Renowned record producer, rapper and singer Direcani, known for his genre-defying beats and collaborative finesse, has opened up about his experiences working with rising stars Jacob Ushahemba Orlaade popularly known as Greysyde and Bashiru Gowon prominently known as May Ba$h which is an artist of Dshild Sunny Side record label before signing an influential deal with Zero Gravity Management Nigeria and Exotic Crew Oasis Limited.
In a interview, Direcani spoke about the creative synergy he shared with both artists.
“Working with Greysyde was electrifying. He has this raw, unfiltered energy that translates directly into his music. Meanwhile, May Ba$h of Dshild Sunny Side record label brought a level of finesse and lyrical storytelling that elevated every track we worked on,” he said.
The collaborations resulted in several chart-topping hits, with fans praising the unique blend of Greysyde’s fiery delivery, May Ba$h’s smooth flow, and Direcani’s signature production. Reflecting on these partnerships, Direcani credited the experiences for shaping his artistry and expanding his creative horizons.
Speaking at a briefing in Lagos, Direcani, known for his genre-blending productions, expressed his enthusiasm for working with Greysyde and May Ba$h.
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“Both of them bring a raw energy and distinct perspective to the table,” he said. “Greysyde has this soulful yet edgy vibe that cuts through any track, while May Ba$h’s dynamic delivery and lyrical prowess add a fresh, bold dimension.”
The collaborations are part of Direcani’s vision to push boundaries in Afrobeat, hip-hop, and global fusion sounds. “The goal is to create music that resonates not just locally but globally. With talents like Greysyde and May Ba$h, I believe we can achieve that,” he added.
Direcani’s deal with Zero Gravity Management Nigeria and Exotic Crew Oasis Limited is poised to amplify his creative reach. Zero Gravity Management Nigeria, a powerhouse in talent management across Africa, will focus on his regional engagements, while Exotic Crew Oasis Limited, a global entertainment firm, will oversee his international projects.
These achievements caught the attention of Zero Gravity Management Nigeria and Exotic Crew Oasis Limited, leading to Direcani signing a dual partnership deal. The agreement promises to expand his influence in the music industry, providing a platform to develop emerging talent while continuing to innovate as a producer.
“This deal is a turning point,” Direcani noted. “With Zero Gravity and Exotic Crew, I’m stepping into a space where I can create on a larger scale and support other artists in a way that wasn’t possible before.”
As Direcani embarks on this new chapter, fans and industry insiders alike are eager to see how he will further redefine the soundscape of contemporary music. His journey from independent producer to a major industry figure stands as a testament to his relentless creativity and vision.