Tag: Fifty

  • Chief Daddy premieres Sunday in Lagos

    Following the wild success of its previous movies, FiftyThe Wedding Party and its sequel The Wedding Party 2, EbonyLife Films will be holding a grand premiere for its latest movie, Chief Daddy. The long-awaited premiere will take place this Sunday, December 2nd, at the Oriental Hotel, Lagos.

    Already garnering major buzz on the internet, the premiere is expected to be the most talked-about movie event of the year. It boasts a long guest list of dignitaries, business heavyweights, socialites and celebrities, and is already sold out. Particularly contributing to its grandeur, is the dress code and theme of the premiere, ‘Opulently Nigerian – Be Extra’, which celebrates the richness and extravagance of Nigerian fashion culture.

    In contrast to the premiere of The Wedding Party 2, which was inspired by the movie’s glamorous locations in Dubai, the Chief Daddy premiere will portray all things Nigerian; from the décor to the food, the variety of activities and entertainment will fully embrace the country’s various cultures.

    Looking forward to the event, executive producer Mo Abudu said, “We are delighted to finally premiere this film. It’s been a long time coming and we can’t wait for our guests to experience this fun-packed movie. This premiere will be Nigerian-centric, showcasing and appreciating the sophistication and glamour embedded within our culture. We want to create a unique experience.”

    At the event, which is sponsored by Keystone Bank, Dubai Tourism, Airtel, Johnnie Walker, Bollinger and Luminous, guests will be serenaded with music from Shuga Band and a special live performance from the breakout star of the movie, Folarin ‘Falz’ Falana. Following the reception, an after-party will be held at the same venue, where guests can unwind to music from DJ Crowd Controller.

    Chief Daddy will be out in cinemas from December 14th and fans can also look forward to the official music video for the movie’s theme song, ’The Famzy Anthem (Moving Mad)’, which will debut on the same day.

  • EBONYLIFE TV SHOOTS ‘FIFTY’ SERIES

    EBONYLIFE TV SHOOTS ‘FIFTY’ SERIES

    FOLLOWING a successful outing in 2015, the producer of ‘Fifty’, is shooting the series of the movie, which is set to have official premiere at the EbonyLife TV and Film Festival.

    The cast of the series which is set to kick off later in the year includes Kachi Nnochiri, Wale Ojo, Uzor Osimkpe, Timi Egbuson, Linda Osifo, Dakore Egbuson, Stevel Marc, Omoni Oboli, Keira Hewatch, Ireti Doyle, among others.

    ‘Fifty’ is a romantic drama film released in December, 2015.

    The movie captures few pivotal days of four friends – Tola, Elizabeth, Maria and Kate – forced at midlife to take inventory at their personal lives, while juggling career and family against the backdrops of the neighbourhoods of Lagos.

  • Producers relish Fifty’s cinema run

    As Nollywood movie, Fifty, from the stable of EbonyLife Films, wraps up its four months cinema run, producers of the flick have expressed satisfaction at its reception.

    In partnership with Film One Distribution, the movie grossed about 100m through Box Office takings alone, according to statistics from the producers.

    Speaking on Fifty’s cinema run, Executive Producer, Mo Abudu said; “we started our cinema run in early December 2015 and four months later the film continues to resonate with moviegoers across the country. We are extremely proud and it is testament that Nigerians do support their own”.

    According to Abudu, the movie’s revenue intake leverages on a unique business model not previously explored in the Nigerian Film Industry, a model which serves as proof to various stakeholders.

    Fifty, she said, enjoyed tremendous support from the Lagos State Government, the Federal Government, Corporate and Social Nigeria and industry captains.

    Adubu further that the success of Fifty has spawned a television series as the TV show will continue the premise that the movie set up; a week in the lives of four African Women approaching the golden age of ‘Fifty’.

    She also revealed that EbonyLife Films will release its second feature film, The Wedding Party in December.

  • Fifty beams light on Lagos big babes

    Fifty beams light on Lagos big babes

    Described as the golden age, the attainment of fifty is crowning is many instances. Very absorbing and engaging are some of the intricacies life bears on many people. For women, the date perhaps signifies when many things are ‘south’ bound. It is scary for some women. And Fifty, a new movie written and produced by Mo Abudu, founder of Ebony Life TV and Ebony Life Films, captures that angst as it follows four Lagos-based women in characters that show braveness, weakness and forgiveness amongst others.

    Detailing the relationships between four Nigerian women – Tola (Dakore Egbuson), Elizabeth (Ireti Doyle), Maria (Omoni Oboli) and Kate (Nse Ikpe Etim) – and how they grapple the multiple challenges life throws at them as they inch towards 50, Abudu, in her debut as a writer has crafted a story that one hardly notices amidst the bustle of city life. Yet, it is very common place.

    In Fifty, Tola, a big time TV host is planning her 50th birthday. Kate, her friend, is also her event planner. Maria is dating Kunle (Wale Ojo), Tola’s husband, and even gets pregnant for him but refuses to disclose who is responsible, even to her friend, Elizabeth, who is also a renowned gynaecologist. Meanwhile, Elizabeth enjoys frolicking with younger men. This fact also distances her from her daughter, who is also working with Tola to plan her birthday party.

    From the temperamental Tola to vivacious Elizabeth and from the prayerful Kate to the pragmatic Maria, the story unfolds. All through the movie, sections of the everyday life of the average and upper-class Lagos women is documented.

    But as Tola’s birthday nears, various secrets spill out, perhaps, the gravest being that from Tola’s father (Taiwo Obileye), breaking the normalcy. Who is responsible for Maria’s baby strikes a more than a chord? What is the true relationship between Tola and her ‘brother’? What devastating news is really responsible for Kate’s sullen dispensation? And would Elizabeth and her daughter’s squabble ever mend? These questions keep the twists going in Fifty.

    The movie also aims to show the beautiful sides of Lagos, unlike some other movies. Outdoor scenes also showcase various landmarks in Lagos, especially the Lekki/Ikoyi Bridge and other popular sites within the affluent metropolis. Fifty, directed by Biyi Bandele who is making a sophomoric outing after his directorial debut with Half Of A Yellow Sun, does this without sacrificing the cinematographic excellence. Also, the technical aspects of the movie are top-notch, with the sound and lighting on a world-class standard.

    Fifty also gets a dose of quality live musical performances from King Sunny Ade, Waje, Nneka and Tiwa Savage. The song of Evi Edna Ogholi also features on the movie.

    Set to officially premiere in Nigeria on December 13 and go into the cinemas by December 18, the movie is already enjoying support from the Lagos State government and getting positive reviews globally.

    While Abudu is making her debut as film writer and producer, she also exposes some of the anxieties, insecurities and fears felt by women around attaining the golden age. Abudu, who was 51 in September, might have indeed succeeded in making a film she’s not only convinced of, but which she relates to. But surely, Fifty is a story that anyone who empathises with women can connect to.

  • Musing over Fifty

    I haven’t seen Mo Abudu’s highly publicised Fifty, but if its first review by a British tabloid is anything to go by, it is yet another unfortunate death sentence of a Nigerian motion picture offering of high budget, plenty noise and undue showmanship.

    This sadly reminds one of the ‘failure’ of Half of a Yellow Sun to deliver on both artistic and commercial grounds, such that I pray, even now, that Charlie Bury was merely high on overdose of all dangerous drugs combined, to have described Fifty as lacking in structure and authenticity, and worse still, reducing the latest Nigerian effort to an acting class project. Indeed, Bury must be more intoxicated than the inventor of ‘Shoki’, to have warranted his pen running the race of an imbecile.

    But perhaps Bury was merely angered; the kind of anger that turns your bowels when you find charlatans insulting creativity, all in the name of an all-comers affair. I too would be angered by such, and perhaps get more abusive of this landmark effort than the British reporter.

    My fury would be for several reasons; one being that the director of Fifty is the same man, Biyi Bandele, who was responsible for the jaundiced Half of a Yellow Sun. How could a film director be said to have failed on two projects back-to-back? No! Bury must be wrong to have likened Fifty to a “TV drama set for release on a channel facing liquidation.”

    This is not fair to Abudu’s EbonyLife TV which is fast expanding on content, prepared to match bourgeois spectrum with robust programming when Nigeria eventually switch over to digital television broadcasting. For heaven’s sake, Fifty is supposed to be a film, not some TV soaps, and to say this project even falls short of the standard of a TV drama is like mangling a corpse (Sobs).

    “Biyi Bandele is the director in charge of pulling together these sunken sequences,” he says, “the montage and acting both inundated with fever. Performances are consistently colourless, even if the palette and multitude of locations have more to offer. There is some energy to be found in this film, the soundtrack relentless in its pop offerings and offbeat approach to the content, and the premature humour no doubt a joy for a few. There will be an audience for this film, just like there is for many frowzy shows, but this is not something for cinema.” Kai, I need to see this film, gani yafi ji (Seeing is believing).

    Musing, this is not the best for Abudu, a hardworking woman who thrives to enrich black Africans through her far-reaching broadcast network. This film, if it is what it is, will only make the west to laugh at us the more.

    Bandele, known as a playwright and stage director dabbled into feature film directing with Chimamanda Ngozi Adichie’s Half of a Yellow Sun which was promoted as a British film at the Toronto International Film Festival (TIFF) in 2013. Notwithstanding, it fell flat before 12 Years a Slave, another movie featuring the same British-Nigerian, Chiwetel Ejiofor, as lead actor. With the same razzmatazz, Fifty, his second feature film was first premiered outside Nigeria.

    This time, at the British Film Institute’s London Film Festival, showcasing some of the best of Nigerian actors, whose acting, as directed by Bandele, has also been poorly rated. And talking about Nigeria/British film partnership, Destiny Ekaragha and Bola Agbaje’s film, Gone Too Far, a simple film with OC Ukeje as perhaps the only popular actor, could not be said to have disappointed their funders. Those young girls were simply unassuming.

    Perhaps it is too early in the day to ask Biyi Bandele to go back to the stage. When we get the clear picture of Fifty, it will no longer be a musing matter, it will be a straight, frank advice to a brother, just to save us this recurring embarrassment.