Tag: Dufil

  • Dufil takes Indomie Relish to Port Harcourt

    Dufil Prima Foods, makers of Indomie Instant noodles, has introduced Indomie Relish, into Port Harcourt market.

    Consumers trooped to Port Harcourt Mall on Azikiwe Road to have a taste of the chicken and seafood flavours.

    Indomie Relish offers a meal experience with real chicken and sausage chunks in the chicken flavour packs and real fish chunks and fish powder in the seafood flavour packs. It provides ingredients that make a meal complete like tomato and onion sauce, dried pepper, seasoning powder and oil.

    The Product Manager, Ginny Tewatia, said no chemical was added to preserve the real chicken, fish and hot dog chunks in Indomie Relish.

    Tewatia said: “Indomie stands for providing products with highest quality and Indomie Relish has stood firm on this guiding principle. Real meat used in Indomie RELISH lasts longer because of technology called “Freeze Drying” and not by adding preservatives and chemicals. It’s a process by which moisture is reduced by freezing the meat at extremely low temperature and removing the frozen moisture from the meat. Low temperature freezing reduces the bacteria and moisture thereby increasing the shelf life. When the water is added to the meat, it regains original texture and taste because there are no additional artificial additives added to it. We did this to give consumers the fresh taste of chicken and hotdog or seafood, depending on their preferences.”

    The high point of the launch were the dry and wet samplings of the brand. At the wet sampling stand, consumers received two plates of cooked Indomie Relish, consisting of chicken flavour and the seafood flavour.

    Other participants, however, received uncooked Indomie Relish packs at the dry sampling stand, where the consumers completed some very entertaining tasks, which qualified them to win.

    Some consumers said they like the product. A student of the University of Port Harcourt (UNIPORT) Miss Sherry Momodu said she likes Indomie Relish because it is a complete meal, adding that the packaging is appealing.

    Momodu said: “As a student, I love Indomie Relish because each pack contains what I need to have garnished Indomie. With Indomie Relish, I do not need to worry about what to embellish my Indomie noodles with. It’s tasty and nutritious both.”

    Earlier, the product was launched in Lagos and Abuja.

  • Dufil shines at ADVAN Awards

    DUFIL Prima Foods Plc was  the cynosure at the Advertisers’ Association of Nigeria (ADVAN) Awards for Marketing Excellence (West Africa).

    It won three of its brands -Indomie, Minimie Chinchin and Power Oil – clinched eight of the most coveted awards.

    According to the organisers, the ADVAN Awards for Marketing Excellence is aimed at acknowledging and rewarding marketing experts that have made outstanding contributions to the profession.

    “The ADVAN Awards for Marketing Excellence, West Africa is a significant event that appreciates and commends the meticulous effort of marketing professionals towards the success and growth of the marketing industry in the West African sub-region,” the organisers said.

    At the ceremony, which held in Lagos, brands from the stable of Dufil Prima Foods shone. Power Oil came first in the Corporate Social Responsibility (CSR) Category, Indomie clinched the third position in the Experiential Marketing Category, Indomie and Power Oil clinched second and third positions in the Innovation Category of the Award and Minimie Chinchin came third in the Campaign of The Year Category.

    The second and third places for Brand of the Year Category went to Indomie and Power Oil. Also, Indomie came third in the New Brand/Extension/ Revitalisation Category.

     

     

  • Dufil donates to LEARN Summer School Initiative

    Dufil Prima Foods, makers of Indomie Instant Noodles, has donated educational materials and cash to the Leadership Empowerment and Resource Network (LEARN).

    An initiative of the Lagos State former governor’s wife, Mrs. Abimbola  Fashola, LEARN is a non-profit programme committed towards leadership  development, entrepreneurial skill acquisition, sexuality education, character development, vocational skills acquisition for young person’s between nine and 17.

    The firm’s Group Public Relations and Events Manager, Mr Tope Ashiwaju, who spoke during the donation, said the firm’s 11 years’ partnership with LEARN is aimed at empowering youths with skills.

     

     

     

     

     

  • Dufil partners LEARN on summer school initiative

    Dufil partners LEARN on summer school initiative

    Dufil Prima Foods Plc, makers of Indomie Instant Noodles, has donated educational materials and cash to the Lagos Empowerment and Resource Network (LEARN) in its effort to support educational development in the country.

    Speaking during the presentation in Surulere, Group Public Relations and Events Manager, Mr. Tope Ashiwaju, said the firm’s nine years partnership with LEARN was in line with its support for activities that build, empower and keep the country’s young ones busy and positively engaged.

    “As a brand, Indomie is well known as one of the foremost brands with immense contribution to the development of education at all levels. We are committed to it because quality education is a legacy we owe our children as they are the future of tomorrow”, Ashiwaju said.

    He, therefore, charged the pupils to value the knowledge acquired through the LEARN initiative because it could not be quantified. He also enjoined them to note that hard work is vital to their success which could be attained only by adequate concentration on their studies.

    LEARN’s Project Manager Mrs. Bisi Awoyomi lauded Dufil Prima for their commitment towards the initiative which she described as very strategic and helpful towards the students’ studies. According to her, this shows the level of dedication and sense of duty the company has continued to invest in the educational development of Nigerian youths over the years.

    “This donation has brought great level of excitement and inspiration like never seen before to the children, in terms of study materials and cash donated, not forgetting the consistent free lunch provided for the students,” she said.

    Miss Oboh Priscilla, who spoke on behalf on behalf of the students, thanked Dufil Prima for their great support by providing lunch, cash and other educational materials to aid their learning.

    LEARN is an initiative of the former First Lady of Lagos State, Mrs. Emmanuella Fashola, to ignite passion for learning among the youths by equipping them with leadership and entrepreneurial skills, sexuality education, good character development, vocational and other skills.

     

  • Implications of CBN’s forex restrictions on CPO

    Implications of CBN’s forex restrictions on CPO

    The consumption of palm oil in Nigeria amounts to 1.0 million MT per annum. 90.0% of palm oil is consumed by food industry and the remaining 10.0% is used by the non-food industry.

    Foods like noodles, vegetable oil, biscuits, chips, margarines, shortenings, cereals, baked stuff, washing detergents and even cosmetics thrive on palm oil. Noodle industry alone consumes 72,000 MT of imported palm oil and the leading, domestic palm oil producers fail to meet this demand.

    Saddened by unavailability of sufficient oil palm in the Nigerian market, some industries have proactively announced strategic alliances to invest in oil palm plantations.

    Large estate in the palm oil plantations and output in Nigeria, which is the only category producing palm oil used by the food industry  produced 80,000tons annually, which is only 10% of local production and the overall domestic oil production was 1.35mn tones, the consumption demand was 2.25mn tones resulting in a shortfall of 900,000 tones.

    Of course, the Federal Government is striving to sustain the crude palm oil industry of the country, but the country needs to have a stable economy and survival in the palm oil industry as the Local production is currently unable to meet the quantity as well as quality requirements of the industry which is leading to scarcity of raw materials and inflation.

    Also the economy is feeling the impact as there is inadequate supply of palm oil, and desperate food producers’ will use non quality palm oil thereby jeopardizing public health and safety. The future industrial growth is being threatened because palm oil was and is one of the widely used raw materials and migration of industries and investments in Nigeria to other neighbouring countries will surely affect the economy.

    So why Forex Policy? The Central Bank of Nigeria (CBN) uses forex exchange policy to achieve certain macroeconomic goals of price stability, low unemployment, reduce inflation among other objectives. These goals are attained by manipulating the money supply and influencing credit conditions in the economy. Because money as a means of exchange is the major lubricant of the nation’s economic activities, the techniques of manipulation of forex policy are often dictated by whether the apex bank wants to pursue an expansionary or contractionary policy.

    Recently, however, the application of forex policy by the CBN has drawn the ire and criticisms of stakeholders in the manufacturing and private sector, with some describing the policy measures as emasculating. In a move to promote locally-produced goods not only to build robust foreign reserves, but also to create jobs for the teeming population, the CBN shut out Crude palm Oil with the 41 imported items from the foreign exchange (forex) window.

    Though the CBN maintained that its action was necessary for economic stability, members of the organised private sector believe the move may have been wrongly conceived without the apex bank properly appraising domestic capacity for production of some of the excluded items.

    The CBN Governor, Godwin Emefiele said, “My personal as well as the bank’s institutional analyses of the situation compelled us to believe that we needed to aggressively begin the process of feeding ourselves by ourselves and producing much of what we need in this country.

    “The huge amounts of money the country spends on importing things we can produce locally have become a significant drag on our Foreign Exchange Reserves. Most of you are aware of the often-quoted number of N1.3 trillion, which is what we spend on average importing Rice, Fish, Sugar, and Wheat every year,” he said.

    Explaining his personal frustration over the development, the bank chief queried why the country should be importing produce when vast amounts of comparable quality produced by poor hardworking local farmers across the belts of Nigeria are being wasted, ignored and depleting huge forex too.

    Since the announcement of the new policy, a few have wondered why Crude palm oil (CPO) was included in the list while many commentators have also passionately intoned on why the country continues to import CPO, when our vast quantities of palm oil produced by our hardworking farmers across the belts of the country are being wasted or simply ignored.

    Renowned Economist, Bismarck Rewane observed that the decision by the apex bank sends a signal that there is a cash flow problem adding that it could however affect the level of inflows and outflows in the country.

    Dr. Chiken Obidigbo, former chairman of the Manufacturers Association of Nigeria (MAN) in Enugu, Ebonyi and Anambra states, was of the opinion that the CBN’s measure was a mere scratch of the problems besetting the real sector of the economy.

    According to the President of Lagos Chambers of Commerce and Industry(LCCI), Alhaji Bello, expressed concern that many of the products on the list of the 41 products are intermediate goods for example Crude palm Oil which are critical input for many manufacturing firms as well as other critical sectors of the economy.

    He revealed that the development will put several investments at risk with implications of job losses, quality of loan assess in the banking system and the welfare of citizens.
    He said the list is prone to multiple definitions and discretionary interpretations by agencies and institutions responsible for implementation.

    He said the alternative foreign exchange markets are not deep enough to meet the demand of the essential intermediate products on the exclusion list, saying the exclusion of the items from the forex market is as good as import prohibition.

    He said the policy measure will lead to widening of exchange differentials between the interbank markets and the parallel markets, adding that the immediate consequence will be rampant round tripping of foreign exchange which the apex bank has limited capacity to nip in the bud.

    He also said the policy has far reaching implications for investors in fabrication, construction and real sector. He said facilities granted to investors affected by the shock of this policy are also at the risk of going bad.

    Besides, in a  communiqué issued at the end  of an interactive session with the Central Bank of Nigeria in Lagos, the  chamber said the  new CBN policy is ambiguous as the restricted items are not well-defined and specific, plunging both manufacturers and banks into confusion regarding the intent of the apex bank.

    The chamber urged the CBN to immediately amend the policy with full product definition and specification of all restricted items, including HS Codes and excluding any items which are non-substitutable industrial raw materials from the list.

    Forex is required for the enhancement of the nation’s capacity to process raw materials into finished goods, such as factory production lines which help in the economic growth of the country.

    When these and many more segments of the nation’s economy need the scarce foreign exchange to acquire items and equipment that will result in value creation and a concomitant accelerated growth of the overall Nigerian economy, it is therefore foolhardy to jump to policy making without consultation.

    For importers of some raw materials needed for the production of some of the prohibited commodities, the apex bank’s decision is prone to multiple definitions and discretionary interpretations by agencies and institutions responsible for implementation.

    Due to the resultant effect of the forex policy, Nigeria today is losing investments worth billions of naira. So as the low production and high demand for the product both domestic and industrial needs continue to generate much agitation, importation is inevitable for the sustenance of the little pride of the country’s industrial image.

    For Nigeria to meet the shortfall in local usage of crude palm oil and be self-sufficient, Nigeria needs a total plantation of 300, 000 hectares of land. This no doubt is huge and requires the support of government through its Ministry of Agriculture by providing suitable and adequate land for willing investors to invest in large estate plantations in the country.

    Therefore the exclusion of the items from the forex market is as good as import prohibition”, Bello added.

    Nigeria now produces a meagre 1.7 percent of total world production which is inadequate for local consumption which is put at about 2.7 percent. The road to being self-sufficient is a long one as a whopping $10billion will be required and a minimum of 20 years of palm tree planting at a very large scale.

    And for now, importation of palm oil serves, as the best alternative to the low quantity produced in the country pending the development of large estate plantations for which some of the big time stakeholders such as PZ, Dufil, Okomu and Presco have engaged themselves in expansion and recapitalisation through their various backward integration processes.

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  • Dufil donates cash, items to LEARN

    DUFIL Prima Foods, Plc, makers of noodles, Indomie Instant Noodles, has donated educational materials and cash to the Lagos Empowerment and Resource Network (LEARN), an initiative of Lagos State First Lady, Dame Emmanuella Abimbola Fashola.

    Speaking, during the presentation of the items and cash donation at Iponri Junior High School, the Public Relations Officer and Events Manager, Dufil Prima Foods, Mr. Tope Ashiwaju, said the firm’s seven years’ partnership with LEARN was in line with its support for activities that build, empower and keep  the nations young ones busy.

    The company places high priority on the educational development of the child, adding that quality education should not elude them.

    Ashiwaju commended Mrs Fashola for the noble initiative that has helped children, developed academically during their long summer holiday by equipping them with moral, societal values and knowledge instead of being idle as these value systems will positively impact their lives.

    He advised pupils to value the knowledge gained through the LEARN initiative because it could not be quantified. He enjoined the pupils to note that hard work is vital to their success which could be attained only by facing their studies.

    Project Manager LEARN, Mrs. Bisi Awoyomi, commended Dufil Prima Foods for its support to youths.

    According to her, this shows the level of dedication and sense of duty, the company has continued to invest in the educational development of Nigerian youths over the years.

    She continued: “This partnership has brought great level of excitement and a source of inspiration like never seen before to the children with the various study materials and cash donated to the initiative not forgetting the consistent free lunch provided for the students on a daily basis at the centers.

    She explained that the LEARN initiative came into existence as a result of the First Lady’s resolve to boost education in Lagos. Then, she said, her concern about young people was to prevent them from getting involved in  social misdemeanors during summer holidays. Over the years, the initiative had been successful in molding and helping the pupils to channel their energy into positive and productive endeavours.

    On the curriculum of the initiative, the manager explained that at its four centres, namely, Agboju centre, Oke-Ira centre, Abraham Adesanya centre and Iponri centre, the pupils were taught the virtues of dedication, moral values, leadership and the spirit of sportsmanship. They were also taught various vocational skills such as hair dressing, make-up, barbing, sewing, cooking, event decoration, and bead making, she added.

    She challenged the pupils to make good use of the skills and knowledge acquired for their betterment.

    A prize winner and pupil of Pacesetter Comprehensive College, Ashipa, Ibadan, Oyo State, Miss. Oboh Priscilia, thanked Dufil Prima Foods and the organisers for giving her the opportunity to attend the programme

    She noted that aside academic benefits, the bead making skills have impacted on her, adding that she has started making money.

  • Dufil fetes staff

    Dufil fetes staff

    There was joy in the air as the Dufil Seasoning Factory a section of De-United Foods Industries makers of Indomie fetes its workers to an end of the year party.

    At the party some members of the company were rewarded for their hard work and commitment to duty.

    According to the Managing Director/Chief Executive Officer of the company, Mr Deepak Singhal who was represented by the Chief Operation Officer, Mr Adhi Narto, the essence of the gathering was to appreciate the workers for their commitment to duty thus far.

    He said the company has been able to produce six million cartons of indomie through efficiency and commitment of the members of staff of the Dufil Seasoning.

    “We have been able to take over flower mills; produce palm oil on our own and we have been able to [produce six million cartons of indomie noodles through the efficiency of the Dufil Seasoning bands; truly it is really a symbol of quality,” he said.

    While presenting awards of long service award to two members of the company, Mr Narto said it was meant to encourage hard work among other members of staff.

    The Group General Manager Human Resource and External Affairs, Chief Kola Hassan noted that the essence of the party was to bring members of staff together for merry making and celebration.

    Among the awardees was Mr Monday Abuah, who got the long service award. Others include: Osungboye Kayode, Oladotun Joshua, Rasheed Ayanwale and Mr Ayoola Paul.