Tag: elegance

  • Quiet and Elegance in Indigenous Identity

    Quiet and Elegance in Indigenous Identity

    • By Daniel Usidamen

    The immediate calm of this image is the kind of composed confidence you get when clothes and character harmonise like in a musical composition. The sitter wears a classic indigenous ceremonial dress interpreted with modern restraint, the gele(headgear) is mounted with the dexter of a sculptor, the sheer lace bùbá-style top with bell sleeves, and a richly patterned ìró (wrapper) in a chocolate-bronze palette. None of them screams; everyone is allowed to glow, reflecting the collection’s name “Ageless Culture”, a brainchild of Goodluck Jane Okwuchukwu of Boriah Couture exhibited on January 6th 2025.

    The choice of a monochrome brown story is a masterstroke. The shades run from latte to dark kola nut, linked by metallic flecks that catch the light without veering into glare. The lace top, a tulle embellished with sequins and threadwork—adds airiness, while the wrapper’s diamond motif brings structure; together creating a depth that appeals to the camera, especially considering the tonally matched backdrop.

    How does a silhouette still read when the wearer is seated? The blouse is gently fitted across the shoulders, note the clean sleeve head, relaxing through the torso so it never looks strained in a sitting position. Bell cuffs finish just past the wrist bones elegant, practical, and perfect for showcasing jewelry. The wrapper is tied high enough to lengthen the leg line; its hem grazes the instep for modesty and proportion. Crossed ankles and a soft forward lean giving the pose a courtly poise, no stiffness, just ease.

    The gele is the look’s crown, literally and figuratively. It’s a controlled spiral, wrapped to give height without overshadowing the face. The pleats are crisp and evenly spaced, proof of careful tying. The fabric choice mirrors the outfit’s palette, so the headpiece frames rather than competes. Think of it as architectural minimalism with cultural memory.

    Coral beads (ìlẹ̀kẹ̀) do more than accessorize, they anchor the look in heritage make it “ageless”. The doubled necklace provides vertical emphasis; matching earrings and bangles keep the story coherent. Importantly, the coral’s warm orange sits complimentary to the cooler bronze-brown, adding a sophisticated color tension. On the feet, embellished mules, a cluster of gold beading that nods to festivity without upstaging the rest. They also echo the sparkle in the lace sleeves, creating a satisfying top-and-toe conversation.

    The stylist choice of a semi-sheer yoke offers lightness and a hint of skin, tempered by the high collar of coral. It’s modest, modern, and very photogenic. The Sequins, beadwork, coral, and woven wrapper, four textures, none shouting. The harmony comes from keeping the colors in the same earth-metal family.

    Makeup is restrained, a satin-finish complexion, softly defined brows, a rose-brown lip. Nothing heavy, nothing editorial—just an enhancement that lets the jewelry and textiles lead. The result is a face that reads warm and approachable, which suits the storytelling intent of a collection that projects cultural identity. This look communicates dignity without severity. Celebration without spectacle. It feels intergenerational, something a matriarch could wear to a high ceremony and a younger woman could echo at a milestone event. The message is: “I belong here, and so does many generations.”

    If you want to push it further, switch the palette, keep the silhouette but try a deep indigo or forest green ìró with the same lace top; the coral will sing even louder. Adding the slim broad strip of local fabric ìpèlé (shoulder sash) in metallic aso-oke could add length and ceremony for standing portraits or processions. For ultra-modern minimalism, one longer strand of coral and smaller studs; for maximalist joy, layer a filigree gold pendant between the corals. Closed-toe embroidered slippers for a more traditional finish at evening events; keep the mules for daytime ceremonies.

    The craft  and tailoring are deserving of applause, an even beading density on the mules, no bald patches at the edges, sleeve hems finished cleanly (no loose threads visible under studio lights), wrapper pattern aligned, allowing diamond motifs stack neatly down the center front; that alignment makes the difference between “bought” and “considered.”

  • ‘Our pieces exude class, elegance’

    ‘Our pieces exude class, elegance’

    Victor Ozomoge is Chief Executive Officer and Creative Director of Zomoge Inspired, a bespoke tailoring brand. In this interview with Yetunde Oladeinde, he talked about his inspiration, culture, style and the recently launched pieces called the SS24 Pristine Collection.

    Tell us about your recently launched fashion pieces called the Pristine Collection.

    We recently launched a new collection, the SS24 Pristine Collection. Pristine means something clean, definite and of high class. The Pristine Collection is a collection full of class and style for the contemporary stylish individual.

    Our major headline design for the Pristine Collection is called, “Àṣà (Culture)”.  The Àṣà outfit is a traditional and cultural outfit, but we are trying as much as possible not to box it as it transcends a particular culture. Meticulously crafted with precision and the finest fabrics, each piece sets a new standard in high-end fashion. This collection exudes class, style and elegance.

    “Àṣà (Culture) stands for something that is traditionally African. The Yorubas for instance, have a way of dressing that makes them to be classy, elaborate and rich – like the wealthy Yoruba outlook. So, the inspiration for “Àṣà (Culture) was derived from that.

    Back in the day, the Yoruba people had this way of looking glamorous when they wore the Aso Oke.  There’s a way the Aso Oke is done with the traditional jakan embroidery design with the short baggy trousers – that’s what the “Àṣà (Culture) is all about but with its own unique print material. So, it has to be mentioned that the Àṣà (Culture) fit is not Aso Oke but indelibly a unique print material that has the feel of an Aso Oke. That’s what we are presenting with the Pristine Collection – fits that transcend cultures.

    What African language is the word, “Àṣà”?

    Àṣà is a Yoruba word which translates to culture. Of course, we understand what culture is – the way and lifestyle of particular people from a particular region. Àṣà is culture and the collection represents culture.

    When anyone wears any piece from this collection, you will notice that the person looks cultural – he looks African, he looks Nigerian. It is not limited to any particular culture or region, it cuts across all of the ethnic groups in Nigeria.

    So that’s why we came up with the word Àṣà, meaning Culture. The Pristine Collection represents that. So it is a representation of the actual culture of Nigerians and Africans. So when people see it on other people, you know they represent Africa. So you can put on the same clothes in America, Dubai, Australia, Brazil and across different continents and you still feel connected to your African roots. 

    So why did you choose to launch the collection at that particular time?

    Well, I think for a designer, you have three periods in a year to launch a product. The first half of the year, the second half and then the third quarter of the year. Besides, it’s festivity period now and a lot of people will be looking at discarding whatever it is that they have before to get something new and aside from that, it is a compensation period. A lot of people have worked from January to this time and they are looking forward to having something new to compensate their body, mind and themselves for a job well done for the fact that they’ve survived the year and they just want to give themselves happiness. And one of those things people do to make themselves feel good is getting new clothes for themselves.  So that’s why we are launching this month.

    Are these unique materials used for your new collection made in Nigeria?

    Designers in Nigeria are being limited to quality fabric that stands out with whatever design that they create. But this doesn’t mean that the Nigerian market doesn’t print materials that are quite classy, and rich in textiles or texture.

    These materials are not printed here, but it doesn’t mean that it’s not cultural to the African tradition or African lifestyle.

    Do you have a particular target audience for it?

    The Zomoge Inspired brand is affordable, even though we are a luxury brand. We are a brand that prides itself on quality and timely delivery, and also excellent fabric cuts. So, we are quite luxurious but we are affordable. The Àṣà pieces, for instance, are affordable yet, it is royalty. So we can’t say it’s cheap. Royalty is not cheap.

    We make clothes for everybody, yet not for everybody. We make clothes for people who appreciate what the brand is delivering and who appreciate a particular kind of lifestyle. So, I’m trying as much as possible not to put a price tag on it. It’s affordable, very affordable.