Tag: diary

  • Diary of a professional bridesmaid

    Diary of a professional bridesmaid

    IT is very uncommon to begin a review with a definition of ‘terms’. This is usually associated with academic papers but this review is dealing with an unusual subject that is dealt with in an unusual style.
    Therefore, it is only proper that it begins in the character of its ‘unusualness’. The key word in Memoirs of a Professional Bridesmaid authored by Nneka Ijeoma is the word ‘memoirs’, which the 2010 edition of the Oxford Advanced Learner’s Dictionary defines as: “A written account of somebody’s life, a place or an event written by somebody who knows it well”.
    In interrogating the subject of this book, it will become apparent why some thought would have to be paid to the word because often it is associated with accounts by an expert or better still, what the dictionary describes as ‘somebody who knows it well.’
    Others might argue that instead of dealing with ‘Memoirs’ it is the tag of ‘professional’ that the reviewer should be interested in. How much of an expert is the author on issues of weddings and specifically ‘bridesmaidship’? Is the author engaged in this activity her main paid occupation? Except it is a recent phenomenon, it is strange in our clime to hear of a ‘professional Bridesmaid’ when such an appellation is used, it isn’t often quite complimentary. But life is all about change. Who says this can’t be just another profession? Reading through Nneka’s book, therefore, is as much a challenge of this ‘received opinion’ as it is an attempt at bringing to public consciousness issues that are glossed over but yet define relationships and our reality.
    What used to be a pastime is now almost ‘profession’ because there are people, as it is said in our local parlance that ‘have seen a lot’ and so can be described as authorities on the subject. And so it is with our author who was six times a bridesmaid in less than a year! What she has put together in this book of 146 pages is therefore the result of out of the box thinking which makes the book a compelling read especially for young ladies, bridesmaids, brides -to-be and the various vendors who are integral to the value chain of the wedding industry as an event (as opposed to marriage that is an institution).
    Men who also want to know the reasons for some of those ‘annoying’ things that happen on wedding days will also find the book interesting. Even those who think less about the intrigues that go with wedding cannot but enjoy this piece of literature that is both humorous and therapeutic. The author sometimes simply pokes fun at trivial issues that have assumed epic dimensions and exposes why sometimes what we perceive as a significant change is really not so significant, and vice versa. Predictably she raises concerns about social values that have been turned upside down in the name of civilisation.
    Without a doubt the author though forward looking and in sync with social trends, is worried about the extent to which weddings have now assumed a dimension with focus on a ‘wedding of the year’ instead of ‘marriage of a life time’. The book, therefore, is not just an account of her personal experiences but also some lessons for young women who would soon find themselves as brides or bridesmaids. Each chapter in the book either begins or ends with nuggets on the do’s or don’ts of a successful wedding.
    Some examples: “Parents are not your ATM”; “Know when to say NO”; Delegate, especially if you have a large train”; and “To thyself be true” among others. From Nnnena to Wura, Tinuke, Fatima and Doyin, the author takes the reader through different trajectories of a modern day Nigerian wedding ceremony. In these accounts, the reader shares with the author, moments of excitements, disappointments doused with wits and humour.
    Fatima’s wedding provides an interesting proposition in which the bride’s desires are in conflict with the norm. The author describes her as ‘The Last Minute.Com Bride’ who leaves everything to dying moments including her final fitting which she left to her friend not minding that things could go wrong! Fati also chooses to have about 25 on her train without a Maid of Honour because “I didn’t want to put any friend over the other. I love all my friends equally so I will not have any Bridesmaid of Honour.”
    While she is lucky that her dress fitted well, the author is strongly against having such a large number of people on a train without a Maid of Honour. “No Maid of Honour is a bad idea! You need someone to veto certain decisions without other girls getting offended. You also need someone to coordinate and make sure everything is attended to … ” The result of too many cooks is that no one is really in charge. It is little surprise therefore that the train gets late to the evening reception.
    As desirous as a Maid of Honour is, the author however cautions on overbearing and overzealous Maids or those she calls ‘Zilla’ who constitute themselves into independent governments barking orders on others yet they are the ones that often let the group down when it matters most. This is evident at Tinuke’s wedding. Bisi who messed up negotiations with the designer and ‘who had been organising all the girls’ was at the most critical moment, the last to get off her feet.
    Doyin is the opposite of Fatima. She started planning her wedding in good time and is regarded as extremely organised yet, a glitch happens because of her not taking into account the infamous ‘Nigerian factor’. Four out of seven bridesmaids missed the walk down the aisle because she did not understand the character of the society in which she operates. Things taken for granted elsewhere are serious issues in Nigeria. Think of power failure and traffic snarl among others.
    Memoirs of a Professional Bridesmaid is not all about what could go wrong. Chapters 8 and 9 are particularly humorous as he author highlights some of the ‘highpoints’ of weddings that sometimes defy logic. The chapter titled; “Thou Shalt not struggle for the fittest Groomsman” is about bridesmaids struggling for hook-ups with some of the groomsmen which often end in disaster. The author was once a ‘victim’: “I danced into a reception with a guy who whispered to me, ‘I guess I’ve finally met someone who is a worse dancer than I am.’ If I were Caucasian, I would have turned beetroot red.” Here comes the Next Bride is about the ritual of catching the Bride’s bouquet which is believed to go with it some luck. This in reality is nothing but a mere ritual. A friend of the author seems wiser than most: “I don’t understand all your excitement, I caught this bouquet seven years ago, and still I am here….” Even for the author, her experience is not any better: “The MC had anchored two other weddings at which I was a bridesmaid so he knew me quite well, which was even more embarrassing as that would be the third time he would call men out.”
    Vendors are another group of people who play major roles at weddings and often a Maid of Honour does a lot of interfacing with them. Vendors are meant to make things easy for the couple and quite a number of them do but then there are those the author calls ‘Vendors from Hell’ who cannot but live true to their name. For them, cutting corners is the name of the game. These are to be avoided and the only way to do so is ensuring that one does proper background checks. Imagine a vendor takes your money, would not show up but sends an apprentice who was not there when the details of assignment were discussed. And to make matters worse, she switches of her phone on that day!
    One of the overarching themes of this book is that it is not so much about amount of money spent that makes a wedding tick but the quality of preparations. She impresses on the importance of being realistic and sensitive especially on making demands on friends and relations. It is better to be consistent and meet your expectations than set yourself up for failure by taking on too much.
    Dress and style are important components of a wedding and a big issue among prospective brides and their girls. It is not surprising therefore that Nneka dedicates three chapters to discussing this. Everybody wants to look their best on that day but the definition of what is best is as varied as the number of people involved. Sometimes the bride choose their dress and style but the author warns this is a recipe for chaos. Ladies won’t agree on whether it should be long or short; flowing or fitted; sparkly or matte. This is no fault of theirs. Tastes just differ and each person has reasons for her preference. So what’s to be done? The author says this should not be open for debate. The bride should think about the concept and a dress for the girls.
    The author has also had her own dose of disappointments at weddings when things won’t just go right sometimes for reasons she says were her own faults. But there was one that she cannot but recall. That was when she was dropped by Chinwe, her sister’s friend, from her train! The reason is simple; the bride had a friend that she could not disappoint and the groom would not want an increase in the number on the train so a choice had to be made and she was dropped. Painful as this was, she saw the bright side of it by ensuring that she came out as beautiful as she could! Another lesson for would-be bridesmaids- things will not always go your way. Always see the brighter side of every situation. From a denial in 2004, the author has become a ‘professional bridesmaid!!!!
    As much as the author tries, she can’t answer all questions in this slim but important book. One must however commend her boldness, creativity and ability to see a story where many will see none. She has in the process provided a book that many will find invaluable as they confront the arduous task of either planning their own weddings or those of their friends and relations. But for the general reader, this is a hilarious work only comparable to A Wedding Party, a recent flick that illustrates some of the issues raised in this book. For Nneka, nothing too trivial to discuss and the most serious issues are discussed in a light-hearted manner without glossing over the lessons to be learnt.
    Another strength of the book is its wide appeal to both men and women, young and old and those who want to have an insight into what goes into the behind-the- scenes- character of a modern Nigerian wedding.
    The language is crisp and racy and the introduction of dialogue brings the various experiences to life. Subsequent editions will however benefit from a check on the few typos in the book. Nothing wrong with the narrative being laced with some dosage of ‘Nigerian English’ but for a book that seeks a wider audience, expressions that are ‘Nigerianese’ would require explanations in endnotes. Like every work of art, Nneka leaves a lot unsaid about certain experiences but that should be expected because it is also in her own interest to protect her herself and her friends. After all, whatever happens in Vegas stays in Vegas!!! These however do not in any way detract from the import of this work and like most good books; it is one you would be caught reading again and again because it is such a good book.
    The book will be launched on Sunday, 1.30 pm at an event tagged Cocktails & Conversation on Admiralty Way, Lekki Phase 1.

  • The Diary of a Noble Self Employed Naija Dame. (13)

    The Diary of a Noble Self Employed Naija Dame. (13)

    I woke up feeling pleased with myself. I had money in my account and I was going to a client’s site. These two things give us Self Employed a buzz. I had to impress this client.So I carefully chose my clothes making sure it was colour coordinated and since it was one of these telecommunication outfits and they have money and pay their staff well. I must dress to kill, anyway so I thought. I arrived at the clients site at 7.30am, briefcase, LV bag, Manolo Blahnik shoes.
    To continue my story, the security guys questioned who I was, one look at me and it was obvious to them that I did not work there, I was to know why later. After waiting outside for more than twenty five minutes, I was asked to fill a register for all my gadgets, this was my register entry, Hp Laptop, ipad and iphone. I did not know I had to write the serial number against each of these items. So I had to take the jacket off the phone to access serial number. The security guy spotted my phone as it was the same as his. He asked me rudely why I had filled an iphone, and that I should always tell the truth, he asked me to cross off iphone and write the correct name. I obliged him that was the first humiliation of the day. I heard them laughing when I turned my back to them. From security post do reception took another 10 minutes. I was no longer feeling excited.
    After an hour I was eventually given a desk that I would use for the two week assignment. When the staff started arriving, I realised why I looked out of place. Everyone was wearing smart casual and hence I looked like an ‘overdressed turkey’ ready for a Christmas meal.  The female employees were ‘small small girls’ o they were speaking’ fone’. They all wore ‘canvas’.
    Well sha, I know it as canvas but I hear it is called trainers, Na wa o. I need to tell you about humiliation number two. I was sitting jejely at my desk, nobody greeted me good morning, and then I heard someone ask who I was. Nobody had a clue, they were talking as if I was not sitting in their midst. Then I heard someone from the far end of the room ask why I was wearing a pyjamas, and that her sister had the same colour I had worn. This cannot be true so I quickly got up with my ipad to go to the toilet. I went to the Marks and Spencer’s site and searched for PJ and lo and behold the image of my outfit popped up.  Eewo I had wasted the attire. Blahnik shoes on PJ, and the red coordinated trousers. I wanted the toilet floor to swallow me up at moment. But I must return to my desk.
    I went back to my seat, apparently they had placed me strategically under the central AC system, the blast started descending on me, I started sneezing, I got some funny looks as if I had come to invest them with germs, then I started shaking, my hands and feet started shrivelling. I was so so cold; it seemed I was in Iceland. I looked around but they all seemed comfortable. I realized in fact butter was not for monkeys. The day dragged on, when I finally stepped out. I appreciated the warm air. I need to be fortified for tomorrow.

  • The Diary of a Noble Self Employed Naija Dame. (12)

    The Diary of a Noble Self Employed Naija Dame. (12)

    Life is good, the slogan for the LG brand is so appropriate this morning. What makes life good you may ask, there is money in the account, I am eating what I want to eat and not what is available. I have banished beans from the house for now, beans reminds me of the period of lack. I am feeling particularly good this morning because of my Louboutin shoes.

    I woke up three times to check the shoes, I cannot believe that someone like ‘moi’ can own this type of shoe, it means I have arrived. I must show them. I have been invited to a book launch. The person who wrote the book is amongst the movers and shakers of Lagos, even if we cannot shake yet, let us at least move.

    I bought a car for the day, Discovery LR3 it’s good to have money o. money does answer many things. Getting back to the story on hand so I went to this book launch, as I stepped down they were taking my photograph, I quickly took on the role of a rich babe or dame in my case. I muscled my way to the front. The daughter of the Author walked my way, mind you she had seen the red sole and LV bag.

    So she started a conversation with me, it was obvious that she had studied abroad, her accent was indicative of that fact, complex grabbed my whole, instead of answering her back in my usual way, I tried to speak ‘phone’ I sounded like someone who had taken abaliki yam, unfortunately I could not rewind and start all over again, I had to maintain the momentum. She smiled at me and swiftly moved on, she never came back again. I missed an opportunity of a life time. The lesson learnt when you try too hard, you fail.

    Anyway that is her problem, not mine. Once I spotted a photographer, I had a ready made pose; I would arch my back and lift my leg, so they can capture the red sole. One of the photographers came round to ask me for my name, I was feeling happy that I would appear in print, then it dawned on me that he is going to Google my name and most likely it will not throw up anything.

    To pre-empt things I decided to Google myself, I saw an image, ‘eewo’ I looked ugly, if I can say I looked ugly, you can imagine what others would think. I wondered immediately how I could delete that image online it was not befitting, the only other hit was my Facebook profile. It was clear I was a nobody, from my online footprints. I have to change that.

    Before the end of the launch I saw the daughter walking my way again, I thought maybe I was not too bad, but alas no, I was blanked, she focused her attention on someone else, she stayed with her friend for forty minutes. I was looking as if she was going to look my way, unknowingly I started speaking in tongues, I did not realise the intensity of the tongues had brought on stares. Not a glance, no more acknowledgements. I was left alone deep in thought, silver spoon and plastic spoon are two different things, but you may say that they are both spoons.

  • Diary of a noble self employed naija dame (11)

    Diary of a noble self employed naija dame (11)

    By Bola Bilesanmi – Beebee

    Opening Balance: N42, 500

    We self-employed people begin to panic when our opening balance is below N50k but on this occasion, my feathers were not ruffled because I had a card up my sleeve. I leapt out of the bed with a spring to my feet. I was going to ring POW for now, we do not know if we are going to revert to POS.

    At 9.00 on the dot, I rang POW, he picked up immediately, an act that has never occurred before, he never picks up my phone. Life moves in cycles. I know for sure now, he would always pick up my phone. He asked why I had not returned his calls, I informed him I had to visit my parents and reception was not at its best.

    I asked him nicely why he was ringing and what would he want from me, as if I did not know. He went directly to the point and asked for forgiveness and the contract was mine if I still wanted it. This time it’s the whole 100%.

    I offered him 20% ( a swindler would always be a swindler) he agreed to the terms of 20:80 then he must have thought of the last recording. He went on to inform me that it does not matter, 40% would be paid up front and 60% would follow later.

    I thanked him nicely and ended the conversation, I forgot to add, he volunteered to ring me back. The cost of the whole conversation was borne by him. The dream of a curve television became vapour in a split second. I am sure it was going to be someone else’s headache, definitely not mine

    I had to pinch myself in the flat, history has recorded a new event, that I had come out of this saga the winner, it can only be the wisdom of God.

    As I sat in my flat, I looked round the flat, the first thing I would buy is a generator that can pump water, I am fed up of dry cleaning, I will have to pump water when it runs out. I must buy a Christian Louboutin shoe (for those who are not as exposed as we are, it’s the shoes with red soles ,although I hear Aba market has produced some red sole shoes) My mood changed suddenly, I was happy, I began to sing songs, I had to celebrate the victory.

    I decided to celebrate the victory with a Chinese meal, I looked at my balance, I could afford ‘Jade Chinese Restaurant, I definitely had moved up the ladder, change had come. I rang for a Uber taxi. I was going to be reckless with money. Picking up my Phone I saw a credit alert POW had stayed true to his words. I transferred my recording from my phone to my laptop.

    God forbid POW tries to steal my phone the next time I visit their office, and God forbid that I would use the information to blackmail him. I have come to the conclusion that the recording will become my meal ticket. ‘Cunny man die, na cunny woman go bury am’.

    What a marvellous God we serve.

  • Diary of a noble self employed naija dame (10)

    Diary of a noble self employed naija dame (10)

    By Bola Bilesanmi – Beebee

    Like joke, like joke, the vehicle refused to start o. So I started the day, in no man’s land, my delicacy had started getting used to other contents in my stomach, I had moved slightly away from others as I had a silent weapon, ‘gassing’. In fact, if I can say it was ‘bad’, it was indeed bad. My breath smelt, my human hair had picked up a foreign smell; I tried not to look dishevelled look but was a struggle.

    I am a local champion and anytime I arrive home at my parent’s house, it always seemed that I came in from London, and not Lagos. Anyway, they both start with the letter ‘L’. Lagos or London they are all the same.  As I turned into the corner of my house, I child spotted me, they all came running towards me, they all wanted to carry my rucksack. They know my handbag would not be handed over because they can inadvertently smear the bag with snoot or soot.

    The children waited for anxiously for something to drop, I promised to give them something later, I was going to sneak back to Lagos before they have the chance to say ‘Jack Robinson’.

    As I got to my parents place, I headed straight to the toilet, to download. What a relief. I greeted my parents, my mum was fussing around me, she had not seen me for a while, and she knew the reason why, but my dead was in his own world grinning, thinking that I had come with the

    My mother always likes to kill a chicken anytime I come home, I had to dissuade her,  its profitable to kill a chicken on three months allowance but on half a month allowance, it is loss. I asked her not to bother with the chicken that I had eaten so much of it in Lagos and I needed to eat something different. I opted for ‘efo riro and roasted fish ‘Panla’, that combination will not cause a huge dent in the allowance.

    It was nice to be pampered, fussed over; my mother should get a star for that. I gave my dad the envelope and explained my circumstances. Despite my trepidation, they understood, and they started praying for me, if my parents start praying, then know you could be standing for the next thirty minutes, I decided to sit because I needed all the prayer in the world.

    This was a quick visit, but it had been worth my while, I had to plan my return journey without being spotted by the children, I came out and heard them playing at the back of the house, I gingerly stepped out and quickened my pace.  Then I heard one of the children calling Aunty, I started running because the calling had become a chorus. Indicative that they had all heard me leave.

    Can you just imagine! A whole ‘me’ the dame, running from giving sweets to the children, that is what life throws at you sometimes. I must rectify the situation before my next visit. I will transfer some money to mum to buy sweets for them.

  • The Diary of a Noble Self Employed Naija Dame (4)

    The Diary of a Noble Self Employed Naija Dame (4)

    By Bola Bilesanmi – Beebee

    Day Four

    I reached out to check the time on my phone, forgot to mention that my phone is also my alarm clock. It had been a restless night; the fear of having an opening balance of Zero Naira was real.   I saw two messages, both credit alerts. I looked again, had there been a mistake? Even if it was mistake, this one would be a costly one for the sender.

    My friend had eventually paid the N10k, ‘big deal’ I had worked for N5k a day as it had taken 48hrs to pay, and that is our lot. The other credit was from a very old client, he had owed me the money for over 12 months, I thought he would never pay up. My situation had changed within twenty-four hours. Joy certainly comes in the morning.

    Anyway enough of that malarkey, I was walking on ‘cloud ten’ not ‘cloud nine’.  At 6.30am I was ready and waiting at the front gate, one of my housemates offered me a lift, I went on to tell him about UBER and that I was waiting for one of their taxis. He wished me a pleasant day.

    Oh! I forgot to tell you where I was going at 6.30am, ‘Shoprite’, the store opens at 9.00am, well, you understand that I have to give the impression I am going to Work, and we self employed people do not like arriving anywhere late.

    We arrived at Shoprite at 7.30am, I brought out my IPAD, and kept looking at my wristwatch, I was waiting  for a ‘non-existent client’, otherwise how can I justify being there one and half hours before opening time. It’s the name of the game.

    I went into the Apple shop as I walked in, an assistant came up to me, don’t forget I had my LV bag and I looked the part, as if on cue, my phone started ringing, I quickly searched for the phone in my bag, I must pick up on the fourth ring. As I was about to pick the call, it dawned on me that the assistant was still in front of me.  She cannot see my Chinese phone, she was looking to see what phone I will bring out. My senses were working o. I pretended to search for the phone, it never came out, that’s how God delivered me o.

    Guess what, as I walked out of the Apple store, I saw a friend, was I happy to see her? Yes, why? because she had just seen me come out of the ‘shop to be’, my LV was in place and I had some money in my account. I invited her to join me at the Mugg and Bean shop, we talked for a while, she assumed this was my usual habit.

    When they brought the bill of N12000, I almost fell off my chair, then I caught my friend looking at me. I whisked out my ATM card, certainly there is no extra for tips. It’s good to have a bit of money o. I strutted around and then got my fruits. They say money does not buy happiness, but  It buys temporary happiness. I wanted to arrive back home at the same time as everybody else, so I went to watch a movie.  I got back home at 7.00pm.

    All in all, it was a very productive day. Closing Balance: N178, 000:00

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  • The Diary of a Noble Self Employed Naija Dame (3)

    The Diary of a Noble Self Employed Naija Dame (3)

    By Bola Bilesanmi – Beebee

    Day Three:

    I had somehow believed that I will begin the day with an opening balance of N12000, I woke up at 12.05 am and hastily picked up my phone, believing my friend would have done the needful,   the eagle would have landed.

    I saw two messages, my heart beat quickened, one was from the bank, I smiled, the message was to inform me of how much dollars I could spend for the month, the other was to remind me that my data had expired. Well, much as this was not the message I had expected, my bank still appreciates my patronage. All I want to say is,  I am a respected customer.

    You won’t believe this, I had already written a list of how I had planned to spend the N10k –  DSTV N6100, Data Plan N5000, Recharge Card N2000, Food N2500, Security Fee N1500, Fuel 1450, Misc ??? if you do your sums it all adds up to N10k

    I dozed off, to finally wake up at 7.00 am. It is amazing how we self employed people are in the habit of waking up very early, ready to seize the day ‘Carpe Diem’. Thank God I have not forgotten some of the Latin I had learnt in school. Not sure what I am seizing today though.

    After my morning devotion, for some reason , I started singing ‘ Me I no go suffer, I no go beg for bread, God of miracle na my papa o, God of miracle na my papa o. I picked up my phone hoping that the God of miracle would have performed wonders, but a blank screen stared back at me. I tried switching my phone on, but to no avail.

    I must admit it is a Chinese phone, but my peers don’t know that, we self employed people are very resourceful. I bought a  ‘Xiaomi Mi Max’ but people think it’s an iPhone 6, because I went to the Apple Store to buy an iPhone 6 casing.  I have learnt the craft of holding the flap in such a way that you cannot see the name of my phone.

    I prayed that nothing should happen to my phone, I would be lost without my phone. it  is my television, my DSTV, my computer, my radio, my camera, my photo album  my bank‘ it’s my communication channel with my many clients

    Back to the issue in hand , how would I know if my account had been credited, After many hours  I tried switching it on again and hooray, it came alive.

    There was no credit alert, no message, no email. Nothing had happened in eight hours.

    I thought of what to have for supper, Indomie, I have learnt to eat it with fried onions, the onions will give an aroma of something exotic, health gurus says  it’s a good replacement for egg, and helps fill the plate.

     Total expenditure for the day: nil. To do list tomorrow: ring friend,

    Closing balance: N2000.

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  • Diary of a noble self employed naija dame (2)

    Diary of a noble self employed naija dame (2)

    Day Two

    Let me just start my saying that my, opening balance is still 5k, I fought so hard to keep it that way.  We Self Employed people have developed strategies to reduce daily expenditure to Zero.

    Thank God for my strategy of cooking pots of beans. I cooked a pot three days ago. I have eaten nothing else for two days, but guess what, I have different variations, Beans and Gari: Beans and Bread: Beans and Yam: and finally Beans and Beans:

    The only hiccup with eating too much of beans is the gaseous state of the stomach. I had an embarrassing situation, thinking that I was the only one in the house, I was climbing the stairs and I let out the gas, it made a loud noise, the smell was so bad(like rotten egg), I had to cover my nose, to my horror, one of my housemates was coming behind and witnessed everything. I kept on moving ,the Lakeside song ‘ Keep On Moving Straight Ahead’ came to mind, we would have to deal with that scenario another day or maybe never.

    I heard my phone ringing in another room, I dashed for it, God forbid that my opportunity passes me by and goes to someone else, not just that, I did not have any credit to call anyone back. I must say, we self-employed train ourselves not pick it up on the first ring, that is indicative that you were holding your phone, and you are idle. The second ring means you must have had the phone close by; I pick up on the fourth ring just before it cuts off. (That shows you are a busy).

    On picking up the phone it was one of the MTN useless calls ‘55227’,  but God was merciful to me, I had another call. This was from a colleague in the business. The job was for only 10k, I really had to honour the friendship. UBER was out of the question but BRT was the most viable option I could manage.

    I did the job, with all humility, when I finished, I looked to my friend, thinking she would pay up, she did not have any envelope in her hand, nor did she attempt to get it out of her bag. I smiled, trying not to come across as being desperate.  She promised to the transfer the 10k online.

    I left Marina feeling a bit better, the thought of having beans for supper filled me with dread   I went to TFC and bought my supper, I spent N1500.

    On getting home, I kept on looking at my phone, thinking I would get the credit alert, after checking the phone roughly about twenty-five times. I realised I probably should have had beans again.

    My closing balance now stands at N2000. I crept into the bed being fully persuaded that tomorrow is another day.

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  • Diary of a noble self employed naija dame (1)

    Diary of a noble self employed naija dame (1)

    By Bola Bilesanmi – Beebee

    Day One

    I woke up with 5k in the account and Zero k in my bag and in the house, a total of all these facts, is that I have N5K (home and abroad). Hey, but who will know that thank God for my heavy investment in this LV bag, LV stands for Loius Vuitton by the way.

    Going back to the issue at hand, My DSTV has just expired, well my friends think I am on compact bouquet but I stylishly downgraded to the family bouquet, not sure if this bouquet is sustainable, well the Chinese channels are very good, and educative the only problem is that they speak Chinese and I have to follow the Subtitles.

    The data bundle on my iPad will expire in two days time, there is no point in doing the sums, my expenses far exceeds my income, not sure of any income coming in, my proposals are sitting nicely in many dustbins but they give me the impression they are receiving attention.

    It’s not worth spending my limited resources chasing my proposals. I must admit the four walls of my flat are closing in on me, though.

    Today, I am dressed up ready to go out, not that I have any appointment, but one must be seen leaving the house, after all, some of my housemates left at 4.00am. We, self-employed people, own our time.

    The walk to the Estate Gate should ordinarily take ten minutes, but I am going to stretch it to twenty in the hope I will get someone to drop me off at Shoprite, as I don’t have money for UBER or any taxi for that matter. I begin my morning devotion on the way, praying earnestly for a miracle.

    After twenty-five minutes I get to the gate but had to pretend that I forgot something at home, so I begin the return journey for another twenty minutes, with my phone pressed to my ear, that will explain the slow pace.

    On getting home, I quietly enter my flat, some heard me go out but few will hear me come back in. even if I get a ride to Shoprite how am I going to get back home? Taking off my clothes, I am rest assured that tomorrow is another day.

    Remember to share your thoughts/ leave a comment.

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  • Hollandia Evap surges in diary market

    Hollandia Evap surges in diary market

    Though it was tense in the diary market in the past few weeks, Hollandia Evaporated Milk, marketed by Chi Limited, is steadily gaining market share, as it leverages its approach to marketing the brand.

    With millions spent on marketing, a report by AC Nielsen’s Retail Audit data in the last 12 quarters has shown that the brand is leading in the Southwest, especially Lagos.

    Nielsen, a leading global information and measurement company, stated that Hollandia Evap gained market share across the country when compared with other dairy brands. The report says Hollandia Evap increased market share by 7.4 points while a leading diary brand (Peak Regular) dropped market share by a whopping 7.9 points in the period under review.

    Also, the retail audit report for first quarter of the year also showed that Hollandia Evap is ahead in terms of market share in the Southwest region. For instance, the report states that in Lagos, Hollandia Evap with 33.9 per cent of the market share in its category has more than doubled the market share of a leading brand (Peak Regular) which recorded 14.3 per cent.   According to Chi Limited, the surge in the performance of Hollandia Evap in the competitive drinking milk products category rests on innovation and a good understanding of consumer needs.

    “In spite of Nigeria’s strong population growth, particularly among children and young people, consumption of milk is still well below acceptable level. Yet, it is generally known that milk is one of nature’s most complete foodstuffs because it is rich in nutrients such as protein and carbohydrates as well as minerals (calcium) and vitamins,” said Chi Limited.

    In the absence of a liquid milk culture in Nigeria, largely due to poor power supply and affordability issues, relevant innovation and marketing initiatives constitute the best ways to attract new consumers. However, Chi Limited stated that this is where Hollandia Evap has excelled.

    “In 2005, the brand made it possible for consumers who could not afford evaporated milk in tin pack to enjoy their milk in liquid form by opening a new frontier in sachet type pack with the “Pop Pour Throw pack.

    ‘’Consumers quickly embraced the innovation because not only was the Pop Pour Throw pack affordable, it also helped consumers to avoid waste as the content was well within what could be consumed in one sitting thereby eliminating the need for refrigeration,” the statement reads.

    “In these hard times, Hollandia Evap has become the favourite evaporated milk for consumers who want value for their money. Each format of Hollandia Evap provides quantity benefits. For example, the 215g pack offers 25 percent more than Peak Regular while the 65g offers 15g more than Peak Regular at same price. Amazingly, the Hollandia Evap 65g pack retails for N50 or ‘Wazo.’ To drive home the message that the Hollandia Evap 65g pack is the correct Wazo Milk,” says Chi.

    Recently, Chi Limited deplored a television commercial campaign which depicts people proclaiming Hollandia Evap as the Correct Wazo Milk while relishing in the quality and quantity of the milk as they enjoy various meals that can be had with Hollandia Evap.