In an effort to promote optimal physical health, Fresh County, a food and nutrition social enterprise in the agricultural sector, has partnered with Pure Fitness Africa to offer wellness solutions to the fitness community across Africa.
Clinton Ezeme, Chief Operations Officer of Fresh County, emphasised that integrating health and wellness into daily life can enhance productivity, foster mental well-being, and increase life expectancy.
Fresh County was established as an innovative response to issues such as food waste, wage loss among smallholder farmers, and food insecurity for consumers.
Ezeme reaffirmed Fresh County’s dedication to ensuring consistent access to healthy food items and supplies.
“Since inception, we have remained steadfast in our mission to ensure accessibility to fresh fruits and vegetables, fresh ingredients, natural taste and flavours, elevated nutrition, and powerful superfood,” he said.
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Speaking on Fresh County’s latest collaboration with Pure Fitness, he noted that the partnership was integral in using fitness as a tool for creating a positive and healthy environment where individuals can thrive.
“We are now working together with Gym centres such as Pure Fitness Africa whose mission is to help people live healthier lives by making fitness accessible, exciting, and affordable,” he said.
According to Ezeme, the partnership could help enlighten health-conscious, athletes and people managing lifestyle illnesses, to enjoy high-nutrient meals, by providing fresh farm produce, fresh juices, smoothies, and salads hygienically.
“Our collaboration with Pure Fitness Africa will help to bring healthy eating to the doorstep of the fitness community in Africa. We are helping gym members to make suitable dietary choices to promote their wellness goals.
“Fresh County prides itself in its transparent operational processes, which enable customers to enjoy tailored orders and also choose ingredients they are comfortable with while witnessing how the goods they consume are produced.
“We operate a transparent production system known as ‘made in your presence’. Our cold-pressed fresh juices, smoothies, and salads are made daily with neither additives nor added artificial preservatives. They serve as a quick and delicious way to take in vitamins and minerals that boost the immunity of mankind.
“The collaboration with Pure Fitness Africa, is a promising step for Fresh County, in our quest to achieve overall wellness in man and nature. It will help us transform more lives and create healthier versions of ourselves in ways previously thought to be impossible,” he stated.