Tag: festival

  • EKO 2012 SPORTS FESTIVAL LOC takes publicity  to expressways, radio stations

    EKO 2012 SPORTS FESTIVAL LOC takes publicity to expressways, radio stations

    FIRST TIME visitors to Lagos will not be in doubt as to the upcoming National Sports Festival (NSF) as the information on the events now adorn strategic locations of the city.

    The Games, the 18th edition in the series, is scheduled to hold from Nov. 27 to Dec. 9 in Lagos, the commercial nerve centre of the country.

    Although, the city is not new to staging the Games, as it had hosted two such festivals in the past – its maiden edition in 1973, in 1975 and the current rave in the upcoming edition which is being hyped in the media and online, on facebook and twitter.

    For the time, the host state, Lagos, has brought new dimensions, introducing real time coverage to get Nigerians in the Diaspora to follow events in the new media.

    The organisers have also gone into outdoor billboard advertising – lamp-post banners, event-board adverts and dirt-bin adverts, all in a bid to raise awareness and passion for Games. These, it was gathered, were part of arrangements by the Local Organising Committee (LOC) to create awareness for the festival.

    These adverts are on boards on the many expressways crisscrossing Lagos, sending information on the upcoming events.

    Checks by the News Agency of Nigeria (NAN) on Saturday revealed that the logo of the festival were visible on Funsho Williams Avenue, the Lagos-Badagry Expressway, the Ikorodu Road and the Agege Expressways, as well as Ikorodu and Epe, to notify people of the festival.

    NAN also reports that the many FM radio stations in Lagos were not left out as paid messages – jingles, were intermittently hitting the airwaves.

    The festival was also being publicised on the Lagos State Transit Buses (LAGBUS and BRT).

    Olumide Filade, Secretary, Media and Publicity Sub-Committee of the LOC, explained in an interview with NAN that the publicity was stepped up to strike the right cord on the minds of Lagosians and the many visitors expected to troop into the city for the event.

    He also said that the sports festival logos that now adorn the highways and expressways in the metropolis were done by the Sub-Committee on Transportation and Logistics, to raise the awareness of commuters.

    “At the going rate of publicity, awareness has been created all over the media for people to know that a national event is about to happen in Lagos State,’’ he said.

  • Emedolu, Metu, others to bear festival torch in Anambra

    Emedolu, Metu, others to bear festival torch in Anambra

    Two top athletes from the South East zone are among those slated to carry the National Sports Festival torch — the `Torch of Unity’ — when it arrives in Awka on Wednesday.

    They are retired sprinters Uchenna Emedolu and Obinna Metu. Jonny Igboka, Onyinye Okafor and Osita Okagwu are also slated to join them.

    Dr Cyprian Amuzie, the Acting Permanent Secretary in the Anambra sports ministry, told the News Agency of Nigeria (NAN) in Awka on Tuesday that all was set for a memorable reception of the torch.

    He said that on arrival, the torch would be taken through major roads in the capital as well as the city centre. Amuzie said the tour would commence at Amawbia Junction and proceed through Eke Awka to Arroma Junction before heading for the Government House.

    According to him, at the Government House, the sports commissioner will hand the torch over to Gov. Peter Obi. Already, the Zonal Co-ordinator of the National Sports Commission (NSC), South East Zone 1, Mr Stanley Okebugwu, has arrived in Awka to facilitate the reception.

    Okebugwu expressed the optimism that the Anambra sports ministry was prepared for the event. He explained that he came ahead of the torch to ensure a good reception.

    The torch will arrive in Awka from Delta State while the Games are scheduled for Nov. 27 to Dec. 9.

  • Glo to rock Ojude Oba festival

    Globacom has reiterated its commitment to re-position the Ojude Oba festival celebration in order for the annual cultural fiesta to attract investments in tourism in Ijebu land.

    Speaking at the pre-event press conference at the Awujale’s Palace in Ijebu Ode, Ogun State to herald the 2012 edition, which holds on 28th October 2012, Head of Marketing, Globacom, Mr. Adeniyi Olukoya, said that firm is committed to the success of the festival.

    He reassured that it will introduce some exceptional milestones that would stimulate local and international investment in tourism in Ijebuland and Ogun state.

    According to him, Globacom recognised the “Ojude Oba festival as a social melting-pot where all divergent issues affecting the growth and lives of the people in the community are discussed; where the ijebus both home and abroad congregate as brothers and sisters and share similar ideas of bringing developments to their community.”

    The secretary of the Ojude Oba 2012 Planning Committee, Alhaji Kayode Alatise, expressed appreciation to Globacom for partnering with the planning committee for seven consecutive years, noting that the company’s participation had raised the bar of the festival to a world class convergence of people and ideas.

     

  • Guinness supports  Festival with N100m

    Guinness supports Festival with N100m

    Guinness Nigeria Plc has identified with the 18th National Sports Festival, tagged Eko 2012, by supporting the sports fiesta with N100 million.

    The Guinness support involves a cash donation of N30 million, and products activation and other marketing tools valued at N70 million, a gesture that has made the company the official alcoholic drink for the festival.

    At the event held at the headquarters of the company in Lagos yesterday, the Managing Director of Guinness Nigeria Plc, Seni Adetu, said the firm was happy to be identified with the festival, acknowledging the vital role sports play in unifying the country.

    “We are proud to be associated with Eko 2012 because for us, it is a delight and joy to be part of the sporting fiesta considering the role sports play in unifying people. We have been looking for such opportunity to support sports and this is another way to show our support to Eko 2012,” he said.

    In his remarks, Secretary-General, Local Organising Committee (LOC) Eko 2012, Kweku Tandoh lauded the company for showing interest in the festival, saying this was in line with the intention of the state to stage a public-private sector fiesta that would become a template for others to follow.

    “We are glad that Guinness has decided to partner the LOC and the state to ensure that we stage a successful fiesta and we hope other corporate bodies will also come on board as the kick-off of the games gets closer,” Tandoh said.

    Also in attendance at the event was the chairman, Marketing and Sponsorship Sub-Committee, Molade Okoya-Thomas.

  • Behold, a  festival of love!

    Behold, a festival of love!

    The annual Igogo festival which showcases the culture and tradition of the ancient town of Owo was held last week, Taiwo Abiodun was there

    It is like the carcass of an elephant. It means different things to different people. Some call it a festival of love, others the Queen’s festival, while a few others call it festival of unity. But whatever it is called one thing that is certain is that it is a festival. This is because it is the only unifying festival that brings men and women together irrespective of their differences and political affiliations. It is called Igogo Festival and it is over 500 years old.

    Welcome to Owo, Ondo State. In celebration of the festival last week, the town was ‘painted red’. It was agog as all the citizens, old and young, male and females, set aside their political differences to dance round the town exchanging greetings and showering gifts on one another. Children, youths and elders were all ‘armed’ with long sticks painted in different colours. The sticks were used to replace leather drums as they were hitting them on the ground to produce sound in replacement of drums (drumming is forbidden during this period) and singing all kinds of songs.

    The male chiefs who were also participants could erroneously be mistaken for women when seen from afar off, seeing their protruding buttocks and false breasts padded with foams and the earrings dangling from their ears. As part of the festival, they are compelled to dress like women, wearing blouses, skirts, earrings, necklaces and brassieres. Not only that, they either plait their hair or braid them or wear wigs on their bald heads!

    Irrespective of their age and gender, they all danced along, and wriggled their waists while the beads on their necks, legs and wrists dangled along producing melodious sounds. It is held every year and full of fun. “Imagine my look, am I not a woman?”, one of the celebrators asked as he ran forward, backward and sideways, then wriggled his waist while showing the spectators his earrings and other materials adorning his body in his woman apparel.

    This festival is held every year no matter the condition. It must not be missed except on a rare occasion such as if there is no monarch.

    Royal strides

    The Olowo of Owo, Oba David Victor Folagbade Olateru- Olagbegi, the chief celebrator stepped out, shielded by his chiefs as he walked regally under a beautiful large umbrella to protect him from the scorching sun. Dressed in his traditional ewu okun beads regalia, a traditional sword called uda omalore was dangling beneath his big ‘skirt’. The monarch’s head was decorated with a beautiful feather called urere okin. His two outstretched hands and ankles were wrapped with special coral beads specially meant for his status as a king. The golden ring on his finger shone as he danced toward the King’s market (Oja Oba). With the palace praise singers screaming at top of their voices saluting him in royal way saying ‘ Oologho, Baba O,!!!, Wa a rehin odi (Our monarch, may you conquer your enemies) while the deafening ‘Aaaaase’ followed, as they sang his praises. Men and women who are friends, supporters, well wishers and all accompanied by the monarch’s family members were not left behind coupled with the retinue of his chiefs who were all in white apparels as they too had their hair plaited as they clanged on their iron gongs, singing songs of love and joy. As the monarch rendered a soul searching philosophical and thought provoking traditional songs in Owo dialect singing “Gbaragada alagemo e me i seran obe, e fo un Ogho d’oluwa tu wa se o” (Chameleon is not edible, warn ‘them’ to behave), he the song others joined the chorus, rendered singings and dancing along with him. In all, he rendered seven songs in the market place as is the custom. Later, he prayed for the progress of the town while the people, both the old and the young, went into frenzy, hailing and praising him to high heavens. In response, he smiled and waved to them in appreciation of their presence.

    Those who could not see him climbed to the tree top to have a limpse of him! It was indeed the radiance of a king.

    The festival which started over 500 years ago during the reign of Oba Rengenjen, who unknowingly married a beautiful woman, Oronsen, who was not an ordinary woman; she possessed a supernatural power. According to history, the monarch fell in love with this strange woman and kept her in the palace. He was so much in love with her that other wives became jealous of their love. However, Oronsen was said to have made the monarch wealthy by using her supernatural power to defecate expensive coral beads, but this, was only to the knowledge of her husband!

    Due to this the town became highly prosperous and popular. Later, out of envy, other wives, however, became more jealous and were in search of how to cause disaffection between the two lovebirds. Her taboo was that okra should never be mixed in her in her presence, nor firewood be thrown, and above all no water should be splashed before her! All these taboos were kept under wraps by the monarch while he warned his household never to try any of these.

    The story went on that, until one day when one of the wives got the husband drunk and was made to divulge the secret. One day, the monarch went out on an for hunting expedition while the other wives conspired against the wife and broke the taboos: they splashed water on the ground, threw firewood and mixed okra in her presence. The woman, sensing danger, and having discovered their conspiracy, fled the palace and ran for cover in a thick forest!

    But when her husband, the monarch returned and was briefed about what had transpired in his absence, he was annoyed. He, however, made frantic effort to bring her back and therefore, instructed the palace guards known as the Iloros, ayoyos to trace her out. Alas, it was only her scarf that was discovered along the Ulaja groove. This material was brought back home with long canes to discipline the other wives who perpetrated this ignoble act.

    Several efforts were made to locate her but all to no avail. But her voice was always heard weeping for losing such a lovely husband. Her crying was heard but she was not seen. In return for her love, she instructed the monarch to be celebrating her every year to get the town to progress.

    During the Igogo Festival, there should be no booming of guns, men and women must not wear caps and headgears, while no drums should be beaten. Wooden sticks and iron metal gongs are used in place of drums, while different songs are sung during this occasion.

    High Chief Ola Osenenpen, who was also dressed in woman’s clothes while speaking about the festival said “Nobody should miss the festival, it is a sign of showing love and honouring the king who is the chief celebrator at the festival. I am about 69years and since I became a chief 25 years ago, I have never missed the festival”. On the costs implication, Osenenpen said it cost him much, “I buy drinks and food for my visitors. In fact, I spend about N500,000.This is our own festival.”

    Chief Christianah Famulagun,91, the Obanuwa of Owo kingdom described the festival as a huge success despite the fact that she had become old and cannot go out again. She as a result of old age could not go out to join the dance but she observed it from her home. The septuagenarian in spite of her inability to walk, dressed in her own regalia decorated with beads and sang songs. According to her, she has never missed the festival since her enthronement adding that whoever does not celebrate the festival is assumed to be the monarch’s enemy.

    The Olowo of Owo said the festival is part of the town’s culture and tradition. “Though I am a staunch Christian and traditional royal title holder but we have the chief priest, Chief Adelanke who is the custodian of the town’s rites and rituals” He, however, denied that he has a plan to abolish or abandon the festival. “This is culture and there is a difference between culture and religion,” he said.

    Mrs. Akinola Grace Olajumoke, Assistant Chief Museum Education Officer, Owo, described the festival as a good one that can boost the economic power of the town. This is because “during this festival a lot of things are sold like ornamental beads, wigs, socks, and women attires. It is one of the richest festivals in Yorubaland.”

    Tunde Onibode appealed to both the state and federal government to come to the support of the festival, saying this is another tourist attraction Festival. Owo is well- known in Yorubaland.