- By Kareem Yusuf
Fidelity Ground at Oniru in Lagos has hosted The Football Carnival – a day of football and music.
At the event, sponsored by Bet9ja, sports betting brand, fans were treated to a football showdown featuring four teams captained by some of Nigeria’s most beloved figures: Nightlife star Yhemolee (Yhemo FC); Content creator, Shank (Shank FC), Reality TV star, Sheggz (Sheggz FC); and Actor/Entertainer, Charles Okocha (Okocha FC).
With over 7,000 present, it was a carnival of good energy, blending football with street culture, live music, influencer moments, food, fashion and more. It was a celebration of passion, youth, and the fan-first energy that defines the brand’s connection to its audience.
Jennifer Olatunji, senior Marketing manager, said: “The Celebrity 5-Aside Tournament celebrates the passion, community, and dynamic spirit of Nigerian youth culture. We drive engagement through experiences that speak to our audience’s hearts and passions.”
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The event spotlighted four social causes, with each team playing for a foundation. Yhemo FC, represented Festus Fajemilo Foundation, which supports individuals affected by spina bifida and hydrocephalus.Shank FC backed Morainbow Down Syndrome Foundation, a group advocating for children with Down Syndrome. Sheggz FC played for Bethesda School for the Blind, supporting education and rehabilitation. Okocha FC stood with Givers Supportive Foundation, known for its medical outreach and social welfare.
Yhemo FC clinched first place, defeating Shank FC in an enthralling final. All four teams got prizes for the charities they represented, with N2 million donated.
The event also featured a partnership with Mainland BlockParty. BNXN (formerly known as Buju), Terry G, Bella Shmurda, CDQ, and Shoday were up on stage, with DJs Wanni x Handi, Titanium, Etee, and Venum. M.I.A, Toby Shang, Livewire, to create an electrifying music moment.
The tournament is part of the brand’s broader campaign to champion sports entertainment and create immersive fan experiences in Nigeria.
Known for innovation, credibility, and its commitment to sports and entertainment, Bet9ja continues to offer customer-focused initiatives.