Emeka Abeniro, founder and CEO of Sit and Tickets has said that live events are not being organised properly in the entertainment industry as it should be.
Emeka made this statement at the live event conference round table which was held in Lagos recently.
The programme was tagged, ‘The business of Live Events.’
“You go to some shows and you see that the host is not even prepared for it because he is worried about table 5 is missing or are they collecting money at the gate and other things like that and it is over whelming,” he said.
“So that’s why we have the live event and the aim is to bridge the gap, to create knowledge, to network and to bring together everyone that is interested to make sure we have a healthy and a competitive event industry in Nigeria.
“The idea was to get a the gathering of close friends and professional in the industry to come and talk and get insight on how to improve live event and live performance starting with Nigeria’ he said
Speaking on the success of the round table, Abeniro said, “It’s been successful, because we have been able to meet our objective which is to get these experts to tell their story. And guide us on how to be better at our profession.”
He disclosed that the main conference would hold next year as date is yet to be fixed “we looking at the main conference next year we are targeting first second quarter of 2018,that will have more panels, more discussions, we will be talking about marketing and sponsorship extensively, production extensively and live performance. The likes of Bunmi Davies and other people in that line will be there. There are a lot of people that need to learn there is a knowledge gap, people are just doing things which are not professional, that is why the live conference is here. We also are having master class and workshop so we can train and improve the quality of live performance and event management and execution.
Among the panellists was Comedian, Koffi who expressed pleasure on the outcome of the round table
‘It feels good to share my experience and my thoughts and processes’ he said.
‘It’s a wonderful platform to emancipate people’s thoughts and processes, make them know better how to handle events generally and like I said inside, we need a lot more packages like this so that people can learn more on the main things that we need not just because we want to put people together and make money. There are some rudiments that people are losing, there are some values that people are not bringing to the table and for as long as we lose those values, entertainment packages will fade off and not sell.’
Other panellists were Bunmi Davies, Brymo, Ice Nweke and Lydia Idakula Sobogun.
