Tag: Digital transformation

  • Driving digital transformation despite challenges

    Driving digital transformation despite challenges

    In spite of the challenging operating environment characterized by willful vandalism and stealing of infrastructure, even after an Executive Order classified telecom equipment as Critical National Infrastructure (CNI), the information communication technology (ICT) sector continued to drive the economy, LUCAS AJANAKU reports.

    For Nigeria’s ICT sector, the year 2025 has proved to be a defining year. After the industry contended with the regulatory interventions which led to the clean-ups of unregistered or improperly registered subscriber identity module (SIM) in 2024 and early 2025, subscribers began returning to an upward growth trajectory. Recall the aggressive enforcement of the linkage of every SIM with a National Identity Number (NIN) had led to large numbers of unverified numbers being deactivated. However, by November 2025, Nigeria’s telecom subscriber base rose to approximately 177.4 million active subscriptions, marking a 2.1 million increase (about 1.2 per cent) from October and underscoring a strong rebound following mid-year contractions.

    The increase was driven by MTN and Airtel accounting for over 85per cent of the market, adding over 1.6 million connections that month, according to Nigerian Communications Commission (NCC) data. This growth signals a rebound from earlier contractions, with internet connections also climbing, and marks significant progress after a period of regulatory adjustments.

    Mobile internet connections also rose, with penetration nearing 50per cent.

    Nigeria’s teledensity (connections per 100 inhabitants) also increased, reaching over 80per cent.

    Telecommunications companies contributed N4.4trillion to Nigeria’s Gross Domestic Product in the third quarter of 2025, representing 84.5 per cent of the N5.2trillion generated by the wider ICT sector, the National Bureau of Statistics stated in its report.

    The ICT sector, which also includes broadcasting, sound and media production, and publishing, accounted for 9.1 per cent of real GDP in Q3 2025, down from 11.8 per cent in the previous quarter. Despite the decline in quarterly share, the sector achieved year-on-year growth of 5.78 per cent, highlighting its sustained contribution to economic expansion.

    These figures show that telecom operators, mainly MTN Nigeria, Airtel, Globacom and T2, are the backbone of the ICT sector. The broader digital economy, which includes the financial institutions sector, contributed 11.8 per cent of Nigeria’s real GDP, or N6.7trillion, to the country’s total N57trillion GDP in Q3 2025.

    Further, the report stated that broadcasting accounted for N430.7billion (8.2 per cent) and sound and media production contributed N379.2billion (7.2 per cent) to the ICT sector, while publishing remained minimal at N9billionn, representing just 0.1 per cent of the total.

    Overall, Nigeria’s GDP grew by 3.98 per cent during the quarter, slightly below the 4.23 per cent recorded in Q2 2025 but higher than the 3.86 per cent growth in Q3 2024.

    Evidence of recovery is visible in recent financial statements: MTN Nigeria posted a pre-tax profit of N419.61billion in Q2 2025, compared with a pre-tax loss of N179.60billion in the same period last year.

    Airtel Nigeria generated $333million in revenue for the quarter ended June 30, 2025, a 30 per cent increase year-on-year.

    After years of rising energy costs and currency volatility, a long-sought 50 per cent tariff increase approved earlier this year has given operators more room to invest. They are now pumping $1billion into network upgrades, much of it spent on Chinese equipment.

    The Federal Government is rolling out Project Bridge, a plan to construct 90,000 km of new fibre optic infrastructure, aimed at connecting all six geopolitical zones and increasing internet penetration, particularly in underserved rural areas.

    The expansion will build on the existing national fibre backbone, targeting 125,000 km by 2027, and aims to raise internet penetration to 70 per cent by 2025 and 80 per cent for underserved populations by 2027.

    While urban areas continue to see high penetration rates, rural regions are catching up, thanks to targeted initiatives aimed at expanding network infrastructure. This urban-rural balance is crucial for inclusive economic growth.

    Increased mobile connectivity has spurred the growth of small and medium-sized enterprises (SMEs), allowing them to leverage mobile platforms for marketing, sales, and customer engagement and innovations: The surge in subscribers has prompted mobile network operators (MNOs) to innovate and diversify their offerings. This includes mobile payments, health services, and e-learning platforms, which cater to the needs of a growing digital consumer base.

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    The contribution of the ICT sector to Nigeria’s GDP, which rose to 12 per cent, underscoring its significance in the areas of digital transformation across various industries, including agriculture, finance, and education. Mobile technology is enabling farmers to access market prices and weather forecasts, improving productivity and economic outcomes.

    The growth in GDP contribution is attracting both local and foreign investors. Startups in fintech, health tech, and ed-tech are gaining traction, supported by venture capital investments.

    The 3MTT or three million tech talent initiative is particularly noteworthy for several reasons. One is skill development: The project aims to bridge the skills gap in Nigeria’s tech ecosystem. By focusing on critical areas such as AI, data science, and software engineering, it prepares the workforce for future demands.

    Youth Empowerment: The initiative not only enhances employability but also encourages entrepreneurship among young Nigerians. Graduates are motivated to start their own businesses, contributing to job creation.

    Collaboration with Tech Hubs: The partnerships with tech hubs and educational institutions enhance the quality and relevance of training programs, ensuring they align with industry needs.

    President Bola Tinubu said Nigeria’s ambition to become a $1 trillion economy hinges on sustained investment in digital skills and the productivity of its youth.

     “The countries that lead the world today are those that invest purposefully in the skills of their young population,” he said.

    Tinubu added that digital skills are now essential across agriculture, healthcare, finance, manufacturing, education, and public service, positioning Nigeria as a competitive player globally.

    Already, the Federal Government has secured more than N6.45 billion in private sector support to scale up the 3MTT programme across the country.

    The Minister of Communications, Innovation and Digital Economy, Dr. Bosun Tijani, said the support from IHS, MTN, and Airtel would strengthen training infrastructure, deepen community engagement, and widen access for young Nigerians preparing for technology careers.

    IHS committed N2.5 billion, MTN N2.95 billion, and Airtel N1 billion to the initiative.

    Tijani attributed the programme’s rapid growth to strong national demand and President Bola Tinubu’s reforms in the digital economy sector, which aim to improve the lives of ordinary Nigerians.

    “Every agenda of his administration and all the reforms that he’s made are solely for the average Nigerian,” he said, adding that the summit also served to appreciate the President’s contribution to the country’s digital economy.

    Tijani cited the National Data Protection Commission Act, the 2023 launch of 3MTT, the approval of a $2 billion, 90,000-kilometre fibre project, the designation of telecom infrastructure as critical national assets, and tariff adjustments for operators as catalysts for restoring investor confidence in the sector.

    He also detailed previous private-sector contributions, noting that IHS was the first to support the programme with N1 billion at its launch and later invested N1.5 billion to rehabilitate a damaged tech park in Kano.

    MTN contributed N3 billion for training, devices, and data, while Airtel provided N1 billion for the 3MTT NextGen stream.

    Tijani said non-cash support from global technology companies—including AWS, Google, Huawei, and Microsoft—further strengthened the programme.

    The minister said the overwhelming response to 3MTT confirmed that the initiative addressed a genuine national need, with over 1.8 million Nigerians applying within the first month from all states and local governments.

    Applicants were required to register with either NIN or BVN, ensuring unique identification.

    Tijani explained that the programme is being executed in phases: the first phase trained 30,000 learners starting December 2023, the second phase scaled to one million trainees by July 2024, and the final phase, targeting three million Nigerians, will begin next year.

    He said direct employment from the first phase already exceeds 15,000, with many fellows earning salaries above N250,000.

    The government has activated 201 applied learning centres nationwide and engaged 583 learning partners and 37 community managers to support delivery.

    Highlighting job placement, Tijani said the European Union (EU) and UNDP, through the Jubilee Fellows Programme, provided funding for internship placements, enabling fellows to transition into employment at no cost to host organisations.

    Launched in October 2023 by the Federal Ministry of Communications, Innovation and Digital Economy, the 3MTT programme aims to train three million Nigerians in digital and technical skills by 2027 with focus on software development, artificial intelligence (AI), cybersecurity, and data science, combining online learning with in-person instruction across all 36 states and the Federal Capital Territory.

    During the period under review, 5G technology adoption continued. The roll out of the technology has significant implications for Nigeria, especially in the area of enhanced connectivity. With 40 per cent of urban areas covered, 5G technology is set to revolutionize industries by enabling faster and more reliable internet access.

    The implementation of smart city projects leveraging 5G will improve urban living conditions through better traffic management, waste management, and public safety while the adoption of 5G will create new business models and revenue streams, particularly in IoT, autonomous vehicles, and smart agriculture.

    During the period under review, Airtel Africa Foundation was launched, reflecting a broader trend among MNOs to engage in corporate social responsibility (CSR). The initiative will hopefully focus on health and education to improve overall societal well-being, which is essential for sustainable development.

    Initiatives that promote digital literacy and access to technology help bridge the digital divide, enabling marginalized communities to participate in the digital economy.

    The legacy challenges confronting the sector continued during the year as vandalism took a terrific toll on service quality and cash to fix the infrastructure by the affected MNOs.

    The telecommunications and ICT sectors in Nigeria are at a crucial juncture, with significant growth and transformative initiatives occurring alongside persistent challenges. The success of projects like the 3MTT initiative, the expansion of 5G technology, and the efforts of MNOs to engage in community development are paving the way for a more connected and prosperous Nigeria.As the sector navigates its challenges, the dual focus on innovation and security will be essential for sustaining growth and ensuring that the digital economy benefits all Nigerians. The future is bright, but collaboration among stakeholders—government, private sector, and civil society—will be key to realizing this potential.

  • Governors seek leading roles in Nigeria’s digital transformation

    Governors seek leading roles in Nigeria’s digital transformation

    State governors under the auspices of the Nigeria Governors Forum (NGF) have demanded leading roles in Nigeria’s digital transformation, saying it has become necessary for the federal government to assign responsibilities to States and local governments in Nigeria’s digital ecosystem.

    In particular, the NGF said they would like to take the lead in their respective states on the digital journey and in collaboration with other stakeholders.

    The Director General of the NGF, Abdulateef Shittu, stated this in Abuja on Wednesday on behalf of the Governors.

    He spoke at the Wells Carlton Hotel, Abuja, during a stakeholders workshop organised by the National Information Technology Development Agency, NITDA, on the review of the Draft Digital Public Infrastructure (DPI) and the Draft Technical Standard for Nigeria Data Exchange (NGDX).

    He said the conversation around digital infrastructure has become critical considering its significance to Nigeria’s development aspirations.

    He said, “The goal of building secure, interoperable, and inclusive digital systems has become a universal objective. This goal cannot be achieved in silos by each government in isolation; it requires strong federal-state collaboration and robust multi-stakeholder partnerships.

    “These partnerships should be sustained.

    At the NGF, we have been intentional about ensuring that sub-national state governments take the lead in their digital transformation journey.

    “Our DPI Readiness Report, the first-ever comprehensive assessment of digital public infrastructure, policies, and capabilities across Nigeria’s 36 states, was a major step in this direction.” Dr Shittu was represented at the event by his Technical Adviser, Mr Shina Ayotola.

    Dr Shittu said the reports on states’ readiness for digital transformation have provided baselines in terms of “digital identity systems, payment systems, and data exchange frameworks”. He added it had also offered concrete recommendations for closing existing gaps and accelerating sustained digital transformation in the states.

    Dr Shittu, who commended NITDA for organising the workshop, said the doors of the NGF remained open “to all partners, federal agencies, development partners, private sector actors, and civil society organizations who share our vision for a digitally inclusive Nigeria.”

    “Together, we can ensure that every state, regardless of size or capacity, benefits from the transformative potential of Digital Public Infrastructure DPI, ” Dr Shittu stated.

    In his remarks, the Permanent Secretary, Ministry of Communications, Innovations and Digital Economy, Dr Rafiu Adeladan, said the conversation is centered on a concept that is fast becoming the backbone of 21st-century governance and service delivery – Digital Public Infrastructure (DPI).

    “Simply put, DPI refers to the foundational digital systems that enable seamless identification, secure payments, and trusted data exchange. These building blocks allow government, businesses, and citizens to connect, transact, and innovate with speed, transparency, and efficiency,” he said.

    He added that the engagement with the NGF has become necessary given the fact that states are the front lines of service delivery in the country.

    Dr Adeladan, who was represented by the Director of e-governance in the Ministry, Johnson Bareyei, said the success of Nigeria’s DPI journey depends on how well the Governors integrate digital systems into their development strategies in the states.

  • ‘Green innovation, digital transformation pathway to sustainable future’

    ‘Green innovation, digital transformation pathway to sustainable future’

    Experts have made a strong case for green revolution and digital transformation of Nigeria’s economy. This submission was made at the 2024 Annual Lecture of the Nigeria-Britain Association (N-BA) held over the weekend in Lagos.

    With the theme: Green Innovation & Digital Transformation: A Nigeria-UK Perspective, the event brought together experts from various fields to discuss sustainability, technology, and the significance of international cooperation in achieving the United Nations’ Sustainable Development Goals.

    In his opening remarks, the N-BA President, Mr. Sola Oyetayo, emphasised the relevance of the lecture in enhancing public discourse on green innovation. He highlighted the importance of green solutions in transforming key sectors of the Nigerian economy, in line with advancements seen in the United Kingdom, with a focus on fostering stronger bilateral ties.

    “Green innovation and digital transformation are two powerful forces shaping the future of industries and society at large. Green innovation refers to the development of new technologies, processes, and products that reduce environmental impact, promote sustainability, and contribute to the fight against climate change.

    Digital transformation involves integrating digital technologies into all areas of a business or sector, fundamentally changing how operations are carried out, and enhancing customer experiences. The synergy between green innovation and digital transformation offers a pathway toward a more sustainable future,” Oyetayo said.

    Delivering the keynote address, Chairman and CEO of SAGLEV INC, Dr. Sam Faleye, explored the critical role of e-mobility in transforming Nigeria’s transport sector. He provided an overview of Nigeria’s current transport challenges and highlighted the country’s journey towards embracing green innovation, alongside the UK’s leadership in e-mobility. Dr. Faleye outlined several key recommendations, including bilateral cooperation in infrastructure development, policy alignment, joint research into electric vehicle (EV) and battery technology, and the importance of public-private partnerships and increased funding for green initiatives.

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    The event, which was moderated by the Founder and Chief Operating Officer of Madecore Solar Storage, Mr. Toba Adenaike, was further enriched by a panel discussion featuring leading industry figures, namely CEO of Baobab+ Nigeria, Mr. Kolawole Osinowo; Head of Compliance and Sustainability at Meyana Energy Limited, Ms. Rinret Best; Co-founder and Chief Commercial Officer at Sika Box, Mr. Moses Sule; and Assistant Manager at Clean Technology Hub, Ms. Odion O. Ibadin.

    The panelists highlighted the significance of green innovation across various sectors, such as energy production, transportation, urban planning, and finance. They also stressed the importance of digital transformation in addressing climate change and enhancing Nigeria’s agricultural sector. Technologies such as artificial intelligence, the Internet of Things, blockchain, and data analytics were identified as key enablers of green innovation, capable of transforming business processes and driving sustainable development.

    The panelists also addressed the growing interest in renewable energy and green technology in Nigeria, underscoring the importance of digital transformation and public-private partnerships in fostering innovative solutions. It also highlighted the challenges faced by Nigerian businesses, particularly in terms of infrastructure and funding as significant barriers that need to be addressed.

    The event, organised in partnership with Tangerine Life Insurance, Tangerine General Insurance, NEM Insurance Plc, and Scib Nigeria & Co. Limited, provided a robust platform for insightful discussions on the future of sustainable development in Nigeria and the UK.

    The N-BA Annual Lecture is a series inspired by topical and prevailing issues of interest to Nigeria, Britain and the world in general. The lecture brings together world leaders, government officials, business and thought leaders whilst drawing attendance across multiple countries, industries and sectors.

  • Driving digital transformation in Nigeria: Embracing business process automations

    Driving digital transformation in Nigeria: Embracing business process automations

    • By Ifeanyi Opara

    In today’s rapidly evolving digital landscape, the need for businesses in Nigeria to transition from traditional manual operations to streamlined, automated processes is more urgent than ever, if we truly desire growth. The era of digital transformation is upon us, offering businesses a golden opportunity to redefine their operations, supercharge productivity, and secure their place on the global stage. It is sad that despite our exposure to the life in more developed countries, a lot of us still remain entangled in outdated systems, held back by the reluctance to change “how things have always been done.”  

    Picture this: an office where sales tracking involves paper logs, where workflow approvals move at the speed of a messenger’s footsteps from one office or desk to another, and where critical decisions are made with minimal data at hand. These are the realities of businesses clinging to manual methods. Methods that not only slow growth but also make the journey of innovation an uphill climb. Automation, however, provides businesses with the opportunity to reduce errors, improve decision-making, and drive innovation. Just as some of us already know, it is not just about working harder; it’s about working smarter. 

    The shift towards digital transformation requires more than just the implementation of technology, it involves a change in mindset. Leaders in Nigerian businesses must recognize that embracing automation is essential for maintaining a competitive edge in today’s world. Tools such as customer relationship management (CRM) systems and sales analytics platforms allow businesses to track performance, understand customer behaviour, and optimize processes in real time. By automating manual tasks, organizations can free up valuable resources that can be better used to focus on more strategic conversations, innovation, and customer satisfaction.

    Take sales processes as an example. Imagine a system where every customer interaction is tracked effortlessly, leads and opportunities are managed in real time and in one place, and performance metrics unfold at the click of a button. When business leaders have access to real-time data and insights, they are empowered to make informed decisions that can drive business success. For example, sales performance data can identify trends, highlight areas of improvement, and inform customer engagement strategies. Armed with this information, businesses can gain valuable insights into what drives their sales success, respond quickly to changes in the market, fine-tune their operations, and stay ahead of the competition. This is not a distant future; it’s the promise of today’s technology.

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    The importance of business process automation cannot be overstated. They are not just tools to improve internal processes, they are strategic assets that can propel businesses into the future. As the world becomes more interconnected, businesses that adopt digital solutions will be better positioned to expand their reach, enhance their efficiency, and meet the demands of a fast-paced digital economy. Nigerian businesses have the potential to thrive on the global stage, but this requires a shift towards automation and a commitment to harnessing the power of data.

    We must take the necessary steps to adopt digital tools that will enable us to remain competitive and grow sustainably. By embracing automation, our businesses can enjoy enhanced operations, increased efficiency, and set ourselves up for long-term success. It is time for us in Nigeria to make the transition to a smarter, more efficient way of working, and also make our lives easier.

    Ifeanyi Opara, a Digital Transformation Leader and Expert,  contributed this piece from Lagos. 

  • MTN embraces digital transformation with Oracle Cloud apps

    Telecoms giant MTN has chosen Oracle Cloud applications (apps) to drive one of the largest digital transformations in the global telecom industry across all its core business operations.

    It said the implementation will help the telco to drive efficiency, scale operations and integration across its local and regional operations.

    Executive Boost at MTN, Belinda O’ Neil, said thetwo informationn communication technology (ICT) firms partnered last year to complete the design of the Oracle Cloud Applications while this year will focus on finalising the build and deploying across our markets.

    Senior Vice President – Business Applications,  Oracle, Arun Khehar, said: “With clear signs of economic recovery across key African markets, MTN’s decision to undertake large scale digital transformation will be instrumental in achieving strategic business objectives. We are confident that the deployment of the Oracle Cloud enabled digital core will help MTN deliver value for all stakeholders and create differentiation needed to achieve market leadership.”

    The Oracle suite of cloud applications will also help MTN improve working capital through efficiencies in inventory management and reduce obsolescence. The implementation will drive further productivity through automation, self-service, Internet of Things (IoT) and mobile application capabilities; besides also enhancing management visibility across all business operations for real time performance measurement.

    Under this initiative, MTN will implement Oracle Enterprise Resource Planning (ERP); Supply Chain Management (SCM); Enterprise Performance Management (EPM); Customer Experience (CX); Platform as a Service (PaaS) and Oracle Service Cloud solutions.

  • ‘Mastercard will drive digital transformation’

    Mastercard has restated its commitment to drive digital transformation in Africa which will create a new wave of digital payments and inclusive growth.

    Its President and CEO, Ajay Banga, who gave the firm’s commitment during his visit to Zimbabwe to show Mastercard’s strong support for the country’s drive in digital transformation, said the firm will collaborate with local private and public sector partners to drive greater financial inclusion through the implementation of innovative payment technologies.

    Banga met with key government and private sector stakeholders including Prof Mthuli Ncube, Zimbabwe’s Minister of Finance and Economic Development, and Dr John Mangudya, Governor of the Reserve Bank of Zimbabwe, to formalise Mastercard’s support for payments innovation in Zimbabwe.

    He said the firm plans to establish an office in Harare, Zimbabwe to coordinate its efforts to address financial inclusion – a pressing challenge in sub-Saharan Africa where only 42.6 per cent of the adult population has access to an account.

    He made the announcement in Harare at the company’s CEO Conversations, a gathering of senior leaders from top financial institutions, mobile network operators and retailers. The new office will allow Mastercard to provide more effective support to its customers in neighbouring Southern African countries.

    He said: “Too many people and businesses are still excluded from the financial mainstream. This leaves them without the things we take for granted – a way to save money for a rainy day, get loans, or insure themselves or their crops. Harnessing our global technologies and expertise, our team will closely collaborate with all stakeholders to solve local challenges and enable more inclusion in the formal financial system.”

    Mastercard’s expertise and products will be relevant across Southern Africa and in Zimbabwe, as the country implements the National Financial Inclusion Strategy, which aims to increase access to formal financial services from 69 per cent in 2014 to at least 90 per cent by 2020.

    Governor of the Reserve Bank of Zimbabwe, Dr John Mangudya, said: “We see Mastercard’s investment as a positive development that will help us achieve our long-standing vision and our strategic plan to accelerate the shift towards cashless payments, modernise payments systems and infrastructure, and build an inclusive financial sector that supports the socio-economic development of the country.”

    To increase financial inclusion in Zimbabwe, Mastercard recently partnered with EcoCash to launch EcoCash Scan & Pay, offering a simple, secure and instant QR code-based mobile payments solution to merchants and consumers. Since it leverages low-cost QR code technology rather than physical point of sale devices, Masterpass QR makes it simple and affordable for small and informal traders to accept digital payments.

    Also speaking, the Division President for Mastercard, Southern Africa, Mark Elliott, said:“We applaud the remarkable steps Zimbabwe has taken towards modernising its electronic payments sector and the significant strides it is taking towards a more inclusive society. We are excited about the opportunity to partner more closely with Zimbabwe’s financial institutions, businesses and public sector to bring greater interoperability and payments innovation to the benefit of consumers and merchants.”

     

     

     

  • NCC: Digital transformation key to economic development

    The Executive Vice Chairman, Nigerian Communications Commission (NCC), Prof Umar  Danbatta, has stressed the importance of digital transformation in acheiving economic development.

    Danbatta, who spoke at a panel session of the just concluded 2018 World Mobile Congress in Barcelona, Spain, however, urged the global policymakers in the telecoms industry to ensure not only renewed thinking in the development of policy frameworks but also promote innovation and investment in the sector.

    “In Nigeria, we are trying to digitally transform and the process is on-going as I am talking to you. Hence we’ve been paying attention to five interdependent elements of the digital transformation processes: enabling policies and institutions, human capital, applied ICT industry, communications infrastructure ICT applications and institutional change,” he said.

    Danbatta said the strategic vision plan he unveiled two years ago in form of 8-Point Agenda has so far made a significant impact on the growth of telecoms sector in Nigeria.

     

  • Network pushes for business  owners’ digital transformation

    Network pushes for business owners’ digital transformation

    The Innovative Entrepreneurs Network (iVEN), a network of entrepreneurs says it is set to effect digital transformation to support business owners explore opportunities provided by the online market place.

    Event Director, Dr. Rebecca Olofin noted that thebusiness sector has seen a rapid growth especially with the adoption of new technologies which are making it more reachable and efficient.

    According to her, digital business transformation is generating new prospects across every industry and it was a critical challenge for businesses without  robust infrastructure to attain business efficiencies.

    To this end, iVEN is bringing all online  services to the smartphone to effect the massive digital transformation and  to put business  processes on auto pilot mode for maximum efficiency and transparency.

    For any business owner, Dr.  Olofin  said digital strategy holds the key to achieving  success.

    These include digital marketing activities  such as  content marketing, search engine optimisation (SEO), social media, email marketing among others.

    iVEN, according to her, aimed to strengthen the entrepreneurship ecosystem and foster high growth enterprises.

    She added that her organisation wants to help entrepreneurs take advantage of digital strength, by using online messages to convert their online audience into higher paying customers.

    Consequently, iVEN is hosting client attraction and conversion summit traffic on  October 17. The programme is billed for  Four Point Sheraton Hotel, Lekki, Lagos.

    The event, according to her, is an opportunity for business owners to network and listen to some of the industry’s experts as well as to get new ideas and advice on overcoming digital marketing challenges.

    The programme, she explained, would help business owners use the newfound inspiration to help develop their own businesses and achieve greater success.

  • ‘Digital transformation future  of Nigeria, others’

    ‘Digital transformation future of Nigeria, others’

    Managing Director, Africa at Avaya, Hatem Hariri, has said digital transformation is key to Nigeria’s and other African countries’ future.

    He said governments and enterprises around the globe are looking at digitisation strategies to drive operational excellence, greater competitive differentiation, customer and citizen satisfaction, and providing them with a more connected experience.    With the majority of Africa’s population under 24 years, and the World Bank Group predicting that the continent’s population will reach 2.8 billion by 2060 – more than a quarter of all people on earth – digital transformation remained key to its successful future, he said.

    “Governments want to be more accessible to their citizens–that means communications, which is where we help deliver smart government, making life easier for citizens by working in partnership with the government organisations to transform everything to digital. Client-tailored and outcomes-focused digital and smart services elevate organisations of every scale and accelerate growth through their digital journeys.

    “While Africa’s predominantly young, tech-savvy, population means awareness of the so-called Third Platform technologies – Big data and analytics, cloud, social and mobile – are high, adoption is still uneven, given the diverse nature of the market. However, it very much depends on the country.

    “Some countries have good bandwidth, good infrastructure and good education, and are therefore very advanced in their adoption of new technology. If you look at countries like South Africa, Morocco and Algeria, our cloud value proposition is gaining tremendous traction, how we integrate video as a service, unified communications and so on. Many countries here have very advanced technology solutions that are ahead of other regions – for instance, we have seen the use of mobile phones to conduct banking transactions being pioneered in sub-Saharan Africa,” Hariri who spoke in Lagos, said.

    He said other countries may seem behind in technology adoption but they are catching up fast as the infrastructure develops, stressing that on a positive note, African countries have all opened the market for service providers to come in, so each country has several service providers competing to provide better service, and a better customer experience.

    “Africa is fertile a land, whatever you put into it will bear fruit. We are investing more and more into the region, we are increasingly looking at what other countries we can invest in because of the potential here. Africa is the hidden jewel of the world that is set to become the shining jewel. We are in Africa to stay and will participate in and contribute to the continent’s growth,” he said.

     

    “While Avaya has had a presence in Africa since its inception, like other companies it made the decision to step up its investment in the region after the global recession as part of a greater focus on global growth markets. Having established its first office in Kenya, today Avaya has offices in Nigeria, South Africa and Egypt, with a presence in Morocco and Algeria, as well as legal entities in Zambia, Tanzania and Ghana – which can be turned into offices at any time; through its industry ecosystem of partners, Avaya has a presence in every African country today,” Hariri said.

    According to him, any vendor that comes to Africa needs to understand Africa arguing that the problem most companies have is that they think of Africa as one country, where one approach will work, not 50-plus countries, each with their own political, educational, and technological systems. “Africa has more than one billion people, with a huge mix of cultures, languages and development levels; some companies want to work here remotely, but you can’t do that in Africa – you need to have a local presence. It’s an old adage that ‘people buy from people’ – but it is definitely the case in Africa. If you don’t have presence on the ground, you can’t really understand the diverse cultures and what is required to deliver effectively,” he said.