Tag: engagement

  • ADESUA lauds Linda Ejiofor, fiancé over engagement

    WITH actress Linda Ejiofor posting a picture of herself with her fiancé under the caption ‘Approved’, it appears another set of Tinsel stars are about to walk down the aisle.

    The actress, who had a bridal shower over the week, has been getting good will messages from her colleagues.

    Adesua Etomi, who is Ejiofor’s friend wrote: “These two…perfect match. So in-tune, so in-love. I am so happy for you both. Amazing human beings with great hearts.

    “Ihuoma, you deserve this love. You deserve this great man. You deserve this peace.

    “You deserve this Joy. You deserve to be cherished the way he cherishes you. Ibrahim (Son of Aisha), one of the kindest and most genuine people I know. Your kind is rare. We are grateful for you and I am so happy that it’s you my sister chose. Known you for 8 years and you’re still the same amazing person you’ve always been. You deserve this woman who would do anything for you. Who supports you, who believes in you, who I know will always be there.

    “As the mountains surround Jerusalem, so will the Lord surround you and your home. Amen. The blessings of God makes rich and adds no sorrow. He has blessed us. Here’s to love, light, peace and many double dates. Love you both.

    Although the couple is yet to announce the official date of their union, but the actor, by the name Ibrahim Suleiman, has also posted their picture with a caption saying, “For I know the thoughts that I think towards you, saith the Lord. Thoughts of peace, and not of evil, to give you an expected end.” Look at me. I am proof.”

  • Govt told to engagement youths

    Govt told to engagement youths

    The Association of Senior Staff of Banks, Insurance and Financial Institutions (ASSBIFI), has urged the three tiers of government  to ensure full engagement of youths in the country.

    In addition, the body stressed that it is only through meaningful involvement and inclusive policies and decision making processes of youths, that solutions to some of the key problems experienced by young people can be resolved.

    ASSBIFI’s President, M Comrade Oyinkansola Olasanoye, in a chat with The Nation said government  should engage the youth because economic engagement has become more challenging, owing to the lack of decent employment opportunities

    He said the respective roles  of young people, policy makers, and the institutions through which they work, should be clearly defined. While young people need to play a central role in addressing issues that affect them, they cannot tackle the multitude of challenges alone, particularly in the economic and employment area.”

    The ASSBIFI chief said with high youth unemployment and underemployment in many parts of the world, young people are finding it increasingly difficult to secure quality jobs that offer benefits and entitlements.

    He said employers have the advantage of being able to offer young workers contracts that provide career security, health-care benefits or pension schemes, knowing that young people with few other prospects are not in a position to bargain and are poorly aligned to organise into collective bargaining units to try and improve their situation.

    “As a consequence, many young people end up in precarious work situations, with a short-term or non-employee contract (or no contract), little or nothing in the way of pension benefits, and no health insurance or unemployment insurance.  This interferes with a young person’s ability to plan for the future and become financially secure.”

    She noted that greater attention should be given to youth engagement at all levels within the development agenda, adding that there has been increased recognition of the value of young people’s participation as it pertains to both youth and wider development, as well as formal acknowledgement of the need to actively address the many challenges facing a growing youth population, including unemployment and underemployment, poverty, inequality, political unrest, and social exclusion.

    The labour leader, however, urged the three tiers of government to initiate policies that would facilitate youth engagement through institutionalised processes, adding that countries experiencing power vacuums are particularly susceptible to the infiltration of violent groups and extremist elements as young people can often be coerced or otherwise forced out of economic necessity, for example, to join groups or organisations that espouse violence

  • Nkem Ubah flaunts engagement ring

    Nkem Ubah flaunts engagement ring

    These are definitely the best moments for Nkem, one of the daughters of Anambra State-born Peoples Democratic Party chieftain and billionaire, Chris Ubah.

    Beautiful Nkem is now flaunting a diamond engagement ring after her beau proposed to her two weeks ago.

    Two years ago, the billionaire politician literarily brought the federal capital territory to a standstill when he gave out his daughter, Nonyelum, to Ayim Ude Jnr.  This coming nuptial, we gathered, will not be below expectations as the man of means is set to play host to the who-is-who in the socio-political setting.

  • Backing world record with consumer engagement

    Backing world record with consumer engagement

    Following the unveiling of the world’s largest advert poster, which broke the Guinness World Book of Record, Nigerian Breweries has adopted a national consumer engagement campaign to sustain its brand equity of Guilder, writes ADEDEJI ADEMIGBUJI.

    The competition in the Nigerian beer market has continued to generate rage. Even as Western beer consumption is reducing due to the global downturn, according to a market intelligence report by Corporate Nigeria, a research firm, the  brewery industry continues to thrive, while consumption of beer, put at 18.8 million hectolitres behind South Africa’s 31 per cent, has continued to heighten competition among brewers.

    This is however not surprising. According to FinTell, a financial intelligence magazine, Nigeria’s volume-growth in the beer market, supported by significant annual investment in capacity of over $1.5 billion in the last three years, is rising steeply. “Though second to South Africa, Nigeria is Africa’s largest fastest growing beer market; climbing six places to the 19th position in the most recent data for country rankings on consumption,” the report stated.

    Unfortunately, engaging this motley crowd of consumers has been the bane of brewers especially with the wave of consumerism which demands much responsibility and the spirit of giving back to consumers whose loyalty to various brands, have turned the industry to a cynosure of global investors.

    As a result, brewers commit fortunes to marketing communication in an effort to engage consumers and also sustain the brand recall in consumers’ minds through experiential campaigns. Based on Mediafact report, an industry intelligence survey, the surge explains why the sector has continued to remain among the top three highest advertising and marketing spenders.

    Striving for the souls of consumers, has lead to lots of brands from the industry top players – Nigerian Breweries, Guinness Nigeria and other brewers, launching world record-breaking projects, and each of these jumbo campaigns are also used as platforms for consumer reward campaigns.

    For instance, when Guinness launched the largest jersey in the world towards the African Cup of Nations in 2013, the brewer took about 200 consumers to South Africa to watch the matches through a tailored consumer promo. Also, NB, through its Legend Extra Stout and Heineken brands, has rewarded many consumers with all-expense paid trip to Dubai, Europe to watch live matches, among others.

    However, to deepen the crave for the heart of consumers and its share of the market, NB recently unveiled the world’s largest advertisement poster, again by following the same rule of consumer engagement. Coming at a time when the Nigerian economy is just starting to reflect potentials of buoyancy, experts have reckoned that the promotion is already causing ripples in the nation’s highly competitive alcoholic beverage market.

    First is the choice of words in describing the promo which is being positioned as, “Nigeria’s biggest consumer promotion. And just to put its money where its mouth is, Gulder unveiled the world’s largest poster on Monday, August 24, 2015, to coincide with the launch of the National Consumer Promotion.

    To build consumer trust as a way of engagement, the brand owners enrolled about 200 journalists for an experiential task, Gulder Ultimate Search where  winner emerged to win an Brand New Hyundai Elantra For N220 at the Enugu Stadium where the largest poster was also unveiled to commemorate a national consumer promo for the Gulder brand.

    The CEO of Nigerian Breweries Plc, Mr. Nicolaas Vervelde, said the Gulder brand is synonymous with various innovative feats in the beer market, hence the production of the poster. Though regarded as another marketing gimmick, consumer promotions are desirable, as companies struggle for a bigger size of the market and a greater percentage of consumers’ disposable income.

    So how big is big? How big is the 2015 Gulder National Consumer Promotion, which necessitated the brand managers to refer to it as the biggest consumer promotion in Nigeria? “A simple way is to look at the prizes on offer. The grand prize is a brand new Hyundai Elantra car, and Gulder is giving away 15 of this model of vehicles. Well, there are 14 left to be won as Chuka Nnabuife, a journalist with National Light newspaper won the very first Hyundai Elantra car at the unveiling of the Gulder Ultimate Promo held on August 24 with journalists from all over Nigeria as participants,” said a brand analyst, Mr. Yemi Kushimo, CEO Kush Media.

    “Gulder has created three channels for its teeming consumers to win big at this year’s edition of its National Consumer Promotion. A peep into the prizes at stake may just give an insight into how gargantuan the Gulder Consumer Promotion truly is,” he added.

    To engage beer consumers, the brand handlers said there are three legs to the campaigm in which consumers will be rewarded with various prizes, the ultimate of which are the brand new 2015 Hyundai Elantra cars for 14 Nigerians, courtesy the 2015 Edition of the Gulder National Consumer Promotion.

    While willing consumers are expected to bond with the Gulder brand through purchase to unlock the various promises and treasures of Gulder under the crown corks, the brand handler said there are various stages of experiencing the engagement.

    “First is the instant prize crown corks. As the name connotes, the prizes can be claimed instantly. The second crown cork is the differentiated crown cork category with  alpha numeric codes inscribed underneath the corks. Holders of these crown corks have to send the codes to 20388 to be part of a national raffle draw that would be held forth-nightly. Holders of the third class of crown corks – the experiential crown corks- marked Ultimate Chase, will have to report at designated national chase venues with six of those crown corks to participate for an opportunity to win a brand new car. Aside the prizes to be won, the Ultimate Chase, gives consumers the opportunity to imbibe the brand’s core values,” the brewery affirmed in a statement.

    During a media launch of the promo, the first of the 15 brand new Hyundai Elantra cars up for grabs and it was won by Mr. Chuka Nnabuife who works with National Light newspaper, Anambra State. Nnabuife beat eight other journalists at the Gulder Chase to discover the key to the car that he eventually won. That leg of the promo was devoted exclusively to journalists.

    The Marketing Manager, Gulder, Life, “33” Export, Mr. Emmanuel Agu, said: “This is a promotion like no other, and that is the message we are passing to the consumers. We are trying to paint a picture of what it means to be big in the eyes of our consumers, hence the unveiling of the World’s largest poster to kick off the National Consumer Promotion.

    “The message we are passing to the consumers is that this year’s NCP is like no other. No beer brand will be able to do what Gulder has done this year and no consumer is left out as there are prizes for every category of people. We brought in the aspect of the chase because the brand is one that talks about masculinity, determination and resilience. It is a brand for successful people. So we brought the brand essence of Gulder to life by including the Gulder Golden Chase. If you are strong and energetic enough to run and jog, why not jog for a fortune,” he advised.

    As a result of these mega activations, industry observers said the Nigerian marketing communication is coming to global reckoning with the unveiling of the largest advertisement poster and world largest jersey in Nigeria.

  • Much ado about Jennifer Obayuwana’s ENGAGEMENT

    Much ado about Jennifer Obayuwana’s ENGAGEMENT

    The daughter of Polo Luxury CEO, Jennifer Obayuwana, has since realised that not everyone receives good news with huge smiles and congratulatory messages. When she took to the social media to announce her engagement to Peter Salah by flashing her diamond encrusted engagement ring, many grimaced and began to criticise her relationship with Salah.

    Although Salah is the CEO of Tilt Group, many believe he is only interested in Jennifer because of her immense wealth and position as Executive Director of Polo Avenue. Jennifer has proven that she has a thick skin against negative comments and ill wishes. The bride to be has turned deaf ears to the negative comments has chosen to enjoy her relationship.

    A while back, she celebrated her birthday and Peter went all out in expressing his love for her. The Polo director posted a photo of how her man woke her up to wash her legs with a bottle of champagne to launch her into a special day. The duo had a pleasurable time in Dubai and didn’t hesitate to use the social media to tell the world that they are going steady. Jennifer and Peter are billed to walk down the aisle on November 7.

  • Industry boss pledges constructive engagement with stakeholders

    From the newly elected chairman, Committee of E-banking Industry Heads (CeBIH), Mr.  Tunde Kuponiyi has come a pledge to stakeholders:  ‘There is need for constructive engagement with stakeholders to facilitate growth of electronic payment in the country.’

    Speaking shortly after his election, Kuponiyi, who is also the Head of E-banking Ecobank Plc, appreciated the immediate executive for working very hard to project the image of and advance the cause of CEBIH. He also appreciated all members for the trust reposed in him and his team to lead the committee.

    He promised the new executive will continue to build on the good foundation laid by the outgoing executive and earn more recognition for CEBIH.  He said the team will also embrace advocacy which is the focal point of CEBIH and also engage all industry stakeholders constructively.  He thereafter appealed to all members for their cooperation with the new executive.

    Also speaking, the immediate Chairman of CeBIH, and former Head of E-Channels, Skye Bank, Mr. Chuks Iku appreciated all members of the group for their cooperation which led to the success of the executive team he led.

    The newly elected executives of CeBIH comprise Tunde Kuponiyi of Ecobank as Chairman, Dele Adeyinka of Wema Bank as Vice- Chairman and Fatai Amoo of Sterling Bank as the Secretary. Others are Bob Nwojo of First Bank as Asst. Secretary, Simi Osinuga of GTBank as Treasurer, Juliet Nwanguma of Zenith as Financial Secretary, Ernest Obi of Keystone Bank as Publicity Secretary, Ejikeme Obiano of Heritage Bank as Asst. Publicity Secretary,

    Benedict Anyalekenya of Unity Bank as Policy Review Secretary and Adeleke Adekoya of Access Bank as Internal Auditor.

  • Can a lady  pay for her own engagement ring if…?

    Can a lady pay for her own engagement ring if…?

    On an online forum, a lady posted a comment, seeking advice on whether or not she should give in to her boyfriend’s demand to borrow money from her for her engagement ring. Adetorera Idowu speaks with some people on their reactions to this question

    Titilayo Osifeso – Consultant

    No way!!! Why should she pay for it? The man should buy it when he is ready. If he can’t afford it, he should buy what he can afford at that moment. I think this is an act of desperation. It makes me question whether the girl really wants the guy or wants to show off and if you build your marriage in that foundation, it’s sure going to crumble.

     

    Isi Edowaye – Banker

    Well, it is not out of place. It’s just a matter of understanding between both parties. If his not having a ring for me is as a result of finance, I understand. Although if he can’t give me a ring because he cannot afford it, it speaks volumes, I mean… it’s marriage. From my stance, buying myself a ring is awkward and I’ll rather take his words (I want to marry you) as the bond. I don’t have to wear an engagement ring.

     

    Amfani Musa – Swimming Coach

    What satanic arrangement is that? That guy must be MAD. I don’t mean to be insulting but it’s the truth. It’s absurd, inappropriate, unacceptable, out of place… in fact it’s PURE MADNESS. Ok let’s not be emotional about this. Even the bible says he that finds a wife finds a good thing, not he that the wife finds. In the garden, God gave the responsibility of work to the man and it is not the woman’s responsibility.

     

    James Alabi (Abinibi) – Creative Entrepreneur

    Sure! There is nothing wrong with it as long as both of them have an understanding and the guy keeps his promise. Borrowing money from her to buy the ring might be a decision to make official the relationship till they are ready for the actual wedding.

  • Boko Haram: Rights group protests engagement of ‘civilian JTF’ in Borno

    Boko Haram: Rights group protests engagement of ‘civilian JTF’ in Borno

    The Human Rights Monitor (HRM) has asked the Joint Task Force in the Northeast to disarm the volunteers assisting the military to arrest fleeing Boko Haram members.

    The volunteers, who are called “civilian JTF”, have been combing Maiduguri, the Borno State capital.

    The rights group, in a statement by its Executive Director, Mr Festus Okoye, warned security agencies against abdicating their responsibility to a band of youth.

    The statement said: “The Joint Task Force providing security in the North east and Northwest geopolitical Zones of Nigeria have apparently handed over part of their responsibilities to those they now refer to as “civilian JTF”.

    “The sad fact is that the Joint Task Force does not know the background of some of these youths. The JTF does not know the communities where some of them reside and their political and religious affiliation. The Joint Task Force has no data of their previous and current activities.

    “Arming and encouraging youths from diverse backgrounds to take up arms and weapons in an unregulated manner to block roads, make arrests, beat up suspects, kill those “found guilty” and burn their houses and chase them out of town is dangerous to the rule of law and the current efforts aimed at tackling security challenges in Nigeria.

    “Ordinarily, the Nigerian Police Force is constitutionally and legally empowered to maintain law and order and protect lives and properties of the people. The military are only called in to assist civil authorities when civilian authorities are overwhelmed by the magnitude of the challenges. “

    The group expressed fears that some of these gangs may bond together and threaten security and welfare of the citizens.

    The statement added: “While it is important for civilians to assist security agencies with useful information that may lead to the arrest of those who break the law and threaten the security of the citizens, it is equally dangerous to arm them and allow them to take over the streets in a manner that breeds fear and anxiety on the citizens.

    “The truth of the matter is that this version of civilian JTF roaming round the street of Borno and Yobe States are not people previously known to security agencies as law abiding citizens.

    “The fear is that some of these gangs roaming the streets as civilian JTF may bond together and become a formidable force for purposes that may be inimical to the security and welfare of the citizens. The experience of the Niger Delta militants and the present insurgents that have become difficult to uproot is enough precedent for the Nigerian people to learn from.

    “We are of the opinion that the Commander of the Joint Task Force must disarm this civilian JTF as their continued operation under official cover gives the impression that the security agencies have abandoned their responsibilities to an unregulated army of untrained persons with no visible means of livelihood and no permanent abode.

    “The civilian JTF is not trained in the art of handling weapons and law enforcement and have no idea of rules of engagement in the fight against insurgents and should not be allowed and or used to violate the fundamental rights of the people.

    “Arming the so-called civilian JTF in an unregulated manner may assist them bond together and they may later become a problem and a challenge to the society since they are armed and dangerous.

    “Civilians should be encouraged to be vigilant and supply honest information to the security agencies but should not be allowed to carry arms and terrorise persons.

    “The security agencies must continue their efforts at protecting the lives and the properties of law abiding citizens in a manner consistent with Nigeria’s regional and international human rights obligations.”

  • Air chief advises officers on rules of engagement

    Air chief advises officers on rules of engagement

    The Chief of Air Staff, Air Marshal Alex Badeh, has urged the field commanders and personnel of the Nigerian Air Force (NAF) involved in the ongoing counter-insurgency campaign, to comply with the rules of engagement.

    Badeh advised them to maintain discipline during operations, especially in the enforcement of the emergency rule in Borno, Yobe and Adamawa states.

    The Air Chief spoke yesterday in Abuja during an interactive session with Air Officers Commanding (AOCs) and Field Commanders of NAF.

    Badeh warned that commanding officers would be held accountable for wrongdoings by officers and men under them.

    He said: “We are having this meeting to put the managers of NAF on the same page because a lot has been happening, especially the security issues.

    “This is, therefore, organised to make the field commanders conversant with the latest developments in NAF and bring greater synergy within the management and command structures.

    “They are constantly reminded on the need for maintenance of discipline, particularly in the area of security. As you are aware, NAF is involved and currently participating in the ongoing efforts at restoring normalcy in the Northeast.”

    The Air Chief said another area of deliberation on the NAF’s current drive for self-sustainence is research and development.

    He added that the service had recorded appreciable achievements in research and development, adding that the outcome of most of the researches were still classified.

     

  • Another look at Chinese engagement with Africa

    Another look at Chinese engagement with Africa

    Africa’s relations with China have been the subject of interest for decades. At a deeply personal level, my own first contact with China was almost romantic. My father was Nigeria’s Ambassador to the Peoples’ Republic of China in the early seventies and lived in Beijing, at the time of Chairman Mao and the Cultural Revolution. Later in life, reading the horrific tales from the Chinese and others, of their experiences in those times, it is remarkable how different my father’s impression of China was, and the image he passed on to me as young boy in his early teens studying at King’s College in Lagos. My father adored China. He loved Chairman Mao.

    The Cultural Revolution for him was one in which the black African, seen everywhere else at that time, (in the Arab world, the Americas, Europe and parts of Asia), as some inferior, uncivilised specie, was portrayed as having dignity and being worthy of respect. This was a time in which many parts of Southern Africa were still under colonialism and apartheid. Mozambique, Angola, Zimbabwe (then Rhodesia), South Africa … a long list of countries trampled under the feet of European colonialists and white supremacists, supported fully by successive American governments acting in the interest of International Finance Capital. Support also came from the old colonial powers like Britain who, for a long time, made token statements condemning the “excesses” of the settlers and the Afrikaans, similar to the faint-hearted criticisms of atrocities committed by Israel in occupied Palestine.

    I tell this story of my father, because it partly grounds the romantic – or romanticised-engagement of Africa with China. Prior to his sojourn in Beijing, he had served as High Commissioner to Canada and Ambassador to Belgium. Given his prior exposure, (Oxford, Exeter etc) he was the typical Europhile, committed to a vision of Africa’s “progress” defined by proximation to western standards of doing things and thinking. After China, he became Permanent Secretary in the External Affairs Ministry under late General Murtala Mohammed and later General Olusegun Obasanjo, and the influence of the cultural Revolution was written all over the foreign policy he crafted.

    Supported by a crop of young diplomats (Adeniji, Fafowora, Waziri) and radical intellectuals (Patrick Wilmot, Bala Usman), the Ministry pursued foreign policy that was perceived immediately as anti-US and anti-West. In Angola, Nigeria led and ensured that African countries supported Agustinho Neto’s Cuban-supported MPLA. This was a slap in the face of the US, which backed Holden Roberto’s FNLA and Apartheid South Africa which armed Jonas Savimbi’s UNITA. The rest is history, leading to the end of colonialism and apartheid in the region. It is, therefore, not surprising that Africans of my father’s generation, and those around them would see China very differently from the view of the West (or even the Chinese). For the African, China represented a country that treated the black man with respect at a time the US was still struggling with civil rights and supporting an apartheid ideology based on the supremacy of white over black. Africans could not be expected to alienate or feel any sense of indignation toward China on account of alleged human rights abuses domestically, or such issues as child labour or currency manipulation. Africa loved China and this love is founded on a romantic view of China as a friend, as a saviour, as a partner, as a model. After all, we all grew up counting China among under-developed, or less developed economies. And let us not forget that China says nothing about corruption in Africa, or rigged elections. Herein lies the danger.

    As Governor of the Central Bank in my country since 2009, I have had cause to think deeply about this view of China. It has been a difficult journey, but I have had to ask the main question; is this view borne out by the reality? Take Nigeria, and let me state upfront that I do not blame the Chinese, or any “foreign powers” for Nigeria’s problem. The British colonized Nigeria officially in 1914 and left in 1960. Nigeria has been independent and governed by Nigerians longer than it was by the British. So we cannot even blame “colonialism” or imperialism” for our woes. We must blame ourselves for our fuel subsidy scams, for oil theft in the Niger-Delta, for our neglect of agriculture and education, and for our limitless tolerance for incompetence and mediocrity in critical functions.

    That said, it is very clear to me that, ceteris paribus, a critical pre-condition for development in Nigeria (and the rest of Africa) is to remove the rose tinted glasses with which we regard China. Nigeria is a country of over 160 million people, a large domestic market, whose industries are shut down, and which spends huge resources importing consumer goods from China that ought to be produced locally. We import textiles, fabric, leather goods, tomato paste, starch, furniture, electronics, building materials, plastic goods, food (processed and unprocessed) etc. The Chinese on the other hand, purchase crude oil, and in most of Africa they have set up huge mining operations in the extractive industries, including a number of illegal mines all over the continent. To be fair, they have also built some infrastructure in Africa, albeit with equipment and labour imported wholly from China without imparting any meaningful skills to the local community. I write here in very general terms as I am sure exceptions can be found.

    China therefore takes from us primary goods and sells us manufactured ones. Africa is a dumping ground for Chinese manufactured exports. But, pray, is this not the whole essence of colonialism? The British only went to Africa and India to secure raw materials and markets. Africa is voluntarily opening itself to a new imperialism. China is not a “fellow underdeveloped economy”. The days of the Non-aligned movement are gone. China is the second biggest economy in the world, an economic giant capable of the same forms of economic imperialism as the West. China is a major contributor to the de-industrialsation of Africa and thus African underdevelopment.

    Three decades ago China had a major advantage over Africa in its cheap labour costs. Economic growth and increasing prosperity mean that China has now lost that advantage. Africa must seize this moment, and move manufacturing of goods consumed in Africa out of China to the African continent. The agricultural value chains (cassava-starch/ethanol; tomato-tomato paste; Skins – leather – leather goods; processed foods; cotton – textiles – Fabric; etc) need to be domesticated. Oil endowed countries like Nigeria need to refine their Crude, build petrochemical industries and use gas for generation of power and gas-based industries like fertiliser. For Africa to finally realise its economic potential, and for the above to succeed, we need four things: first we need to build first class infrastructure (electricity, telecommunications, transportation).

    Second, the infrastructure so built, should service a vision of afro centric economic policies. African nations will not develop by selling commodities to Europe, America and China. We may not compete immediately with the Asian tigers in selling manufactured goods to Europe. But in the short-term, with the right infrastructure, the huge African market is there.

    Third, we must see China for what it is, a competitor who must be “taken out”. Africa must look at trade practices, the impact of export incentives and subsidies and a weak currency, on Chinese exports to Africa. We must not only produce locally those goods in which we can build comparative advantage, but actively fight off Chinese imports promoted by predatory policies.

    Finally, while African labour may be cheaper than Chinese labour, productivity remains very low. Investments in technical and vocational education are critical. These changes would transform the relationship between Africa and China. Africa must recognize that China is not in Africa for African interests. It is there for the interest of China (just like the Americans and Russians and British and French and Brazilians and everyone else).

    The romance needs to be replaced by hardnosed economic thinking. Engagement must be or terms that allow the Chinese to make money while benefiting African development – such as incentives to set up manufacturing on African soil and policies to ensure employment of Africans and skills transfers as well as encouraging equity participation by locals. Africa must take a close look at trade policy and dumping practices, as well as standards of imported products. Being my father’s true son, I must confess to not being able to recommend a divorce between Africa and China. I love China.

    However, a review of the exploitative elements in this marital contract is long past due. All romantic liaisons begin with every partner being blind to the other’s flaws, and seeing him/her through rose tinted glasses. Gradually the glasses are removed, the scales fall off. We see the partner fully, warts and all. We may still remain together, still love each other, but at least there are no illusions and our feet are on the ground. This is what I think is happening, or at least should be happening, in Africa’s romantic engagement with its oriental partner.

    (P. S. Did Cleopatra ever have an oriental lover? I need to research that and it may give some clues.)