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Tag: FPL Media

  • FPL media sets pace, wins OOH company of the year awards

    FPL media sets pace, wins OOH company of the year awards

    FPL Media, one of Nigeria’s fastest-rising Out-of-Home (OOH) advertising agencies, has been named OOH Company of the Year at the prestigious Industry Awards held on May 3rd, 2025, at the Civic Centre, Victoria Island, Lagos. 

    This monumental recognition comes on the heels of the Industry Summit hosted on May 2nd at CIBN House, Victoria Island, with Lampe Omoyele, CEO of Nitro 121, delivering a stirring keynote on the evolution of the marketing landscape.

    According to the award organisers, the honour is reserved for agencies that “demonstrate creativity, innovation and effectiveness in their campaigns and offerings.” FPL Media, they noted, “embodies the spirit of this award,” adding that “FPL has become a leading OOH advertising agency known for its innovation and impactful advertising solutions.”

    With a reputation built on technological innovation, data-driven strategies, and powerful visual storytelling, FPL Media has emerged as one of West Africa’s most tech-forward advertising agencies. From Lagos to Abuja and Port Harcourt, the agency’s innovative OOH network is redefining how brands connect with consumers in real time, merging cutting-edge display systems with precision location targeting.

    This latest award adds to a growing shelf of accolades for FPL Media. Just last year, the agency clinched OOH Agency of the Year at the Marketing Edge Awards, solidifying its status as an industry leader. That recognition, combined with this year’s triumph, positions FPL as the go-to agency for brands looking to make bold, high-impact statements in the outdoor space.

    “This award validates everything we’ve worked hard for,” said Lanre Ashaolu, CEO of FPL Media. “At FPL, we don’t just sell space—we create brand experiences that live, breathe, and connect. Innovation is not just a buzzword for us; it’s the core of who we are and how we operate.”

    FPL’s success has been driven by a commitment to integrating smart technology into every aspect of its operations—from programmatic DOOH buying to dynamic content delivery and analytics that empower clients to measure ROI in real-time. 

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    Its innovative approach has attracted major multinationals and blue-chip companies eager to tap into Nigeria’s growing consumer market through next-generation OOH platforms.

    As the advertising industry continues to pivot toward digital, measurable, and immersive brand interactions, FPL Media is leading the charge, shaping the future of outdoor advertising in Nigeria and across the West African

    With this landmark achievement, FPL Media not only raises the bar for what’s possible in OOH advertising but also sets a bold example for others to follow.

  • FPL Media wins outstanding use of transit in OOH advertising at Edge Awards

    FPL Media wins outstanding use of transit in OOH advertising at Edge Awards

    FPL Media, a trailblazer in Nigeria’s out-of-home (OOH) advertising industry, has once again demonstrated its leadership by securing the Outstanding Use of Transit in OOH Advertising Award at the prestigious Edge Awards.

    The award, organized by Marketing Edge Magazine, honours the company’s exceptional use of transit spaces for advertising, a sector where innovation is key to driving brand visibility and engagement.

    The Edge Awards is one of the most esteemed platforms recognizing excellence in the marketing and advertising industry. According to the organizers, the recognition of FPL Media was a result of its consistent innovation, rising brand equity, and performance that outpaced its competitors over the past year.

    Speaking on the accolade, FPL Media’s CEO, Lanre Ashaolu, shared his excitement and gratitude, emphasizing the company’s unwavering commitment to creative excellence.

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    “This award is a testament to our team’s relentless pursuit of innovation and excellence in OOH advertising. Transit advertising is a dynamic and challenging space, and we are proud to be leading the charge in creating impactful campaigns that connect brands with their audiences in powerful ways,” he stated.

    The CEO further highlighted how this award would positively impact FPL Media’s business trajectory. “This recognition not only solidifies our position as an industry leader but also inspires us to aim even higher.

    In addition to its success in the transit advertising sector, FPL Media has consistently demonstrated a forward-thinking approach, integrating digital solutions with traditional OOH formats.

    John Ajayi, Publisher/CEO of Marketing Edge Magazine, praised FPL Media’s achievements and their transformative role in the OOH industry.

    “FPL Media’s strategic use of transit spaces has not only set them apart but has also redefined how transit advertising can be leveraged for maximum brand exposure. Their creativity and innovation make them a true leader in this field, and we are thrilled to celebrate their success,” he said.

    As FPL Media continues to push the boundaries of outdoor advertising in Nigeria, the company’s focus on innovation and client satisfaction remains unwavering. With the recognition from the Edge Awards, the future looks bright for this trailblazing agency as it continues to set new benchmarks in the OOH industry.