With surfeit of cooking oil available in the market, customers naturally have to break lots of sweat to determine which best suits their choice.
But Dr Monisola Adanijo, a cardiologist, who has emphasised the significance of checking labels when purchasing cooking oil, stressed that “consumers should pay attention to the composition of fats in cooking oils. This can have a significant impact on heart health.”
According to her, one aspect consumers should consider is the ratio of polyunsaturated fatty acids (PUFAs) to saturated fatty acids. PUFAs, such as omega-3 and omega-6 fatty acids, are beneficial for heart health. Consumers should look for oils with higher levels of PUFAs.
She notes that consumers should be wary of the saturated fat content listed on cooking oil labels, as excessive consumption of saturated fats can increase cholesterol levels and the risk of heart disease. “Choosing oils with lower levels of saturated fats is advisable,” warns Dr. Adanijo
As I approached the end of the aisle, my gaze fell upon the label of Golden Terra Soya Oil—a standout option for health-conscious consumers. With an impressive content of 5 times more polyunsaturated fatty acids (PUFAs) compared to many other cooking oils, the brand presents itself as a favourite for those prioritising heart health.
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With the assurance of both expert opinion and market trends, I felt confident in my decision to prioritize health without compromising on taste. Golden Terra Soya Oil boasts of 3 times less saturated fatty acids compared to traditional cooking oils. This makes it an ideal option for individuals seeking to reduce saturated fat intake and ensure cardiovascular well-being.
Probal Bhattacharya, Chief Marketing Officer, TGI Group, in his remark, gave a resounding affirmation of Golden Terra Oil’s alignment with evolving consumer preferences.
“As the landscape of consumer behaviour continues to shift towards prioritizing health and wellness, our commitment to providing cooking oils that not only excel in taste but also prioritize heart health, reflects our dedication to meeting the needs of our consumers. We strive to exceed the expectations of our consumers by offering products that resonate with their values and aspirations. As we continue to innovate and adapt to emerging trends, we remain committed to quality, health, and consumer satisfaction with products like Golden Terra Soya Oil,” he said.