CWAY Water has unveiled popular influencer and food content creator, Tolani Tayo-Osikoya, a chef, as its brand ambassador.
At the signing of the partnership at the company’s Lagos office, Rohit Gupta, Marketing director of CWAY Group, hoped the partnership will be beneficial to both parties.
“We have been doing a lot of work with Chef T for the last year and a half. It was a freelance kind of relationship, but what we discovered during this time was how much value she adds to our brand image. That is why we decided to take it a step further with this long-term collaboration,” he said.
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Abiodun Sulayman, assistant general manager of Sales, reiterated the alignment between CWAY and the brand ambassador as two huge forces in their respective spaces.
“CWAY Water is already a household name, but we believe in continuous growth, and partnering someone with a commanding presence in social media and the FMCG space is a strategic move,” he said.
Tayo-Osikoya said her long-standing connection to CWAY extends far beyond her professional relationship.