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Tag: Drew Uyi

  • Drew Uyi honoured at Nigeria France Sports Awards 2025 in Paris

    Drew Uyi honoured at Nigeria France Sports Awards 2025 in Paris

    Renowned FIFA-licensed football agent, Dr. Drew Uyi, has expressed appreciation to organisers of the France-Nigeria Sports Award for honouring him with a special “Recognition for Contribution in Athlete Branding” and Sports Influencer of the Year.

    The award, which celebrates excellence and impact in sports as well as related industries, recognised Drew Uyi’s groundbreaking work in elevating athlete brands on the global stage.

    Drew Uyi, a London-based British born Nigerian sports branding expert, was the cynosure of the discerning eyes at the 3rd edition of the Nigeria-France Sports Awards were held in Paris, with the sprinkling of stars, light and spectacle that all blended up to make the night a truly remarksable and memorable one.

    Reputed for commanding a huge followership and influence on sports and branding component on social media, where he drops life changing nuggets and inspirational talks that make for a compelling reading, listening and viewing, Drew Uyi has the enviable  achievement of having been behind the brand activation and endorsement of top Nigerian footballers comprising Odion Ighalo, Ahmed Musa, Shehu Abdulahi to  limit the mention.

    Drew Uyi was also involved in the contract signing of Moses Ebiye to Rangers. 

    He also masterminded the recent singing of the Ajanaku siblings to Sarayevo side last month. 

    Drew Uyi was also among the agents who helped former Super Eagles forward, Kayode Olanrewaju secure a loan deal with a Turkish side.

    Taking to his Instagram page, Drew Uyi shared gratitude with a post that reads: “Paris was lit. Much appreciated to @nigeria_france_sports for finding me worthy of this prestigious award. The plan has always been to inspire the upcoming in our space & culture.” His message reflected not only joy but also his continued commitment to nurturing the next generation of African sports professionals.

    Since becoming a licensed intermediary with the English Football Association in 2018, and later earning FIFA accreditation in 2023, Drew Uyi has built an impressive portfolio. 

    He has represented and brokered endorsement deals for elite African footballers, including Victor Moses, Ahmed Musa, Odion Ighalo, Wilfred Ndidi and Shehu Abdullah, among others. His work has significantly enhanced the visibility and commercial value of African athletes globally.

    Beyond the world of football, Drew Uyi has made notable contributions to Africa’s entertainment industry. His partnerships with One Africa Music Fest underscore his versatility as a strategist and consultant, bridging the gap between sports, media, and entertainment branding.

    In recognition of his continuous impact, Drew Uyi was awarded an Honorary Doctorate in Christian Leadership by Cornerstone Christian University (USA) in 2022 and appointed Youth Ambassador for Edo State in 2023 by Governor Godwin Obaseki.

    Drew Uyi’s latest honour at the France-Nigeria Sports Award adds to a growing list of accolades, underscoring his influence as one of Africa’s most prominent sports agents. His appreciation message not only celebrated the organisers but also reinforced his lifelong mission — to inspire, empower, and elevate African talent on and off the field.

  • Warui invites Drew Uyi to Nairobi for UK-Kenya Mission 2024

    Warui invites Drew Uyi to Nairobi for UK-Kenya Mission 2024

    Celebrated FIFA licensed football agent, Dr. Drew Uyi has continued to score big on the international scene, following his invitation to be a guest speaker at UK – Kenya Trade Mission 2024, holding from October 1st to 3rd in Nairobi.

    UK-Kenya Trade Mission 2024, themed, “The new GATEWAY To Africa Investment, according to the organisers, “aims to promote new businesses, partnerships and create specific match making possibilities and boost direct diaspora investment”.

    The venue of the epoch-making event is the prestigious Weston Hotel,, Nairobi and reacting to his enlistment as a guest speaker to what promises to be a memorable event, Drew Uyi said, “I am thrilled to announce that I will be in Nairobi Kenya from October 1st to October 3rd as a guest speaker at the UK-Kenya Trade Mission 2024”.

    The world acclaimed brand strategist further said on his Instagram account that, ” the conference is aimed at connecting international investors with investments opportunities across Kenyan sectors”.

    Interestingly Dr Drew Uyi will also be using his trip to Kenya to conduct some talent hunt and developmental programmes in Nairobi.

    This much was disclosed by the Kenyan Deputy High Commissioner to the United Kingdom Joseph Warui, who said the Kenyan government will partner with Drew Uyi to help scout young football talents

    Warui said apart from talent scouting involving Drew Uyi, Kenya will also seek collaboration with a club in the Premier League to promote Kenyan football. He added that the super-agent has also promised to provide support to Kenya organisers planning to host a comedy night at the iconic 02 dome.

    “I had a tentative discussion with Andrew Uyioghosa Ogbomoide, a British football agent, brand strategist and entrepreneur, popularly known as Dr. Drew Uyi. He is a registered intermediary with the Football Association (FA) in the United Kingdom and is currently an accredited FIFA players agent,” Warui said.

    Speaking further, Warui said, “we delved into promoting Kenyan football far and wide. In October, together with Mr Drew and his team, we will be in Nairobi scouting talent amongst our young footballers.

    “We will also seek a collaboration with a UK Premier League club to help market Kenyan football. Dr. Drew Uyi vowed to accord us the support we may need with event organisers in Kenya to host an African
    Comedy Night at the O2 Dome.”

    Read Also: Drew Uyi wows Leeds’ real estate academy participants on secrets of branding

    Recently, Warui leveraged the KCB Investment Forum at Canary Wharf, London, to woo investment to Kenya’s healthcare sector, stressing the urgent need for high-class hospitals specialising in cancer and HIV treatment.

    Dr. Drew Uyi’s influence cuts across boundaries and extensively in football and branding. Drew Uyi recently discussed the transformative power of sports in Africa with Kenyan ambassador to the United Kingdom, His Excellency Dr. Joseph Warui, at the Kenya Embassy in London.

    The conversation morphed into both parties sharing a common goal; to nurture future football stars in Kenya, for the development of the game, as part of the vision of Warui, who has been at the centre of driving expertise and investment to improve different sectors in Kenya, including sports.

    “An inspiring day at the Kenya Embassy in London, with H.E. Amb. Dr. Joseph Warui. Discussing the power of sports in Africa, and our shared commitment to nurturing future champions. A new branding for engaging African Sports development has started”, wrote Dr.Drew Uyi.

  • Drew Uyi wows Leeds’ real estate academy participants on secrets of branding

    Drew Uyi wows Leeds’ real estate academy participants on secrets of branding

    FIFA-licensed agent and global brand expert, Drew Uyi, has unpacked the key slants in the real estate business at a recent Investors Forum dinner organised in London, United Kingdom, by Samuel Leeds, a best selling author and UK property investor

    Drew Uyi’s presence as a branding guru at the event attended by at least 500 successful realtors in the UK, opened up a different dimension of the entrepreneurship to the hundreds of investors.

    The UK-born Nigerian influencer created an absolutely electric atmosphere at his entrance, which he carried into his speech after mounting the podium, as well as the robust engagements with the other guests, who were not shy to share the critical highlights of the occasion on social media as takeaways.

    According to Daniel Dagger, UK Property Advisor of the Year and Founder of DDRE Global, Drew Uyi led the investors on the journey of personal branding for optimum global exposure.

    The major highlights of the engagement with Drew Uyi at the Samuel Leeds investors dinner comprise the importance of branding yourself effectively, investing in and building your brand and the need to bring personality into your work, beyond just financial resources. 

    Read Also: Property expert Samuel Leeds to host Drew Uyi as guest speaker at UK investment dinner

    Other takeaways include leveraging other people’s media to amplify your reach, the power of consistency and maintaining a strong and positive reputation. 

    Drew Uyi himself took to social media to underscore some of the secrets of his personal journey which he shared with the experts at the dinner.

    “Honored to speak at the @samuelleeds academy dinner and share my journey with an amazing group of people. The key to success? Consistency in your efforts, adding real value to others, and blocking out the noise of negativity. 

    “Branding yourself effectively is crucial, and remember, personality goes a long way in business. It’s not just about resources; it’s about reputation and persistence. If you are ready to elevate your game, drop me a message. Let’s build greatness together,” Drew Uyi said.

  • Property expert Samuel Leeds to host Drew Uyi as guest speaker at UK investment dinner

    Property expert Samuel Leeds to host Drew Uyi as guest speaker at UK investment dinner

    Samuel Leeds, founder of the largest property investment schools in the United Kingdom, will host FIFA-licensed footbal agent, Dr Drew Uyi at a property investment dinner on August 8, 2024.

    Samuel Leeds became a property millionaire at the age of 21. The businessman is a best selling author, investment investor and a prolific TV property landlord. He dedicates his time to teaching others the blueprint of his success. The entrepreneur has helped thousands of property investors in their journey to financial freedom.

    The property investment expert offers “Rent to Rent Crash Courses” in the UK, and provides a raod map to becoming financially free in three months and earning up to 10,000 pounds in a month without owning a property. More so, he is a complete guide to how to start property flipping business in the UK.

    Drew Uyi will be one of the high-profile personalities and one of the panelists at the event, for which about 500 investors from London will be in attendance. Also a global brand expert, Drew Uyi’s invitation to the event is strategic and speaks to the mindset of Samuel Leeds, who will leverage the opportunity to network with the UK-born Nigerian influencer, whose influence cuts beyond the UK, across sports and entertainment.

    Drew Uyi has been a branding professional for more than a decade. He has worked hard and smart to deepen the narrative of African footballers and athletes. Born in UK of Nigerian parents, he has established himself as a powerful force who has been behind the growth of the market value of African athletes and footballers. 

    The international branding figure has been labelled as being more than just an agent, who does not only close deals, but take the matter forward by branding to help players and athletes find their identity and earn additional income, while active in sports and even after leaving sport.

    With a roll call of athletes and footballers as current and past clients, Drew Uyi has demonstrated himself over the decades as a branding genius, and Samuel Leeds can certainly tap into his ingenuity and experience at the melting point of their interconnection.

  • FIFA agent Drew Uyi urges endorsement for Eagles players ahead 2023 AFCON

    FIFA agent Drew Uyi urges endorsement for Eagles players ahead 2023 AFCON

    FIFA-licensed agent, Dr Drew Uyi, has challenged brands in Nigeria to hand Super Eagles players endorsement deals before the start of the 2023 Africa Cup of Nations (AFCON), in Cote d’Ivoire. 

    The 34th edition of AFCON, which is the biggest football fiesta in Africa, kicks off on January 13, and it presents brands in Nigeria and across the continent, uncommon opportunities to be at the centre of attraction, alongside the competition and the key actors—the players, as they prepare to take the centre stage. 

    With football holding a special place in the hearts and minds of millions of Nigerians, brands should naturally jump at the chance of storytelling about their products through Eagles players who will represent the country at one of the most glamorous football events in the world. The AFCON at the moment stands as the greatest brand in Africa, one that all other brands can flex their touch points around, by telling their stories through the eyes of the footballers. In other words, it could offer brands the right moment to comprehensively rebrand. 

    Brands can take advantage and be the face of Nigeria’s quest to win their fourth AFCON in Ivory Coast, riding on the agenda of “Let’s Do It Again” mantra, launched by the media arm of the team’s managers. Nigeria has the most valuable national team in Africa, with €450.50million worth of players. The three-time African champions also parades Victor Osimhen; the best football player on the continent. It provides the right occasion for brands consistent exposure throughout the competition, through Eagles players and key to Nigerian and African markets. Brands would appear in electronic publications, and regularly come up on television commercials, radio jingles, newspaper advertisements, and so on, if they snap up Eagles players as ambassadors. 

    FrieslandCampinaWAMCO Nigeria Plc’s Peak Milk advert of 2009, featuring Nigeria football legend, Kanu Nwankwo, and his young son, to tell his story of triumph above obstacle after he was diagnosed with a heart condition, which was discovered after he helped Nigeria to Africa’s first Olympic Games gold medal in football in 1996. The upheaval rather became a motivation for Kanu who went on to win trophies in his hugely successful career and become the nation’s most decorated player in history. It was a compelling narrative that gripped countrywide audience with hopeful feeling, and one that inspired kids who trade anything to gaze at the commercial when it plays on television back then.  

    The AFCON gives brands the audacity to re-state their identity and unlimited access to market, in the midst of the football frenzy. 

    According to Statista, the AFCON generates the highest revenue for the Confederation of African Football (CAF)—the continent’s football governing body. In 2022, the competition’s revenue that accrued to CAF reached over $79.7 million. 

    Read Also: Adozillion Homes picks Drew Uyi as brand ambassador

    The revenue streams from brand association and equity, just as some multinational brands have renewed their partnership with CAF for the 2023 edition, for difference levels of sponsorships. Brands part ways with millions of dollars, with assertion on the limitless commercial avenues, riding on the brand, AFCON. 

    Drew Uyi, a branding guru holds a degree in Events and Sports Management from The London Metropolitan University. He brags of vast experience in developing and implementing strategies, to increase brand awareness, engagement and marketing.  The expert has worked with several international brands promoting Nigerian athletes across the years, helping both to benefit from each other’s value and commercial tendencies. 

    “It is important for brands to start endorsing the players of the Nigerian national team now before the tournament kicks off. These brands can also do things along the AFCON tournament in order to create more visibility and grow their brands. AFCON in Ivory Coast is going to be the biggest crowd puller of the year in Africa and a melting pot for brands to maximize and grow their profit”, said Drew Uyi.