By Akanimoh Asuquo
Research as of January 2020 showed that the total world population stood at 7.75 billion, smart mobile phone users are about 5.19 billion, internet users 4.54 billion, and active social media users 3.80 billion.
Statistics also show that every minute, about one million people log on to Facebook, 3.8 million searches are made on Google, 4.5 million videos are viewed on YouTube and 347 thousand users scroll on Instagram and other platforms.
Social media has become an effective tool used for modern information dissemination across the globe.
It has become a lucrative platform for creative entrepreneurs to thrive.
Brands and businesses now leverage social media platforms to double sales, promote products and services for visibility, as well as communicate with both existing and potential customers.
This is made possible through effective and consistent content creation.
Every business online uses content to showcase its products and services to both its existing and potential audiences.
It is on this background that I want to share with you four reasons you need to start creating content for your small business online in this digital age.
1. Business awareness: One of the reasons every business needs content creation to thrive is brand awareness – to be known to as many people as possible who are online.
The goal of every business is to double sales and be visible online and this can only be possible through content that brings your business to the eyes of people online.
The success of any business or organization is determined by its ability to project itself to the public.
People need to know what you are doing if they will ever purchase your product or ask for your services.
To create awareness about your products and services, you need to create content about them. With content creation, people will know what you are doing, why you are doing it, and how you are doing it. It will protect you in the face of over 5 billion people using the internet today which is about 63% of the world’s population.
Well-written content is the easiest way to reach more people. Traditional forms of advertising or the use of word-of-mouth advertising can’t do in 100 years what engaging and valuable content can do in 1 year. Try it out and come and share your testimony with me.
2. Target customer attraction: It is through consistent content creation that you attract your target customers who will later buy from you.
Everyone is not your target customer. You need to differentiate between an audience and a target audience or customer.
An audience is someone who reads your content while a target audience or customer is someone who reads your content and needs it to solve a problem in their life.
Creating good content will help you separate your audience from your target customers. Then you can concentrate your energy on building relationships with your main customers.
3. Content nurtures your customers:
It is not enough to attract your target audience, there’s more work to be done after you’ve attracted them.
You need to feed and nurture them for a purpose. It is at this stage you develop the KLTV factor as a brand or business. KLTV stands for ‘Know, like, trust, and value.’
People don’t buy from those they don’t know or trust. They buy from people they know, like, trust, and value. Content gives you the platform to establish this with your audience.
So, as a business-minded person, you must leverage content to nourish your audience and develop a rapport with them through written content that solves their problems and answers their questions. This will enable them to know you, like you, trust you, and value you.
4. Conversion of audience to customers:
After you’ve nurtured them with your consistent content, they now know, like, trust and value you, what follows is that they’d graduate from the mere audience to people who can confidently buy from you without fear – conversion – you will double sales.
Every business wants to make more money daily. And I am sure no business wants to do otherwise.
Now, you need to understand that before anyone will buy from you, they need to know you, like you, trust you, and value you. Once these 4 things are achieved they will buy whatever you sell to them no matter what it is. They will become your customers and even beg you for their money.
However, you must understand that sales don’t happen overnight. You don’t just start selling immediately you start creating content, it takes time and consistency.
