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Tag: Detty December

  • FULL LIST: Top 10 states to celebrate Detty December

    FULL LIST: Top 10 states to celebrate Detty December

    Every December, Nigeria slips into a thrilling, high-energy mood known as Detty December — a festive wave marked by homecomings, star-packed concerts, cultural showcases, weddings, and nightlife that runs until sunrise. What started as a Lagos phenomenon has grown into a nationwide cultural moment that draws tourists, fuels local economies, and turns cities into playgrounds for music, food, dance, and shared experiences.

    While Lagos remains the heartbeat of the festivities and Abuja the centre of polished luxury, other states such as Cross River, Enugu, Delta, and Jos have built their own distinct December identities. Each offers something different, from carnivals to mountain escapes, giving both Nigerians and returning diaspora the chance to celebrate in a way that feels personal and meaningful.

    If you’re planning to get detty this December, here are ten states delivering unforgettable festive moments.

    1. Lagos – The Epicentre of the Celebration

    Nigeria’s entertainment capital becomes a non-stop carnival in December. Major events like Flytime Fest, The Experience, Palmwine Music Festival, and countless beach parties dominate the calendar. Nightlife on the Island never slows down, and the city becomes a hub for diaspora weddings and family reunions.

    Why Lagos stands out

    * Unmatched nightlife

    * Celebrity concerts and luxury events

    * Beach culture and private-island parties

    * The energy of the returning diaspora

    * Massive attendance figures, such as Flytime Fest hosting 30,000 people from Dec 22–25 in 2024

    2. Abuja – A high-end, polished December

    Abuja offers a refined, upscale version of the Detty December experience. Rooftop parties, art exhibitions, luxury dinners, and resort escapes define the city’s festive appeal. It attracts professionals and elites looking for excitement without the chaos of Lagos.

    Why Abuja stands out

    * Elegant nightlife and high-end restaurants

    * Art spaces like Moeshen Gallery

    * Resort stays and scenic leisure spots

    * A calmer, cleaner, well-organised festive atmosphere

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    3. Oyo (Ibadan) – Affordable, Culture-Rich Fun

    Ibadan has enjoyed a renaissance in nightlife and December entertainment. The Ibadan Festival, busy clubs, street food scenes, and growing art exhibitions give the city its own festive heartbeat. Nature lovers can also escape into the IITA environment for peace and greenery.

    Why Ibadan stands out

    * Budget-friendly nightlife

    * Historic sites such as Bower’s Tower

    * Nature retreats at IITA

    * A low-pressure yet vibrant celebration ideal for families and culture lovers

    4. Rivers (Port Harcourt) – Big Flavour, Bigger Fun

    Port Harcourt blends nightlife, culture, and exceptional cuisine. GRA and Stadium Road come alive with events, while outdoor shows like Street Jamz and PH City Carnival pull in massive crowds.

    Why Port Harcourt stands out

    * Strong music culture

    * Lively nightlife

    * A famed street food scene

    5. Cross River (Calabar) – Carnival Capital of Nigeria

    Calabar becomes a tourism magnet thanks to its world-renowned carnival. Visitors enjoy parades, concerts, boat cruises, and seafood along the Marina Resort, creating a festive atmosphere that is vibrant but still relaxed.

    Why Calabar stands out

    * The iconic Calabar Carnival

    * Tourism gems like Obudu Mountain Resort

    * A warm, family-friendly festive climate

    6. Edo (Benin City) – Where Culture Meets Celebration

    Benin City merges tradition with modern entertainment. GRA, Sapara, and Sapele Road come alive at night, and cultural festivals such as the Igue Festival add depth to the season. December homecomings also fill the city with weddings, ceremonies, and reunion events.

    Why Benin City stands out

    * Deep cultural heritage

    * Royal artworks and museums

    * A unique blend of modern nightlife and ancient tradition

    7. Enugu – The Homecoming Haven

    The Coal City has become a December favourite. Events like the Enugu Countdown and the New Yam Festival combine celebration with cultural pride. Scenic spots like Nike Lake Resort, Ngwo Pine Forest, and Awhum Waterfall draw nature lovers and returning families.

    Why Enugu stands out

    * Culture-rich festivities

    * Accessible nature escapes

    * Trendy lounges and modern dining spots

    8. Delta (Asaba/Warri) – Street Energy Meets Celebrity Glitz

    Delta offers two flavours of December fun: celebrity-studded parties in Asaba and raw, street-style energy in Warri. Food festivals, raves, Nollywood appearances, and concerts all contribute to the lively atmosphere.

    Why Delta stands out

    * Street parties, raves, and events

    * Celebrity-hosted shows

    * A festive culture rooted in music and food

    9. Anambra (Awka/Onitsha) – Culture, Luxury, and Homecomings

    Anambra thrives on traditional celebrations, luxury weddings, masquerade displays, and star-filled concerts. Awka and Onitsha draw large homecoming crowds, with visitors also exploring natural attractions like the Ogbunike Caves.

    Why Anambra stands out

    * Igbo homecoming culture

    * Lavish weddings and traditional festivities

    * A strong mix of heritage and modern entertainment

    10. Plateau (Jos) – Nigeria’s Cool-Weather Wonderland

    Jos offers a festive atmosphere unlike the rest of the country. Its cool climate, mountain scenery, and events like the Jos Carnival make it ideal for travellers who want a calm but memorable December. Daytime is peaceful; nighttime comes alive with concerts and block parties.

    Why Jos stands out

    * Cool, cosy weather

    * Mountain views and scenic landscapes

    * Affordable fruits such as strawberries and agbalumo

    * A perfect blend of serenity and nightlife

    Together, these ten states reveal how Detty December has evolved into a nationwide cultural festival — one that celebrates music, heritage, food, travel, and togetherness across Nigeria.

  • Detty December: Lagos set for culture week

    Detty December: Lagos set for culture week

    Lagos, a major tourist destination in Nigeria, known for its vibrant culture, lively nightlife, and diverse attractions, is set for Lagos Culture Week. 

    The event is to celebrate rhythms, flavours, fashion, art, and limitless creative spirit of residents of the city.

    Lagos Culture Week, a two-day event scheduled for Sunday, November 30 and Monday, December 1 at Victoria Island is organised by the Ministry of Tourism, Arts and Culture in partnership with Lagos Cultural Mission. 

    ‘Tour and Flavour of Lagos’ will be held on Sunday at Nahous Federal Palace Hotel V/Island, by 9am, while ‘See Lagos, See Culture’ will take place on Monday at NAHOUS in Federal Palace Hotel, by 6pm. 

    Speaking about the Lagos Culture Week, the Special Adviser to Governor Babajide Sanwo-Olu on Tourism, Culture and Arts, Mr Idris Aregbe, said the event is a vibrant celebration of Lagosians’ roots, rhythms, flavours, fashion, art, and limitless creative spirit.

    He said: “Detty December just got louder, prouder, and more cultural! Lagos is stepping out in full colour as we unveil LAGOS CULTURE WEEK—a vibrant celebration of our roots, rhythms, flavours, fashion, art, and limitless creative spirit.

    “This is where tradition meets the now, and where Lagos shows the world that culture isn’t just preserved—it is lived, remixed, and celebrated with pride.

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    “Lagos is no longer about music and films alone. The city is also known for culture, arts, food, fashion and many other things. 

    “We want to use Lagos Culture Week to re-echo that as people are preparing for December, they should also plan for some of our best action, music, movies, culture and arts for Detty December.  

    “We want people to come and experience the energy, feel the heritage and taste the soul of the city. This December, Lagos isn’t just vibing—Lagos Means Business.”

  • Detty December initiative to offer 100,000 free tickets

    Detty December initiative to offer 100,000 free tickets

    Giwa Gardens Water Park, West Africa’s family entertainment destination, has announced a Detty December initiative offering 100,000 free tickets between December 13, and January 4, in partnership with Ministry of Tourism, Arts and Culture. Other partners are Access Bank, FiberOne, MTN, Zenith Bank, and Awari App (Lost in Lagos).

    The initiative aims to strengthen recreational tourism for Nigerians at home and those returning from the diaspora for the festive season, while boosting Lagos’ profile as a destination for domestic and international tourism.

     Giwa Gardens will also sponsor 1,000 less-privileged children on December 13, offering them free access, food, drinks, safety gear, and supervised fun experiences. The effort is being conducted in collaboration with the Ministry of Tourism, Arts and Culture.

    According to the organisers, the partnership brings together government and private-sector leaders with a shared goal: expanding Lagos’ tourism economy and enhancing the festive experience for families.

    Founder and Chief Executive Officer, Keji Giwa, described the initiative as a gift to families during the season.

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    “Detty December is about joy, family and togetherness. By opening our doors with 100,000 free tickets, we want to give Nigerians—home and abroad—an experience to look forward to. Our partnership with Lagos State and our private-sector partners reflects our commitment to growing tourism in Lagos,” he said.

    Lauding the initiative on behalf of government, Special Adviser to Governor Babajide Sanwo-Olu on Tourism, Arts and Culture, Mr Idris Aregbe, praised the project as a model for effective collaboration.

    “The pact with Giwa Gardens is a boost to Lagos tourism. Offering 100,000 free tickets ensures more families can participate in the festive spirit, and sponsoring 1,000 less-privileged reflects the values we stand for,” Aregbe noted.

  • Lagos set to light up Detty December with culture week

    Lagos set to light up Detty December with culture week

    Lagos, a major tourist destination in Nigeria, known for its vibrant culture, lively nightlife, and diverse attractions, is set for Lagos Culture Week. The event is to celebrate rhythms, flavours, fashion, art, and the limitless creative spirit of residents of the city.

    Lagos Culture Week, a two-day event scheduled for Sunday, November 30, and Monday, December 1 at Victoria Island, is organised by the Ministry of Tourism, Arts and Culture in partnership with Lagos Cultural Mission.

    ‘Tour and Flavour of Lagos’ will be held on Sunday at the Nahous Federal Palace Hotel, V/Island, by 9 am, while ‘See Lagos, See Culture’ will take place on Monday at NAHOUS in the Federal Palace Hotel, by 6 pm.

    Speaking about the Lagos Culture Week, the Special Adviser to Governor Babajide Sanwo-Olu on Tourism, Culture and Arts, Mr Idris Aregbe, said the event is a vibrant celebration of Lagosians’ roots, rhythms, flavours, fashion, art, and limitless creative spirit.

    He said, “Detty December just got louder, prouder, and more cultural! Lagos is stepping out in full colour as we unveil LAGOS CULTURE WEEK—a vibrant celebration of our roots, rhythms, flavours, fashion, art, and limitless creative spirit.

    “This is where tradition meets the now, and where Lagos shows the world that culture isn’t just preserved—it is lived, remixed, and celebrated with pride.

    “Lagos is no longer about music and films alone. The city is also known for culture, arts, food, fashion, and many other things.

    “We want to use Lagos Culture Week to re-echo that as people are preparing for December, they should also plan for some of our best action, music, movies, culture, and arts for Detty December. 

    “We want people to come and experience the energy, feel the heritage, and taste the soul of the city. This December, Lagos isn’t just vibing—Lagos Means Business.”

  • Detty December: A new path for national branding

    Detty December: A new path for national branding

    • By Solomon Ogo-Oluwa Oyerinde

    Anyone who thinks December in Nigeria is just about jollof rice, suya, and recycled holiday greetings hasn’t been paying attention. Every year, Nigerians quietly transform the last month of the year into something extraordinary. This phenomenon is known as Detty December.

    For decades, Nigeria’s global image was shaped by negative headlines, but Afrobeats, Nollywood, and social media have rewritten the narrative. Nigerians are showing the world that we know how to celebrate, create, and innovate at a world-class level. Detty December is no longer just a holiday season. It is a cultural and economic powerhouse, capable of putting Nigeria on the global stage.

    I attended the Lagos Detty December party hosted by Governor Babajide Sanwo-Olu. I brought along friends from abroad, who had never experienced Nigeria like this. One of them looked around at the lights, music, and vibrant crowds and asked how an entire city could be in celebration mode every single night. In their country, December is quiet. In Lagos, it is alive.

    One unforgettable moment was at a beach house in Ilashe. A group of Canadian tourists joined us on a boat ride. When we arrived, one of them froze, staring at the ocean, palm trees, and poolside music. She later posted a video calling it the best day of her year. That one afternoon completely reshaped her perception of Nigeria.

    Another highlight came from a lively street scene. Suya vendors and night market stalls were thriving. One vendor told me that his ten days of sales in December made more than he earns in two months. At a Victoria Island wedding, guests who flew in from the UK ended up spending more on the after-party than on their flights. Tourists dancing to Kese in packed clubs shared clips online that went viral almost immediately.

    Real-life example of Detty December’s economic power:

    A friend of mine in Ikoyi decided to turn his apartment into a short-let while traveling home to Omu-Aran in Kwara State for the holidays. By the end of December, after taxes, he had earned over 15 million naira. This is a clear example of how ordinary Nigerians are turning Detty December into a financial opportunity.

    The economic impact is tangible. Lagos alone generated tens of billions of naira last year from concerts, short-let apartments, nightclubs, and events. Investors are taking notice, but the full potential is untapped. With strategic support, Detty December could easily become a $1 billion national festival, creating jobs, boosting tourism, and improving Nigeria’s global image.

    Here is how the Presidency could unlock this potential:

    1. Official recognition and national branding. Elevate Detty December as a cultural festival with global marketing to attract diaspora and international tourists.

    2. Tourism incentives and infrastructure support. Tax breaks for hotels and short-lets, improved roads, and better airport handling would make December a seamless experience.

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    3. Support for Nigerian creativity. From music to fashion, supporting Afrobeat concerts, street carnivals, and fashion shows increases spending and international partnerships.

    4. Expansion beyond Lagos. Abuja, Port Harcourt, Enugu, and other cities can replicate the Lagos model to scale the economic impact nationwide.

    Every December, tourists arrive expecting only Lagos Island but discover a country alive with joy, fashion, food, and culture. Social media amplifies this energy globally. Videos of street performances, dance challenges, and food experiences show the world Nigeria at its best.

    The people have done the heavy lifting. They created the energy, the excitement, and the international attention. All that is missing is strategic presidential support: recognition, infrastructure, promotion, and incentives. By doing this, Nigeria can turn a popular cultural celebration into a $1 billion economic and branding success story.

    Detty December is loud, colorful, and joyous, but it is also proof of Nigeria’s creative power, economic potential, and global relevance. From Victoria Island to Ajah, from street corners to beach houses, the festival demonstrates what Nigerians can achieve when culture, creativity, and ambition come together.

    The world is watching. This time, they are impressed. The Presidency has an opportunity to take notice and take Nigeria to the next level.

    •Oyerinde, a public affairs analyst, wrote from Lagos.

  • Shakara Festival set to redefine Detty December

    Shakara Festival set to redefine Detty December

    Lagos Is Set To Host Its First-Of-A-Kind Outdoor Multi-Day Music Festival, Shakara Festival, From Thursday, December 18, 2025 to Sunday, December 21, 2025.

    The groundbreaking event will take place at Nautica Beach Resort, Lekki, offering a four-day immersive celebration of music, culture, and lifestyle designed to take African music to the world.

    Shakara Festival is poised to become the ultimate destination for the annual ‘Detty December’ pilgrimage, expecting to host 20,000 attendees daily, from diasporans returning home to music lovers across the African continent. The festival promises a quintessential contemporary African experience, showcasing the vibrant style, sounds, and tastes of Nigeria.

    During the day, attendees will engage with thought-provoking panel discussions featuring industry leaders on the music business, the creative economy, and more. The Shakara Festival grounds will be a dynamic marketplace, called Shakara Junction, with a curated selection of vendors and artisans offering unique food, fashion, and crafts. The afternoons will pulsate with live performances from a diverse lineup of established and rising stars across genres including Afrobeats, Alternative, Soul, Gospel, Alté, and Afro-Fusion.

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    As the sun sets, the energy will transition to Shakara Afterdark, a series of exclusive parties that will keep the celebration going into the early hours of the morning, with collaborations from some of Lagos’ most loved raves and parties.

    “We wanted to build something that was truly groundbreaking for the Nigerian music scene,” stated Godson Oriaku, CEO & Founder of Shakara Festival. “Shakara is about authentic expression and creating a space where different sounds and people can connect. From soul and gospel to the grittiest Alté, we are unifying Africa’s diverse musical landscape in one massive celebration.

    An impressive array of established and up and coming musical talents set to perform at the groundbreaking Shakara Festival will be announced in the coming weeks.

    “Shakara Festival is more than just a music event; it’s a pioneering movement,” said Abiola Francesca Dacosta-Ajayi, Founding Partner of Shakara Festival. “We are creating a world-class platform to celebrate the richness of our culture and the incredible talent that Africa possesses. This festival is our gift to Lagos and a bold statement to the world about the power and influence of our creative spirit.”

  • Beyond Detty December: Lagos as Afrobeats capital of the world

    Beyond Detty December: Lagos as Afrobeats capital of the world

    From Ayoola Sadare

    Lagos is already the Afrobeats capital of the world, the only problem? It hasn’t been officially recognised. Lagos, the heartbeat of a genre that has crossed oceans and conquered global charts, stages and audiences across the world, from the bustling streets of Surulere to the neon glow of Victoria Island, the city has nurtured the sound, raised its stars, and set the rhythm for a generation. The official recognition and declaration from the state, federal government and international organisations like the UN Tourism and others of what the world already knows and is a fact, Afrobeats begins and thrives in Lagos, Nigeria is what is needed next.

    Afrobeats superstars like Burna Boy, Davido, Wizkid, Tiwa Savage, Yemi Alade, Tems, Rema, Ayra Starr and many others have transcended regional and continental lines to become a global cultural force. From chart-topping hits dominating international airwaves to selling out arenas from London to New York, the world is listening and Lagos is always at the center. The city is in the lyrics, the visuals, and provides the soundtrack for the creative energy that fuels the culture. Lagos is the origin and Launchpad for this global phenomenon.

    But, every day without the official recognition, Nigeria loses vast opportunities in year-round sustainable tourism, massive job creation, foreign and local investment, and the global branding power Afrobeats offers. This recognition is not merely symbolic but catalytic. It positions Lagos as a year-round sustainable creative tourism destination, beyond the now popular Detty December, for signature festivals, conferences, creative residencies, heritage trails, and cultural expos that keep the megacity vibrant all year long.

    Other cities have successfully done this. New Orleans, Louisiana is officially branded the home of Jazz. Kingston, Jamaica, is synonymous with Reggae. Nashville is celebrated worldwide as the Country Music Capital. Seoul turned K-Pop into a multi-billion-dollar economy. These cities did not just create sound, they recognized it, branded it, invested in it, and built thriving cultural tourism industries around them. Lagos must now do the same with Afrobeats.

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    From examples sighted, the numbers speak for themselves. Ghana’s “Year of Return” campaign generated approximately $2 billion in 2019. K-Pop contributed approximately over $4 billion to South Korea’s GDP in 2024. Nashville’s music tourism generates over $5 billion annually. With Afrobeats as its strongest cultural export well managed and organized, Lagos with its size has the potential to meet or surpass these figures. The official recognition would drive year-round cultural tourism through festivals, expos, conferences, and residencies; generate jobs across its ecosystem including music, fashion, film, food, dance, and allied industries; boost local industries such as hotels, airlines, restaurants, lounges, and event venues;  strengthen Nigeria’s global brand and increase its cultural soft power.

    The Planet Afrobeats project, powered by Inspiro Productions, is spearheading the Lagos Afrobeats Capital of the World Campaign. The mission is clear: brand Lagos as the Afrobeats capital of the world with a master-plan, empower youth by connecting and converting talent to wealth, and create multiple economic opportunities across the value chain. Ayoola Sadare, CEO of Inspiro Productions and the brain behind The Planet Afrobeats project and his company, have dedicated over two decades to championing Nigeria’s creative industries with several initiatives such as the Lagos International Jazz Festival (LIJF), NAIJAZZ – The Nigerian Jazz Project, LABULE – The Creative Community, The Tale of Two African Cities (TOTAC – Lagos/Johannesburg) amongst others.

    At inspiro we drew some of our inspiration from cities like Johannesburg and Cape Town, in Africa, Stuttgart and other cities in Europe amongst others which have built thriving tourism economies around jazz festivals such as Joy of Jazz, the Cape Town International Jazz Festival, Jazz Open and others. Lagos, with its strong Afrobeats culture, has the cultural capital and firepower to drive sustainable year-round inbound tourism beyond Detty December. This is not just about music. It is about jobs, pride, investment, Lagos and Nigeria’s creative economy future. Afrobeats is perhaps now our strongest cultural export alongside Nollywood and Lagos is its undisputed home.

    The Planet Afrobeats initiative aligns with the Lagos State Government’s THEMES Agenda Plus, particularly in Tourism, Entertainment, and the Creative Economy as well as the Federal Ministry of Arts, Culture and Creative Economy’s Destination 2030: Nigeria Everywhere vision. Recognising Lagos as the Global Afrobeats Capital would institutionalise the city and nation’s cultural leadership and secure billions in creative economy revenues. The time has come to officially recognize this.”

    Lagos doesn’t need permission to be Afrobeats’ home because it already is. What is needed is an intentional declaration, a master-plan and the courage to brand it boldly. The time is now. Lagos is ready. The world is waiting.”

    Sadare is CEO Inspiro Productions/Founder, The Planet Afrobeats Project.

  • Detty December

    Detty December

    •It was the best of time, but let’s prepare for it next time for greater prosperity

    To paraphrase the immortal bard Shakespeare in his play, The Tempest, all the revels of the holiday season are ended. Christmas revelry and reveries as well as New Year’s are now behind us.

    The period has now come to be known as Detty December, a time of joy and festivity, of vanity and family, of travels and homecoming, of revitalised friendships and romance. It is also a time to spend in defiance of amnesia of the state of the economy.

    This last experience was an irony. In the midst of inflation and cries of anomy, parties drowned complaints, beer froths replaced grimaces. But for most part, it was an opportunity.

    Lagos seemed to be the cynosure of Detty December. The state government came with some figures, which means they had anticipated the boom. It says between November 19 and December 26, 550,000 inbound flight passengers entered Lagos, most of them from the United States, Canada, Italy, South Africa and, of course, the United Kingdom. About 90 percent of them were Nigerians who came for tourism. It was not all international. An estimated 1.2 million tourists came to Lagos, and 60 percent of them thronged the city from the southeast and the FCT.

    It is not just a factor of the devaluation of the currency, but a time to understand that there is an epicurean boon in the Nigerian that lends itself to prosperity, if we take advantage. Because of the inflow of persons into Lagos, there are some statistics that some analysts see as conservative.

    Hotels ran out of rooms, as they recorded 15,000 bookings in December for N54 billion. Food and beverages lapped up N8 billion. The top 15 hotels raked in about N10.5 billion. Short-let apartments gave the economy N21 billion for 5,937 apartments. The top five lounges and nightclubs yielded N4.3 billion. Event centres boomed N1.2 billion in parts of Lagos Island generated N15 billion. These statistics are by no means definitive, and they are just the Lagos story.

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    There were also record travels to the southeast – with tamp-down of insecurity -, and many travels to Ogun, Ondo, Delta, Osun and Oyo states. They also had boom times, but the figures are not recorded.

    “Wikipedia is monitoring,” alerted Babatunde Raji Fashola (SAN), former Lagos State governor, and noted that offshore remittances during the period amounted to four percent of the country’s GDP. He described it as a “developmental opportunity,” and asked pertinent questions, “Who is curating it? Who is branding it?”

    In the developed world, certain periods are marked out as revenue generating times for GDP through tourism. In the United States, for instance, Mardi Gras is a great time. Even Brazil has its own Rio Carnival with its samba parade. Sometimes, it is not festival but an event, like the Black Friday, for shopping.

    Our last Detty December just showed to us why the devaluation of the currency is not necessarily a blight but a bright chance. It attracts money into the system. Is it why the remittances are high and banks’ right issues are oversubscribed?

    Again, last December happened upon us unawares. We did not build ideas, institutions, market designs and strategies to take advantage of it. As Fashola asked, are we thinking about recalibrating how we room in the period? During big events in western countries, persons rent out their homes for the period and make enough in a short time to pay off major obligations that even re-tweak their lifestyles. The former Lagos State governor referred to MICE -Meeting, Incentives, conferences and exhibition. How much of these will happen next time?

  • Memories of 2024 Detty December

    Memories of 2024 Detty December

    December in Nigeria is synonymous with social gatherings, music, and celebrations. Like the last four years, December in Nigeria has become one that everyone looks forward to for different and many reasons.

    For some, it is the time to party, for others, it is a time to meet with family and friends while attending concerts, cinemas, malls, and parks.

    2024 was filled with various events that ranged from music concerts to comedy shows, festivals, film premieres, and more.

    As fun seekers go about enjoying the festivities, Nigerian Breweries joined in the fun as ultimate festive companions while sharing joy and radiating happiness all through the season.

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    By becoming part of these experiences, NB brands build a deep emotional connection with consumers.

    From Lagos to Abuja, Port Harcourt to Yola, Makurdi to Ibadan, the spirit of Christmas serenaded Nigeria while Nigerian Breweries brand complimented the season with brands that included Amstel Malta, Desperado, Maltina, Goldberg, Legend Twist, Star, Heineken, and Tiger.

    Some of the events that left memories and which were boldly supported by Nigerian Breweries include FlyTime Festival, Warri Again, The Waiter Premiere, Rema Concert, Lungu Boy Concert, Fuze Festival, Festival of Light, Joeboy Concert, OdumoduBlvck Homecoming, KCee Five Star Concert, Tombola Night, Afrovibes with Chike and Makktown Fest.

    Other events include South Social, Fire, and Sand Festival, Movie in the Park, Gamival, Terra Kulture Christmas Plays, Dutse Carnival, StreetLove Carnival, Element House, Meat & Greet, and Abefe Fashion Show.

    Each of the events was unique and the Nigerian Breweries brand identified the uniqueness of each of the events to connect with fans and consumers across different locations in Nigeria irrespective of the culture, tribe or religious inclination.

  • Sean Dampte sparks off Detty December with ‘Check or Chance’ anthem

    Sean Dampte sparks off Detty December with ‘Check or Chance’ anthem

    Afro-Pop sensation Sean Dampte has yet again hit the music scene with a new single, ‘Check or Chance’.

    The new single has been described as the Detty December anthem by Oluwatosin ‘Orisha’ Adesanya, Head of PR, Media & Strategy for Savage Music.

    In a unique promotional twist, Sean Dampte has also launched an interactive online game tagged #ChequeOrChance. The engaging game offers Sean Dampte’s fans a chance to immerse in the thematic elements of the song while standing to win N100,000 every week.

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    In the same vein, Sean Dampte’s manager, Eniola Alashi, has revealed the artist’s upcoming participation in this year’s ‘Flex N Chill, Savage Rave Edition’ event.

    Known for his philanthropic efforts, Sean Dampte’s presence at the event is eagerly anticipated. The Savage Rave, an end of the year rave hosted by Savage Music, is set to take place on December 28 at Elegushi Beach, promising a night of electrifying performances.

    Scheduled for performance at the December event are Joey Benks, Don Crucifixto, Gaziba, Rayce, Magnito, Dream Catchers, SoftMadeIt, Chong, Tee Mirror, Olori Oba, Idahams, and Soft.