastle United FC owners learned this the hard way. In 2012, the team which had just come out of relegation, placed 5th on the league table. The management, driven by this performance, signed an 8-year contract with the coaching team, but it was a  case of outcome bias. A closer look would have revealed that while it was an impressive performance, the team’s match statistics were not consistent with this performance, and this became clear when they returned to 12th position in the next season, followed by uninspiring performance for the duration of the contract. If the management had a glimpse of the future, they would not have signed that contract.

    Unfortunately, while there are valid mathematical constructs that suggest the possibility of tachyons and by extension, time travel, they haven’t been proven so far. In addition, they violate causality and other fundamental rules of physics and as such, time travel is not currently possible. Predicting the future, however, does not break any rules of the universe. It takes skill and precision, but is very possible, and in reality, is what enables great product developers, inventors and founders to find their space in the market. Contrary to some beliefs, the goal is not to ask the consumers what they want or think they want. The goal is to understand consumer behaviour in relation to market shifts, then use that information to determine what a product or business should prioritise at what times.

    Read Also: Consumers lament declining electricity supply

    For example, prior to 2022, the convergence of multiple factors had been silently reshaping Africa and Nigeria’s financial terrain for over a decade; there’s the popular case of M-PESA in Kenyan urban and rural areas, proving that digital payment adoption is possible even in rural, uneducated communities. There was also the Central Bank of Nigeria’s cashless policy, which sought to increase digital spending. These and other factors drove growth in Africa’s FinTech sector growing at an annual rate of over 20% in the 10 years prior to 2022 and receiving various investments totalling over $500million in 2022 alone. COVID also acted as an accelerator, fast-tracking the adoption of digital transactions as more people sought contactless and remote payment options.

    Amidst this confluence of factors, most financial institutions realised that the market was shifting, but Opay, Moniepoint, and a few other fintech entities took it a step further, they realised that sales transactions (by extension, consumers and traders) would need two things in Nigeria’s digitised financial future: strong data infrastructure and instant transaction notifications. The latter, partly because micro and macro fraudsters had started leveraging the digitisation to perpetrate fraud.

    As such, when Naira notes became scarce towards the end of 2022 and there was a great dependence on digital payments, these players were positioned to handle the pressure, satisfy customers, and grow their customer base.

    In practice, a lot more data is analysed and a lot more nuance considered to develop relevant and actionable insights, but this is what empowers product developers, founders, marketers, etc. to not just follow the customer, but anticipate consumer needs before the consumer is even aware of their own needs.

    • Ushie is the founder of North Star Insights, a Research and Strategic Marketing firm which supports innovation and business growth across Africa. He wrote from ayotundeushie@gmail.com.
  • Consumers win millions in reward programme

    Consumers win millions in reward programme

    Pure Bliss yesterday presented One Million Naira cash prizes to five new winners in its ongoing Millionaire Consumer Promo. The new winners are in addition to the 21 millionaires that have emerged so far through the promo – a total of 26 lucky consumers have now been rewarded with the mouth-watering sum of One Million Naira each.

    Olam OK Food, the producer of Pure Bliss biscuits and wafers, said the Pure Bliss Millionaire Promo is a giveback initiative aimed at creating delight and excitement for consumers. It is the biggest promotion done so far in the Nigerian biscuits category where 60 consumers will be rewarded with N1 million each. The company is also giving out N30 million worth of airtime to consumers.

    According to Olam OK Foods, consumers who would like to participate in the extended promo can buy any promo pack of their favourite Pure Bliss Cookies and Wafers, check for the 7-digit code and SMS it to 8011 using the format, “PureBliss Code Location” i.e. “PureBliss 1234567 Adamawa. A notification on the prize they have won will be sent to them.

    According to Bukola Yusuph, Brand Manager, Pure Bliss, the promo, which is the second edition following its debut in 2020 was also extended by six weeks due to increased demand and to enable more participation.

    “This is an avenue to reward and uplift the moods of our consumers in these trying times. We are delighted by the participation so far and due to popular demand, have extended the promo by another 6 weeks. As the promo comes to a close on September 5th, we urge everyone to buy their favourite Pure Bliss Cookies or Wafers promo pack, look inside the pack for a 7-digit code and stand a chance to be part of 60 lucky people to win one million naira each and 30-million-naira worth of airtime up for grabs,” she said.

    Read Also: Rite Foods restates commitment to youths empowerment

    The latest winners of One Million Naira cash from Lagos include Toyin Akinyemi – a retiree; Kehinde Ogunbiyi – a craft-maker; and Beauty Nwoye, who provides laundry and dry-cleaning services. Joshua Godly Odine, a graphics designer based in Ibadan, Oyo State, and Sarah Ogbole, a student from Edo State, were also presented with One Million Naira cash prize each.

    The winners received the cash prizes during a presentation ceremony, which took place today at the factory office of OK Foods. The ceremony was attended by officials of various regulatory agencies, including Olusola Ogunbode, Assistant Director, Lagos Zonal Office, National Lottery Regulatory Commission. (NLRC); Suzie Onwuka, Head, Lagos Office, Federal Competition and Consumer Protection Commission (FCCPC); and Kemi Adebiyi, Senior Legal Officer, Lagos State Lotteries and Gaming Authority. Members of the press were also in attendance.

  • ‘Consumers key to brand success’

    Experts have said for brands to survive in a fragmented business environment where customers’ attention is being scrambled for by various competing brands, premium should be placed on satisfying consumers’needs.

    This is moreso when it is considered that consumers give little or no attention to products, information or businesses as they are only attracted to what can  satisfy their needs.

    Speaking at a marketing conference themed: ‘Behind the brand’ organised by Platinum Connect, a Digital Strategist, Dotun Babatunde, explained that unlike in the past, consumers have become more demanding for brands to deliver real value. As such, businesses should be able to think like a consumer- know what informs their decision to patronise a product and ensure they communicate effectively using relevant channels that suit their buyers.

    According to him, the benefits of gaining buyers’ attention could not be underestimated as it promotes consumers’ affinity, trust, loyalty and yield sales.

    He observed that attracting customers to a brand is the most difficult problem for businesses, adding that consistency, clarity of messages, quality of products and focus on consumers’ behaviours are critical to gaining their attention.

    “The reality is that nobody cares about your business. They are only interested in how well your product can solve their problems. We live in an attention economy where attention is a scarce commodity. The average human attention span is about 8.5 seconds, which means you only have little seconds to make effective imprints of your brand on consumers,” Babatunde said.

    He emphasised that digital marketing has become a necessity in  a business environment, and warned that  businesses should understand the suitable touch points to communicate with their consumers.

    “Many people see digital medium as a miracle cure. It is not about the technology, it is about finding where your customers are. This involves knowing the particular digital medium to use.  It is not about being on social media, the question is, are your customers there? You need to understand the touch points to reach out to your audience,” he advised.

    Also, the Senior Manager, Trade Communication, MTN,   Kester Osahenye,  explained that  consumers  now dictate what a brand is as they are exposed and able to self-diagnose and share their experiences. He advised that as attention remains a scarce commodity, communication should be relevant, useful and interesting so as to attract consumers’ engagement.

    Platinum Connect Managing Director Atinuke Shittu said the conference was aimed at addressing the gap in marketing communications of business professionals and their consumers.

     

  • Consumers praise new Chivita Ice Tea pack

    Along with its promise of refreshingly natural goodness, Chivita Ice Tea with a new attractive package design  is helping the brand to stand out in a the marketplace.

    The Chivita Ice Tea which is available in two variants of Lemon and Peach comes in different pack sizes of 1Litre, 500ml, 315ml and 150ml.

    Its  new package design communicates its premium quality, health benefits and consumers’ benefits that have made the product visually appealing to consumers. The brand’s new positioning is under the Chivita’s Masterbrand.

     A cross-section of consumers who offered their perspective on the new look Chivita Ice Tea noted that they were excited by the brand’s new positioning.

    A Lagos based lawyer, Tomiwa Adeleke, said the rebrand of Chivita Ice Tea was an innovative strategy that connects with consumers because of the pack’s unique imageries which is visually attractive and differentiating from competing brands.

    “I drink Chivita  Ice Tea very often whenever the need for refreshment arises. For me, its great taste and unique blend of natural tea leaves and real fruits, as well as health benefits, make it a preferred choice for rejuvenation and refreshment. The brighter and bolder rebranded product  pack was a pleasant surprise to me and is triggering positive product enquiries from my friends who are excited about its renewed appeal,” he said.

    Agatha Eromosele, a mother of four, who works as a nurse at the Lagos General Hospital stated that the new look Chivita Ice Tea was a welcome development.

    “There is no ambiguity as the new design means the product announces itself from afar on the shelf. Its refreshing benefits are well captured by the persuasive imageries and content on the new product pack” she said.

    Commenting on the product rebranding and the positive feedback from consumers, Marketing Director of Chi Limited Mr. Probal Bhattacharya said it was pleasing to see consumers resonate with the product’s fresh visual identity, which keys it into the Chivita Masterbrand and the new design also reinforces its promise of rejuvenation through more appealing elements that evoke its refreshingly natural goodness.

    “The objective for rebranding Chivita Ice Tea was to communicate the brand’s core value of rejuvenation and natural refreshment with strategic imageries that are attractive and differentiating. We are excited about the response so far and look forward to growing consumer franchise and affinity with the new pack,” he said.

     

  • Consumers commend new Chivita Ice Tea pack

    Along with its promise of refreshingly natural goodness, Chivita Ice Tea’s recent visually disruptive packaging design that is modern, aspirational and trendy is helping the brand stand out in a competitive marketplace.

    A cross-section of consumers who offered their perspective on the new look Chivita Ice Tea noted that they were excited by the brand’s new positioning under the Chivita Masterbrand. Its new package design is a bold statement of its premium quality, health benefits and consumers’ benefits that has made the product visually appealing to consumers as it maintains its front shelf space and preference.

    For Tomiwa Adeleke, a Lagos based lawyer, the rebrand of Chivita Ice Tea was an innovative strategy that connects with consumers because of the pack’s unique imageries which is visually attractive and differentiating from competing brands. “I drink Chivita Ice Tea very often whenever the need for refreshment arises. For me, its great taste and unique blend of natural tea leaves and real fruits, as well as health benefits, make it a preferred choice for rejuvenation and refreshment. The brighter and bolder rebranded product pack was a pleasant surprise to me and is triggering positive product enquiries from my friends who are excited about its renewed appeal,” he said.

    Commenting about the product rebranding and the positive feedback from consumers, Marketing Director of Chi Limited, Mr. Probal Bhattacharya stated that it was pleasing to see consumers resonate with the product’s fresh visual identity, which keys it into the Chivita Masterbrand.

    “The objective for rebranding Chivita Ice Tea was to communicate the brand’s core value of rejuvenation and natural refreshment with strategic imageries that are attractive and differentiating. We are excited about the response so far and look forward to growing consumer franchise and affinity with the new pack,” he said.

     

  • Aba shoes in markets carry dollar price tags

    In a bid to endear their goods to consumers, local shoe and leather goods manufacturers in Aba have resorted to labelling their goods with the names of foreign famous brands. What’s more, the products also wear dollar price tags.

    These shoes which look attractive are vintagely displayed in our markets. Not just Lagos markets but popular markets across Nigeria. One common thing with all of them is that their price tags are printed in dollars. There price range is usually between $50 and $59. They have famous brand names like Ralph Lauren, Louis Vuitton, Calvin Klein, Russell and Bromley, amongst others, and yet their prices are below $60.

    Ordinarily, such brands, even when on sales, are priced higher. As at the time of going to press, dollar was exchanging for N360.00 per dollar. At that rate, $59 will amount to N21,240.00 but at Lagos and Enugu markets the said shoes and sandals sell for N4,000-N5,000 far below the supposed dollar price.

    Some of the smart traders or more greedy ones, engaged in selling second hand foot wears, go as far as adding these Aba manufactured ones with famous brand names and foreign price tags with their other fairly worn foot wears. At the second hand shops, they even sell as high as N7,000.00, convincing the buyers that those are the original ones as they got them as ‘stock’. Stock is the name they call fashion goods imported from grey markets.

    Unfortunately or fortunately, consumers patronise them as they tend to have more confidence now in second hand goods than brand new products. They believe that most brand new products in the open market are manufactured in China and as such are of low quality, but if the products are from Europe and USA, even if they are fairly used, will end up lasting longer as their quality is higher.

    Unbelievable as it sounds, investigations reveal that Aba shoe manufacturers first transport their wares to Benin Republic and Nigerian marketers import them into Nigeria as foreign foot wears. Market investigations reveal that this trend has been going on unnoticed by consumers for over five years now.

    However, the good news is that consumers are patronising the foot wears which come in trendy fashionable styles. In an interview with a buyer, Ngozi Nwankwo, in Balogun market Lagos, she excitedly gushed, “I thank God for these Aba shoe makers. The shoes are good and affordable. Before I was buying only solid imported shoes but they are quite pricey now. Some sell as high as N20,000 for a pair while Italian shoes and bags that we used to buy N18,000 now sell for between N65,000-N75,000.

    “Whether they are made in Aba or Europe, I do not really care. What matters to me is that the foot wear is well made and the price attractive,” said another lady who was trying the Aba made sandals with foreign price tags.

    However, some of the traders deny vehemently that the shoes are manufactured by Nigerians. They claim they are manufactured by foreigners and imported into Nigeria as ‘stock’.

    However, accountant turned shoe manufacturer, Mr. Abiodun Folawiyo, group head of the fast rising brand Shoepeed Lagos, disclosed in a previous interview that Aba shoes are exported to other African countries and imported back into Nigeria.

    “They do this and put foreign labels and dollar price tags because they believe it will attract more patronage and priced better. Nigerians put more premium on imported things, though that is gradually changing. Aba shoes are well made, it’s just that the brands are not well structured. There has to be a campaign around them,” stressed Folawiyo, who is also the Director General Shoespeed Academy.

  • ‘Consumers will enjoy benefits of smart products’ 

    As the world marks the 2019 World Consumers Rights’ Day today, Lagos State Government has said it is set to ensure that consumers enjoy full benefits of smart products

    This is in line with the theme of this year’s celebration tagged: “Trusted Smart Products”.

    Commerce, Industry and Cooperatives Commissioner Mrs. Olayinka Oladunjoye, who spoke yesterday in Alausa, Ikeja, at a news briefing to commemorate the World Consumer Rights’ Day, said: “We realise that owing to the incorporation of smarter products into people’s lives, issues such as lack of security, safety and transparency, limited data privacy and protection, limited connectivity and lack of Internet access due to high data charges have become prevalent and worrisome to consumers and stakeholders.”

    She added: “These issues have brought to the fore, the need to develop consumer protection framework that promote trust, starting from consumer education.

    “It is our belief that manufacturers will take cognisance of the rights and interests of consumers of smart products from the point of production up to the point of purchase. In this wise, warranties and other safety valves for consumers must be put in place and also respected by manufacturers.”

    The commissioner identified smart products as smartphones, games consoles, smart TVs, wearable health trackers, thermostats, toys and connected cars.

    She said the theme underscored the importance of ensuring that consumers were at ease with the use of smart gadgets in everyday living.

    Oladunjoye said the International Consumer Movement was mobilising action to ensure that companies and manufacturers had consumers at the heart of their production and marketing decisions, especially in terms of affordability, convenience, safety, security and privacy in the use of smart devices.

    She said the government, through the Lagos State Consumer Protection Agency (LASCOPA), would advocate responsible Internet of Things (IoT) education, governance and regulation.

    “We shall be kick-starting this year’s celebration with a ‘sensitisation walk and business meeting’ with relevant stakeholders at the Computer Village, Ikeja because it has an array of products from small accessories to big or giant computer items…. and there are a lot of things going on there that we want to correct,” the commissioner said.

     

  • Consumers desire more from smart products

    Another World Consumer Rights Day [WCRD] is here again. Precisely on Friday 15th March, 2019. The theme for this year’s WCRD is ‘Trusted Smart Products’. Last year, the theme was ‘making digital market places fairer’

    Building on the success of last year’s theme, the 2019 campaign, according to Consumer International, will highlight what consumers want and need from a connected world and how important it is to put them at the heart of the development of these digital products and services.

    “As smart products are increasingly becoming a common part of daily life, we want o shine, we want to ensure the smart products they are selling meet people’s needs,” stated the body.

    WCRD, stressed the Consumer International, “is our chance to make real impact for consumers and remind the world about the importance of observing and enforcing consumer rights. We want to raise awareness around the importance of this year’s theme by engaging more people in more activities in more countries than ever before.”

    Throwing more light on the theme and the choice for it, the international body noted that as more people come online across the world and “our connection to the internet becomes better and faster, smart products will become more of a day-to-day reality for consumers everywhere, making a major change in the way many consumers interact with products and services.

    “The emergence of smart technology brings many opportunities to consumers, access to new services, more responsive products, greater convenience and choice. There are, however, some significant causes for concern for example, lack of security, privacy, and meaningful choice over how we use them, and there is also a lack of clarity about who is responsible when things go wrong.”

    The international body also pointed out that there are issues over lack of access, with millions of people globally locked out of this new technology by overly high data charges.

    It noted that globally there are currently 23.1 billion products in the world out numbering people three to one.

    What can You Do.

    Consumers all over the world including Nigerians are encouraged to join other consumers to make positive impact in this year’s Consumer Day. “We will have a range of social media activities you can take part in for the day. You can join our call for trusted smart products by using the #BetterDigitalWorld hashtag.

    Learn about World Consumer Rights Day

    If you have ever purchased something and needed to return it, you have exercised your consumer’s rights. These rights have not always been something that was easily defined or enforced. The organisation, Consumers International, has been bringing awareness to these rights with World Consumer Rights Day.

    History of World Consumer Rights Day

    Consumers International was founded in 1960 with the goal to fight for a fair, safe and sustainable future for consumers in a global market dominated by international corporations. Citing President John F. Kennedy’s groundbreaking address to Congress, they take his definition of consumer rights as their definition. It is also agreed that the president’s remarks set the ball in motion to make these rights something more than just words on paper, but rights that would come to be something enforceable.

    World Consumer Rights Day originated in 1983 to mobilise citizen action. Citizen action groups have been a large part of bringing change into the marketplace. They have lobbied for safer products and protections from harmful practices and products. Over time, the consumer movement has worked to write what is now regarded as the eight basic consumer rights. These rights include ideas such as the right to safety, the right to satisfaction of basic needs, the right to redress and the right to be informed.

    Consumers International has over 200 members and spans 100 countries. They take their mission of being a voice and champion for consumers in policy-making forums and in the global marketplace. They work outside of any political parties and maintain their independence so that they can make sure that consumers are treated properly.

    How to celebrate World Consumer Rights Day

    Each year, World Consumer Rights Day adopts a theme to highlight. Some themes from the past have included antibiotic resistance and healthier diets. To celebrate in your community, look for events that are trying to bring awareness to consumer rights, or areas of public policy that need to be changed. The day is about mobilising citizen action groups across the world and if everyone joined in to help in their own communities, it would come closer to meeting their goals.

    Another way to spend the day is to find out what goals are being addressed and see if there are ways that you can help. It may take the form of emailing, writing or calling your local elected officials.  Consumers International is all about making sure that the voice of the consumer is never silenced. So, raise your voice and let it be heard!

    President John F. Kennedy was a pioneer in many ways. On the day in March that he addressed congress and set out his plan to give consumers rights, it made an impact on the world that is still felt today. Head over to consumersinternational.org and find out more about how you can take part in World Consumer Rights Day!

    Contact Consumer Protection Council of Nigeria [CPC] and air your views regarding consumer rights in Nigeria.

    Additional information from Consumer International.