With a potpourri of highly creative artistry, fans of the arts such as make-up, runway show, fashion designing and photography, had so much to behold on Saturday night, as the much-publicised Fayrouz L’Original contest entered its last lap.
The mood of the event, which held at the Ballroom of Lagos Oriental Hotel, was that of appreciation for young talents who have wowed the crowd with their works, attracting top Nigerian fashion personalities.
The show featured two finalists; Team Meddlelane and Team Hai, who took their turns to dazzle judges and fashion lovers with exquisite designs, showcasing same on the runway.
It was the second edition of the show, and the contestants were mandated to create their works in line with the theme, Enchanted. And although both teams enthralled the audience with glitz and glamour, Team Meddlelane’s works took the day.
Meddlelane, comprising of students from the University of Lagos defeated Hai from the Obafemi Awolowo University, thereby walking away with the coveted prize of N4million. Team Hai also received N1.5million for their effort. Both teams also went home with MacBook laptops as well as cameras for each photographer.
The finalists, according to the organisers, will also enjoy opportunities such as free showcase of their designs at the Lagos International Design Fashion Week, just like winners of the maiden edition, Team Elan, who are currently doing exploits in their chosen careers.
According to the jury , the choice of Team Meddlelane as winner was in recognition of the team’s display of originality, creativity and the confidence in which they displayed the Enchanted theme in their creation. The jurors include ace photographer, Kelechi Amadi-Obi, make-up expert, Rhema Akabuogu from House of Tara and creative fashion designers, Mai Atafo and Kunbi Oyelese.
‘Success in the fashion world is based on how creative you can be and this is the yardstick with which we have been judging the competition from inception. Not just that, the confidence in which you defend your creativity also matters, we have found all of these in Team Meddlelane which is why they are winners of the competition’, Atafo explained.
“Tonight has turned out amazing, not just for the participants but also for the Fayrouz brand because for the second year in a row, we are celebrating originality, which is a key message of the Fayrouz brand,” said Nnenna Ifebigh-Hemeson, Senior Brand Manager, Fayrouz, who spoke shortly after the event.
“We are proud of the results tonight and we are sure Team Meddlelane will make great waves moving forward.”
Adding to the excitement, popular hip hop artiste Kiss Daniel, thrilled guests with his hit tracks – Woju and Laye. Performing after him with energetic dance steps was EME song bird, Niyola, whos sang some of her popular songs like Toh Bad. Triple MG singer, Iyanya, wrapped up the night with some of his old songs.
Red carpet host for the night and celebrity mixologist, Zainab Balogun, spoke to beautifully dressed guests who followed the theme of the night. She also excited guests with skillful mixes of various Fayrouz cocktails including Fay Martini, Dirty Fayrouz, Omoge, Virgin Royalty, Ultimate Lady, Tattoo, Implication and Champaigne De Fayrouz.
Notable faces at the event include Marketing Director, Nigerian Breweries, Walter Drenth; Corporate Media and Brand PR Manager, Nigerian Breweries, Edem Vindah; Gbemi Olateru Olagbegi, Zaaki Azzay, DJ Jimmy Jatt, Toke Makinwa, Dotun, Adunni Ade, Gbenro Ajibade, Reekado banks, Dare Art Alade, , Ebuka Obi Uchendu, Lamide Akintobi, Omalicha, Moet Abebe, VJ Adams, Tunde Demuren and DJ Sose among many others.
Sponsored by Nigerian Breweries, Fayrouz L’Original is an original lifestyle and fashion competition among undergraduates, fresh graduates and members of the National Youth Service Corps (NYSC).
