Tag: counterfeits

  • Manufacturers should lead fight against counterfeits

    Manufacturers should lead fight against counterfeits

    When a company’s product is blatantly adulterated and openly sold without the company seemingly doing anything, it points to three things: a company that does not care about the safety of its customers, or a company that cares less about its reputation and brand name.

    On this page late last year, we ran a story about a consumer who bought fake sanitary towel under a very reputable brand name. We tried to contact the company through their customer toll free care line but the response was always “sorry, the person you are trying to reach is unavailable at this time and the system cannot take any more messages because the message box is full.”

    After three of such responses, we contacted the company’s Public Relations firm for response then we published the story even offering them advice.

    After that publication, we thought the company would try to reach the victim, at least to find out where she bought the product and apprehend the people involved, but unfortunately nothing like that happened.

    Why we are recalling this incident now is that another person has fallen victim of the same attack. But, fortunately, this time we were able to reach the company and they are trying to fight back.

    According to the lady who said she kept her eyes wide open and who said she has always boasted that she could never fall victim to fraudsters, “When the seller handed the product to me, I examined it, feeling it did not look genuine. I voiced out my doubts, but the seller quickly reassured me stressing that they do not sell fake things,” declared Mrs. Laide Akintunde.

    “Seeing it was a relatively big super market and considering that I had never bought counterfeit product since the two years I started patronising them, I accepted the product, albeit doubtfully.”

    The manufacturer of a product is the main party responsible for protecting its reputation, brand name and its customers from losing money and being exposed to contaminated products.

    No wonder, some popular brands like Nigerian Breweries, Guinness, change the shape of their bottles and caps from time to time to discourage adulteration, which will damage their reputation.

    It cost millions to build global brands, yet they are highly vulnerable to attacks which can severely undermine marketing investments while putting brand reputation, customer trust and revenues at risk.

    Counterfeit products do not comply with international standards or go through strict management controls. Counterfeit are generally made of cheap and unsafe materials such as flammable plastic or poor plating. It reduces production cost by not respecting quality and safety standards.

     

  • Manufacturers should lead fight against counterfeits

    Manufacturers should lead fight against counterfeits

    When a company’s product is blatantly adulterated and openly sold without the company seemingly doing anything, it points to three things: a company that does not care about the safety of its customers, or a company that cares less about its reputation and brand name.

    On this page late last year, we ran a story about a consumer who bought fake sanitary towel under a very reputable brand name. We tried to contact the company through their customer toll free care line but the response was always “sorry, the person you are trying to reach is unavailable at this time and the system cannot take any more messages because the message box is full.”

    After three of such responses, we contacted the company’s Public Relations firm for response then we published the story even offering them advice.

    After that publication, we thought the company would try to reach the victim, at least to find out where she bought the product and apprehend the people involved, but unfortunately nothing like that happened.

    Why we are recalling this incident now is that another person has fallen victim of the same attack. But, fortunately, this time we were able to reach the company and they are trying to fight back.

    According to the lady who said she kept her eyes wide open and who said she has always boasted that she could never fall victim to fraudsters, “When the seller handed the product to me, I examined it, feeling it did not look genuine. I voiced out my doubts, but the seller quickly reassured me stressing that they do not sell fake things,” declared Mrs. Laide Akintunde.

    “Seeing it was a relatively big super market and considering that I had never bought counterfeit product since the two years I started patronising them, I accepted the product, albeit doubtfully.”

    The manufacturer of a product is the main party responsible for protecting its reputation, brand name and its customers from losing money and being exposed to contaminated products.

    No wonder, some popular brands like Nigerian Breweries, Guinness, change the shape of their bottles and caps from time to time to discourage adulteration, which will damage their reputation.

    It cost millions to build global brands, yet they are highly vulnerable to attacks which can severely undermine marketing investments while putting brand reputation, customer trust and revenues at risk.

    Counterfeit products do not comply with international standards or go through strict management controls. Counterfeit are generally made of cheap and unsafe materials such as flammable plastic or poor plating. It reduces production cost by not respecting quality and safety standards.

  • War against counterfeits getting complex, says Odumodu

    THE Standards Organisation of Nigeria (SON) has said the war against fake and counterfeited products is getting more complex, adding that it remains committed to winning the war.

    Its Director-General, Dr. Joseph Odumodu, who spoke in Lagos while unveiling four new logos, said the development invalidated the agency’s previous certification.

    The logos unveiled are Mandatory Conformity Assessment Programme (MANCAP), SON’s Conformity Assessment Programme (SONCAP), Nigeria Industrial Standard (NIS) Mark of Quality as well as Nigeria Quality Award.

    Odumodu said the war against fake, adulterated, counterfeit and sub-standard products across the country is getting complex, adding that despite this, SON is recording results.

    “We need to step up efforts and, indeed, up our game in the on-going campaign to clean the vast environment of life-endangering products. Let me say first and foremost, that our efforts over time have been geared towards attaining one goal: providing safety of lives and property through standard and quality assurance of goods and services. In doing so, we need to continually innovate, think of new ideas and flow with the tide. We equally need to close gaps we have noticed in the system,” Odumodu said.

    The SON chief however, gave a six-month ultimatum to manufacturers and importers to key into the agency’s new regulation or pack up, adding that all certificates issued by the organisation to operators have been invalidated following the launch of new quality logos.

    “The four logos are part and parcel of our efforts to provide comfortable cover and umbrella to members of the nation’s business community, which of course, include manufacturers, exporters and importers as well as franchise/brandowners of products made overseas but imported into Nigeria,” Odumodu said.

    However, President, Manufacturers Association of Nigeria (MAN), Dr. Frank Udemba Jacobs, who was at the event,  pleaded with the agency to give the manufacturers more time to adjust to the new measures, adding that some products already on the shelves have life span of two years.

    He said the launching of the logos was, indeed, a challenge for manufacturers to maintain standard, admonishing consumers to be conscious of the products they patronise.

    He commended SON for setting a target to reduce the level of substandard products to 10 per cent by the end of the year, adding that this would make life better for Nigerians.

    The Acting Permanent Secretary, Federal Ministry of Industry, Trade and Investment, Alhaji Ajiya Mamman, represented by a Director in the ministry, Mrs Tawa Awobokun gave kudos to SON for its efforts in curtailing fake and substandard products from overwhelming Nigerians and helping to improve the quality of products and services in the country.

    She said: “I am commending SON because facts and figures have shown that the agency is saving our time by avoiding taking a cosmetic logo change approach. SON’s underground efforts for improving quality of products and battling substandards, by developing quality infrastructure like test labs, metrology, accredited labs, harmonisation of standards, public awareness, building of human capital both staff and stakeholders through world class training will give a firm foundation for the certification schemes, award and fortification of standards to thrive.”

     

    “We are proud and happy to be associated with these four new logos retooled for better efficiency in enthroning quality and the fortification standards for flour and flour products. We therefore call on all stakeholders, manufacturers, exporters, importers, service providers, SMEs, the media, trade associations and industries to fully key into these initiatives. When we make effort to fight substandards by aligning and cooperating with this re-engineered schemes, award and standards; we will secure genuine businesses from being overtaken by inferior products thereby saving thousands of jobs, we will improve the quality of life of Nigerians, we will protect our life and environment, we will produce products and offer services that the world will jostle to buy, we will improve our chances to compete in the global market, we will ultimately change our world to one we can be proud of.”

  • Distinguishing between original brands and counterfeits

    Mrs Obiamaka Okeke felt some irritation on the upper lid of her right eye. However, she dismissed it, believing it was nothing serious and that soon enough it will disappear. But she was wrong as two days later she observed that, that particular eyelid had started to swell up.

    She went to Park Lane Hospital G.R.A Enugu where a doctor prescribed some medications for her. On reaching home, she went to Klinemed Pharmacy, on 14 College Rd. Abakpa Nike and bought Lincomycin 500mg by Mekophar, 297/5 Ly ThuongKiet Str.

    Okeke eagerly started the medication as directed by the physician and the pharmacist simply referred to as Emeka. After a complete day of the medication, she noticed she was not getting better but rather she was getting worse. The swelling was increasing. She then went back to the pharmacist to query the efficacy and the genuineness of the medicine. “Are you sure this medicine is the original one because you see that my eyelid is swelling the more?” She asked the pharmacist.

    Dispelling her fears, Emeka convinced her of the genuineness of the medicine and explained that she needed to take more of the medication before she may notice some positive changes.

    Though not convinced with that explanations, Obiamaka reluctantly left for home and continued with the medicine as advised by Emeka. However, after three days of being on the medicine, she had no respite. Both the upper and lower lids of her right eye and the surrounding areas have all swollen up that she could barely see with that eye.

    Fortunately or unfortunately, depending on how you view the situation, her time in the Coal City was up. She only came to Enugu for a short holiday to see her lovely mother. With the swollen eye and all, she had to board an Areo flight back to Lagos.

    Of course she received some glances from curious passengers who wondered what must have gone wrong with such a beautiful face. Immediately she landed in Lagos, without going home, she went straight to a doctor who, after listening to her and examining her, requested to see the medication she was taking.

    The doctor took the pack of the medicine, examined it, hissed and threw it aside saying that the consumption of even ten packs of it would have been of no effect as that particular brand of that medicine was not working.

    “We have complained about that particular medication so I do not know why it is still in circulation. If it had been the Pfizer brand, the swelling on your eyelids would have disappeared,” he said.

    Prescribing Ampiclox and Chymotrypsin for Mrs. Okeke, he regretted that government regulatory agencies were not living up to expectations.

    Confirming what the doctor said, Anthony Akhimien, ex- President of Pharmaceutical Society of Nigeria said that their professional body has formally made complaints about the poor efficacy of that particular medicine and wondered why it should still be sold to people.

    After three days of taken the medication prescribed for her by doctor in Lagos, Mrs. Okeke saw that the swelling was almost gone and by the fourth day she was happily back to work.

    She was lucky. Some people have died in cases like this while some have remained maimed. We have so many documented cases of people dying due to fake and adulterated products in Nigeria.

    The incidence of fake and adulterated products cuts across every segment. It is not limited to drugs alone. According to Hansen Maduagwu, the National Coordinator, Anti Counterfeiting and Piracy Initiative, “the degree of counterfeits in Nigeria has grown tremendously that even brand owners are finding it difficult to distinguish between their original brand products and the fakes.”

    Just recently, Nigerian Ball Point Pen Industries Plc, producers of BIC shaving stick, bemoaned the large scale counterfeiting of its products by an Onitsha-based company, Bendusco International Agency and D&K Industries Limited.

    The company’s National Sales Officer, Mr. Fatai Olashore, who is also the representative of BIC in Nigeria, said, “Bendusco International Agency Ltd and D&K industries have engaged in manufacturing, importing and selling of fake BIC shaving sticks for over 12 years.”

    The representative of BIC who displayed the adulterated products said a raid led to the recovery of millions of fake, adulterated and substandard BIC shaving sticks.

    The Nigerian Ball Piont Pen Industries regretted that as a result of this, it laid off employees.

    Manufacturers Association of Nigeria (MAN) had also raised an alarm over the threat of fake and counterfeit products to the real sector.

    A top official said the real sector was under siege as manufacturers were big victims of large scale product adulteration, faking and counterfeiting. He said that counterfeiting was killing local initiatives, creating unemployment and increasing poverty level.

    The Anti Piracy Manager, Microsoft Nig., Temofe Ugbona said that there are quite a number of resellers in the country in possession of high quality counterfeit soft ware, “a trend resulting in many consumers who believe they are purchasing from a reliable source unknowingly becoming victims of software piracy.”

    Investigations revealed that even at the popular Computer Village Ikeja, there are more fake telephone and computer accessories than the original ones. There are even shops and warehouses within the market where the parts are assembled, refurbished and sold as brand new ones.

    While reiterating the need to play it safe, Microsoft urges consumers to ask questions, investigate the packaging, watch out for ‘too good to be true’ prices and demand genuine software to ensure what is paid for and to protect families and businesses from the threat of malware associated with pirated or counterfeit software.

    Just as piracy has also eaten deep into the fabrics of Nigeria’s entertainment industry, Vitafoam, one of Nigeria’s oldest manufacturing companies, has said that counterfeiting and imitation of its products are the major challenges facing the organisation and the industry at large.

    The company said the imitation of its products is a major obstacle especially in the north and that complaints keep coming in.

    It could be recalled that the Association of Industrial Pharmacists of Nigeria (NAIP) had called for a proper regulation and monitoring of pharmaceutical industry and for stricter laws and policies to be enacted with full implementation and enforcement in order to stem out the menace of drug counterfeiting in the country.